To expand her business, she decided to create an online presence by first setting up a blog.

為了拓展業務，她決定首先建立一個博客，從而創建一個在線平臺。

She began posting on her blog regularly.

她開始定期在博客上發帖。

However, even after regularly posting on the blog, there were barely any visitors showing up.

然而，即使定期在博客上發帖，也幾乎沒有訪客出現。

Deciding not to give up, Rachel began searching for a solution on the internet.

雷切爾決定不放棄，她開始在網上尋找解決方案。

That's when she came across SEO, or search engine optimization, a term she's never heard before.

就在那時，她遇到了 SEO，即搜索引擎優化，一個她從未聽說過的術語。

So let's take a journey together and help her learn about SEO.

是以，讓我們一起踏上旅程，幫助她瞭解搜索引擎優化。

Search engine optimization is a method that could improve the quality and quantity of the audience coming to Rachel's website from search engines.

搜索引擎優化是一種可以提高通過搜索引擎訪問 Rachel 網站的閱聽人品質和數量的方法。

It could increase brand awareness, attract local customers, and build credibility and trust.

它可以提高品牌知名度，吸引在地客戶，建立信譽和信任。

And all of this is possible without having to spend a single penny.

而這一切都無需花費一分錢。

To bring visitors to her website, Rachel would have to take advantage of the two types of SEO, on-page and off-page SEO.

為了給自己的網站帶來訪客，Rachel 必須利用兩種搜索引擎優化方式，即頁面內搜索引擎優化和頁面外搜索引擎優化。

Rachel first decides to tackle on-page SEO and get that sorted.

瑞秋首先決定解決頁面搜索引擎優化問題，並對其進行分類。

On-page SEO involved Rachel optimizing her website, both in terms of content and the technical aspects, including the HTML source code, schema, meta tags, and more.

頁面搜索引擎優化涉及 Rachel 對網站內容和技術方面的優化，包括 HTML 源代碼、模式、元標籤等。

She started off by using tools like Google AdWords, Allref, and SEMrush to publish on her blog.

她一開始使用 Google AdWords、Allref 和 SEMrush 等工具在博客上發佈資訊。

She began to look for search terms related to the broader area of baking, cooking, and related topics.

她開始尋找與烘焙、烹飪和相關主題等更廣泛領域相關的搜索詞。

Once she found these search terms, she began to incorporate them into her recipes.

一旦找到這些搜索關鍵詞，她就開始將它們融入自己的食譜中。

She started off by providing an introduction to the recipe.

她首先介紹了食譜。

With this, she could provide an engaging beginning to her story, like how the dish reminded her of her childhood, and enabled her to naturally include the search terms into the blog.

這樣，她就可以為自己的故事提供一個引人入勝的開頭，比如這道菜如何讓她想起了自己的童年，並使她能夠自然地將搜索詞納入博客。

She also included these keywords in the actual recipe as well.

她還在實際食譜中加入了這些關鍵詞。

Additionally, she added pictures, videos, time lapses, and more to increase credibility and engagement for her content, and subsequently persuading search engines to show her content to more people.

此外，她還添加了圖片、視頻、時間片段等，以提高內容的可信度和參與度，從而說服搜索引擎向更多人展示她的內容。

After this, she moved to the website meta content that search engines display when her blog appears in search results.

在此之後，她轉向了網站元內容，當她的博客出現在搜索結果中時，搜索引擎就會顯示這些內容。

She optimized the meta tags, alt tags, header tags, and more.

她優化了元標籤、alt 標籤、標題標籤等。

This completed the on-page aspect of SEO.

這就完成了搜索引擎優化的頁面方面。

Thanks to this, she saw a significant increase in the number of visitors coming to her page.

得益於此，她的網頁訪問量大幅增加。

Having done all she could on her web page, she now decides to explore what could be done off-page to improve her page's visibility on search engines.

她已經在網頁上做了她能做的一切，現在她決定探索可以在網頁外做些什麼來提高網頁在搜索引擎上的可見度。

Off-page SEO involved Rachel doing things outside her site page to help increase its search engine rankings.

頁面外搜索引擎優化涉及瑞秋在其網站頁面之外做一些事情，以幫助提高其搜索引擎排名。

Making optimizations outside the site would improve the site's popularity, relevance, trustworthiness, and authority.

在網站外部進行優化可以提高網站的知名度、相關性、可信度和權威性。

This is possible with the help of reputable websites vouching for your content with backlinks, social media marketing, guest blogging, linked, unlinked brand mentions, influencer marketing, and much more.

通過反向鏈接、社交媒體營銷、特邀博客、鏈接、非鏈接品牌提及、影響者營銷等方式，藉助知名網站對您的內容進行擔保，就能實現這一點。

Rachel also understood that for her content to reach people, she would have to promote it on social media platforms like Facebook, Twitter, and Instagram, as well as niche platforms like Quora, Reddit, and Medium.

Rachel 還明白，要讓她的內容深入人心，她必須在 Facebook、Twitter 和 Instagram 等社交媒體平臺以及 Quora、Reddit 和 Medium 等小眾平臺上進行推廣。

These could help her achieve greater reach for her social signals to search engines, leading to the page being shown as highly relevant for related searches and audiences.

這些可以幫助她在搜索引擎中獲得更多的社交信號，從而使頁面在相關搜索和閱聽人中顯示為高度相關。

And even after understanding and implementing all of this, Rachel had just scratched the surface of what was possible with SEO.

即使在瞭解並實施了所有這些之後，瑞秋對搜索引擎優化的可能性也只是一知半解。

Before we find out what she did next, let's have a look at a quiz.

在瞭解她接下來做了什麼之前，我們先來做個小測驗。

Which of the following is the most effective way to improve off-page SEO?

以下哪項是改進頁面外搜索引擎優化的最有效方法？

1.

1.

Creating plenty of web pages of a content. 2.

創建大量的網頁內容。2.

Getting backlinks from relevant and authoritative sites. 3.

從相關的權威網站獲取反向鏈接。3.

Acquiring backlinks through link buying. 4.

通過購買鏈接獲取反向鏈接。4.

None of the above.

以上都不是。

Let us know your answer in the comment section below for a chance to win an Amazon voucher.

在下面的評論區告訴我們您的答案，就有機會贏得亞馬遜優惠券。

Now, let's go back to Rachel.

現在，讓我們回到瑞秋。

Rachel decided to take up Simply Learn's digital marketing certification, with classes covering just about everything she needed to know about SEO.

Rachel 決定參加 Simply Learn 的數字營銷認證課程，該課程涵蓋了她需要了解的有關搜索引擎優化的所有知識。

It was only a matter of time before Rachel began to implement her learnings on her website, and see a massive uptick in the number of viewers coming to her website.

很快，Rachel 就開始在自己的網站上實施她的學習成果，並發現訪問她網站的人數大幅上升。

In time, she could even earn money off the site by setting up an online shop.

假以時日，她甚至可以通過在網站上開設網店來賺錢。

And with that, we've covered an introduction to the concepts of SEO, and the possibilities it can open for you, either as a marketer or a business owner.

至此，我們已經介紹了搜索引擎優化的概念，以及作為營銷人員或企業主，它能為你帶來的可能性。

We hope you enjoyed this video.

希望您喜歡這段視頻。

If you did, a thumbs up would be really appreciated.

如果有，請豎起大拇指，不勝感激。

Here's your reminder to subscribe to our channel, and click on the bell icon for more on the latest technologies and trends.

在此提醒您訂閱我們的頻道，並點擊鈴聲圖標瞭解更多最新技術和趨勢。

Thank you for watching, and stay tuned for more from Simply Learn.

感謝您的收看，請繼續關注 Simply Learn 的更多內容。