Name: 小小的改變就能提高著陸頁的轉化率？ (Small Changes That Can BOOST Your Landing Page Conversions ?)
Uploaded: 2024-09-25T18:47:38.000Z
Duration: 11 min 33 s

情態助動詞 B1

There are five things a high-converting landing page must have.

高轉化率的著陸頁必須具備五點。

情態副詞

The bad news is that without these things, chances are very good that you're not only seeing low conversions, but you are losing a lot of money.

壞消息是，如果沒有這些東西，很有可能你看到的不僅是低轉化率，而且會損失大量資金。

程度副詞

The good news is that all of these conversion boosters are incredibly simple.

好消息是，所有這些轉換助推器都非常簡單。

A small change here, a little tweak there, and you could be seeing conversion rates like this.

這裡稍作改動，那裡稍作調整，你就能看到這樣的轉換率。

在本視頻中，我將告訴你如何做到這一點。

It's Alex, coming at you this week with another video to help you master the world of online marketing and messaging.

我是亞歷克斯，本週為您帶來另一段視頻，幫助您掌握網絡營銷和資訊傳遞的世界。

Whether you're trying to grow your email list, write better copy, or create high-quality content online, my channel is here to help.

無論您是想增加您的電子郵件列表、撰寫更好的文案，還是想創建高質量的在線內容，我的頻道都能為您提供幫助。

So go ahead and hit that subscribe button below, and don't forget to ring that bell to be notified when my next video goes live.

所以，請點擊下面的訂閱按鈕，別忘了按鈴，我的下一個視頻上線時就會通知你。

Now, let's talk landing pages, aka opt-in pages, squeeze pages, registration pages.

現在，讓我們來談談登陸頁面，也就是選擇頁面、擠壓頁面、註冊頁面。

Yep, I am talking about any page where the number one goal is to get leads on your email list so that you can convert the right people into paying customers.

是的，我指的是任何頁面，其首要目標是將潛在客戶納入您的電子郵件列表，從而將合適的客戶轉化為付費客戶。

Yes, this is very, very important, so please pay attention.

是的，這非常非常重要，請注意。

You are watching this video because you want to boost your landing page conversion rate, which all sounds good and peachy.

您之所以觀看本視頻，是因為您想提高著陸頁的轉化率，這一切聽起來都很美好。

I don't think I've said that word in a while.

But remember, the purpose of your landing page is to attract qualified leads who are actually interested in what you have to offer them, or else you are wasting a whole lot of your time, effort, money, and energy on getting leads that will never, probably ever, turn into a customer.

但請記住，您的著陸頁的目的是吸引那些對您提供的產品感興趣的合格潛在客戶，否則您就會浪費大量的時間、精力、金錢和精力去獲取那些永遠不會（可能永遠不會）變成客戶的潛在客戶。

In fact, they will likely unsubscribe the second they get whatever free thing you promised and delivered to them.

事實上，他們很可能會在收到你承諾並交付給他們的任何免費物品後立即退訂。

So while we go through this list, it is really important that you keep that in mind.

是以，當我們瀏覽這份清單時，請務必牢記這一點。

Lead quality is greater than conversion rates any day of the week.

任何時候，線索品質都比轉化率重要。

Now, let's talk about conversion rates because you might be wondering, okay Alex, well, what is a good conversion rate and what are the small tweaks that you can make to improve your landing page conversions?

現在，讓我們來談談轉化率，因為你可能會想，好吧，亞歷克斯，那麼，什麼是好的轉化率，你可以做哪些小調整來提高著陸頁的轉化率？

Well, I went straight to the source of my landing page data to find this out for you.

好吧，我直接從著陸頁數據的源頭為你找出了答案。

Here at The Copy Posse, we actually built all of our landing pages on lead pages.

在 The Copy Posse，我們實際上把所有的著陸頁都建立在引導頁上。

On their blog, they say a common conversion rate for an email opt-in landing page is between five and 15%.

在他們的博客上，他們說電子郵件選擇登陸頁面的常見轉換率在 5%到 15%之間。

The companies with the most success tend to convert around 20 to 25%, and the very cream of the crop achieves 30% or higher conversion rates.

最成功的公司轉化率往往在 20% 到 25% 左右，而最優秀的公司轉化率可達 30% 或更高。

So if you're currently converting somewhere between five to 15%, then congratulations, you are average.

是以，如果你目前的轉化率在 5%到 15%之間，那麼恭喜你，你是平均水平。

It sounds harsh, but you know what I mean.

這聽起來很刺耳，但你知道我的意思。

Now, this is likely for the coldest type of traffic, which of course is always going to perform lower than warmer traffic.

現在，這可能是針對最冷門的流量類型，當然其表現總是低於較熱的流量。

But what if just a few small tweaks could take you from average to the cream of the crop?

但是，如果只需幾個小小的調整，就能讓你從普通人成為精英呢？

Now, take a look at our top performing landing pages here in lead pages, 87%, 85%, 79, 76, 75, 72%.

現在，看看我們的領先頁面中表現最好的著陸頁，87%、85%、79、76、75、72%。

Now, these pages are primarily used in our ads and our content marketing, so not totally cold leads, but not totally hot either.

現在，這些頁面主要用於我們的廣告和內容營銷，是以不完全是冷門線索，但也不完全是熱門線索。

These stats should really excite you because what we do is actually so freaking simple.

這些數據應該會讓你感到興奮，因為我們所做的事情其實非常簡單。

And as you can see, this method works very, very well for getting conversions.

正如你所看到的，這種方法對獲得轉化率非常非常有效。

So let's talk about a few of the things that we include on all of our landing pages and the small tweaks that you can make like right now to boost your landing page conversion rate.

是以，讓我們來談談我們在所有著陸頁上都包含的一些內容，以及你現在就可以做出的小調整，以提高你的著陸頁轉化率。

Starting with number one, the most important aspect of your entire landing page, a strong offer.

首先是整個著陸頁最重要的方面，即強有力的報價。

Landing pages come in many different shapes and sizes.

登陸頁面有許多不同的形狀和大小。

There are a lot of different offers out there that a landing page might promote, whether it's getting a free car insurance quote, booking a free consultation call, getting a free chapter of a book, or maybe downloading some sort of a free guide.

有很多不同的優惠可以在著陸頁上推廣，無論是獲得免費汽車保險報價、預約免費諮詢電話、獲得某本書的免費章節，還是下載某種免費指南。

By the way, this landing page is for one of our free guides and it has a 79% conversion rate.

順便說一下，這個登陸頁面是我們的一個免費指南，它的轉化率高達 79%。

I'll break down exactly what works step by step in this video.

在本視頻中，我將一步一步地詳細介紹哪些方法有效。

And yes, even though you are offering something for free, you are still making an offer and I think that's something that people need to understand, right?

是的，即使你提供的是免費服務，但你仍然是在提供服務，我認為這是人們需要了解的，對嗎？

And it better be a good one to warrant someone giving you their email address.

而且最好是能讓別人給你提供電子郵件地址的好東西。

This is a big mistake that a lot of marketers and business owners make with landing pages.

這是很多營銷人員和企業主在著陸頁上犯的一個大錯誤。

They just whip something arbitrary together and they think because it's free, everyone will just flock and want it immediately.

他們只是隨心所欲地拼湊一些東西，並認為因為是免費的，所以每個人都會蜂擁而至，立即想要。

Yes, of course the word free is incredibly powerful in marketing, but if it's not an offer they actually want or something they find really valuable and relevant in their business or life, they will likely just sign up just to close that curiosity loop that's been opened in their mind and then they will promptly unsubscribe.

是的，免費這個詞當然在營銷中具有難以置信的力量，但如果這不是他們真正想要的優惠，也不是他們認為真正有價值且與他們的業務或生活相關的東西，他們很可能只是為了關閉他們心中已經打開的好奇心迴路而註冊，然後他們就會立即退訂。

So while it might look like it's working, it's not.

是以，雖然看起來好像在起作用，其實不然。

So the first thing you need to ask is, is this an offer my audience actually wants or needs?

是以，你需要問的第一件事是：這是我的閱聽人真正想要或需要的產品嗎？

Listen, if they aren't interested now, they won't convert into a customer later.

聽著，如果他們現在不感興趣，以後就不會轉化為客戶。

You could nail everything else on this list.

這份清單上的其他內容你都可以做到。

You could have like the sexiest landing page ever created, but if your offer isn't hitting the mark with your audience, you will not see the results you want.

你可以擁有有史以來最性感的登陸頁面，但如果你的產品不能打動閱聽人，你就不會看到你想要的結果。

And the best way to figure out what your audience actually wants, newsflash, it is to ask them.

要想知道閱聽人到底想要什麼，最好的辦法就是問他們。

I do this all of the time in my marketing and it's how I'm able to continually come up with lead magnets that not only my existing audience wants, but it tells me that more people like them will probably want something like it too.

我在營銷中經常這樣做，這就是我能夠不斷推出潛在客戶磁鐵的原因，這些磁鐵不僅是我現有的閱聽人想要的，而且還告訴我更多像他們一樣的人可能也想要類似的東西。

So once you know that your offer is good and it's a fit for your audience, here are the conversion principles you need to include on your landing page.

是以，一旦您知道您的提議是好的，並且適合您的閱聽人，您就需要在著陸頁中加入以下轉換原則。

The copy needs to convey a really clear and singular benefit that your visitor can expect after consuming whatever free content or thing that you're providing them.

文案需要傳達一個非常明確和獨特的好處，讓訪客在消費了你提供的任何免費內容或東西后都能有所收穫。

Because we want people to take quick action.

因為我們希望人們迅速採取行動。

We don't want to overwhelm them with all the possibilities and the amazing things that will happen once they get this free thing.

我們不想讓他們對所有的可能性和一旦得到這個免費東西就會發生的奇妙事情感到不知所措。

Simply point out the number one reason they need this thing in their life and how you can help them.

只需指出他們生活中需要這件東西的首要原因，以及你能如何幫助他們。

Write high converting social captions and CTAs.

撰寫高轉化率的社交標題和 CTA。

別再寫無聊的電子郵件文案了。

Get more clicks, engagement, and conversions.

Take your copy from drab to fab with these 250 power words.

使用這 250 個有力的詞語，讓您的文案從單調乏味變得精彩紛呈。

See how all of these are just so simple, only focused on one clear benefit.

看，所有這些都是如此簡單，只關注一個明確的好處。

You don't need to throw in all the bells and whistles and features of this offer.

您不需要把所有的鐘聲、口哨聲和功能都加入這項優惠中。

You just need one compelling reason to get your audience to raise their hand and say, yes, I want this.

你只需要一個令人信服的理由，就能讓閱聽人舉手說 "是的，我想要這個"。

The more valuable you make the free thing, the more irresistible it will be.

免費的東西越有價值，就越讓人無法抗拒。

Landing pages are very often the first touch point that you have with potential customers, you know, after the ad.

著陸頁通常是廣告之後與潛在客戶的第一個接觸點。

So it's not only super important to have the right offer and of course that strong singular benefit in your copy.

是以，在你的文案中，不僅要有正確的提議，當然還要有強大的單一優勢，這一點超級重要。

If these people know nothing about you and there's no trust created, right?

如果這些人對你一無所知，也沒有建立起信任，對嗎？

So you really, really want to get them to trust you.

所以，你真的真的很想讓他們信任你。

And one of the best ways to do this is by adding social proof, testimonials, or some other form of credibility to your landing page. 92% of people read an online review before buying.

要做到這一點，最好的方法之一就是在著陸頁上添加社會證明、推薦信或其他形式的可信度。92%的人在購買前會閱讀在線評論。

So if you're not including anything on your landing page, you could seriously be missing out on conversions.

是以，如果您沒有在著陸頁上添加任何內容，您可能會嚴重錯失轉化機會。

You could do this by asking your previous users to submit testimonials about this free thing.

為此，您可以請以前的用戶提交對這一免費服務的評價。

You could showcase screenshots that you get in your DMS from, you know, happy customers or people that you worked with.

您可以在 DMS 中展示從滿意的客戶或與您合作過的人那裡獲得的截圖。

You could add logos, you know, like as seen on to really build authority.

你可以添加徽標，就像在上面看到的那樣，以真正建立權威。

And of course you can include an authority bio, both add serious credibility.

當然，你也可以加入權威人士的簡介，這兩者都能增加很高的可信度。

And we do these two things on all of our landing pages.

我們在所有登陸頁面上都做了這兩件事。

You could even utilize a social proof tool like proof that will pop up a little notification at the bottom showcasing all the recent people who have snagged your free thing.

你甚至可以利用社會證明工具（如 proof），它將在底部彈出一個小通知，展示最近所有搶到你免費東西的人。

This is something that we're actually going to start experimenting with on all of our pages.

實際上，我們將在所有頁面上開始嘗試使用這一點。

So TBD, but just make sure you're adding some sort of trust builder on your landing page.

所以，待定，但請確保您在著陸頁上添加了某種信任建立工具。

And I shouldn't have to say it, but make sure all of your social proof is real.

我不應該說出來，但要確保你所有的社會證明都是真實的。

That's why the little proof notification or like DM screenshots are so great because they're legit.

這就是為什麼小證明通知或 DM 截圖如此重要，因為它們是合法的。

Nothing will ruin your reputation faster than if you try to like create fake testimonials.

沒有什麼比製造虛假推薦更快毀掉你的聲譽了。

And I know you guys wouldn't do that, but I just have to say, all right, there's a couple other things we need to look at and they're often the biggest mistakes that I see people making on their landing pages.

我知道你們不會這麼做，但我不得不說，好吧，我們還需要關注其他一些事情，這些往往是我看到人們在著陸頁上犯的最大錯誤。

And I'm like, no, why, why are you doing this?

我想，不，為什麼，你為什麼要這麼做？

Number four is to have one call to action.

So you want to focus on one main benefit in your copy, like I mentioned, but you also want to have one consistent call to action.

是以，你要在文案中重點突出一個主要優點，就像我提到的，但你也要有一個一致的行動號召。

那麼，你看到這裡的主題了嗎？