Name: OnlyFans CEO談避開應用商店和個性化算法 | 華爾街日報 (OnlyFans CEO on Avoiding the App Store and Personalized Algorithms | WSJ)
Uploaded: 2025-05-20T02:51:17.000Z
Duration: 12 min 56 s

動名詞

OnlyFans has changed the business model of being naked online.

OnlyFans 改變了網上裸奔的商業模式。

Now, the company wants to build a different kind of social media platform, one that's not reliant on advertising and personalized algorithms.

現在，該公司希望打造一個與眾不同的社交媒體平臺，一個不依賴廣告和個性化算法的平臺。

to 不定詞

Keely Blair, CEO of OnlyFans, sat down with The Wall Street Journal to discuss her plan to build the world's safest digital platform and why she thinks some banks still use an outdated risk model.

OnlyFans 首席執行官 Keely Blair 接受了《華爾街日報》的採訪，討論了她打造全球最安全數字平臺的計劃，以及她為什麼認為一些銀行仍在使用過時的風險模型。

What did you do for work before you joined OnlyFans and how did you land here?

在加入 OnlyFans 之前，您從事什麼工作？

My OnlyFans origin story is quite different from that of most UK and US tech CEOs.

我與 OnlyFans 的起源故事與大多數英國和美國科技公司首席執行官的故事截然不同。

So before I joined OnlyFans, I was a partner at a law firm and I led their cybersecurity, online safety and privacy practice.

在加入 OnlyFans 之前，我是一家律師事務所的合夥人，負責網絡安全、在線安全和隱私業務。

So not the typical background for a tech company CEO.

是以，他並不具備科技公司首席執行官的典型背景。

But what I found was that actually my background in law really put me in a unique position to lead the business, because in terms of the biggest risks that face tech and social media companies presently, it's regulation.

但我發現，事實上，我的法律背景讓我在上司公司業務方面處於一個獨特的位置，因為目前科技和社交媒體公司面臨的最大風險就是監管。

I want to talk a little bit about the platform design and what makes it different from some of the other social platforms out there.

我想談談這個平臺的設計，以及它與其他社交平臺的不同之處。

To start, I think the search function is not the most user friendly.

首先，我認為搜索功能不是最方便用戶使用的。

So OnlyFans is very different by design from other platforms.

是以，OnlyFans 在設計上與其他平臺截然不同。

And a lot of that is because we follow safety by design principles when we think about platform architecture and structure.

這在很大程度上是因為我們在考慮平臺架構和結構時遵循了安全設計原則。

Search function is a great example of one of those things.

搜索功能就是一個很好的例子。

So we don't have highly personalised content algorithms on OnlyFans.

是以，我們在 OnlyFans 上沒有高度個性化的內容算法。

You're not going to get a bunch of suggested creators that is specially curated for you to try and encourage you to spend more time on the platform, because we believe that users as well as creators should also have control.

我們不會向你推薦一堆專門為你策劃的創作者，以鼓勵你在平臺上花費更多時間，因為我們認為用戶和創作者都應該擁有控制權。

So users should be able to choose who they subscribe to.

是以，用戶應該能夠選擇他們訂閱的對象。

You can't search by genre, you can't search by like first name or last name.

你不能按流派搜索，也不能按名字或姓氏搜索。

The only thing you can search for is their username.

您唯一可以搜索的是他們的用戶名。

And the reason for that is actually because we found historically across the internet, that when broad search terms are applied, people can seek to abuse those to promote content that is illegal or harmful or things along those lines.

之所以這樣做，實際上是因為我們在互聯網上發現，如果使用寬泛的搜索條件，人們就會濫用這些條件來推廣非法或有害的內容，或者類似的內容。

Whereas if you're trying to promote content that is not, you know,   if somebody genuinely wants to subscribe to a creator, they will know their username already, and they'll be able to find them.

而如果你想推廣的內容不是這樣的，你知道，如果有人真的想訂閱某個創作者，他們就會知道他們的用戶名，就能找到他們。

I've seen you talk a lot about how you want to create a different type of social media.

我看到你說了很多你想創建一種不同類型的社交媒體的想法。

And you can see that in how OnlyFans is designed today.

您可以從如今 OnlyFans 的設計中看到這一點。

Or have those sort of design features come in over time?

還是隨著時間的推移出現了這些設計特點？

Some of the design features were there from the beginning.

有些設計特點從一開始就存在。

The 80-20 monetisation split was there from the beginning.

80-20 的貨幣化比例從一開始就存在。

The same with creators owning their own content and being able to remove their content when they see fit rather than the content belonging to us.

同樣，創作者擁有自己的內容，並能在他們認為合適的時候刪除他們的內容，而不是內容屬於我們。

We've certainly evolved and a more sophisticated position on advertising and on privacy over time.

當然，隨著時間的推移，我們在廣告和隱私問題上的立場也越來越成熟。

Because we're open about the fact that we host adult content.

因為我們公開我們託管成人內容的事實。

And we recognise that we have a duty to control for the risks associated with that.

我們認識到，我們有責任控制與此相關的風險。

So a lot of our platform features are designed with that in mind.

是以，我們平臺的許多功能在設計時都考慮到了這一點。

Now, a lot of other social media platforms will say adult content is against their terms of service.

現在，很多其他社交媒體平臺會說成人內容違反了他們的服務條款。

But their platforms are full of adult content.

但他們的平臺上充斥著成人內容。

And so by definition, they're therefore not designing for that risk.

是以，顧名思義，他們在設計時並沒有考慮到這種風險。

Another thing I find really interesting about the business is that it's managed to be incredibly successful without being an actual app.

我發現該公司另一個非常有趣的地方是，它在沒有實際應用程序的情況下也取得了令人難以置信的成功。

Would you ever consider putting OnlyFans on the App Store?

您是否考慮過將 OnlyFans 放入 App Store？

Or is that something you're comfortable operating without?

還是說，沒有這些東西，你也能自如地操作？

I think the 30% payments piece is a barrier to us joining the App Store.

我認為，30% 的支付比例是我們加入 App Store 的一個障礙。

It doesn't make sense from a corporate and commercial perspective to give up that amount of revenue.

從企業和商業角度來看，放棄這筆收入是不合理的。

Not being on the App Store has not had a negative impact on growth.

沒有進入 App Store 並沒有對增長產生負面影響。

If you think we now have 4 million creators, 300 million fans worldwide, I struggle to see the upside, I guess, at this stage.

如果你認為我們現在有 400 萬創作者，全球有 3 億粉絲，我想，在這個階段，我很難看到我們的優勢。

Perhaps in the beginning, it may have been different.

也許一開始，情況會有所不同。

But again, it was a financial decision at that time.

And now it's very much a, where's the need?

The US and Canada and the UK are very big markets for OnlyFans.

美國、加拿大和英國是 OnlyFans 非常大的市場。

Are there any locations that you want to expand into?

When we look at new geographies to bring on board, the key thing is, are we going to be able to verify their identity with a high degree of success?

當我們考慮引入新的地區時，關鍵是我們是否能夠成功驗證他們的身份？

我們有能力安全地支付他們嗎？

So that is tricky in some more emerging markets, candidly.

是以，坦率地說，這在一些新興市場是很棘手的。

And so that makes those markets harder to operate.

是以，這些市場就更難運作了。

And with fans, it's simply a question of can they make payments safely on the platform when we look at new geographies?

至於粉絲，這只是一個問題，當我們關注新的地區時，他們能否在平臺上安全付款？

It's very much, you know, where creators are, can we open that market?

這在很大程度上是，你知道，創作者在哪裡，我們能打開這個市場嗎？

Are we getting more requests to open a market in a particular way?

我們是否收到了更多以特定方式打開市場的請求？

Or make a change in a market, for example.

So in Brazil, last year, we introduced an alternative payment method called PIX, which is a local payment method only for Brazil, to better enable creator and fan payments on the platform.

是以，去年我們在巴西推出了一種名為 PIX 的替代支付方式，這是一種僅適用於巴西的在地支付方式，可以更好地實現創作者和粉絲在平臺上的支付。

Within the financial industry, it is difficult for a lot of adult entertainment companies to work with these institutions.

在金融行業，很多成人娛樂公司很難與這些機構合作。

So I'm curious how you take on that risk and how you mitigate that.

所以我很好奇你們是如何承擔這種風險的，又是如何降低風險的。

There is a perception, certainly within payments and financial services, that certain industries are higher risk just by virtue of what they do.

在支付和金融服務領域，人們有一種看法，認為某些行業因其業務而風險較高。

So adult content industries, crypto, cannabis, things along those lines are traditionally classed as high risk merchants.

是以，成人內容產業、加密貨幣、大麻等傳統上被歸類為高風險商戶。

That is a very unsophisticated view of risk.

這是一種非常不成熟的風險觀。

And so actually, at OnlyFans, we've invested heavily in putting into place market leading safety controls around our platform, around the payments infrastructure on our platform, around the content that's on our platform.

是以，實際上，在 OnlyFans，我們已經投入巨資，對我們的平臺、平臺上的支付基礎設施以及平臺上的內容進行市場領先的安全控制。

And for that reason, we've been able to communicate and to be transparent with financial services providers and payment providers about, you know, what is the unmitigated risk that's left there.

是以，我們一直能夠與金融服務提供商和支付提供商進行溝通，並讓他們瞭解，你知道，什麼是未消除的風險。

So we have ended up working with people who traditionally have not worked with those industries, as a result of the fact that they are now confident in our safety controls.

是以，我們最終與那些傳統上不與這些行業合作的人進行了合作，因為他們現在對我們的安全控制措施充滿信心。

We invest heavily in our payments process.

我們在支付流程方面投入了大量資金。

So we spend a lot of time and effort building a global payments network to enable our creators to withdraw their funds in the jurisdiction that they live in.

是以，我們花費了大量時間和精力建立全球支付網絡，使我們的創作者能夠在他們所居住的司法管轄區提取資金。

Is there a risk that, say, maybe in the future, the leadership of one of the banks that you're working with changes, somebody comes in and says, I don't want this bank working with OnlyFans?

是否存在這樣的風險：比如說，也許將來與你們合作的某家銀行的領導層發生了變化，有人進來說，我不希望這家銀行與OnlyFans合作？

I think there's always a risk if you if you work in a business which is polarizing.

我認為，如果你所從事的行業兩極分化嚴重，就會有風險。

You could say the same thing with oil and gas.

And you can say the same thing with green energy or D&I policies.

綠色能源或 D&I 政策也是如此。

Attitudes and risks and risk tolerance shift over time.

態度、風險和風險承受能力會隨著時間的推移而變化。

We're definitely seeing that in terms of the adult content space, seeing that in terms of crypto, you know, if you think about five years ago, nobody would invest in crypto.

在成人內容領域，我們確實看到了這一點，在加密貨幣領域，你知道，如果你想想五年前，沒有人會投資加密貨幣。

Now you've got major traditional financial services institutions heavily invested in crypto, for example.

現在，大型傳統金融服務機構都在大力投資加密貨幣。

And so attitudes change and shift over time.

是以，隨著時間的推移，人們的態度也會發生變化和轉變。

What are the biggest threats to safety on OnlyFans right now?

OnlyFans 目前面臨的最大安全威脅是什麼？

I think it's not really just an OnlyFans issue.

我認為這不僅僅是 OnlyFans 的問題。

And I think that in terms of the biggest threats that exist for user-generated content platforms, it would be AI-generated content that is generated either without respect for copyright or without respect for consent.

我認為，用戶生成內容平臺面臨的最大威脅是人工智能生成的內容，這些內容的生成要麼不尊重版權，要麼不經用戶同意。

And that is an issue for user-generated content platforms.

而這正是用戶生成內容平臺面臨的問題。

And if you'd ask me for like a magic bullet tool to fix it, I would love if there was a really effective tool that was able to identify whether an image was artificially generated.

如果你問我要一個神奇的工具來解決這個問題，我很希望能有一個真正有效的工具，能夠識別影像是否是人工生成的。

There are plenty of tools that exist in the market now which claim they are able to do that.

現在市場上有很多工具都聲稱自己能夠做到這一點。

They're not effective and they're certainly not evolving at the pace that AI-generated image technology and software is developing.

它們並不有效，而且發展速度肯定趕不上人工智能生成影像技術和軟件的發展速度。

I mean, all of our content is reviewed by our team of human moderators anyway, but that would help people to be able to more quickly triage what they believe to be artificially generated content that may not be of the creator.

我的意思是，無論如何，我們所有的內容都是由我們的人工版主團隊審核的，但這將幫助人們能夠更快地分流他們認為是人工生成的內容，而這些內容可能並不屬於創作者。

I'm actually really curious how you think about AI-generated chat.

事實上，我真的很好奇你是如何看待人工智能生成的哈拉內容的。

How are you thinking about, you know, if someone were to hire an agency or hire a freelancer who then just can AI-generate chat that goes back and forth?

你是怎麼考慮的，你知道，如果有人要僱用一家代理公司或僱用一名自由職業者，然後他們就可以通過人工智能生成來回的聊天記錄？

There's no AI chat plugin you can use to be able to chat to your fans on Only Fans.

Only Fans 上沒有人工智能哈拉插件可以用來與粉絲哈拉。

Each creator runs their business in a way that they see fit, and they're going to use third parties to help them do that, whether it's a photographer, a to help them to run their account.

每個創作者都以自己認為合適的方式經營業務，他們會使用第三方來幫助他們，無論是攝影師還是幫助他們經營賬戶的人。

We don't, as a matter of policy, allow AI chatbots to be utilised to manage the account.

作為一項政策，我們不允許使用人工智能哈拉機器人來管理賬戶。

Can people cut and paste AI-generated content from chat GPT into Only Fans?

人們可以將哈拉 GPT 中人工智能生成的內容剪貼到 Only Fans 中嗎？

Of course they can, but in the same way that I could do that with my work now, and we can all do that across the space, we don't have those tools integrated for creators to use natively in the platform.

他們當然可以這樣做，但就像我現在可以用我的作品這樣做一樣，我們都可以在整個空間中這樣做，但我們沒有在平臺中集成這些工具供創作者使用。

What are some of the challenges that you face when it comes to thinking about bringing in outside investment?

在考慮引入外部投資時，你們面臨哪些挑戰？

We don't want to bring in outside investment.

字幕列表影片播放

OnlyFans CEO談避開應用商店和個性化算法 | 華爾街日報 (OnlyFans CEO on Avoiding the App Store and Personalized Algorithms | WSJ)

subscribe

incredibly

content

strategy