初級 美國腔 37537 分類 收藏
開始影片後,點擊或框選字幕可以立即查詢單字
字庫載入中…
回報字幕錯誤
Brainstorming is the most widely implemented creativity technique of all time,
and it was pioneered by this ad executive named Alex Osborn.
In a series of best-selling business books in the late 1940s and early 50s, he outlined this technique called brainstorming.
Which basically was just one rule to brainstorming, which is "don't criticize."
Whatever you do in a brainstorming meeting, you cannot criticize the ideas of other people. All ideas are good ideas.
And the assumption behind this is that the imagination is very meek and shy and fragile,
and if it's worried about being criticized, it'll just clam up, and it won't be able to free associate at all,
but the only problem with brainstorming is that it just doesn't work.
Psychologists have known this for 60-plus years.
Yes, study after study has shown that if you put people in a room and tell them to brainstorm,
they're gonna come up with fewer ideas and less original ideas than those same people who might work by themselves.
So brainstorming would become less than the sum of our parts.
Now, the reason brainstorming doesn't work returns us to the very first rule of brainstorming, which is "thou shalt not criticize."
Because as studies by Charlan Nemeth have shown, groups that engage in which she calls "debate and dissent,"
where they're encouraged to engage in constructive criticism,
they come up with anywhere between 25% to 40% more ideas, and those ideas are rated as much more original,
and that's because when we don't criticize each other, when we all just pretend every idea is a good idea,
we tend to float on the superficial surface of the imagination.
And our free associations, left to their own devices, are not that interesting.
So if I ask you to free associate on "blue,"
I can predict with a high degree of accuracy that your first answer will be "green", followed by "ocean", "sky".
Then things get a little more complicated because you might say, you know, "Joni Mitchell" or "Miles Davis"
or "jeans" or "Smurfs", but nothing too profound or surprising.
And that's because our free associations are bound by language, and language is full of cliches.
Now, the way we get past those cliches is to engage in criticism.
You know, that is what surprises us, that's what invigorates us, that's what wakes us up.
It means really paying attention to the ideas of other people.
It forces us to dig a little bit deeper, and that's when things get interesting.
提示:點選文章或是影片下面的字幕單字,可以直接快速翻譯喔!

載入中…

載入中…

什麼!腦力激盪居然沒有用 !? (Does Brainstorming Work?)

37537 分類 收藏
林曉玉 發佈於 2015 年 2 月 25 日
看更多推薦影片
  1. 1. 單字查詢

    在字幕上選取單字即可即時查詢單字喔!

  2. 2. 單句重複播放

    可重複聽取一句單句,加強聽力!

  3. 3. 使用快速鍵

    使用影片快速鍵,讓學習更有效率!

  4. 4. 關閉語言字幕

    進階版練習可關閉字幕純聽英文哦!

  5. 5. 內嵌播放器

    可以將英文字幕學習播放器內嵌到部落格等地方喔

  6. 6. 展開播放器

    可隱藏右方全文及字典欄位,觀看影片更舒適!

  1. 英文聽力測驗

    挑戰字幕英文聽力測驗!

  1. 點擊展開筆記本讓你看的更舒服

  1. UrbanDictionary 俚語字典整合查詢。一般字典查詢不到你滿意的解譯,不妨使用「俚語字典」,或許會讓你有滿意的答案喔