Name: FTP 內部：與特拉維斯-巴克（Travis Barker）合作、警方突襲以及街頭服飾品牌的成長 (Inside FTP: Working with Travis Barker, Police Raids, and Growing the Streetwear Brand)
Uploaded: 2025-01-13T05:16:46.000Z
Duration: 7 min 37 s

過去簡單式

I think one of the crazy experiences I've ever had over at FTP is a regular day, showed up at 9 a.m., you know, get the job done.

我覺得我在 FTP 有過的最瘋狂的經歷之一，就是正常的一天，早上 9 點出現，你知道，完成工作。

to 不定詞

I got my boy Nate outside at the taco truck, trying to get his little breakfast.

我讓我的兒子內特在外面的墨西哥捲餅車上吃早餐。

You know, I walk in with my coffee, everything's cool.

我端著咖啡走進去，一切都很好。

Well, I hear two loud knocks at the door.

So I casually take my time walking to the door.

於是，我漫不經心地走到門口。

I'm not in any kind of rush, because I'm like, man, they're trying to force me to get up.

我一點也不著急，因為我覺得，夥計，他們是在逼我站起來。

I just sat down, I got my coffee, well, I open the door.

我剛坐下，拿了咖啡，就打開了門。

Police officers all over the place, guns drawn.

I mean, these officers are not even wearing, like, police uniform.

我是說，這些警官甚至都沒穿警服。

They got on jeans and running tennis shoes, and folks are hopping out of minivans and asking us if we have any kind of anything in here.

他們穿著牛仔褲和跑步網球鞋，人們從麵包車上跳下來，問我們這裡有沒有什麼東西。

And I'm like, man, this is, we packing ship t-shirts.

我就想，夥計，這就是，我們打包運送的T恤衫。

My name is Zachary Clark, and I'm the owner and CEO of FTP.

我叫扎卡里-克拉克，是 FTP 的所有者和首席執行官。

I grew up in Culver City for, like, a little bit of my life, and then moved over to Crenshaw area.

我小時候在卡爾弗城長大，後來搬到了克倫肖區。

Where I'm from, definitely sculpted the brand and made it what it is today.

在我的家鄉，這個品牌無疑是經過雕琢的，才有了今天的成就。

I grew up in a little bit of a rougher area than a lot of other brand owners, and that definitely made FTP what it is.

與許多其他品牌的所有者相比，我在一個略顯崎嶇的地方長大，這無疑造就了現在的 FTP。

I think working at FTP is like a super family experience.

我認為在 FTP 工作就像一個超級大家庭。

Thankfully, I've able to, I've been able to just hire strictly all my friends, and then friends of friends.

值得慶幸的是，我已經能夠嚴格聘用我所有的朋友，以及朋友的朋友。

Everybody gets along really well, and it's just a, it's a great place to be at.

每個人都相處得很好，這裡是一個非常適合工作的地方。

You feel like you're a part of, you feel like if you work here, you're just like a part of something.

你會覺得自己是其中的一部分，你會覺得如果你在這裡工作，你就是其中的一部分。

Like, everybody's cool, there's no animosity.

It's just all one big family, and that's just pretty much what FTP is.

大家都是一家人，這就是 FTP 的本質。

Yeah, I mean, we don't really follow, like, general rules.

是的，我是說，我們並不遵循一般規則。

That's why I think it is, the brand is what it is, because we're not going, like, by a specific, like, script, or, like, by how other brands have done it in the past.

這就是我認為品牌之所以是品牌的原因，因為我們沒有按照特定的劇本，也沒有按照其他品牌過去的做法。

And it's just like a, it's like we're just freestyling it, and I think that's what works for us, and it's gonna, we're just gonna continue to do that, and not really care about opinions or what other people think, and just keep running it.

這就像我們在自由發揮，我覺得這才是適合我們的，我們會繼續這樣做，不會在意別人的看法，也不會在意別人怎麼想，就這樣一直做下去。

I think a lot of kids have the, like, the fuck you attitude, and I think our brand definitely gets that message across, of, like, we do what we want, and I think a lot of kids just can relate to that, that specific message, and that's why people wear stuff and buy it.

我認為很多孩子都有 "去你媽的 "的態度，我認為我們的品牌絕對能傳達這樣的資訊："我們想做什麼就做什麼"，我認為很多孩子都能體會到這一特定的資訊，這也是人們穿戴和購買的原因。

My name is Scholar Blocker, self-proclaimed warehouse manager of operations.

我叫學者布洛克，自稱是倉庫營運經理。

Shoot, I've known Zach probably since I was, like, seven years old.

We grew up playing at Ladera Little League, playing baseball.

我們是在拉德拉少棒聯盟（Ladera Little League）打棒球長大的。

He moved around the corner from me probably my 10th grade year, maybe 11th grade year, and once he was around the corner from me, I mean, we were just, like, inseparable, you know, we both stopped playing baseball, 10th grade.

他搬到了離我很近的拐角處，大概是在我 10 年級的時候，也許是 11 年級的時候，一旦他搬到了離我很近的拐角處，我的意思是，我們就像，形影不離，你知道，我們都不再打棒球了，10 年級的時候。

So that little transition for us, it was just like, okay, now what?

是以，對於我們來說，這個小小的轉變就像是，好吧，現在怎麼辦？

You know, we were used to playing baseball every day, now we're taking on just the streets and being a, you know, African-American teenager.

你知道，我們已經習慣了每天打棒球，現在我們要面對的只是街頭，成為一個，你知道的，非裔美國青少年。

Not necessarily the best environments, but those same environments were the environments that helped us grow up, you know, as young men, and helped just give us just a different outlook on life, and what to dream for, and what to hope for in the future.

不一定是最好的環境，但同樣是這些環境幫助我們成長，你知道，作為年輕人，幫助我們對生活有了不同的看法，對夢想有了不同的追求，對未來有了不同的希望。

When the brand got banned from the school that I went to, it made kids want it more, and it made me work harder, too, because I don't know what school would try to ban something that a kid is doing, you know?

當這個品牌在我就讀的學校被禁用時，孩子們更想要這個品牌了，這也讓我更加努力工作，因為我不知道哪個學校會試圖禁止孩子們正在做的事情，你知道嗎？

Try and do something positive, but they turned into a negative thing, so.

嘗試做一些積極的事情，但卻變成了消極的事情，所以。

You know, if you ever miss a day in class, you know, they'll call home to your mom or your dad, they'll say, hey, look, your son, daughter, whatever, they didn't show up to class.

你知道，如果你有一天沒去上課，他們就會打電話回家給你的父母，他們會說，嘿，你看，你的兒子、女兒，不管是什麼，他們沒來上課。

Well, that same message, they called every single student at Culver City and told them, if you wear FTP to school, you got to take it off, you got to come to the front office, get a shirt out of the lost and found.

同樣的資訊，他們給卡爾弗城的每個學生都打了電話，告訴他們，如果你穿著 FTP 上學，就得把它脫下來，到前臺來，從失物招領處拿一件襯衫。

If you weren't trying to comply with any of those rules, you eventually had to go home for the day.

如果你不遵守這些規則，你最終不得不回家休息一天。

And I think that point alone, when those phone calls hit and those messages got to everyone's house, I mean, that was like the spark, in my opinion.

在我看來，光是這一點，當電話打進來，當資訊傳到每個人的家裡，我的意思是，這就像星星之火，可以燎原。

That was the spark that was just like, yo, this is really something right here.

這就是當時的火花，就像，喲，這真是個好東西。

The fact that the school could recognize the impact or the message that we were trying to give off and they tried their best to shut it down.

事實上，學校已經意識到了我們所要傳達的影響或資訊，並竭力將其關閉。

I mean, you see where we're at now, you know.

我的意思是，你看看我們現在的處境，你知道的。

Obviously, they didn't do a great job, they just helped us, you know, kind of push it up to the next level.

顯然，他們的表現並不出色，但他們幫助我們，你知道，把比賽推向了一個新的高度。

And so, you know, Culver City just doing that, it really helped in the whole story, the myth, the legend of FTP and Zachary Clark.

是以，卡爾弗城這樣做，對整個故事、神話、FTP 和扎卡里-克拉克的傳奇都有很大幫助。

To the counterculture, which is us and all the folks that we believe wear FTP, we recognize what we're seeing.

對於反主流文化，也就是我們和所有我們認為穿著 FTP 的人來說，我們認識到了我們所看到的一切。

And that is a, that's a huge, huge piece to the puzzle.

這也是拼圖中非常重要的一環。

If the world is going to react like that to the message and the brand that we're putting out there, you know that you got something big.  I think the reaction to the controversial designs is pretty, well, back in the day, it was like pretty shocking because I was like young and people were like tripping over like certain things.

如果世界會對我們傳遞的資訊和我們的品牌做出這樣的反應，你就知道你得到了大東西。  我認為，人們對有爭議的設計的反應是非常好的，好吧，在過去，這就像非常令人震驚，因為我還年輕，人們就像被某些東西絆倒了一樣。

I think that's what made the brand what it is today because like shock value, whatever people were, people weren't doing that stuff back then.

我認為，這就是品牌今天的成就，因為不管人們是什麼樣的人，都喜歡衝擊價值，那時人們還不會做這種事。

I choose to remain anonymous because I don't want to face directly related with the brand.

我選擇匿名，因為我不想面對與品牌直接相關的人。

我只是想讓 FTP 成為自己的實體。

And I don't really, I'm not a big on like social media, like posting a lot of photos and stuff.

我不太喜歡在社交媒體上發佈大量照片之類的東西。

I just, I just like to be low key and I want it to have like longevity.

我只是，我只是喜歡低調，我希望它能像長壽一樣。

I'm not, I mean, technically people, people know what I look like, some people, but I think I, I think I've been covering my face since like, maybe like 2013 or 14 or maybe earlier.

我不是，我的意思是，從技術上講，人們知道我長什麼樣，有些人知道，但我覺得我，我覺得我從2013年或14年開始就一直在遮住臉，也許更早。

Travis Barker is a super, super cool dude.

特拉維斯-巴克是個超級超級酷的傢伙。

And I was thankful to meet him through my friends, Suicide Boys, who are like really big artists and friends of mine.

我很感激能通過我的朋友自殺男孩認識他，他們是真正的大藝術家，也是我的朋友。

He just like embodies the message I'm trying to get across with FTP.

他就像我想通過《FTP》傳達的資訊一樣。

I was really thankful to work with him and really glad that he was down to work with us too on that lookbook.

我真的很感謝能與他合作，也很高興他能與我們一起製作那本造型手冊。

These shoes are super dope and they did a lot of good skate shoes in the 90s.

這雙鞋超級棒，他們在 90 年代推出過很多不錯的滑板鞋。

But another thing is, um, we're due to the, like the name, a lot of, a lot of bigger brands don't choose to like not work with us.

但另一件事是，嗯，由於我們的名字，很多大品牌都不選擇與我們合作。

So DC accepted us for what we are and let us have complete creative control over what we wanted to do.

是以，DC 接受了我們的現狀，讓我們對自己想做的事情擁有完全的創作控制權。

And they didn't, they didn't hold us back at all.

他們沒有，他們完全沒有拖我們的後腿。

Eventually I was trying to explore the idea of possibly a store, maybe in 2020 for our 10 year anniversary.

最後，我想探討一下開店的可能性，也許在 2020 年我們結婚 10 週年的時候。

I just want to, I just want to explore that idea.

我只是想，我只是想探討一下這個想法。

But, um, I don't want it to just be, uh, something that's just open every day that everybody can just go to like a normal retail store.

但是，我不想讓它像普通零售店一樣，每天都開門迎客。

I want it to be like an experience that you can only, you can only go to on the week, like Friday, Saturday, Thursday, Friday, Saturday.

我希望它能成為一種體驗，你只能在一週內去，比如週五、週六、週四、週五、週六。

Uh, the biggest challenges I've faced with the brand is definitely the name.

呃，我在這個品牌上面臨的最大挑戰無疑是名字。

Having a brand with the word fuck is extremely, uh, it's an extreme challenge and extremely hard to do.

擁有一個帶 "操 "字的品牌是一項極大的挑戰，而且很難做到。

I mean, we've able to, we've been able to push past that and, and now the name doesn't really, it doesn't affect us in a negative way, but that that's been the hardest part is growing, is growing a brand with the word fuck in the name.

我的意思是，我們能夠，我們已經能夠推過去，而且，現在這個名字真的不，它不會以一種消極的方式影響我們，但這一直是最困難的部分是成長，是成長的品牌與字他媽的名字。

And getting people to accept that and getting other brands to want to work with us and collaborate with us.

讓人們接受這一點，讓其他品牌願意與我們合作。

And then I think with the brand, I've learned that everybody's not here to help you.

然後我想，通過這個品牌，我瞭解到每個人都不是來幫你的。

Some people are here to use you and use what you, what you have and what you've built for their own personal gain.

有些人是來利用你的，利用你的一切、你所擁有的一切和你所建立的一切來謀取私利。

And that you have to really choose your friends wisely and choose the people that you fuck with really wisely.

你必須明智地選擇你的朋友，明智地選擇和你上床的人。

My name is Zachary Clark and fuck the population.

我的名字是扎卡里-克拉克，去他媽的人口。