字幕列表 影片播放
I built a side hustle from scratch and scaled it to over $200,000 in revenue in one year while working full time.
我在全職工作的同時,白手起家,在一年內將副業收入擴大到 20 多萬美元。
And today, I'll show you what the business is and how I plan to scale it to a million dollars in revenue a year.
今天,我將向你們展示我的業務是什麼,以及我計劃如何將它擴大到年收入一百萬美元。
Back in 2022, I decided to make it a goal to take my family, including my parents, grandma and aunts, to a European trip since they've never been before.
早在 2022 年,我就決定把帶父母、奶奶和姑姑等家人去歐洲旅行作為目標,因為他們以前從未去過歐洲。
I was really into travel hacking and was always on this Facebook group called 10xTravel where people basically share a bunch of tips and advice on travel hacking.
我對旅行黑客非常感興趣,經常在一個名為 10xTravel 的 Facebook 群組裡分享關於旅行黑客的各種技巧和建議。
So while hanging out in the group, I noticed that a lot of folks were racking up tons of points basically through business expenses.
是以,當我在群裡閒逛時,我注意到很多人基本上都是通過業務支出來積累大量積分的。
That got me thinking about a side hustle that could generate big monthly expenses.
這讓我想到了可以每月產生大筆開支的副業。
So I got on YouTube, like everybody, and searched for a side hustle idea.
於是,我像其他人一樣上了 YouTube,搜索副業點子。
Eventually, that led me to Amazon FBA reselling.
最終,我進入了亞馬遜 FBA 轉售行業。
So Amazon FBA has a few strategies and they are basically online arbitrage, retail arbitrage, wholesale, brand direct, and private label.
亞馬遜 FBA 有幾種策略,基本上是在線套利、零售套利、批發、品牌直銷和自有品牌。
Online arbitrage involves buying branded stuff like Nike, Adidas, Stanley, branded product online, and you resell it at market price on Amazon.
網上套利是指在網上購買耐克、阿迪達斯、史丹利等品牌產品,然後在亞馬遜上以市場價格轉售。
And retail arbitrage is very similar, but instead of buying stuff online, you actually go to a retail store, physical store, and you buy the product.
零售套利與此非常相似,但不是在網上買東西,而是去零售店、實體店購買產品。
Wholesale actually involves getting the product in bulk, in volume, from wholesalers or distributors and selling them on Amazon.
批發實際上就是從批發商或分銷商那裡批量獲取產品,然後在亞馬遜上銷售。
And then brand direct is basically contacting the brand directly and then becoming an authorized reseller for their products.
品牌直銷基本上是直接聯繫品牌,然後成為其產品的授權經銷商。
Private label is basically you, yourself, creating, marketing, and selling your own branded product on Amazon.
自有品牌基本上就是你自己在亞馬遜上創建、營銷和銷售自己的品牌產品。
Each one of these strategies has its own approach and also a lot of learning curves, making Amazon FBA a pretty versatile and could be challenging at first.
每一種策略都有自己的方法,也有很多學習曲線,這使得亞馬遜 FBA 成為一個相當多才多藝的行業,一開始可能很有挑戰性。
When I decided to start Amazon FBA, I was actually pregnant with my first baby and already at the end of the third trimester, just literally weeks away from going into labor.
當我決定開始經營亞馬遜 FBA 時,我已經懷上了第一個孩子,而且已經到了懷孕三個月的末期,離分娩只有幾周的時間了。
So I quickly learned how to set up a business using my social security number.
是以,我很快就學會了如何使用我的社會保險號創建一家公司。
I basically went to the town, I registered a DVA, which is doing business as basically a name for your business.
我基本上去了鎮上,註冊了一個 DVA,也就是做生意的名稱。
And then I got a virtual physical address and also obtained an EIN, which is a nine digit tax ID for your business from the IRS.
然後,我得到了一個虛擬的物理地址,還從美國國稅局獲得了一個 EIN,這是一個九位數的企業稅號。
And then I also opened a bank account and applied for my first business credit card.
然後,我還開了一個銀行賬戶,申請了第一張商業信用卡。
All within like one week.
這一切都發生在一週之內。
So the week before giving birth, I actually went to stores like TJ Maxx, Marshall, Walmart, to learn how to use a scanning app called Selleramp, which is used for finding product that I can resell for a profit.
是以,在分娩前一週,我真的去了 TJ Maxx、Marshall、沃爾瑪等商店,學習如何使用一款名為 Selleramp 的掃描應用程序,用來尋找可以轉售獲利的產品。
So on the day I actually went into labor, I shipped my first box of product to Amazon warehouse and I was on fire.
是以,在我真正分娩的那天,我把第一箱產品運到了亞馬遜倉庫,當時我就火了。
I remember the excitement of seeing my very first sale at the end of November, 2022.
我還記得在 2022 年 11 月底看到第一筆銷售時的激動心情。
It was thrilling to know that I didn't have to ship anything to the end user because Amazon handle all the logistic for me once you ship them the box of product.
令人激動的是,我不用向最終用戶運送任何東西,因為只要你把一箱產品寄給他們,亞馬遜就會為我處理所有的物流事宜。
So in my first month doing retail average trash, which is what I started with, I generated a little over a thousand in revenue, but only 125 in profit.
是以,在我開始做普通垃圾零售的第一個月裡,我的收入略高於一千美元,但利潤只有 125 美元。
But by the second month I brought in about 3,100 in revenue with about 560 in profit.
但到了第二個月,我的收入約為 3100 美元,利潤約為 560 美元。
And then the third month I brought in even more, I increased the revenue to 7,800 with a profit of $1,500.
第三個月,我帶來了更多的收入,收入增加到 7 800 美元,利潤為 1 500 美元。
However, in the fourth month, despite putting a lot more time and a lot more work, I only brought in about $6,400 in revenue and made just $280 in profit due to very large software expenses.
然而,在第四個月,儘管我投入了更多的時間和更多的工作,但由於軟件支出非常大,我只帶來了大約 6400 美元的收入,利潤只有 280 美元。
As your business grow, you kind of have to spend a lot more in different software.
隨著業務的發展,你必須在不同的軟件上花費更多。
I was also returning to full-time work after my 12 weeks of maternity leave.
在休完 12 周的產假後,我也重返全職工作崗位。
So I noticed that I basically spend my weekends driving around for like 12 hour and hopping from store to store to find and buy products.
所以我注意到,我基本上每個週末都要開上 12 個小時的車,從一家商店跳到另一家商店去尋找和購買產品。
And then I spend the evening basically just preparing, removing stickers and ship them to Amazon warehouses often until like 3am.
然後,我晚上基本上都在做準備工作,撕掉貼紙,然後把它們運到亞馬遜倉庫,經常要忙到凌晨 3 點。
It was pretty rough.
這很不容易。
The first few months were pretty tough due to all the new things I had to learn.
最初的幾個月非常艱難,因為我必須學習所有的新東西。
During this four months of RA combined, I basically brought in about $18,482 in revenue and generated $2,566 in total profit.
在這四個月的 RA 期間,我基本上帶來了約 18,482 美元的收入,總利潤為 2,566 美元。
However, this made me realize how much time I was spending away from my newborn.
然而,這讓我意識到,我花了多少時間遠離我的新生兒。
Just to make a few hundred dollars a month.
只是為了每月賺幾百美元。
Despite the challenges though, I didn't give up on this venture.
儘管困難重重,但我並沒有放棄這次冒險。
I was basically generating a good amount of points for travel.
我基本上是在為旅行創造大量積分。
I was opening business credit card every 30 days to 60 days each.
我每隔 30 天至 60 天就開一張商業信用卡。
And each one of them have a welcome bonus that is pretty substantial.
而且每家都有相當可觀的歡迎獎金。
So this first few months gave me the confidence and basically positive reinforcement that I could make this business work.
是以,最初的幾個月給了我信心,基本上給了我積極的鼓勵,讓我相信我可以把這個生意做好。
It was a really great proof of concept for starting my own company.
這對我創辦自己的公司來說,確實是一個很好的概念驗證。
So I knew that to scale this business, I couldn't keep spending hours just like driving around, hopping from one store to another, trying to find profitable inventory, but only getting one or two of each product.
所以我知道,要想擴大業務規模,我就不能一直花幾個小時開車到處跑,從一家店跑到另一家店,試圖找到有利可圖的存貨,但每種產品只能買到一兩件。
That was not very scalable.
這種做法的可擴展性不強。
That's when I actually decided to invest more in my education.
從那時起,我才真正決定加大教育投資。
So I used all the profit that I had made so far, and then I bought an Amazon FBA course.
是以,我動用了迄今為止賺到的所有利潤,然後購買了亞馬遜 FBA 課程。
It was a very expensive one, a couple of thousand dollars, but it helped me transition to online arbitrage, basically buying stuff online.
它很貴,要幾千美元,但它幫助我過渡到網上套利,基本上就是在網上買東西。
So I learned to basically use a software called Keepa product finder to find winning product to buy and resell online from the comfort of my home.
是以,我基本上學會了使用一款名為 Keepa 產品搜索器的軟件,以便在舒適的家中找到可以購買並在網上轉售的成功產品。
So I didn't have to drive around.
這樣我就不用開車到處跑了。
The time that I previously spent driving around on the weekends was now spent basically going over hundreds of thousands of products online for hours.
以前我週末開車到處跑的時間,現在基本上都用來在網上查閱成千上萬種產品,一看就是幾個小時。
So my first month of online arbitrage brought in about $8,325 in revenue, with a profit of $975 due to additional software expenses to scale the business.
是以,我在網上套利的第一個月帶來了大約 8325 美元的收入,由於擴大業務規模需要額外的軟件支出,利潤為 975 美元。
Some of that is actually alright.
其實有些還不錯。
So things started to change quickly as I became more and more familiar with OA strategy.
是以,隨著我越來越熟悉 OA 戰略,情況開始迅速發生變化。
The revenue and profit were far better compared to all the other businesses that I had tried before.
與我之前嘗試過的所有其他業務相比,收入和利潤都要好得多。
I flipped furniture before, bought from Estesell and sold on Facebook Marketplace before, but nothing like this.
我以前炒過傢俱,從 Estesell 買過傢俱,也在 Facebook Marketplace 上賣過傢俱,但都沒有像這次這樣。
Okay, wait, before I continue with the numbers, please hit the like and subscribe button if you haven't yet to show support for this very small channel.
好了,等等,在我繼續介紹數字之前,如果您還沒有點擊 "喜歡 "和 "訂閱 "按鈕,請點擊一下,以表示對這個非常小的頻道的支持。
I'll greatly appreciate it.
我將不勝感激。
Back to the numbers.
回到數字上來。
For April 2023 marked my second month of online arbitrage and my sixth month of doing Amazon MBA.
2023 年 4 月是我進行在線套利的第二個月,也是我進行亞馬遜 MBA 的第六個月。
I achieved $19,373 in revenue with a profit of $4,450 in one month alone.
僅在一個月內,我就實現了 19,373 美元的收入和 4450 美元的利潤。
So by July, I hit a personal milestone of $20K in revenue with yet another $4,400 in profit.
是以,到了七月份,我的個人收入達到了 2 萬美元的里程碑,利潤也達到了 4400 美元。
So to continue scaling this business, I made more strategic changes in September 2023.
是以,為了繼續擴大業務規模,我在 2023 年 9 月做出了更多的戰略調整。
I basically outsourced all my prep work to a prep center, which is basically a third party company that receives and prepares my online arbitrage product.
我基本上把所有的準備工作都外包給了一個準備中心,它基本上是一家第三方公司,負責接收和準備我的在線套利產品。
So instead of sending it to my house, I sent it to a prep center and they charge a fee per unit.
是以,我沒有把它寄到我家,而是寄到一個預處理中心,他們按組織、部門收費。
So additionally, I hire a few virtual assistants from the Philippines to help me with admin tasks, like checking emails and stuff like that, and also sourcing.
是以,我還從菲律賓僱了幾個虛擬助理,幫我處理行政事務,比如檢查電子郵件之類的,還負責採購。
So as a result, my expenses were high in October, the highest it had been.
是以,10 月份我的支出很高,達到了歷史最高水準。
So even though I brought in $18K in revenue, I only generated about $171 in profit.
是以,儘管我帶來了 1.8 萬美元的收入,但只產生了大約 171 美元的利潤。
However, in November, I hit another milestone with a $31,000 in revenue and a gross profit of about $8,000.
不過,在 11 月份,我又創下了一個里程碑,收入達到了 31000 美元,毛利潤約為 8000 美元。
But then because of all the different expenses, the net profits ended up being about $5,000.
但由於各種開支,最終的淨利潤只有 5000 美元左右。
Then in December, I generated about $34,000 in revenue and $5,700 in profit.
然後在 12 月份,我創造了約 34,000 美元的收入和 5,700 美元的利潤。
Now here's an interesting analytic.
現在有一個有趣的分析。
The most profitable 30-day period was between November 19 and December 19, coinciding with Black Friday and Christmas.
最賺錢的 30 天是 11 月 19 日至 12 月 19 日,恰逢黑色星期五和聖誕節。
During this time, I brought in about $51,000 in revenue with a profit of $11,600.
在此期間,我的收入約為 51,000 美元,利潤為 11,600 美元。
That's more than what I earned in my full-time job.
這比我做全職工作掙得還多。
So in my first full calendar year running my Amazon business, I achieved $203,000 in revenue with a profit of about $34,000.
是以,在我經營亞馬遜業務的第一個完整日曆年裡,我實現了 20.3 萬美元的收入,利潤約為 3.4 萬美元。
But technically the $34,000, it wasn't really the net profit because we went to conferences, basically a bunch of like business travel expenses, buying new equipments and things like that.
但從技術上講,這 3.4 萬美元並不是真正的淨利潤,因為我們參加了各種會議,基本上都是出差費、購買新設備之類的支出。
At the end, we still got some profit out of it.
最後,我們還是從中獲得了一些利潤。
We had to pay the IRS, which is great, but it wasn't $34,000 net that was sitting in my bank account, unfortunately.
我們不得不支付國稅局的稅款,這很好,但不幸的是,我的銀行賬戶裡並沒有淨剩的 34,000 美元。
It's good that you're like reinvesting all the money into the business because the idea is to grow it big enough that it will actually bring in profit and be able to sustain you and pay the bills.
你把所有的錢都重新投入到生意中,這很好,因為我們的想法是把生意做大,讓它真正帶來利潤,能夠養活你並支付賬單。
Now, this first year of running my Amazon business actually taught me several important lessons about just owning a business in general.
現在,經營亞馬遜業務的第一年實際上讓我學到了關於經營企業的幾條重要經驗。
It could be applied to any kind of business, honestly.
老實說,它適用於任何類型的企業。
First thing is that consistency is key.
首先,一致性是關鍵。
And I know this is kind of cliche, everyone talks about it, but it's important.
我知道這有點老生常談,每個人都在說,但這很重要。
There will be days with good results that reinforces your belief in the business.
會有取得好成績的日子,這也會增強你對企業的信念。
And there would be days where you will feel guilty about not spending enough time with your family, making you want to give it all up.
有些時候,你會因為沒有足夠的時間陪伴家人而感到內疚,從而想要放棄這一切。
However, staying consistent helps you learn and become more efficient in the end.
不過,堅持不懈有助於學習,並最終提高效率。
So initially I spent many hours just sourcing, preparing, learning, managing the day-to-day of the business.
是以,最初我花了很多時間去尋找、準備、學習和管理日常業務。
But by the end of the year, I didn't spend any time doing any kind of sourcing because I did most of the sourcing in September and I basically took like October, November, December almost off.
但到了年底,我沒有花任何時間進行任何形式的採購,因為我在 9 月份就完成了大部分採購工作,基本上 10 月、11 月和 12 月幾乎都休息了。
I barely spent any time in the business and I still make the most money out of it.
我幾乎沒花什麼時間在生意上,但我仍然從中賺到了最多的錢。
The next one is adaptability.
其次是適應性。
When you find inefficiency in a business, you got to adapt to new strategy to improve the efficiency.
當你發現企業效率低下時,你必須調整新的戰略來提高效率。
That's how I went from RA to OA.
我就是這樣從 RA 變成 OA 的。
Seasonality is also important.
季節性也很重要。
Most sales actually happen during Q3 and Q4 due to the holidays.
由於節假日的緣故,大部分銷售實際上發生在第三季度和第四季度。
So this year I focused my time elsewhere during Q1 and Q2, basically doing other side hustle.
是以,今年第一季度和第二季度,我把時間都放在了其他地方,基本上都在做其他副業。
And we'll concentrate more on this specific business during Q3, which is about right now, all the way to Q4 to make the best use of my time.
我們將在第三季度,也就是現在,一直到第四季度,更加專注於這項具體業務,以充分利用我的時間。
I know I talk about this next one a lot and it's networking.
我知道我經常提到下一個問題,那就是網絡。
So follow people who are doing the same thing as you, connect with them often, and really you will never know what kind of opportunity might arise from these connections.
是以,關注那些與你做同樣事情的人,經常與他們聯繫,你永遠不會知道這些聯繫會帶來什麼樣的機會。
Networking also reinforces your belief in the viability of your business because you will literally be seeing a bunch of other people in the same business achieving great success.
建立聯繫還能增強你對自己事業可行性的信念,因為你會看到一群從事相同事業的人取得巨大成功。
You'll be seeing people posting about like them making consistently 30 to 100K in revenue every single month.
你會看到有人發帖說他們每個月都能持續獲得 30 到 100K 的收入。
And that basically proves that the business model works.
這基本上證明了這種商業模式是可行的。
You know, they have already demonstrated that success.
要知道,他們已經取得了成功。
If they can do it, so can you.
如果他們能做到,你也能做到。
Now looking into the present so far, in 2024, I have brought in about 70K in revenue with a net profit of about $11,000.
現在看看目前的情況,2024 年,我的收入約為 7 萬,淨利潤約為 1.1 萬美元。
I spent a little bit more hiring people and stuff.
我還花了一點錢僱人什麼的。
So remarkably, I now spend only about 7 hours a week on this business, a quarter of the time I actually spent last year since it's the low season right now.
是以,很明顯,我現在每週只花大約 7 個小時在這項業務上,只有去年的四分之一,因為現在是淡季。
However, sourcing remains the number one bottleneck in this business.
然而,採購仍然是這項業務的頭號瓶頸。
It requires a lot of time to qualify and purchase good products and constantly monitor sales that is going on in all the different retail stores.
這需要大量的時間來鑑定和採購好的產品,並不斷監控所有不同零售店的銷售情況。
Could be very time consuming.
可能非常耗時。
So moving forward, I actually aim to yet again transition to a different strategy and that is wholesale and brand direct.
是以,展望未來,我的目標是再次過渡到不同的戰略,那就是批發和品牌直銷。
The virtual assistant I hired before have already researched and contacted over a thousand brands for me and we have already opened about 20 to 30 accounts so far.
我之前聘請的虛擬助理已經為我調查和聯繫了一千多個品牌,到目前為止,我們已經開設了大約二三十個賬戶。
But I still have to basically manually go over their catalog and see what product is actually selling well on Amazon and how many of them I can buy.
但我基本上還是要手動查看他們的目錄,看看哪些產品在亞馬遜上賣得好,我可以買多少。
Then I will have to call them, build a relationship, negotiate a pricing to make it a worthwhile purchase.
然後,我就得給他們打電話,建立聯繫,協商價格,使其物有所值。
And then the benefit of going into wholesale and brand direct are pretty significant because while the profit per unit is lower, you can actually secure a larger volume.
批發和品牌直銷的好處非常明顯,雖然組織、部門利潤較低,但實際上可以確保更大的銷量。
It's a volume game.
這是一個體積遊戲。
Additionally, once you overcome the initial phase of finding good products in a specific brand, the ongoing sourcing effort basically decreases because we'll simply place a purchase order with the brand every month and the prep center will handle all the preparation and shipping it to Amazon.
此外,一旦克服了在特定品牌中尋找好產品的初始階段,持續的採購工作基本上就會減少,因為我們只需每月向該品牌下采購訂單,準備中心就會處理所有準備工作並將其運送到亞馬遜。
So in the end, I really don't have to do much.
所以到頭來,我真的不需要做太多。
It will be even less time that I have to spend in this business.
這樣,我花在這項事業上的時間就更少了。
So as with any new venture, setting up new system and also processes takes time in the beginning.
是以,與任何新企業一樣,建立新的系統和流程在開始階段也需要時間。
The goal is to make the business leaner and more efficient.
我們的目標是使企業更精簡、更高效。
Once that's achieved, operations should basically run more smoothly.
一旦實現了這一點,業務運行基本上就會更加順暢。
So this is my plan for 2024 and 2025.
這就是我為 2024 年和 2025 年制定的計劃。
It's basically to scale the business to about a million dollars in revenue every year and expand further from there.
基本上是將業務規模擴大到每年約一百萬美元的收入,並在此基礎上進一步擴展。
Now to scale any business, access to capital is crucial.
現在,任何企業要想擴大規模,獲得資金都至關重要。
I achieved this by opening multiple business credit cards and leveraging basically their promotion, something like the 0% APR or 0% interest on purchase for 12 to 15 months.
為了實現這一目標,我開通了多張商業信用卡,並基本上利用了他們的促銷活動,比如 12 至 15 個月內的 0% 年利率或 0% 購買利息。
And there are plenty out there.
而且外面還有很多。
So this essentially provided me with a almost like a loan cap at the credit limit, which I didn't need to pay off until the end of the promotional period.
是以,這實質上為我提供了一個幾乎等同於信用額度的貸款上限,在促銷期結束前我無需償還。
This strategy allowed me to scale the business without using much of my own capital.
這一戰略使我能夠在不動用大量自有資金的情況下擴大業務規模。
So for a deeper dive into this topic, I recommend checking out my other videos on the power of credit card and the power of business credit card.
是以,要深入瞭解這一主題,我建議您查看我的其他視頻,瞭解信用卡的力量和商業信用卡的力量。
Thanks for watching and I will see you in the next one.
感謝觀看,我們下期再見。