It represents the value of the next best alternative that is foregone when making a choice.

它表示在做出選擇時放棄的次優選擇的價值。

To illustrate, when businesses or individuals make decisions, they face trade-offs because resources, such as time, money, and labor, are limited.

舉例來說，當企業或個人做出決策時，由於時間、金錢和勞動力等資源有限，他們會面臨取捨。

Each decision to allocate these resources in a certain way means that they cannot be used for other purposes.

每一個以某種方式分配這些資源的決定都意味著這些資源不能用於其他目的。

The opportunity cost is the benefit you would have received by taking the alternative action.

機會成本是指採取替代行動所能獲得的收益。

Here are two examples help you better understand the term.

下面的兩個例子可以幫助你更好地理解這個術語。

Number 1.

1 號

Personal investment choice.

個人投資選擇。

Imagine you have some money and can either invest it in the stock market or buy a property.

想象一下，你有一些錢，可以投資股市或購買房產。

If you choose to invest in stocks, the opportunity cost is the rental income and property value increase you could have gotten from the property.

如果您選擇投資股票，機會成本就是您本可以從房產中獲得的租金收入和房產增值。

To figure out this cost, you'd need to guess how much return you could have made from the property, including rent and value going up.

要計算出這一成本，您需要猜測您可以從房產中獲得多少回報，包括租金和升值。

For example, if the property could give you a 5% return each year, and stocks are expected to give you an 8% return, then by choosing stocks, you're giving up a 5% return from the property.

例如，如果房產每年能給您帶來 5%的回報，而股票預計能給您帶來 8%的回報，那麼選擇股票，您就放棄了房產 5%的回報。

Number 2.

2 號

Business resource allocation.

企業資源分配。

A company has to decide how to use its limited marketing budget.

公司必須決定如何使用有限的營銷預算。

It can put more money into TV ads or strengthen its online marketing efforts.

它可以在電視廣告上投入更多資金，或加強網絡營銷力度。

If the company decides to focus on TV ads, the opportunity cost is the extra customers and growth that could have come from boosting online marketing.

如果公司決定把重點放在電視廣告上，那麼機會成本就是本可以通過加強網絡營銷帶來的額外客戶和增長。

To calculate this cost, the company needs to evaluate how much value it could get from each marketing approach.

為了計算這一成本，公司需要評估每種營銷方法能帶來多少價值。

This might involve looking at past data to understand conversion rates and customer acquisition costs for different channels.

這可能需要查看過去的數據，瞭解不同管道的轉換率和客戶獲取成本。

Let's say online marketing could give a 10% return and TV ads give a 7% return.

比方說，網絡營銷的回報率為 10%，而電視廣告的回報率為 7%。

Then, by choosing TV ads, the company is giving up a 10% potential growth from online marketing.

那麼，如果選擇電視廣告，公司就放棄了網絡營銷 10%的潛在增長。

Learning opportunity costs is important for the following reasons.

學習機會成本非常重要，原因如下。

Number 1.

1 號

Informed decision making.

知情決策。

Opportunity costs help individuals and businesses make informed decisions by considering the value of the next best alternative that is foregone.

機會成本通過考慮所放棄的次優選擇的價值，幫助個人和企業做出明智的決策。

This can lead to more efficient allocation of resources.

這可以提高資源分配的效率。

Number 2.

2 號

Economic efficiency.

經濟效率。

By understanding opportunity costs, businesses can strive for economic efficiency.

通過了解機會成本，企業可以努力提高經濟效益。

They can avoid wasting resources on less productive uses and instead focus on the most beneficial activities.

他們可以避免將資源浪費在生產率較低的用途上，而是將重點放在最有益的活動上。

Number 3.

3 號

Strategic planning.

戰略規劃。

In strategic planning, knowing the opportunity costs of different options can guide a company towards the path that maximizes long-term gains and sustainability.

在戰略規劃中，瞭解不同選擇的機會成本，可以引導公司走向長期收益最大化和可持續發展的道路。

Number 4.

4 號

Risk assessment.

風險評估。

Opportunity costs are a part of risk assessment.

機會成本是風險評估的一部分。

They help in evaluating the potential downside of a decision by quantifying what could be lost by not choosing another option.

它們通過量化不選擇其他方案可能造成的損失，幫助評估決策的潛在不利影響。

Number 5.

5 號

Financial analysis.

財務分析。

In financial analysis and budgeting, considering opportunity costs can reveal the true profitability of a project or investment.

在財務分析和預算編制中，考慮機會成本可以揭示項目或投資的真正盈利能力。

It can highlight whether the expected returns are worth the foregone alternatives.

它可以突出預期收益是否值得放棄其他選擇。

In conclusion, opportunity cost is a key concept that helps businesses and individuals understand the true cost of their decisions.

總之，機會成本是一個關鍵概念，有助於企業和個人瞭解其決策的真實成本。

It's not just about the direct financial costs and benefits, but also the indirect and non-financial impacts.

這不僅涉及直接的財務成本和效益，還涉及間接和非財務影響。

By considering opportunity costs, businesses can make more informed decisions that lead to better outcomes in the long run.

通過考慮機會成本，企業可以做出更明智的決策，從而從長遠來看取得更好的成果。

Alright, that's all for today's topic.

好了，今天的話題就到這裡。

If you have any questions regarding this video, please leave your thoughts in a comment below.

如果您對這段視頻有任何疑問，請在下面的評論中留下您的想法。

I hope you guys have enjoyed this video, and if you did, make sure you give it a thumbs up and subscribe to my channel.

希望你們喜歡這段視頻，如果喜歡，請務必豎起大拇指並訂閱我的頻道。

Thanks for watching, and I will see you next time.

感謝您的收看，我們下次再見。