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  • Let's just say this isn't your typical Airbnb.

    可以說,這不是一家典型的 Airbnb。

  • Hello.

    你好

  • How are you doing?

    你好嗎?

  • Thank you for having us.

    感謝您邀請我們。

  • We're going to be hosting Sophie.

    我們將接待索菲。

  • Sophie, come.

    索菲,過來

  • She'll be co-hosting with us today.

    她今天將與我們共同主持節目。

  • She's such a good host.

    她真是個好主人。

  • And this is your house.

    這是你的房子

  • This is my house.

    這就是我家。

  • Love it.

    我喜歡

  • Yeah, here we are.

    是的,我們到了。

  • This is the infamous Airbnb of all Airbnbs.

    這裡是臭名昭著的 Airbnb 中的 Airbnb。

  • This is.

    這是

  • This is where it all happens.

    這就是一切發生的地方。

  • I love your coffee table book game.

    我喜歡你的茶几書遊戲。

  • I'm, like, really into coffee table books.

    我非常喜歡茶几上的書。

  • Oh, yeah.

    哦,是的

  • It's cool, right?

    很酷吧?

  • Yours are pretty good.

    你的很不錯。

  • There's a lot of, like, cool design books here and, like, a lot of memorabilia.

    這裡有很多很酷的設計書籍,還有很多紀念品。

  • Like, there's Obama O's.

    比如,有奧巴馬的 "O"。

  • This is literally how we funded the company.

    這就是我們為公司提供資金的方式。

  • We sold collectible breakfast cereal.

    我們賣可收藏的早餐麥片。

  • And you became cereal entrepreneurs.

    你們成了穀物企業家。

  • Yes.

    是的。

  • I think I've heard you say that.

    我想我聽你說過。

  • You'll see that one's autographed by the actual President Obama.

    你會看到那張有奧巴馬總統的親筆簽名。

  • Oh, wow.

    哦,哇

  • And you handmade these, right?

    這些都是你手工製作的,對吧?

  • We handmade these.

    這些都是我們手工製作的。

  • We designed these with a team.

    我們是和一個團隊一起設計的。

  • And I literally hot glued this one myself.

    這是我自己用熱熔膠粘的。

  • Joe made me this one.

    喬給我做了這個。

  • This is my IPO gift.

    這是我的 IPO 禮物。

  • This would be my kid's favorite.

    這會是我孩子的最愛。

  • Chesky's charms.

    切斯基的魅力

  • Chesky's charms.

    切斯基的魅力

  • Chesky's chips.

    切斯基的籌碼

  • Chesky's charms.

    切斯基的魅力

  • I love this house.

    我愛這所房子。

  • It's beautiful, honestly.

    老實說,它很美。

  • It's gorgeous.

    太美了

  • And it's a nice balance because, you know, I live alone.

    這是一種很好的平衡,因為,你知道,我一個人住。

  • I don't want, like, a, you know, weird tech McMansion.

    我不想要那種,你知道的,怪異的科技住宅。

  • You know, the big super modern.

    你知道的,超級現代的大傢伙。

  • I'm not going to name names.

    我就不點名了。

  • But, you know, people my age buying $100 million homes.

    但是,你知道,像我這樣年紀的人都會買價值一億美元的房子。

  • Yeah, yeah, yeah.

    是啊,是啊,是啊。

  • Not my thing.

    我不喜歡

  • What's it been like playing host so far?

    到目前為止,擔任東道主的感覺如何?

  • Oh, my God.

    我的天啊

  • It's been a lot of fun.

    這很有趣。

  • I'm a co-host.

    我是聯合主持人。

  • I got Sophie Supernova.

    我得到了蘇菲-超新星

  • That's true.

    沒錯。

  • She's a nearly one-year-old, two-year-old golden retriever.

    它是一隻快一歲大的兩歲大的金毛獵犬。

  • It's been cool because I haven't really hosted that much since the early days.

    這很酷,因為從早期開始,我就沒怎麼主持過活動了。

  • You're kind of busy.

    你有點忙

  • You're running a multi-billion dollar company.

    你在經營一家市值數十億美元的公司。

  • Like, what made you want to make time for this?

    比如,是什麼讓你想擠出時間來做這件事?

  • I never wanted to be one of those CEOs that's kind of an ivory tower just looking at data and spreadsheets all day.

    我從來不想成為那種象牙塔裡整天盯著數據和電子表格的首席執行官。

  • When you first build a company, you make something usually for yourself.

    初建公司時,你通常會為自己做一些事情。

  • People aren't just numbers.

    人不僅僅是數字。

  • They're people.

    他們是人。

  • And that means that you need to be emotionally connected to what you're doing.

    這就意味著,你需要在情感上與你正在做的事情聯繫在一起。

  • I understand when hosts are complaining about something or your customer is complaining, what do they mean?

    我明白,當主人或客戶抱怨時,他們是什麼意思?

  • So that's, like, the main reason I did it.

    這就是我這麼做的主要原因。

  • But then there was another reason I wasn't expecting, which was it's fun.

    不過,還有一個我沒想到的原因,那就是它的趣味性。

  • It was crazy to think you were going to rent your house to a stranger or that you were going to stay in some stranger's house.

    把自己的房子租給陌生人,或者住在陌生人的房子裡,這種想法太瘋狂了。

  • And now it's just what we do.

    現在,這就是我們的工作。

  • Yeah.

    是啊

  • Does the level of human openness to that idea still surprise you?

    人類對這一想法的開放程度是否仍然讓你感到驚訝?

  • I think I'm less a visionary than an expeditionary in the sense that I didn't have a vision.

    我覺得我與其說是一個遠見者,不如說是一個遠征者,因為我沒有遠見。

  • I discovered something.

    我發現了一些東西。

  • One weekend I couldn't pay rent.

    有一個週末,我付不起房租。

  • I decided to let people in my house only to make money for the most part.

    我決定讓人們住進我的房子,主要是為了賺錢。

  • I thought it would be fun.

    我覺得這會很有趣。

  • And I ended up becoming friends with these people.

    最後,我和這些人成了朋友。

  • And it made me realize that, like, these homes are these private spaces that you never let anyone in.

    這讓我意識到,這些房子都是私人空間,你永遠不會讓任何人進入。

  • But you understand why.

    但你明白為什麼。

  • There's no trust.

    沒有信任。

  • And we thought, well, if we could solve a system of trust and make them not feel like strangers, this would be an idea that spread around the world.

    我們想,好吧,如果我們能解決信任體系的問題,讓他們不再覺得自己是陌生人,這個想法就會在全世界傳播開來。

  • I think we have trouble imagining sociological changes, sometimes harder than technological changes.

    我認為我們難以想象社會變革,有時比技術變革更難。

  • We can all imagine things getting bigger, faster.

    我們都能想象事情變得更大、更快。

  • But it's hard to imagine us changing behavior.

    但很難想象我們會改變行為。

  • But Airbnb has actually been a big part of, like, maybe a major sociological change.

    但實際上,Airbnb 是社會學重大變革的一個重要組成部分。

  • Probably.

    也許吧

  • I mean, it's been now been used 1.4 billion times.

    我是說,它現在已經被使用了 14 億次。

  • And if you had told me when we first started that 1.4 billion people from 220 countries and regions would live together, that on a typical night we'd have nearly the population of Los Angeles staying together.

    如果你在我們剛起步的時候就告訴我,來自 220 個國家和地區的 14 億人將生活在一起,在一個典型的夜晚,我們將有近乎洛杉磯的人口住在一起。

  • People from the Middle East and Texas.

    來自中東和德克薩斯州的人

  • Like, cultures you wouldn't necessarily think mixing together.

    比如,你不一定會想到要混合在一起的文化。

  • I think we all would have said you were crazy.

    我想我們都會說你瘋了。

  • It's like most tech companies have to understand laws of physics.

    這就像大多數科技公司必須瞭解物理定律一樣。

  • We call these first principles.

    我們稱之為第一原則。

  • And we also have to know a different law, which is a law of human nature.

    我們還必須瞭解另一種法則,即人性法則。

  • Like, who are we at a very basic level?

    比如,在最基本的層面上,我們是誰?

  • And if you can start to understand that, then you can start to design for people.

    如果你能開始理解這一點,那麼你就能開始為人們設計。

  • You know, obviously, the pandemic hits.

    很明顯,大流行病來襲了。

  • Travel comes to a screeching halt.

    旅行戛然而止。

  • The majority of your revenue almost vanishes.

    你的大部分收入幾乎消失殆盡。

  • Also, nobody wants to see other people.

    此外,沒有人願意看到其他人。

  • Right.

  • In that moment, did it feel like you were standing on the edge of a cliff?

    那一刻,你是否感覺自己站在懸崖邊上?

  • I thought we had made it before the pandemic.

    我以為我們在大流行之前就已經成功了。

  • You know, we had a business that was doing, like, let's call it $35 billion in sales.

    你知道,我們曾有一家銷售額高達 350 億美元的企業。

  • That's more than Starbucks.

    這比星巴克還多。

  • That's almost like the size of Nike.

    這幾乎相當於耐克公司的規模。

  • If you had told me in, like, the 1980s growing up we'd have a business that big, I'd be like, you're totally crazy.

    如果你在 20 世紀 80 年代告訴我,在我成長的過程中,我們會有這麼大的生意,我會說,你完全瘋了。

  • I thought we're making it.

    我以為我們成功了

  • We're working on IPO.

    我們正在進行首次公開募股。

  • To then lose 80% of it in eight weeks?

    然後在八週內損失 80%?

  • I mean, you remember there were articles like, is this the end of Airbnb?

    我是說,你還記得有文章說,這是 Airbnb 的末日嗎?

  • Will Airbnb exist?

    Airbnb 會存在嗎?

  • I got to tell you, like, that changed my life.

    我得告訴你,這改變了我的生活。

  • And it changed my life and the company for the better. You ever hear people say, like, they had a near-death experience and they had this moment of clarity?

    它改變了我的生活,也讓公司變得更好。 你有沒有聽人說過,他們有一次瀕死經歷,然後他們有了這一刻的清醒?

  • Well, thankfully, I've never had that.

    幸好,我從來沒遇到過這種情況。

  • But I felt like I got that clarity from a business perspective.

    但我覺得,從商業角度來看,我得到了清晰的認識。

  • How did you change as a person?

    作為一個人,你發生了哪些變化?

  • We'll see.

    我們拭目以待。

  • My hair is a little grayer.

    我的頭髮有點灰白。

  • But I think I really grew up during the pandemic.

    但我認為,我是在大流行病期間真正成長起來的。

  • I think I felt my responsibility more.

    我想我更能感受到自己的責任。

  • Employees worried about their jobs.

    員工擔心自己的工作。

  • Investors worried about their investment.

    投資者擔心自己的投資。

  • Guests were worried about if they can get their money back when they're traveling.

    客人們擔心旅行時能否拿回錢。

  • And they were all reaching out to me at the same time.

    他們同時向我伸出援手。

  • And not in a low-key, composed way.

    而且不是以一種低調、沉著的方式。

  • And I remember my board member, Ken Chenault, who's the CEO of Amex, he was CEO during 9-11 in the financial crisis of 2008.

    我記得我的董事會成員肯-切諾特(Ken Chenault)是運通集團的首席執行官,他在 2008 年金融危機期間的 "9-11 "事件中擔任首席執行官。

  • And he basically said, I've been through two of the biggest crises of my lifetime, and this is 10 times bigger than either of them.

    他基本上是說,我經歷過我一生中最大的兩次危機,而這次危機比這兩次危機都要大十倍。

  • He said, this is your defining moment as a CEO.

    他說,這是你作為首席執行官的決定性時刻。

  • And I think I had lessons that have now been seared in my brain, and I'm never going to forget them.

    我想我的教訓現在已經深深地印在了我的腦子裡,我永遠也不會忘記它們。

  • What are the lessons?

    有哪些經驗教訓?

  • The first thing I learned is who people really are.

    我學到的第一件事就是人的真面目。

  • The good news is that the vast majority of people turned out to be great people.

    好在絕大多數人都是好人。

  • I learned to focus the entire company and point them, every single person, to one direction.

    我學會了讓整個公司集中精力,讓他們每個人都朝著一個方向前進。

  • And I learned to stop apologizing about how I wanted to run the company.

    我學會了不再為自己想如何經營公司而道歉。

  • Because you hire people, and they come from Google, Apple, Microsoft, Amazon, and they bring their way with them.

    因為你僱傭的人來自谷歌、蘋果、微軟、亞馬遜,他們會帶來自己的方式。

  • And what I realized I was doing was trying to find some midpoint between how I wanted to run the company and how they wanted to run the company, which actually made everyone miserable.

    我意識到,我所做的是試圖在我想如何管理公司和他們想如何管理公司之間找到一箇中間點,這實際上讓每個人都很痛苦。

  • It's like I had to go into wartime mode.

    我好像不得不進入戰時模式。

  • And the crazy thing was, as I took more command, more control, became more decisive, more bossy, so to speak, I think people were happier because they had clarity and direction.

    最瘋狂的是,隨著我掌握了更多的指揮權、控制權,變得更加果斷、更加專橫,我覺得人們更加快樂了,因為他們有了明確的方向。

  • And then the tide turned, or maybe it's like the Titanic didn't hit the iceberg.

    然後潮水轉向,或者就像泰坦尼克號沒有撞上冰山一樣。

  • You go public, Airbnb goes public.

    你上市,Airbnb 也上市。

  • It's the end of 2020.

    現在是 2020 年底。

  • I'm interviewing you live.

    我正在現場採訪你。

  • You can't even speak.

    你甚至不能說話。

  • Like, you're completely tongue-tied.

    比如,你完全張口結舌。

  • I actually want you to watch it.

    其實我是想讓你看的。

  • It's such a moment.

    就是這樣一個時刻。

  • We just got indication on your opening price.

    我們剛剛得知你們的開價。

  • Shares indicated to open right now at $139 a share, which is more than double what you priced at.

    股票開盤價為每股 139 美元,是你們定價的兩倍多。

  • I mean, are you at all concerned about froth?

    我是說,你會擔心保麗龍嗎?

  • What do you think about that number and the potential that you're leaving billions of dollars on the table?

    你如何看待這個數字,以及你有可能將數十億美元留在桌面上?

  • That's the first time I've heard that number.

    這是我第一次聽到這個數字。

  • In April, we raised money, and it was a debt financing. That price would have priced us around $30.

    四月份,我們籌集了資金,而且是債務融資。 當時的價格約為 30 美元。

  • So I don't know what else to say.

    所以我不知道還能說什麼。

  • Wow.

  • I haven't watched that in a long time.

    我很久沒看了。

  • Wow.

  • That actually makes me a little emotional.

    這讓我有點激動。

  • What's going through your head in that moment?

    那一刻,你腦子裡在想什麼?

  • I think that moment, it was like my hard drive crashed.

    我覺得那一刻,我的硬盤就像崩潰了一樣。

  • And I think it's that, like, the pandemic happens.

    我認為是這樣的,比如,大流行病發生了。

  • We have this emergency board meeting.

    我們要召開緊急董事會

  • All of a sudden, I realize, like, this is going to be a 24-hour thing.

    突然間,我意識到,這將是一件 24 小時的事情。

  • And I probably never stopped at any point to think of anything.

    我可能從來沒有停下來想過什麼。

  • You took a whole year, and you made it like a 15-second trailer.

    你花了整整一年的時間,把它做成了一個 15 秒的預告片。

  • And I was like, oh, my God.

    我當時想,哦,天哪。

  • And maybe at that moment, it all hit me.

    也許就在那一刻,我突然明白了一切。

  • This is just so crazy.

    這太瘋狂了

  • Your interview went viral.

    你的採訪被瘋傳

  • It did.

    的確如此。

  • People could see it hit you.

    人們會看到你被擊中。

  • Yeah, yeah, yeah.

    是啊,是啊,是啊。

  • My eyebrows went to the top of my head.

    我的眉毛都豎到了頭頂。

  • And I didn't know they went that high.

    我也不知道他們會去那麼高的地方。

  • That was one of the most surprising moments of my life.

    那是我一生中最驚喜的時刻之一。

  • I'm not usually speechless.

    我通常不會啞口無言。

  • I mean, 2020 was an intense and emotional year, and that was the capstone.

    我的意思是,2020 年是緊張而又充滿感情的一年,而這一年是頂點。

  • Did you ever think about where Airbnb would be if the pandemic didn't happen?

    你有沒有想過,如果大流行沒有發生,Airbnb 會是什麼樣子?

  • That's the crazy thing.

    這就是瘋狂之處。

  • Like, your culture is often forged in your darkest moments.

    就像,你的文化往往是在你最黑暗的時刻形成的。

  • I think people think of culture as, like, you know, the perks, yoga, free food, snacks.

    我認為,人們認為文化就是,比如,你知道的,福利、瑜伽、免費食物、零食。

  • No, culture are the shared behaviors that you all have based on lessons you've learned together.

    不,文化是你們共同的行為,是基於你們共同學到的經驗教訓。

  • And the lessons you remember most are during the moments of trials and tribulations, the things that forge you.

    而你最難忘的教訓是在磨難和考驗的時刻,是那些鍛造你的事情。

  • We basically made, like, five years of progress in, like, six months.

    我們基本上在六個月內取得了五年的進展。

  • And you can't ask for an occasion like that.

    這樣的場合是求之不得的。

  • You can only hope that if it happens, you will rise.

    你只能希望,如果發生這種情況,你會站起來。

  • We've seen a lot of founder-CEOs step back, whether it's Amazon, Google, Twitter, Pinterest, Slack.

    無論是亞馬遜、谷歌、Twitter、Pinterest 還是 Slack,我們已經看到很多創始人兼首席執行官退居幕後。

  • You're still here.

    你還在這裡

  • I think when I was starting out, I think I was afraid to run a giant company.

    我想,在我創業之初,我害怕經營一家巨型公司。

  • But the thing that's most surprised me is I have more excitement today than I did when I was in Y Combinator.

    但最讓我驚訝的是,我今天比在 Y Combinator 時更興奮。

  • The job today as a public company CEO is more fun than the job as a private company CEO.

    如今,上市公司首席執行官的工作比私營公司首席執行官的工作更有趣。

  • I feel like I often hear the opposite.

    我覺得我經常聽到相反的說法。

  • You often do, because, you know, by the time you run a public company, you're trying to appease shareholders.

    你經常這樣做,因為,你知道,當你經營一家上市公司時,你要努力安撫股東。

  • You're trying to appease employees.

    你在試圖安撫員工。

  • You're negotiating.

    你在談判

  • I stopped obsessing over making money, and we ended up generating $3.5 billion in free cash flow.

    我不再執著於賺錢,我們最終產生了 35 億美元的自由現金流。

  • There's a paradox there.

    這是一個悖論。

  • I like to tell entrepreneurs, I think of the growth of your company.

    我喜歡對創業者說,我為你們公司的發展著想。

  • You have to grow faster than that.

    你的成長必須比這更快。

  • And if you don't grow faster in your company, then your company is going to be pulling you.

    如果你不能在公司裡更快地成長,那麼你的公司就會拖累你。

  • And then you're going to eventually be holding it back.

    然後,你最終還是會拖後腿。

  • Does it ever feel like this immense responsibility that you have to stay, or does it feel like a burden?

    你是否曾覺得必須留下來是一種巨大的責任,還是一種負擔?

  • I only want to keep doing this if I'm the best person to do this.

    只有當我是最適合做這件事的人時,我才想繼續做下去。

  • And the interest in me is the longer I do it, the more I probably become the best person, because I have both the history of the founder, being a founder, that you can never replace.

    我的興趣在於,我做得越久,我可能就越成為最合適的人選,因為我既有創始人的歷史,又是創始人,這是你永遠無法取代的。

  • And my biggest weakness was probably I was young and I didn't have a lot of experience, but now I have that too.

    我最大的弱點可能就是年輕,沒有太多經驗,但現在我也有了。

  • I think that our day is just getting started.

    我想,我們的一天才剛剛開始。

  • We're like phase one, have an idea, bring it to market, get product market fit.

    我們就像第一階段,有一個想法,把它推向市場,讓產品適應市場。

  • Phase two, hyper growth.

    第二階段,超速增長。

  • Phase three, become a public company and generate profit and be a real company.

    第三階段,成為上市公司,創造利潤,成為一家真正的公司。

  • Phase four, reinvent yourself.

    第四階段,重塑自我。

  • Extensively, I'm an entrepreneur and a business person, but I think of myself as kind of designing and making.

    從廣義上講,我是一個企業家和商人,但我認為自己是一種設計和製造者。

  • And the reason I have more fun now is because now it's more creative than it used to be.

    我之所以現在玩得更開心,是因為現在比以前更有創造力了。

  • Are you an artist, designer first and CEO second?

    您首先是藝術家、設計師,其次才是首席執行官嗎?

  • Is that what you would say?

    你會這麼說嗎?

  • I think you're always what you were growing up.

    我覺得你永遠是你成長過程中的樣子。

  • There's something about what you were growing up that's always in your heart.

    在你的成長過程中,有一些東西一直在你的心裡。

  • And probably I approach problems more like a designer than a CEO, although I probably set the intersection.

    也許我在處理問題時更像一名設計師,而不是首席執行官,儘管我可能設置了交叉點。

  • And how does that change the company?

    這對公司有什麼影響?

  • How is that mentality infused into the company?

    如何將這種心態注入公司?

  • I have books like this Frank Lloyd Wright book here, right?

    我這裡有弗蘭克-勞埃德-賴特的書,對吧?

  • My Favorite Architect, or Charles and Ray Eames, two of the great industrial designers of the 20th century.

    我最喜愛的建築師》,或 20 世紀兩位偉大的工業設計師查爾斯-伊姆斯(Charles Eames)和雷-伊姆斯(Ray Eames)。

  • Charles Eames said the details aren't the details, they make the product.

    查爾斯-伊姆斯(Charles Eames)說過,細節決定成敗。

  • And I am absolutely involved in details.

    我絕對會參與細節。

  • I think design is not just how something looks.

    我認為,設計不僅僅是東西的外觀。

  • It's how it fundamentally works.

    這就是它的基本工作原理。

  • It's about simplifying something.

    就是要簡化一些東西。

  • And people think simplifying is removing things, and it's not.

    人們認為簡化就是去掉一些東西,其實不然。

  • Simplifying is understanding something so deeply that you can get to the essence of something.

    簡化就是深刻理解事物,從而抓住事物的本質。

  • Even like how we became profitable.

    甚至像我們如何盈利一樣。

  • We kind of designed the P&L.

    我們設計了損益表。

  • Most people cut.

    大多數人都會剪。

  • We didn't cut, we designed.

    我們不是裁剪,而是設計。

  • Because cutting, you're just like lopping things off.

    因為切割,你就像在砍東西。

  • But designing says, well, instead of cutting all these expenses, what if we just thought about the whole operation differently?

    但設計人員說,好吧,與其削減所有這些開支,如果我們換一種思路來考慮整個運作,會怎麼樣呢?

  • To have fewer parts, fewer components.

    減少零件和組件。

  • And it really takes creativity to do that.

    要做到這一點,確實需要創造力。

  • What's a day in the life of Brian Chesky outside the office?

    在辦公室之外,布萊恩-切斯基一天的生活是怎樣的?

  • I like to learn, I like to draw, I like to hang out with people I care about, and I like to travel.

    我喜歡學習,喜歡畫畫,喜歡和我關心的人在一起,喜歡旅行。

  • I guess those are the things I do.

    我想這些都是我要做的。

  • I love your art.

    我喜歡你的藝術。

  • Yeah, so this is all, this is my life before tech.

    是的,這就是我的生活,科技之前的生活。

  • Did you do these?

    這些是你做的嗎?

  • Yeah, so I did this in freshman year at RISD.

    是的,我在 RISD 上大一的時候做了這個。

  • This is like a thousand triangles glued together to turn into a self-portrait.

    這就像無數個三角形粘在一起,變成了一幅自畫像。

  • I didn't realize you were such an artist.

    沒想到你還是個藝術家。

  • I mean, I knew you were a designer.

    我是說,我知道你是個設計師。

  • I feel probably more an artist.

    我覺得自己可能更像一個藝術家。

  • I started as an artist, became a designer, then I guess an entrepreneur, in that order.

    我最初是一名藝術家,後來成了一名設計師,再後來我想我成了一名企業家,依次類推。

  • Is this another one of yours?

    這又是你的作品嗎?

  • Yeah, so this was like my big high school senior project.

    是啊,這就像是我高中畢業時的一個大項目。

  • This is me basically hanging off a ledge of the Grand Canyon.

    這基本上就是我從大峽谷的懸崖上吊下來的樣子。

  • There's a lot going on there.

    那裡發生了很多事情。

  • Probably highly symbolic to how I felt senior year of high school.

    這可能與我高三那年的感受有很大的相似之處。

  • Which was?

    哪個是?

  • Like, oh my God, my life is changing so much.

    天哪,我的生活發生了翻天覆地的變化。

  • I was planning to go to art school, I thought I'd be an artist.

    我打算上藝術學校,我以為我會成為一名藝術家。

  • At that point, I didn't even think I'd be a designer.

    那時,我甚至沒想過自己會成為一名設計師。

  • Designer was like a leap.

    設計師就像一個飛躍。

  • Yeah.

    是啊

  • And I had to go the whole journey of realizing, like, I love drawing.

    我不得不經歷這樣一個過程,認識到我喜歡畫畫。

  • And then I get to campus, and I realize I was born like 100 years too late for what I wanted to do.

    到了校園裡,我才意識到,我比自己想做的事晚了 100 年。

  • Freshman year at RISD, you have to pick a major.

    在 RISD 上大一的時候,你必須選一個專業。

  • And the department head of industrial design came to pitch.

    工業設計系的系主任也來了。

  • And they said, industrial design is the design of everything from a toothbrush to a spaceship, and every single thing in between.

    他們說,工業設計是指從牙刷到宇宙飛船,以及介於兩者之間的所有東西的設計。

  • And I thought to myself, that's what I'm going to do with my life.

    我心想,這就是我這輩子要做的事。

  • So Airbnb was the thing in between.

    是以,Airbnb 是兩者之間的選擇。

  • I guess we're between a toothbrush and a spaceship.

    我想我們現在是在牙刷和飛船之間徘徊。

  • Over the years, you've really emphasized the values of Airbnb, whether it's community or connectedness.

    多年來,您一直在強調 Airbnb 的價值觀,無論是社區還是連接性。

  • What does it take to make something that people really love?

    怎樣才能做出人們真正喜歡的東西?

  • When I joined Y Combinator, the first day, they give you a T-shirt.

    我加入 Y Combinator 的第一天,他們會給你一件 T 恤。

  • It's a gray T-shirt.

    這是一件灰色 T 恤。

  • And it says, make something people want.

    它說,要做出人們想要的東西。

  • And if you get an exit, they send you a black T-shirt.

    如果你退出了,他們還會送你一件黑色 T 恤。

  • And it says, I made something people want.

    它說,我做出了人們想要的東西。

  • And that was something that always stuck with me.

    這讓我記憶猶新。

  • And I think the way you make something that people want is you have to care about people.

    我認為,要想做出人們想要的東西,就必須關心人們。

  • And you have to understand people.

    你還必須理解別人。

  • We did this thing 10 years ago.

    我們十年前就做過這件事。

  • I named it Snow White after the movie Snow White.

    我根據電影《白雪公主》給它取名為 "白雪公主"。

  • Snow White was basically the advent of the storyboard.

    白雪公主》基本上是故事版的雛形。

  • Walt Disney was one of my heroes.

    沃爾特-迪斯尼是我的偶像之一。

  • This film was so long, you had to storyboard it.

    這部電影太長了,你必須把它故事化。

  • And I said, why don't more businesses do that?

    我說,為什麼沒有更多的企業這樣做呢?

  • Why don't businesses understand who their customer is, storyboard the experience, and then try to put themselves in the shoes of that person.

    為什麼企業不瞭解他們的客戶是誰,將體驗故事化,然後嘗試設身處地地為客戶著想呢?

  • And just every single opportunity is a detail that you could perfect.

    每一個機會都是你可以完善的細節。

  • Talk about being in the details.

    細節決定成敗。

  • I mean, is your team like, should we invite Brian or not?

    我是說,你的團隊會不會想,我們到底要不要邀請布萊恩?

  • If they had the choice.

    如果他們有選擇的話。

  • You're presuming they have a choice.

    你是在假定他們有選擇。

  • I don't intend to be in the details of everything forever.

    我不打算永遠關注所有細節。

  • It's like I'm a coach.

    就好像我是一名教練。

  • And I'm trying to teach a level of detail and excellence.

    我正在努力把教學做到細緻入微、精益求精。

  • I think there's this idea that I think is a bit of a myth that great leaders hire great people and empower them to do great work.

    我認為有這樣一種觀點,我認為這有點像神話,即偉大的領導者會僱傭優秀的員工,並授權他們完成偉大的工作。

  • And that sounds great, but they're missing something.

    這聽起來很不錯,但他們還缺少一些東西。

  • And what they're missing is you've got to be in the details of the people.

    他們忽略的是,你必須瞭解人們的細節。

  • It's not micromanaging.

    這不是微觀管理。

  • It's auditing and understanding what they're doing.

    這就是審計,瞭解他們在做什麼。

  • Tech is going through a tumultuous time.

    科技正在經歷一個動盪時期。

  • Oh, yeah.

    哦,是的

  • Tens of thousands of people getting laid off in waves.

    數以萬計的人被一波一波地解僱。

  • How do you think about how Amazon and Meta and other companies are handling these layoffs?

    您如何看待亞馬遜、Meta 和其他公司如何處理這些裁員?

  • I always felt like when I would read some of these corporate communications that they weren't written by people.

    當我讀到一些企業通訊時,我總覺得它們不是人寫的。

  • They seemed to be written by committees.

    它們似乎是由委員會編寫的。

  • And I felt like maybe a bunch of lawyers, HR people had sanded the edges off the person to the point where the person speaking wouldn't actually talk like that.

    我覺得可能是一群律師、人力資源部門的人把人的稜角磨掉了,以至於說話的人實際上不會那樣說話。

  • Any communication, I write.

    任何通信,我都寫。

  • A lot of CEOs don't write anything that they have their name on.

    很多首席執行官不寫任何有自己名字的東西。

  • The second thing is I think when you do a layoff, if you're going to cut, you need to cut once, and therefore you better cut deep enough.

    第二件事是,我認為在裁員時,如果要裁員,就必須裁一次,是以最好裁得足夠深。

  • Try to avoid doing multiple layoffs.

    儘量避免多次裁員。

  • I think multiple layoffs can be very difficult from a cultural standpoint because if there's more than one, then people can't trust they'll ever end.

    我認為,從文化角度來看,多次裁員可能會非常困難,因為如果不止一次裁員,人們就無法相信裁員會永遠結束。

  • And the company is like in a paralyzed standstill if that happens.

    如果出現這種情況,公司就會陷入癱瘓。

  • You started Airbnb at the depths of the financial crisis, 2009.

    您是在 2009 年金融危機最嚴重的時候創辦 Airbnb 的。

  • What's your advice to entrepreneurs now?

    你現在對創業者有什麼建議?

  • I mean, I honestly think...

    我的意思是,我真的認為...

  • Hi, Sophie. She's like, this is going on a really long time.

    嗨 蘇菲 她說,這已經持續很久了

  • I get it.

    我明白了。

  • We've been talking a while.

    我們已經聊了一會兒了。

  • Hello.

    你好

  • I think she likes me.

    我覺得她喜歡我。

  • All right.

    好吧

  • What's your advice?

    你有什麼建議?

  • Look, it's like banks are collapsing.

    聽著,就像銀行在倒閉一樣。

  • What's your advice to entrepreneurs right now?

    您現在對創業者有什麼建議?

  • I think this is a great time to start a company.

    我認為現在是創辦公司的大好時機。

  • If you look at the history of companies like Apple and Microsoft, I think we're starting to down economy.

    如果你看看蘋果和微軟等公司的歷史,我認為我們已經開始向下經濟了。

  • Google emerged during the dot-com crisis.

    谷歌是在網絡公司危機期間出現的。

  • We started during the Great Recession.

    我們是在經濟大衰退期間起步的。

  • I like to tell people the best time to start a company is the moment you're ready.

    我喜歡告訴人們,創辦公司的最佳時機就是你準備好的那一刻。

  • If your idea is really good and you can make it in a tough economy, you can definitely make it in a good economy.

    如果你的想法真的很好,而且你能在經濟不景氣的情況下做到這一點,那麼你也一定能在經濟景氣的情況下做到這一點。

  • And I think the discipline of being in a really difficult environment will teach you something.

    我認為,在非常艱苦的環境中磨練自己,會讓你學到一些東西。

  • So what do you want the next phase of Airbnb to be?

    那麼,您希望 Airbnb 的下一階段是什麼?

  • Say, five years.

    比如說,五年。

  • I feel like at this point, with all these capabilities, it would be such a shame not to use that to solve a very important problem.

    我覺得,在這一點上,有了這些能力,如果不利用它們來解決一個非常重要的問題,那就太可惜了。

  • And the problem that I'm most concerned about, that I think we can help, is that I think this is the loneliest time in human history.

    我最關心的問題,也是我認為我們可以幫助解決的問題是,我認為這是人類歷史上最孤獨的時期。

  • If people lived this isolated alone thousands of years ago, before modern technology, we'd be dead, right?

    如果幾千年前,在現代科技出現之前,人們獨自過著這種與世隔絕的生活,我們早就死了,不是嗎?

  • There's a reason loneliness hurts.

    孤獨傷人是有原因的。

  • Some people would say, like, tech is connecting us all and making us less lonely.

    有些人會說,科技把我們聯繫在一起,讓我們不再孤單。

  • Loneliness has been rising in the United States since the 1970s, as far as I can tell.

    據我所知,自 20 世紀 70 年代以來,美國的孤獨感一直在上升。

  • So it's definitely not all tech.

    所以,這絕對不全是技術問題。

  • But I do think that we need to have a reality check.

    但我確實認為,我們需要進行一次現實檢驗。

  • The average American spends 10 more hours alone every week than 10 years ago.

    與 10 年前相比,美國人平均每週獨處的時間增加了 10 個小時。

  • We're sleeping less, exercising less, spending less time with friends and family.

    我們睡得少了,運動少了,與朋友和家人在一起的時間也少了。

  • You know, your Instagram followers aren't coming to your funeral.

    要知道,你的 Instagram 粉絲可不會來參加你的葬禮。

  • No one changed someone else's mind, YouTube comment section.

    沒有人改變別人的想法,YouTube 評論區。

  • So we need to marry the best of the digital technology with the best of the physical world.

    是以,我們需要將數字技術的精華與物理世界的精華結合起來。

  • I want the next chapter to be, I want to be less about housing, less about travel.

    我希望下一個篇章是,我想減少住房,減少旅行。

  • But new things we're going to do are going to be a lot more about bringing people together.

    但是,我們要做的新事情將更多地把人們聚集在一起。

  • This isn't bad.

    這還不錯。

  • Not bad at all.

    還不錯。

  • It's so beautiful.

    太美了

  • Yeah, Sophie loves it here.

    是啊,蘇菲喜歡這裡。

  • I mean, look at this view of the city.

    我是說,看看這個城市的景色。

  • It's amazing.

    太神奇了

  • So yeah, here we are at Dolores Park.

    沒錯,我們現在就在多洛雷斯公園。

  • I mean, you've been doing this, like, 15 years.

    我的意思是,你已經這樣做, 像,15年。

  • Yeah. 15 years, that's a long time.

    是啊,15年,那是很長的時間。

  • This is a long time.

    這是一段很長的時間。

  • From tech standards.

    來自技術標準。

  • Does it ever get, like, lonely at the top?

    在頂層會不會感到孤獨?

  • Oh, yeah.

    哦,是的

  • You can have all the money in the world, all the success in the world.

    你可以擁有世界上所有的金錢,世界上所有的成功。

  • But the thing that makes most people happy is just connections and relationships.

    但讓大多數人感到幸福的,只是人脈和人際關係。

  • You talk about your parents and your family a lot.

    你經常談到你的父母和家人。

  • Do you want a family?

    你想要一個家庭嗎?

  • Like, do you want that for yourself?

    比如,你自己想要這樣嗎?

  • Oh, yeah, definitely.

    哦,是的,當然。

  • It's probably the one thing I haven't done.

    這可能是我唯一沒做過的事。

  • I got a dog.

    我養了條狗

  • That was a starting.

    這是一個開始。

  • She's family.

    她是家人

  • Let me take care of something really, like, low-key first.

    讓我先處理點非常低調的事

  • If you had told me in my 20s what my life would be like at 41, I would have told you I have a family, and maybe I wouldn't be that far in my career.

    如果你在我 20 多歲的時候告訴我,我 41 歲時的生活會是什麼樣,我會告訴你我有一個家庭,也許我在事業上不會走得那麼遠。

  • And now I have, like, a huge public company, and I don't have a family.

    現在我有了一家龐大的上市公司,卻沒有家庭。

  • And so I did things in a different order.

    於是,我按照不同的順序做事。

  • And the last 15 years has been work and all-consuming Airbnb.

    而在過去的 15 年裡,我一直在工作,並全身心地投入到 Airbnb 中。

  • So what's the goal for the next 10 years of Brian Chesky?

    那麼,布萊恩-切斯基未來 10 年的目標是什麼?

  • I think I have to do things I haven't done before.

    我想我必須做一些以前沒有做過的事情。

  • As long as you're in a constant state of becoming and changing and growing, you're going to be okay.

    只要你一直處於成為、改變和成長的狀態,你就會沒事。

  • And I think for us, like, we're in the tech industry.

    我認為,對我們來說,我們從事的是科技行業。

  • It means we're in the change industry.

    這意味著我們從事的是變革行業。

  • So we have to change and reinvent ourselves.

    是以,我們必須改變和重塑自己。

  • Obviously, you lived around the world in Airbnbs.

    顯然,你在世界各地都住過 Airbnbs。

  • You've interacted with so many cities and people in different countries.

    你與許多城市和不同國家的人打過交道。

  • And many of them welcomed Airbnb with open arms, and some are still resisting.

    其中許多人張開雙臂歡迎 Airbnb,也有一些人仍在抵制。

  • Yeah.

    是啊

  • Why do you think that is?

    你認為這是為什麼?

  • So every city is a community, and every community has many different stakeholders, and they have many different circumstances.

    是以,每個城市都是一個社區,每個社區都有許多不同的利益相關者,都有許多不同的情況。

  • Some cities need more tourism.

    有些城市需要更多的旅遊業。

  • Other cities have been going through a housing affordability crisis, and they're very, very sensitive about housing being taken off the market.

    其他城市一直在經歷住房可負擔性危機,他們對住房被擠出市場非常非常敏感。

  • And so the lesson I've learned is you've got to, like, there's no one-size-fits-all.

    是以,我學到的教訓是,你必須,比如,沒有放之四海而皆準的東西。

  • You have to treat every city personally, try to make a system for them that works.

    你必須親自對待每一個城市,努力為他們制定一套行之有效的制度。

  • People think Airbnb is driving up costs, enriching landlords, bringing in floods of tourists, changing the character of a place.

    人們認為 Airbnb 抬高了成本,讓房東暴富,帶來了大量遊客,改變了一個地方的特色。

  • What do you say to the people who are like, I hate what this is doing in my community?

    對於那些說 "我討厭這樣做在我的社區造成的影響 "的人,你會怎麼說?

  • Well, I never want Airbnb to do anything other than strengthen a community.

    我從來不希望 Airbnb 除了加強社區建設外,還能做其他什麼。

  • I also think it's really important to never presume that we're the good guys.

    我還認為,永遠不要認為我們是好人,這一點非常重要。

  • It's what we're doing, like, good for the world, and to constantly reevaluate.

    這是我們正在做的事情,比如,對世界有益的事情,要不斷重新評估。

  • And so, for example, affordable housing.

    例如,經濟適用房。

  • A lot of cities said, you know, we want to have some basic restrictions on how Airbnb can be used in our city, so we have, like, we comply with registration systems for cities.

    很多城市說,你知道,我們希望對 Airbnb 在我們城市的使用方式有一些基本限制,所以我們有,比如,我們遵守城市的登記制度。

  • We want to make sure that, like, cities say they want to be able to, that we have to collect our fair share of taxes.

    我們希望確保,就像城市說的那樣,他們希望能夠,我們必須收取我們應得的稅款。

  • But I also want people to know that we want to strengthen communities.

    但我也希望人們知道,我們希望加強社區建設。

  • And if that means that they need to, like, change the way Airbnb exists in their city, we'll have that conversation.

    如果這意味著他們需要,比如,改變 Airbnb 在他們城市的存在方式,我們會進行對話。

  • Are you long SF, San Francisco?

    你是舊金山的 SF 長嗎?

  • I think I am, ultimately.

    我想我最終會的。

  • I think the city is, my God, has it had its fair share of challenges.

    我認為,這座城市,我的上帝,已經經歷了不少挑戰。

  • And I think that I'm saddened that the tech community and the city haven't worked better together.

    我對科技界和城市未能更好地合作感到遺憾。

  • That being said, the city is so resilient.

    儘管如此,這座城市的生命力是如此頑強。

  • And just when people said there was going to be a massive exodus, there is a new kind of probably the word revolution is not an understatement to say what's going to happen to AI.

    就在人們認為人工智能將出現大規模外流的時候,一種新的可能正在悄然發生,用 "革命 "這個詞來形容人工智能將發生的一切一點也不為過。

  • And a lot of it's happening right here.

    很多事情就發生在這裡。

  • How do you think AI is going to change Airbnb?

    您認為人工智能將如何改變 Airbnb?

  • I think we can design some of the best interfaces for AI in the world.

    我認為,我們可以為人工智能設計一些世界上最好的界面。

  • And I think what I ultimately want to do is imagine one day the app is more like a concierge that knows you, it can match you to the perfect Airbnbs.

    我認為,我最終想做的是,想象有一天,這款應用更像一個瞭解你的管家,它能為你匹配完美的 Airbnbs。

  • And I think that's ultimately what it could do.

    我認為這就是它的最終目的。

  • All right, well, you know what would make this world a little more perfect?

    好吧,你知道怎樣才能讓這個世界更完美嗎?

  • Tell me.

    告訴我

  • Chocolate chip cookies.

    巧克力餅乾

  • All right, let's do it.

    好吧,我們開始吧

  • Sophie, you want cookies?

    蘇菲,你要餅乾嗎?

  • That's exactly what she wants.

    這正是她想要的。

  • The key to a good chocolate chip cookie is lots of brown sugar, lots of vanilla extract.

    製作美味巧克力餅乾的關鍵在於大量的紅糖和香草精。

  • That's pretty much all you need.

    這就是你所需要的一切。

  • I have a chocolate chip cookie recipe too.

    我也有一份巧克力餅乾食譜。

  • So I'm very excited to see what your secrets are.

    所以,我很想知道你們有什麼祕訣。

  • Do you like baking in general?

    您喜歡烘焙嗎?

  • Is this like a thing of yours?

    這是你的習慣嗎?

  • I do.

    我是這麼想的。

  • It's like, it's a little like reminds me of like drawing.

    這讓我想起了畫畫。

  • Drawing is like baking and painting is like cooking.

    畫畫就像烘焙,繪畫就像烹飪。

  • How many chips you put in?

    你放了多少芯片?

  • I like less chips than more. I prefer more cookie than chip.

    我喜歡薯片少於薯片多。 比起薯片,我更喜歡餅乾。

  • Does that seem good?

    這樣好嗎?

  • That looks great.

    看起來不錯。

  • So now we have dough.

    現在我們有面團了。

  • All right, so ready?

    好了,準備好了嗎?

  • We're going to do like this piece.

    我們要像這塊一樣做。

  • Okay.

    好的

  • This is a test, isn't it?

    這是個測試,不是嗎?

  • It's pretty good, right?

    很不錯吧?

  • Mm-hmm.

  • All right, so now.

    好了,現在

  • Yeah, we are.

    是的,我們是。

  • Yeah, they're kind of.

    是啊,他們是那種。

  • Do you need help?

    您需要幫助嗎?

  • Yeah, yeah, yeah.

    是啊,是啊,是啊。

  • All right.

    好吧

  • So we're going to ask a couple of real questions.

    所以我們要問幾個真正的問題。

  • Yeah.

    是啊

  • What's overhyped?

    什麼是過度宣傳?

  • Crypto was overhyped.

    加密貨幣被過度炒作。

  • And now it's not, but crypto was overhyped.

    現在不是了,但加密貨幣被過度炒作了。

  • I think AI is probably appropriately hyped, but there is a risk that people will have unrealistic expectations of what it can do going forward.

    我認為,人工智能可能被過度誇大了,但人們有可能對其未來的發展抱有不切實際的期望。

  • Like the whole world has to move with the technology or the technology will get ahead of itself.

    就像整個世界必須與技術同步發展,否則技術就會超越自我。

  • How much do you really want AI in your life?

    你到底有多希望人工智能出現在你的生活中?

  • Like would you want chat GPT in your kitchen?

    比如,你想在廚房裡哈拉 GPT 嗎?

  • There is such a thing as too much technology in our life.

    在我們的生活中,有一種東西叫做 "太多的技術"。

  • Technology is not inevitably a solution to our problems.

    技術並非必然能解決我們的問題。

  • Technology is a tool.

    技術是一種工具。

  • It's power.

    這就是力量。

  • And power can make things better and it can also make things worse.

    權力可以讓事情變得更好,也可以讓事情變得更糟。

  • It can simplify our lives or add complexity.

    它可以簡化我們的生活,也可以增加生活的複雜性。

  • It can bring us together or divide us.

    它可以讓我們團結,也可以讓我們分裂。

  • And the speed at which things are about to change is something that we have to be very careful about.

    我們必須非常謹慎地對待事物變化的速度。

  • Ten minutes.

    十分鐘

  • That's ten minutes.

    這是十分鐘。

  • And it's ready.

    它已經準備好了。

  • All right, let's see what they look like.

    好吧,讓我們看看它們長什麼樣。

  • Let's do it.

    開始吧

  • And here they are.

    它們就在這裡。

  • Yum.

    百勝

  • Oh my gosh, they look amazing.

    哦,我的天哪,它們看起來棒極了。

  • Boom, there they are.

    嘭,他們來了。

  • Look at that.

    看看這個。

  • Okay, shall we?

    好吧,我們開始吧?

  • Let's do it.

    開始吧

  • Okay.

    好的

  • Cheers.

    乾杯

  • Cheers.

    乾杯

  • These are ten star cookies.

    這是十星級餅乾。

  • I was skeptical.

    我很懷疑。

  • I know, I know.

    我知道,我知道。

  • How can you believe greatness until you see it?

    不親眼目睹,怎能相信偉大?

  • Microsoft Mechanics

    微軟機械

Let's just say this isn't your typical Airbnb.

可以說,這不是一家典型的 Airbnb。

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