Even when you're winning, the game changes.

即使你贏了，遊戲也會改變。

Do you ever feel like you're running a race that just never stops?

你是否曾覺得自己在進行一場永不停歇的賽跑？

Oh, of course. Of course, absolutely.

哦，當然。當然，當然

That's exactly what we're doing.

這正是我們正在做的。

I'm running, like, a different company every few years.

我每隔幾年就要換一家公司。

Like, the industry is changing that fast.

就像，這個行業變化如此之快。

The technology that we're building is changing that fast.

我們正在構建的技術日新月異。

It's a fantastic race, though, because each race is different.

不過，這是一場精彩的比賽，因為每場比賽都不一樣。

It's like a different movie, but it's a more exciting movie each time.

它就像一部不同的電影，但每次都更精彩。

Today is a really big day for AMD.

今天對 AMD 來說是個大日子。

Lisa Su, the CEO of Advanced Microdevices, likes to be in the driver's seat.

Advanced Microdevices 公司首席執行官 Lisa Su 喜歡坐在駕駛座上。

Born in Taiwan and raised in New York with a passion for electrical engineering and three degrees from MIT,

出生於臺灣，在紐約長大，熱衷於電子工程，擁有麻省理工學院的三個學位、

Su worked at a couple of big-name chip makers before clinching a big victory, transforming AMD from a failing chip company into a formidable force in gaming,

Su 曾在幾家大牌芯片製造商工作過，後來大獲全勝，將 AMD 從一家失敗的芯片公司轉變為遊戲領域的一支強大力量、

PCs, and the cloud.

個人電腦和雲。

She's quick to remind us that her secret weapon is an obsession with the tech itself.

她很快提醒我們，她的祕密武器是對技術本身的痴迷。

Her no-nonsense approach probably helps, too.

她不苟言笑的態度可能也有幫助。

I've heard you don't take s*** from anyone.

我聽說你不接受任何人的****。

Who's told you that?

誰告訴你的？

Seriously, I've heard you're tough as nails, and I'm sure you have to be.

說真的，我聽說你很堅強，我相信你必須如此。

Well, I like to win, if that's okay.

如果可以的話，我喜歡贏。

I would tell people I was doing semiconductors, and they would say, what? Like, what's that?

我會告訴別人我在做半導體，他們會說，什麼？那是什麼？

Like, you build chips? Like, what does that mean?

比如，你造芯片？那是什麼意思？

People didn't even understand, like, where technology really fit in the grand scheme of things.

人們甚至不明白，技術在整個事物發展中的真正地位。

Like, now, everybody knows.

現在大家都知道了

Like, everybody talks about chips.

比如，每個人都在談論薯片。

Chips rule just about everything around us.

薯片幾乎統治了我們周圍的一切。

It's one of the most ubiquitous and consequential technologies in the world.

它是世界上最無處不在、影響最大的技術之一。

They power your smartphones, cars, planes, power grids, the Internet, the global economy, and even Formula One races, where AMD sponsors the Mercedes-AMG Petronas team.

它們為您的智能手機、汽車、飛機、電網、互聯網、全球經濟，甚至一級方程式賽車提供動力，AMD 是梅賽德斯-AMG Petronas 車隊的贊助商。

I think the adaptability that you need to have in this sport is similar to a high-performance real-world company.

我認為，在這項運動中，你需要具備的適應能力與高性能的現實世界公司類似。

The technology develops, and that's why it's so much fun, and what I love is the stopwatch never lies.

技術在發展，所以才如此有趣，我最喜歡的是秒錶從不說謊。

Chips are at the heart of a global technology race and a battle for supremacy between China and the United States.

芯片是全球技術競賽和中美爭霸的核心。

So for the AMD CEO, the heat is on.

是以，對於 AMD 首席執行官來說，熱度正在升溫。

She's in the middle of a race of her own, pulling off the impossible by surpassing arch-rival Intel, only to find that AI has completely changed the game, and now NVIDIA is in the lead.

她正在進行一場自己的競賽，超越宿敵英特爾，完成了不可能完成的任務，卻發現人工智能已經徹底改變了遊戲規則，現在英偉達處於領先地位。

I'm in Austin to see how Sue competes on and off the track and if she can pull off the unthinkable once again.

我將在奧斯汀觀看蘇在賽道內外的表現，以及她能否再次創造不可思議的奇蹟。

Hello. Hello.

你好 你好你好

Thank you so much for doing this.

非常感謝你們這樣做。

Oh, thank you. Thank you for coming.

哦，謝謝謝謝你能來

So the first thing we did when we got here is we went to your lab and your engineers made us this chip.

所以我們來到這裡做的第一件事，就是去你的實驗室，你的工程師給我們做了這個芯片。

Wow.

哇

It's our own chip.

這是我們自己的芯片。

A circuit on a circuit.

電路上的電路

This is our epic with the circuit with Emily Chang.

這就是我們與張慧卿（Emily Chang）的電路史詩。

You've been CEO of AMD for 10 years.

您擔任 AMD 首席執行官已有 10 年。

You've been working in the chip industry for decades.

你在芯片行業工作了幾十年。

But I want to go back to a moment.

但我想回到剛才的話題。

When did you first hear that you were going to be CEO of AMD?

您第一次聽說自己將出任 AMD 首席執行官是什麼時候？

It's a phone call you get from your chairman of the board, and he said, Lisa, can you talk?

這是董事會主席給你打的電話，他說，麗薩，你能談談嗎？

I'm like, sure.

我想，當然。

And he goes, it's time.

他走了，時間到了。

And I'm like, time for what?

我就想，什麼時間？

He said, you know, the board has made a decision.

他說，董事會已經做出了決定。

They would like you to be the next CEO.

他們希望你成為下一任首席執行官。

I said, OK.

我說，好的。

Well, how did that feel? Because it was a tough time.

感覺如何？因為那是一段艱難的時光。

AMD was trading at $2 a share.

AMD 的交易價格為每股 2 美元。

One guy said it was deader than dead.

有個人說它比死了還難受。

What made you think you could prove them wrong?

是什麼讓你覺得你能證明他們是錯的？

The opportunity to be CEO of AMD, it was truly like a dream come true.

有機會成為 AMD 的首席執行官，這真是美夢成真。

It's like, wow, OK.

這就像，哇，好吧。

Like, you think that maybe you can do this?

比如，你覺得你能做到嗎？

And here you're going to have the opportunity to lead a major semiconductor company on, yes, you're right, it wasn't the best time.

在這裡，你將有機會上司一家大型半導體公司，是的，你說得對，這不是最好的時機。

I was pretty confident that we had the right pieces.

我很有信心，我們有合適的棋子。

They just needed to be put together in the right way.

它們只需要以正確的方式組合在一起。

AMD was founded in 1969 by executives from Fairchild Semiconductor, the famed company that pioneered integrated circuits.

AMD 由飛兆半導體公司（Fairchild Semiconductor）的高管於 1969 年創立，該公司是著名的集成電路先驅。

Founder Jerry Sanders was famous for saying, real men have fabs.

創始人傑裡-桑德斯曾說過一句名言："真正的男人都有晶圓廠。

Those are the plants that manufacture chips.

這些都是生產芯片的工廠。

AMD started off as a memory chip maker like Intel and followed its larger rival into new markets, but always struggled to achieve the scale and performance Intel enjoyed.

AMD 與英特爾一樣，起初也是一家內存芯片製造商，並跟隨其更大的競爭對手進入新市場，但始終難以達到英特爾所享有的規模和性能。

With a cash crisis on its hands,

面臨現金危機、

AMD had to spin off those fabs and outsource its manufacturing.

AMD 不得不剝離這些工廠，將生產外包出去。

A sign of the uphill battle Sue was facing, few believed AMD would make it until she started making her moves.

這表明蘇正面臨著一場艱苦的戰鬥，在她開始行動之前，很少有人相信 AMD 會成功。

Now AMD stock is trading in a totally different stratosphere.

現在，AMD 的股價已經完全不同了。

Was there a moment along the way where you really saw AMD turn a corner?

一路走來，有沒有哪一刻讓你真正看到了 AMD 的轉機？

Probably the most important moment for us was the launch of our new architecture, the launch of Zen.

對我們來說，最重要的時刻可能就是推出我們的新架構，推出 Zen。

You'll hear us talk about Zen a lot.

你會經常聽到我們談論禪宗。

Zen was our clean sheet design to really design the next generation architecture in CPUs for the next decade.

Zen 是我們真正為未來十年設計下一代 CPU 架構的簡潔設計。

AMD's main competition in designing the best chips comes from two players,

AMD 在設計最佳芯片方面的主要競爭對手來自兩家公司、

NVIDIA in graphics processing units, or GPUs, and Intel in central processing units, or CPUs.

英偉達（NVIDIA）的圖形處理器（GPU）和英特爾（Intel）的中央處理器（CPU）。

A CPU is the Swiss army knife of semiconductors.

中央處理器是半導體中的瑞士軍刀。

They run operating systems and programs, retrieve files, and are generally the heart of a computer.

它們運行作業系統和程序，檢索文件，通常是計算機的核心。

A GPU, or graphics chip, is much more specialized.

GPU 或圖形芯片則更為專業。

They were designed to do multiple small calculations simultaneously.

它們的設計目的是同時進行多個小型計算。

That parallel processing makes them ideal for AI.

這種並行處理使它們成為人工智能的理想選擇。

The new Zen architecture put AMD back on top and gave it a range of chips capable of taking market share from Intel.

新的 Zen 架構讓 AMD 重回巔峰，並推出了一系列能夠從英特爾手中搶奪市場份額的芯片。

You proved the naysayers wrong.

你證明了反對者是錯的。

That has to feel like vindication.

這一定是一種平反的感覺。

Like, do you ever just, like, shut the door and go, yes, all by yourself?

比如說，你有沒有關上門，一個人去？

I don't know that I do that, Emily.

我不知道我是不是這樣做的，艾米麗。

You know, those first few years were more about just stabilizing the company and getting ourselves on a good roadmap, and then we went through a period of just tremendous growth around the portfolio, and now we're in the AI world.

要知道，最初的幾年更多的是為了穩定公司，讓自己有一個良好的發展路線圖，然後我們經歷了一個圍繞產品組合的巨大增長期，現在我們進入了人工智能領域。

This current AI wave is moving so fast.

當前的人工智能浪潮發展得如此之快。

How would you describe the pace right now?

您如何描述現在的節奏？

I truly believe AI is the most transformational technology that I've seen in my career.

我真的相信，人工智能是我職業生涯中見過的最具變革性的技術。

And, you know, we've seen all kinds of technology transitions.

而且，你知道，我們已經看到了各種各樣的技術轉型。

We've seen the rise of the internet.

我們看到了互聯網的崛起。

We've seen, you know, the rise of the PCs, mobile phones, the cloud.

我們已經看到，你知道，個人電腦、行動電話和雲的崛起。

All of these things were all really megatrends.

所有這些都是真正的大趨勢。

I think AI actually surpasses all of that.

我認為人工智能實際上超越了這一切。

The rate and pace of change in the industry, it's, like, faster than anything we've ever seen.

行業變化的速度和步伐，比我們見過的任何東西都要快。

It's like we've made more progress in the last 18 months than certainly the last 10-plus years.

我們在過去 18 個月裡取得的進步，好像比過去 10 多年都要大。

Now, to win and keep winning, you have to keep up the pace and keep bringing the heat over decades.

現在，要想獲勝並保持勝利，你必須跟上節奏，並在數十年間持續保持熱度。

How do you keep up your own pace personally?

您個人如何保持自己的節奏？

I really enjoy just the learning part of technology and the learning part of being in our industry.

我非常喜歡學習技術和行業知識。

Like, I spend a lot of time with our engineers as they're developing products.

比如，在我們的工程師開發產品的過程中，我花了很多時間和他們在一起。

And in every one of those conversations, I learn something.

在每一次談話中，我都能學到一些東西。

And I learn something that I can then say, hey, you know, maybe we should do this just a little bit differently.

我學到了一些東西，然後我就可以說，嘿，你知道，也許我們應該用不同的方式來做這件事。

I come here for two reasons.

我來這裡有兩個原因。

I come when there are good things.

有好事我就來。

Because I, you know, want to be able to see some of the new technology myself.

因為我，你知道的，想親眼看看一些新技術。

And then I come when there's a problem.

有問題的時候我就會來。

And when there's a problem, I'm here to cheer them up.

當他們遇到困難時，我會在這裡為他們加油打氣。

Oh, to cheer them up, not to crack the whip?

哦，是讓他們振作起來，而不是抽打他們？

No, because at the end of the day, like, these guys love what they do.

不，因為說到底，這些人熱愛他們的工作。

I've heard you make some late-night trips to the lab.

我聽說你經常深夜去實驗室

I've done late nights, I've done weekends.

我熬過深夜，我過週末。

I don't want to surprise them.

我不想給他們驚喜。

It'd be too much of a surprise.

那就太意外了。

I can't just pop in.

我不能就這麼闖進去。

You might have a heart attack.

你可能會心臟病發作

That's right.

這就對了。

I'm going to show you some of our latest tech.

我將向你們展示我們的一些最新技術。

This is a gaming chip.

這是一款遊戲芯片。

We're pretty sure when it launches, it will be the fastest gaming chip in the world.

我們確信，當它推出時，將成為世界上最快的遊戲芯片。

What makes you think this is the fastest gaming chip in the world?

你憑什麼認為這是世界上最快的遊戲芯片？

It has a special technology, which we call X3V, which puts, you know, memory really stacked on top of the processor.

它採用了我們稱之為 X3V 的特殊技術，將內存真正堆疊在處理器之上。

So it's phenomenal for gaming.

是以，它在遊戲方面的表現非常出色。

The fastest gaming chip in the world.

全球最快的遊戲芯片

Does it look like it?

看起來像嗎？

Who would know?

誰會知道呢？

She would.

她會的

We talked a lot about AI.

我們聊了很多關於人工智能的話題。

You need to at least see the technology.

你至少需要看到這項技術。

I want to see it.

我想看看。

Let's take a look here.

讓我們來看看這裡。

Bring it on.

來吧

Yeah.

是啊

So what we have here is our...

是以，我們這裡的...

These are our AI chips.

這些就是我們的人工智能芯片。

This is MI300.

這是 MI300。

Engineering sample, it says.

工程樣本上寫著

And this is how it looks actually on the board.

這就是電路板上的實際效果。

Heavy.

重。

The weight of AI.

人工智能的分量。

So this is currently in production.

是以，目前正在製作中。

One of the things that we run is, you know, sort of a lot of the AI workloads, the stuff that's running on Microsoft Azure, you know, GPT, GPT 4.0, those things they're running on MI300,

我們運行的其中一項工作是，在微軟 Azure 上運行的大量人工智能工作負載，如 GPT、GPT 4.0 等，它們都運行在 MI300 上、

Metas, Llama.

梅塔斯，拉瑪

Did I hear that you refer to these machines as your children?

我聽說你把這些機器稱為你的孩子？

They're all my kids.

他們都是我的孩子

Yes.

是的。

So if you were to actually step into my library at home, you would see chips galore.

所以，如果你真的走進我家裡的書房，你會看到滿屋子的薯片。

Because every time I launch a chip, like I save that as a souvenir.

因為每次發射芯片，我都會留作紀念。

And there's no favorite.

沒有最愛。

Although I have to say, this one has gone a long way.

雖然我不得不說，這一次走了很長的路。

Shh, don't say it too loudly.

噓，別太大聲。

In this new race to deliver the best chips for AI,

在這場為人工智能提供最佳芯片的新競賽中、

Sue is focused on catching up to NVIDIA.

蘇正專注於追趕英偉達。

A niche player that got its start in the 90s making chips for computer graphics and video games,

該公司是一家利基廠商，在上世紀 90 年代開始生產用於計算機圖形和視頻遊戲的芯片、

NVIDIA realized early on that its GPUs could be pivotal for AI, and suddenly blew past its competitors when Chat GPT came on the scene.

英偉達很早就意識到其 GPU 在人工智能領域的關鍵作用，並在 Chat GPT 出現後突然超越了競爭對手。

NVIDIA's chips are the hot commodity for Meta, Google, and Amazon, sending its stock through the roof and besting Apple as the most valuable company in the world.

英偉達™（NVIDIA®）的芯片是 Meta、谷歌和亞馬遜的搶手貨，使其股價一路飆升，並超越蘋果公司成為全球最有價值的公司。

NVIDIA is seen as the dominant force in AI right now, and AMD is widely considered the next best option.

英偉達被視為目前人工智能領域的主導力量，而 AMD 則被廣泛認為是次佳選擇。

Is that good enough for you?

這樣就夠了嗎？

Do you like being seen as the underdog?

你喜歡被視為弱者嗎？

I wouldn't call it a like or dislike.

我不會稱之為喜歡或不喜歡。

What I would say is, you know,

我想說的是

AMD has had a history of doing amazing things.

AMD 一直以來都在做令人驚歎的事情。

And from that standpoint, we've always been in this place where we haven't necessarily had the same amount of people that, you know, other larger companies have, but we've certainly punched well above our weight in terms of technology capability, in terms of impact on the industry.

從這個角度來看，我們一直處於這樣一個位置：我們不一定擁有其他大公司所擁有的同等數量的員工，但在技術能力和對行業的影響方面，我們無疑是一枝獨秀。

This is the most complex, highest performance computer.

這是最複雜、性能最高的計算機。

People are kind of obsessed with the fact that you and Jensen are distant cousins.

人們對你和詹森是遠房表親這件事有點著迷。

I know that you are competitors, but do you ever trade notes?

我知道你們是競爭對手，但你們有沒有交換過筆記？

Well, first of all, Jensen is brilliant, so I fully admire him for that.

首先，詹森非常出色，是以我非常欽佩他。

We were really distant, so we didn't grow up together.

我們真的很疏遠，所以沒有一起長大。

You know, we actually met at an industry event, so it wasn't until we were well into our careers.

要知道，我們其實是在一次行業活動中認識的，所以直到我們進入職業生涯後才相識。

So no family dinners, just to put the rumor to rest.

所以沒有家庭聚餐，只是為了平息謠言。

No family dinners.

沒有家庭聚餐

And it's an interesting coincidence.

這是一個有趣的巧合。

So many of your customers are building their own chips.

你們的許多客戶都在製造自己的芯片。

Hyperscalers like Apple and Meta and Google and Microsoft and Amazon.

蘋果、Meta、谷歌、微軟和亞馬遜等超大規模企業。

Is that a threat?

這是威脅嗎？

This is a huge market, Emily.

這是一個巨大的市場，艾米麗。

There's, like, more than enough chips for everybody to build.

每個人都有足夠多的芯片來建造。

And the beauty of this is everyone's recognized that, you know, chips are so important.

這樣做的好處是，每個人都認識到，薯片是如此重要。

Yes, so it's natural that they're going to have their own capability.

是的，所以他們自然會有自己的能力。

Has the shakeup of a very established industry surprised even you?

一個非常成熟的行業發生的動盪是否讓你也感到驚訝？

It has a little bit, I have to say.

不得不說，它有一點。

When you think about this conversation about the resiliency of the world depending on, you know, semiconductor diversification, like those kinds of things, those are big things.

當你想到世界的恢復能力取決於半導體的多樣化等話題時，這些都是大事。

They're beyond an industry.

他們已經超越了一個行業。

They're really sort of underpinning sort of the global economy, you know, underpinning national security.

它們是全球經濟的真正支撐點，你知道，也是國家安全的支撐點。

It is something that, for someone who's been in semiconductors for a long time, it's different.

對於長期從事半導體工作的人來說，這是一件與眾不同的事情。

This is a very complex business with trillions of moving parts.

這是一項非常複雜的業務，涉及數以萬億計的活動部件。

One wrong bet or manufacturing delay can cost billions and give competitors the chance to jump ahead.

一次錯誤的下注或生產延誤都可能造成數十億美元的損失，並給競爭對手帶來搶佔先機的機會。

Just ask Intel.

問問英特爾就知道了。

It's just been a stunning fall from grace.

它的墮落令人震驚。

This company used to be the world's dominant chip maker.

這家公司曾經是世界上最主要的芯片製造商。

Over the years, they have fallen away from being the leader.

多年來，他們已不再是領導者。

Their technology is not advanced.

他們的技術並不先進。

We saw the worst share decline in about 40 years for the company.

我們看到了公司約 40 年來最嚴重的股價下跌。

They gave a very grim growth forecast.

他們給出了一個非常嚴峻的增長預測。

They also made or announced plans to slash 15,000 jobs.