Name: 當客戶說 "你的價格太高 "時--如何應對 角色扮演 (When Client Says "Your Price Is Too High"– How To Respond Role Play)
Uploaded: 2024-11-27T02:57:08.000Z
Duration: 12 min 50 s

情態助動詞 A2

I was hoping that you could cut up one of those banger videos that you make that I see on your website.

我希望你能把我在你網站上看到的你製作的視頻剪輯出來。

我想，只要你去做，就一定會成功。

我們正在努力提高人們的認識。

So how much awareness do you want it to build?

那麼，您希望它建立多大的知名度？

I'd like to have at least two to three people walk into the store.

我希望至少有兩到三個人走進店裡。

An increase of two to three people a day.

So what kind of business would that generate for you?

那麼，這會給你帶來什麼樣的生意呢？

Our average product sells for about $100.

我們的產品平均售價約為 100 美元。

So you're looking at about $200 to $300 worth of increased revenue.

是以，你將看到價值 200 到 300 美元的收入增長。

That's $7,500 of new revenue for you a month.

這相當於每月為您帶來 7500 美元的新收入。

Does spending $1,000 seem appropriate for $7,500 of revenue per month?

每月 7500 美元的收入，花費 1000 美元是否合適？

Are you going to do a $1,000 video every month?

你打算每個月製作一個價值 1000 美元的視頻嗎？

如果你能把這個做好，也許就能做到。

And I'd like to share with you a quote I love from business philosopher Jim Rohn.

我想和你們分享我喜歡的商業哲學家吉姆-羅恩（Jim Rohn）的一句話。

So it feels a little disproportionate, doesn't it?

所以感覺有點不相稱，不是嗎？

When you say that quote, I think it does.

當你引用這句話時，我覺得確實如此。

And are you going to guarantee me $7,500 a month?

你能保證每月給我 7500 美元嗎？

I'm just trying to measure effort versus result.

我只是想衡量一下努力與結果的關係。

When somebody comes to me and they say, I don't have a lot of money to do something, my first instinct is to say, let's not do it.

當有人來找我，說我沒有很多錢去做某件事時，我的第一反應是說，還是別做了吧。

Where else can you spend your $1,000 to make a bigger impact on your business?

1000 美元還能花在哪裡，為您的業務帶來更大的影響？

Because I don't want to take your money to do something that's not important.

因為我不想拿你的錢去做不重要的事。

我的意思是，我認為這很重要。

Can you elaborate on what you mean by not $1,000 important?

你能詳細解釋一下你說的 "不重要的 1000 美元 "是什麼意思嗎？

If you look at the expenses and things that you spend on personal and business, where does the $1,000 rank in the things that you spend?

如果你看看個人和企業的開支和花費，1000 美元在你的花費中排第幾？

Is it on the high end or is it on the low end?

How much did that refrigeration unit cost you?

And when you wanted to do the polished floors, what did you spend on that?

當你想做拋光地板時，你花了多少錢？

And how did that have any material impact on your business?

這對你們的業務有什麼實質性影響？

And I saw the BMW parked outside, the 5 Series, the M5.

我看到了停在外面的寶馬 5 系和 M5。

So I find that in my life and my experience that people tend to spend money on what they value.

是以，我發現在我的生活和經驗中，人們傾向於把錢花在他們看重的地方。

That makes perfect sense, don't you think?

If you like a fancy pair of pants, you'll spend the money for that.

如果你喜歡漂亮的褲子，你就會為此花錢。

And if you don't, you'll buy the cheaper version.

如果不買，就會買便宜的版本。

So when somebody comes to me and says, I have a real business problem, Chris, and I want to spend a thousand big smackeroonies on it, I don't think that's a real problem.

所以，如果有人來找我，說我有一個真正的商業問題，克里斯，我想在這上面花一千美元，我不認為那是一個真正的問題。

Businesses like yours see other businesses produce video, and then we have video envy.

像你們這樣的企業看到其他企業製作視頻，就會產生視頻羨慕症。

And then we create it just to create it to say like, yeah, we're keeping up with the Joneses.

然後我們創造它，只是為了說，是啊，我們跟上了瓊斯們的步伐。

I don't know if that's good use of your money.

我不知道這樣做對你的錢是否有用。

Now, in order for me to do this properly, I'd probably have to spend quite a bit of time sitting down talking to you about what the purpose of the video is, what your goals are and how it may or may not work, and if it's going to even be targeted to the right people.

現在，為了讓我能正確地完成這項工作，我可能需要花很多時間坐下來和你談談視頻的目的是什麼、你的目標是什麼、它可能會或可能不會起作用，以及它是否會針對正確的人。

That's going to take a long conversation.

But it would seem disproportionate, the length of that conversation for your time and my time to talk about a thousand dollar problem.

但是，用你我的時間來討論一個一千美元的問題，談話的時間似乎不成比例。

But I'm probably not the person to do that for you.

但我可能不是為你做這件事的人。

And I would encourage you not to spend that money with anybody, not just me.

我鼓勵你不要把錢花在任何人身上，不僅僅是我。

Probably find somebody that can do the video for a thousand dollars.

也許找個人花一千美元就能做視頻。

So I think that's a very advanced conversation.

是以，我認為這是一個非常高級的對話。

When you taught me how to talk about money, yes, that was such a big thing.

當你教我如何談錢時，是的，那是一件大事。

But it's just like for a lot of people starting now, you're so hungry to get that a thousand dollar job when you're doing videos for 200 bucks and 500 bucks and finally somebody comes.

但是，就像現在很多剛起步的人一樣，當你為 200 美元和 500 美元做視頻時，你是如此渴望得到那份價值 1000 美元的工作，最後終於有人來了。

And I think that's where, going back to what he says, this is where we kind of get that short end of the stick is that we didn't have this type of conversation and we ended up taking that job for a thousand dollars.

我認為，回到他所說的，這就是我們的短處所在，因為我們沒有進行這樣的對話，結果我們只花了一千美元就接下了那份工作。

And now we're spending hours doing revisions and not getting to where we really...

現在我們花了幾個小時進行修改，卻沒有達到我們真正...

字幕列表影片播放

當客戶說 "你的價格太高 "時--如何應對角色扮演 (When Client Says "Your Price Is Too High"– How To Respond Role Play)

instinct

average

impact

revenue

當客戶說 "你的價格太高 "時--如何應對 角色扮演 (When Client Says "Your Price Is Too High"– How To Respond Role Play)

instinct

average

impact

revenue

當客戶說 "你的價格太高 "時--如何應對角色扮演 (When Client Says "Your Price Is Too High"– How To Respond Role Play)