Name: 日本設計師 Oki Sato 談他俏皮的設計方法 | Braun | British GQ (Japanese designer Oki Sato on his playful approach to design | Braun | British GQ)
Uploaded: 2025-06-02T11:18:49.000Z
Duration: 8 min

過去簡單式

The Japanese philosopher Yonagi Suetsu once said, make beautiful things, make things to be used, eliminate anything that is unnecessary.

日本哲學家米柳雪曾說過：製造美麗的東西，製造使用的東西，消除不必要的東西。

現在進行式

These are some of the questions I'm going to be discussing with prolific designer and architect Oki Sato.

這就是我要與多產設計師兼建築師 Oki Sato 討論的一些問題。

Oki Sato is known for working on roughly 400 projects at a time.

Oki Sato 以同時開展大約 400 個項目而聞名。

His playful yet simple style has made him one of the world's most in-demand designers.

他俏皮而簡約的風格使他成為世界上最受歡迎的設計師之一。

I'm on my way to his Nendo studio in the heart of Tokyo to find out what drives him to design.

我正在前往他位於東京市中心的 Nendo 工作室的路上，想知道他設計的動力是什麼。

What does a day in the life of Oki Sato look like?

佐藤 Oki 一天的生活是怎樣的？

Basically I wake up, I eat, I design, drink coffee and sleep and that's it I guess.

基本上，我起床、吃飯、設計、喝咖啡、睡覺，就是這樣。

Some designers enjoy working on certain kind of vegetables or kind of meat or whatever, but I'm more like a mother trying to cook something and you open the refrigerator and you find bits and pieces of things and then you just come up with new ideas.

有些設計師喜歡設計某種蔬菜或肉類，但我更像一位母親，在做飯的時候，打開冰箱，你會發現一些零碎的東西，然後你就會有新的想法。

I want the lighting mainly above the house in the middle.

我希望燈光主要照在中間房子的上方。

I think we should have like a grid so that we can control.

我認為我們應該有一個網格，這樣我們就可以進行控制。

When I start sketching, when I see physical mock-ups, when I see my products in the stores, all these moments are so magical for me.

當我開始畫草圖時，當我看到實物模型時，當我在商店裡看到我的產品時，所有這些時刻對我來說都是如此神奇。

I've been studying architecture for six years and I really didn't understand what design was all about.

我學建築已經六年了，但我真的不明白設計是怎麼回事。

Architects were designing teacups and interior designers were designing cars and everyone was very borderless.

建築師在設計茶杯，室內設計師在設計汽車，每個人都非常無國界。

I felt that this was the place that I wanted to be.

I start from sketches, like a stupid manga sketch.

我從草圖開始，就像一幅愚蠢的漫畫草圖。

Then we move on directly into 3D modelling.

Whether it's a small chewing gum or an architectural project, it's all the same to me.

無論是一個小小的口香糖，還是一個建築項目，對我來說都是一樣的。

Do you agree in principle with the famous Dieter Rahm's maxim, less but better?

您原則上同意迪特爾-拉姆著名的格言 "少而精 "嗎？

It's not about minimalism but the idea has to be very simple.

這與極簡主義無關，但想法必須非常簡單。

But in my case, an object has to be functional but has to be fun because the word fun is inside of function.

但在我看來，對象必須是功能性的，但也必須是有趣的，因為 "有趣 "這個詞是在功能裡面的。

I guess I'm not really interested in colours or aesthetics but it's the story behind the object.

我想我對色彩或美學並不感興趣，我感興趣的是物品背後的故事。

An object has to be talkative, it has to tell an interesting story.

一件物品必須會說話，必須講述一個有趣的故事。

I want to have my ideas to be like sushi or sashimi I guess.

我希望我的想法能像壽司或生魚片一樣。

Fresh, you just cut the raw fish and then you serve.

新鮮的，你只需把生魚切開，然後就可以上桌了。

You should not hold your ideas too long or you should not love your ideas too much.

不要把自己的想法堅持太久，也不要太愛自己的想法。

How and where do you find inspiration as a designer?

作為一名設計師，您是如何以及從哪裡找到靈感的？

I walk my dog the same route, I drink the same coffee.

我用同樣的路線遛狗，喝同樣的咖啡。

When you repeat things you start to notice the slight differences in everyday life.

當你重複做一些事情時，你就會開始注意到日常生活中的細微差別。

我覺得這些都成為了創意的源泉。

A project has to be environmentally friendly, it has to be user friendly.

項目必須環保，必須方便用戶。

It's one of the most important factors that you have to think about when you are a designer.

這是設計師必須考慮的最重要因素之一。

One of the projects that I worked on quite recently was a zipper.

我最近做的一個項目是拉拉鍊。

I came up with five different zippers, crossing or a zipper that you can open and close three different fabrics.

我想出了五種不同的拉鍊、交叉拉鍊或一種可以打開和拉上三種不同布料的拉鍊。

There's so many space for new ideas or even these simple and everyday objects.

新創意，甚至是這些簡單的日常用品，都有太多的發揮空間。

We cannot work on 300 projects without our 3D printers in our studio, but technology is very dangerous at the same time.

在我們的工作室裡，沒有 3D 打印機，我們就無法完成 300 個項目，但技術同時也非常危險。

Technology allows you to create things beyond your imagination and then you start to lose the most important thing of design, which is the core idea.

技術可以讓你創造出超乎想象的東西，然後你就開始失去設計最重要的東西，那就是核心理念。

I think technology is about making things flat and smooth and making things perfect.

我認為，技術就是要讓事物變得平坦、光滑，讓事物變得完美。

What makes people interesting is that people are not perfect.

人之所以有趣，就在於人並不完美。

Perfection makes things boring in the end.

I think the next step for technology is how to make them not smart but stupid in the end.

我認為技術的下一步是如何讓它們最終變得不聰明而愚蠢。

That is a capsule toy figure which is kind of famous, it's kind of popular in Japan.

這是一個膠囊玩具模型，在日本很有名，很受歡迎。

So it's a toy that encourages a child to be a designer?

所以，這是一個鼓勵孩子成為設計師的玩具？

Quite recently we made a picture book for children as well.

最近，我們還為孩子們製作了一本圖畫書。

So it's about explaining what a handle is or what the rim is or how to see things from a different point of view.

是以，我們要解釋什麼是把手，什麼是邊框，或者如何從不同的角度看問題。

And then the cup starts to think, how can we stir the coffee in the mug cup?

然後，杯子開始思考，怎樣才能攪動杯子裡的咖啡？

The book maintains that minimal aesthetic but with that whimsical, playful nature, I think it's brilliant.

這本書保持了極簡的美學風格，但又帶有異想天開、俏皮可愛的性質，我認為它非常出色。

It's always about solving problems in a very pleasant way, in a fun way.

它總是以一種非常愉快的方式，一種有趣的方式來解決問題。

You bring a lot of emotion into what you do.

Of course function is important but in the end it's all about emotions, and you're definitely right.

功能當然很重要，但歸根結底還是情感，你說得一點沒錯。

You have a very close working relationship with the fashion legend...

您與時尚界的傳奇人物有著非常密切的合作關係...

One of the most incredible designers ever to grace the planet.

他是這個星球上最令人難以置信的設計師之一。

He said that there was so much paper thrown away and I want you to design a chair for me.

他說有太多的紙被扔掉了，我想讓你為我設計一把椅子。

I just received the roll of thrown away paper from the factory and then I cut and peeled, cut and peeled, and in the end it became something like a chair.

我剛從工廠領回一卷廢紙，然後剪了又剪、削了又削，最後就成了一把椅子。

I told Mr. Miyake that this is not finished.

我告訴三宅先生，這事還沒完。

And he said that, no, you have to stop here.

When you feel that it's completed, it's done, it's finished.

當你覺得完成了、完成了、完成了。

That opened up a lot of doors for myself, a lot of freedom for me.

這為我自己打開了一扇大門，給了我很多自由。

Sometimes an idea for a mobile phone ends up for an interior design, or an idea for architecture ends up as a chair.

有時，一個關於手機的想法最終會變成室內設計，或者一個關於建築的想法最終會變成一把椅子。

Designers should go with the flow in the end.

Would you have any advice for the designers of the future?

您對未來的設計師有什麼建議嗎？

You start from a single idea, you think maybe this is better or I can make it better this way, and then you go all the way and you end up in the first idea.

你從一個想法開始，你想也許這樣更好，或者我可以這樣做得更好，然後你一路走下去，最終實現了第一個想法。

So when you get lost in a project, choose the first one because it's the correct one.

是以，當你在一個項目中迷失方向時，請選擇第一個項目，因為它是正確的。

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日本設計師 Oki Sato 談他俏皮的設計方法 | Braun | British GQ (Japanese designer Oki Sato on his playful approach to design | Braun | British GQ)

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panic

aesthetic

inspiration