With growing concerns over climate change, pollution and human rights violations, it's no surprise that so many people are interested in putting their investments to work for the greater good as well as their own.

隨著人們對氣候變化、汙染和侵犯人權行為的關注與日俱增，如此多的人熱衷於將他們的投資用於為更大的利益和自身利益服務也就不足為奇了。

In fact, between 2014 and 2016, global sustainable investment assets grew by 25%, reaching a total of $23 trillion globally.

事實上，2014 年至 2016 年間，全球可持續投資資產增長了 25%，總額達到 23 萬億美元。

But all this talk about responsible investing or SRI or ESG is confusing.

但所有這些關於責任投資、社會責任投資或環境、社會和治理的說法都令人困惑。

And it's easy to get overwhelmed by the labels and the vast range of responsible investment options out there.

面對各種標籤和琳琅滿目的負責任投資選擇，人們很容易不知所措。

So instead of trying to make sense out of all these acronyms, it may be helpful to take a step back and reflect on what matters most to you.

是以，與其試圖從這些首字母縮略詞中找出意義，不如退後一步，反思一下什麼對你最重要。

Maybe you wish to leave a legacy for younger generations, so you'd like to support a project that removes plastic from the ocean and recycles it, so that your children can enjoy sailing the world and observing marine life in pristine waters, just like you did when you were growing up.

也許您希望為下一代留下一份遺產，是以您希望支持一個項目，從海洋中清除塑膠並將其回收，這樣您的孩子就能像您成長時一樣，在原始水域中享受航行世界和觀察海洋生物的樂趣。

Or perhaps you'd like to avoid risks that seem non-financial, but can actually hurt investment performance, while investing in leading companies that are best prepared to tackle today's global challenges.

或者，您希望規避那些看似非財務風險，但實際上會損害投資業績的風險，同時投資於最有能力應對當今全球挑戰的領先企業。

Then an investment strategy that complements traditional financial analysis with environmental, social and governance considerations can help you enhance your portfolio's risk-return profile.

那麼，以環境、社會和治理因素來補充傳統財務分析的投資策略，就能幫助您提高投資組合的風險回報率。

Or maybe you'd like to help level the playing field, so that your daughter has the same career opportunities as her brother.

或者，您想幫助創造公平的競爭環境，讓您的女兒擁有和她哥哥一樣的職業機會。

Then gender-lens investing, or an impact strategy that delivers a societal return alongside financial returns, might be the right solution for you.

那麼，性別視角投資，或在提供經濟回報的同時提供社會回報的影響力戰略，可能就是適合您的解決方案。

Or maybe you just want to invest in assets that conform to your personal norms and convictions.

或者，您只想投資於符合您個人準則和信念的資產。

Then you may want to consider a strategy that excludes companies involved in controversial activities.

那麼，您可能需要考慮將參與有爭議活動的公司排除在外的策略。

Whatever your priorities, your relationship manager can help you identify the investment approach that is most closely aligned with your personal values, your risk tolerance and your financial goals.

無論您的優先事項是什麼，您的客戶經理都能幫助您確定最符合您的個人價值觀、風險承受能力和財務目標的投資方法。

And although the many responsible investing approaches differ according to asset class, performance objective or societal outcome, they all have one thing in common.

儘管許多負責任的投資方法因資產類別、業績目標或社會成果而異，但它們都有一個共同點。

They focus on creating long-term value.

他們注重創造長期價值。

Because how we invest today is how we live tomorrow.

因為我們今天的投資方式就是我們明天的生活方式。