Name: 你講的話、寫的文字都不吸引人嗎？專家教你如何成為「講故事大師」！ (How To Become A Master Storyteller)
Uploaded: 2024-12-13T21:01:10.000Z
Duration: 11 min 14 s

If you want your content to perform better, you need to learn how to tell better stories.

如果你想讓你的內容表現得更好，你需要學會如何講更好的故事。

情態副詞

So in this video, I'm going to walk through my six favorite storytelling techniques that will massively improve your content.

是以，在本視頻中，我將介紹我最喜歡的六種講故事技巧，它們將大大提高你的內容品質。

After watching this, I guarantee you will think differently about the way you write scripts and make videos.

看完之後，我保證你會對編寫腳本和製作視頻的方式有不同的思考。

I've pulled over a billion views on short form video.

我的短視頻播放量已超過 10 億次。

I've got 500,000 followers, and I think about this stuff all the time.

我有 50 萬粉絲，我一直在思考這個問題。

All great stories are like a dance between context and conflict.

所有偉大的故事都像是背景與衝突之間的舞蹈。

The characters on a mission, they're doing something.

任務中的人物，他們在做著什麼。

The characters have solved that first conflict.

This dance is how you keep the viewer locked in.

It could be a feature film or a short form video.

可以是劇情片，也可以是短片。

Conflicts create open loops in the brain, and then context helps close those loops.

衝突會在大腦中形成開放的迴路，然後情境會幫助關閉這些迴路。

The best explanation I've ever seen for how to tactically implement this dance idea is from Matt Stone and Trey Parker.

馬特-斯通（Matt Stone）和特雷-帕克（Trey Parker）是我見過的關於如何在戰術上實現這一舞蹈創意的最佳解釋。

We found out this really simple rule that maybe you guys have all heard before, but it took us a long time to learn it.

我們發現了一個非常簡單的規則，也許你們以前都聽說過，但我們花了很長時間才學會。

But we can take these beats, which are basically the beats of your outline.

但我們可以利用這些節拍，它們基本上就是你大綱的節拍。

And if the words and then belong between those beats, you're f***ed.

如果在這些節拍之間出現了詞句，那你就完蛋了。

Basically, you got something pretty boring.

基本上，你得到的是非常無聊的東西。

What should happen between every beat that you've written down is either the word, therefore, or but, right?

在你寫下的每一個節拍之間，都應該出現 "是以 "或 "但是"，對嗎？

So, so what I'm saying is that you come up with an idea and it's like, okay, this happens, right?

所以，我想說的是，你想出一個點子，然後就會出現這種情況，對嗎？

And therefore this happens, but this happens, therefore this happens.

是以就會發生這種情況，但這種情況發生了，是以就會發生這種情況。

And that, as soon as we are able to, and literally sometimes we'll, we'll write it out to make sure we're doing it.

而且，只要我們有能力，有時我們真的會把它寫出來，以確保我們正在這樣做。

Uh, we'll, we'll have our beats and we'll say, okay, this happened, but then this happens and that affects this and that does to that.

呃，我們會，我們會有我們的節拍，我們會說，好吧，發生了這樣的事，但隨後又發生了這樣的事，這影響了這個，那又影響了那個。

And that's why you get a show that feels like, okay, this to that, to this, to that, but this here's the complication to that.

這就是為什麼你看到的節目會覺得，好吧，從這到那，從這到那，但這是其中的複雜之處。

So it's tactically, it's as simple as using the words, but, and therefore consistently throughout your script that will create those open conflict loops.

是以，在戰術上，只要在劇本中始終使用 "但是 "和 "是以 "這兩個詞，就能創造出開放式的衝突循環。

If you're using the words and then it'll feel like you're piling on detail after detail, after detail, and the viewer will lose interest.

如果你使用了這些詞語，就會讓人感覺你在堆砌一個又一個細節，觀眾就會失去興趣。

Now let's quickly take a look at one of my best performing videos.

現在，讓我們快速瀏覽一下我表現最好的視頻之一。

You'll notice there are four, but then conflict loops in the first 30 seconds.

你會發現有四個，但在前 30 秒內又出現了衝突循環。

Something crazy is happening with Stanley cup.

斯坦利杯發生了一些瘋狂的事情。

You have to assume one of these Stanley cups, Stanley cup, Stanley cup, racking up 6.7 billion views.

你必須假設其中一個斯坦利杯，斯坦利杯，斯坦利杯，瀏覽量高達 67 億次。

This 40 ounce Stanley quencher has become the Louis Vuitton of drinkware.

這款 40 盎司的斯坦利解渴飲料已成為飲料器具中的路易威登。

People are flipping them for hundreds on eBay.

人們在 eBay 上以數百美元的價格出售它們。

Stanley, the company 10 X its revenue in four years off this single product.

斯坦利公司僅憑這一項產品，四年內收入就翻了 10 倍。

But the real question is how'd they do it?

但真正的問題是，他們是怎麼做到的？

How did Stanley cups go from a construction workers thermos to the dream Christmas gift?

斯坦利杯是如何從建築工人的保溫杯變成夢寐以求的聖誕禮物的？

So in 2019, Stanley was actually about to discontinue the cup, but this group of mom bloggers, the buy guide knew they were making a huge mistake.

是以，在 2019 年，史丹利實際上即將停產這款杯子，但這群媽媽博主、導購員知道他們正在犯一個巨大的錯誤。

So they cut a special affiliate deal with Stanley to bulk order 5,000 cups with a twist.

於是，他們與史丹利達成了一項特殊的聯盟協議，批量訂購 5000 個有特色的杯子。

斯坦利不得不把它們做成柔和的顏色。

Those 5,000 cups sold out in five days and completely changed their philosophy on design.

這 5000 個杯子在五天內銷售一空，徹底改變了他們的設計理念。

A few months ago, Stanley had the burning car moment.

幾個月前，斯坦利經歷了燒車的時刻。

So I'm consistently setting up these head fakes to keep the storyline moving.

所以，我一直在設置這些假頭像，以保持故事情節的發展。

Use this, but then framework next time you're writing a script, I guarantee it'll uplevel that video.

使用這個框架，下次再寫腳本時，我保證它能讓視頻更上一層樓。

I talk about this a lot, but there's this natural subconscious pacing and rhythm that is soothing to the brain.

我經常談到這一點，但有一種自然的潛意識步調和節奏能讓大腦感到舒緩。

I'm pretty decent with this like natural ebb and flow.

我對這種自然起伏還算得心應手。

The rhythm of the syllables when I talk is soothing to listen to.

我說話時音節的節奏讓人聽了心情舒暢。

Now I used to be a rapper and I was a drummer growing up.

現在，我曾經是一名說唱歌手，也是一名鼓手。

So this pacing and rhythm is kind of embedded in me, which I think is why

是以，這種節奏和韻律在我心中根深蒂固，我想這就是為什麼

I'm naturally good at talking in this way.

我天生就擅長用這種方式說話。

But I do have this tactical way that can improve anyone else at rhythm.

但我確實有這種戰術方法，可以提高其他人的節奏感。

Take a look at this image, which was written by the legendary author, Gary Provost.

來看看這張圖片，它的作者是傳奇作家加里-普羅沃斯特（Gary Provost）。

Now listen, as I read this, this sentence has five words.

聽著，當我讀到這裡時，這個句子有五個單詞。

Five word sentences are fine, but several together become monotonous.

五個字的句子還可以，但幾個字的句子放在一起就顯得單調了。

Now, listen, I vary the sentence length and I create music, music.

現在，聽著，我改變句子的長度，我創造音樂，音樂。

It has a pleasant rhythm, a lilt, a harmony.

它有一種悅耳的節奏，一種輕快，一種和諧。

I use short sentences and I use sentences of medium length.

我使用短句，也使用中等長度的句子。

And sometimes when I'm certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals.

有時，當我確信讀者已經休息好了，我就會用一個相當長的句子吸引他，這個句子充滿活力，像高潮、鼓聲和鈸的撞擊聲一樣推動著讀者。

So write with a combination of short, medium, and long sentences.

是以，寫作時要將短句、中句和長句結合起來。

Create a sound that pleases the reader's ear.

You see how when all the sentences in the same row are about the same length, it creates this monotonous predictability.

你看，當同一行中所有句子的長度都差不多時，就會產生一種單調的可預測性。

Subconsciously, people get turned off by this.

在潛意識裡，人們會對此產生反感。

This is what makes them churn to the next video.

這就是讓他們流連於下一個視頻的原因。

What you want is to use a variety of sentences and syllable combinations to create this unpredictable rhythm.

您需要的是使用各種句子和音節組合來創造這種變幻莫測的節奏。

Now, if you look at my script document, I write every sentence on a separate line.

現在，如果你看看我的腳本文檔，我把每句話都單獨寫在一行上。

If you look straight down, it'll look like a jagged edge.

如果你直接往下看，就會看到鋸齒狀的邊緣。

And that confirms that I'm using different length sentences.

這證明我使用了不同長度的句子。

Next time you're writing a script, try to look for this.

下次寫劇本時，試著找找這一點。

If you see your document and all the sentences seem to end at around the same point, you don't have enough diversity and it will feel like this monotonous plotting.

如果你看到你的文檔，所有的句子似乎都在同一個點結束，那麼你的文檔就沒有足夠的多樣性，就會讓人感覺情節單調。

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你講的話、寫的文字都不吸引人嗎？專家教你如何成為「講故事大師」！ (How To Become A Master Storyteller)

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