I think from a business point of view, I am optimistic.

我認為，從商業角度來看，我是樂觀的。

Currently, geopolitical brings in much more cost into the business because you've got to just fly longer to get to the same place.

目前，地緣政治給企業帶來了更多的成本，因為你必須飛更長的時間才能到達同一個地方。

But we recognize because of the global supply chain challenges, it does end up with having less supply and more demand, resulting in that you're not expanding the business as much as you want.

但我們認識到，由於全球供應鏈面臨的挑戰，最終會出現供應減少而需求增加的情況，從而導致業務擴張不盡如人意。

So geopolitical has got that impact, rather than being pessimistic about a lack of business.

是以，地緣政治產生了這種影響，而不是對缺乏業務感到悲觀。

What is the role of data in business?

數據在業務中的作用是什麼？

Every part of the business that we do, and any airline does, data helps you to do it better.

我們和任何航空公司所做的每一項業務，數據都能幫助您做得更好。

And you're looking at efficiency and without having proper, accurate data, it's impossible to generate efficiency in your system.

如果沒有正確、準確的數據，就不可能提高系統的效率。

So the passenger side, you need to use the data on the trend, the growth, yield and your revenues and so on, and where people are going and what people want to eat and smell and do.

是以，在乘客方面，你需要利用有關趨勢、增長、產量和收入等方面的數據，以及人們去哪裡、想吃什麼、聞什麼、做什麼。

But on the other hand, with all the sustainability issues, you do need data to decide on fuel burn and your aircraft performance and your people queuing at the airports, trying to catch up with the technology, right?

但另一方面，考慮到所有可持續發展問題，你確實需要數據來決定燃料消耗、飛機性能和在機場排隊的人們，試圖趕上技術發展的步伐，對嗎？

Whether it's AI or whatever comes in, whatever we decide and want to do, it's too late because it's ahead of us.

不管是人工智能還是其他什麼，不管我們決定做什麼、想做什麼，一切都太晚了，因為它已經走在了我們的前面。

And data is crucial to plan, and it's crucial to see where you stand and what the trend is going.

數據對計劃至關重要，對了解自己的處境和趨勢也至關重要。

So there are, as you rightly said, too much data.

是以，正如你所說，數據太多了。

It's which one you want and effectively valid data that it helps you to drive the business forward.

關鍵在於你想要哪一個，以及它能幫助你推動業務發展的有效數據。

So I think what IATA has done, it's a very positive move that at least, you know, it's a reliable, realistic data that you can do something with it.

是以，我認為國際航空運輸協會所做的是一個非常積極的舉動，至少，你知道，這是一個可靠的、現實的數據，你可以用它做一些事情。