It's the biggest shopping day of the year, but how that shopping is getting done is changing.

這是一年中最大的購物日，但購物方式正在發生變化。

Our consumer investigative reporter Susan L.

我們的消費者調查記者蘇珊．

Corey is looking at how the days of midnight door buster deals are becoming a thing of the past.

科里正在研究午夜大減價的時代如何成為過去。

Lining up, you go to the ticket line or camping out for some dedicated shoppers.

排隊時，你要去排隊買票，或者為一些專門的購物者露營。

Black Friday is like their Super Bowl.

黑色星期五就像是他們的超級碗。

But we know someone I'm a I'm flying by the seat of my pants and just going with the gut.

但我們都知道，我是個憑感覺和直覺行事的人。

Avery Ford strategy is in the palm of his hand.

艾弗裡-福特的戰略盡在掌握。

The conversation is always like we'll check Amazon.

我們的對話總是說我們要去亞馬遜看看。

It wasn't always this way.

事情並非總是如此。

Ford says five years ago you'd find him at the mall culture of Black Friday.

福特說，五年前，你會發現他在黑色星期五的商場文化。

Got a little out of hand.

有點失控了。

I think he won't be the only one sitting out this year.

我想，他不會是今年唯一一個缺席的人。

So that's my sister and then her kids.

這就是我姐姐和她的孩子們。

Lindsey Knappenberger gave us a peek at her family's Amazon wish list.

Lindsey Knappenberger 向我們展示了她家的亞馬遜願望清單。

Tell me exactly what they want and then it takes out all the guesswork so it makes it easy on everybody.

準確地告訴我他們想要什麼，這樣就可以省去所有的猜測工作，讓每個人都能輕鬆應對。

Still, there's no denying Black Friday's popularity and the signs of it are just about everywhere.

但不可否認的是，"黑色星期五 "的受歡迎程度和跡象幾乎無處不在。

Folks are looking for those deals.

人們正在尋找這些優惠。

Jennifer Burton is an associate professor of marketing at the University of Tampa.

詹妮弗-伯頓（Jennifer Burton）是坦帕大學營銷學副教授。

The numbers that I've seen is for this year, 26% of shoppers are planning on, you know, waiting in line for an hour or more sometime during that Black Friday.

我看到的數據是，今年有 26% 的購物者計劃在 "黑色星期五 "期間排隊等候一個小時或更長時間。

Numbers from the National Retail Federation show last year almost 76 million people made it to the stores on Black Friday, but not as many as the more than 90 million who opted for online as part of the changing trend in shopping more stores are offering deals.

美國全國零售聯合會的數據顯示，去年有近 7600 萬人在 "黑色星期五 "當天前往商店購物，但與 9000 多萬人選擇在網上購物相比，人數要少得多。

Earlier, turning it from a day into a week, especially with such a late Thanksgiving that retailers have felt a stronger need to trot out these deals at an earlier date.

提前，從一天變成一週，尤其是感恩節如此之晚，零售商覺得更有必要提前推出這些優惠。

Some shops hope in store exclusives will get people in the door, but even that can't tempt everyone.

一些商店希望店內的獨家產品能吸引顧客進門，但即便如此，也不可能吸引所有人。

I don't want to have to deal with like bumping through crowds and stuff.

我不想在人群中顛簸。

His mind is made up, so if your name is on Avery Ford's list, we have a good guess where you're getting a gift from.

他的心意已決，所以如果你的名字出現在艾弗裡-福特的名單上，我們很有可能猜到你會從哪裡得到禮物。

I only shop on Amazon pretty much.

我幾乎只在亞馬遜上購物。

It wasn't too many years ago that we'd see a lot of parking lots like this one.

不久前，我們還能看到很多像這樣的停車場。

Busy on Thanksgiving Day, but now we're seeing the majority of stores choosing to close and keep that attention on Black Friday.

感恩節當天很熱鬧，但現在我們看到大多數商店都選擇關門，並在黑色星期五保持這種關注度。

But come this time tomorrow, a lot of stores hoping it'll be a very different scene out here in Tampa.

但到了明天這個時候，很多商店都希望坦帕的景象會截然不同。

I'm consumer investigator Susan Elkhori taking action for you.

我是消費者調查員蘇珊-埃爾克霍里，正在為你採取行動。