I came across this video from a British talk show a couple weeks ago with a guy named Richard Osman.

幾周前，我在一檔英國脫口秀節目中看到了這段視頻，主角名叫理查德-奧斯曼。

And he was talking about there are no bands on the charts anymore.

他還說，排行榜上已經沒有樂隊了。

And he was specifically talking about the British charts.

他特別提到了英國的排行榜。

But let's explore this a little bit.

不過，讓我們來探討一下這個問題。

Let me play you the video.

讓我給你放一段視頻。

What has happened that is utterly extraordinary in the charts is the complete disappearance of bands.

在排行榜中，最特別的是樂隊完全消失了。

The complete disappearance of bands.

樂隊完全消失。

And so soloists and duos, and you know, collaborations of soloists, you know, Dave and Central Sea, all this sort of thing, are so dominant.

是以，獨奏家和二重奏，以及獨奏家的合作，你知道的，戴夫和中央海，諸如此類的東西，都佔據了主導地位。

I'll tell you how dominant they are.

我來告訴你他們有多霸道。

We've had half a decade, okay, roughly so far, the first half of the 2020s.

我們已經度過了半個十年，好吧，大概到目前為止，也就是 2020 年代的前半段。

So I looked at the first half of the 1980s.

是以，我研究了 20 世紀 80 年代前半期的情況。

And in the first half of the 1980s, there were 146 weeks when bands were number one.

而在 20 世紀 80 年代前半期，有 146 周的時間裡，樂隊的銷量都位居榜首。

Okay, 146 weeks, you had Dexys, you got UB40, KC and the Sunshine Band, Duran Duran, Culture Club, Pretender, Spandau Ballet, Adam and the Outs, loads and loads and loads, 146.

好吧，146 周，你有 Dexys，你有 UB40，KC 和陽光樂隊，杜蘭杜蘭，文化俱樂部，偽裝者，斯潘多芭蕾舞團，亞當和 Outs，一大堆一大堆，146 周。

The first half of the 90s, there were 141 weeks when bands were number one, New Kids on the Block, Wet Wet Wet, Erasure, Take That, loads and loads.

上世紀 90 年代前半期，有 141 周的時間裡，"小鬼當家"（New Kids on the Block）、"溼潤溼潤"（Wet Wet Wet）、"珍惜"（Erasure）、"Take That"（Take That）等樂隊都曾登上過榜首。

So we've got 146, 141.

所以我們有146，141。

In the first five years of this decade, three weeks, we've had three number one weeks, one of which was the Radio One Live Lounge All Stars, most of whom were soloists anyway.

在這十年的前五年，我們有三週獲得了第一名，其中一週是 Radio One Live Lounge 全明星演唱會，反正大部分都是獨唱。

One of which was The Beatles, when they had the lovely comeback single, and one of which was Little Mix.

其中一個是披頭士，當時他們推出了可愛的復出單曲，還有一個是 Little Mix。

And that's the only, that's the only kind of official band you've had a single week at number one in this entire decade.

這也是在整個十年中，唯一一個單週排名第一的官方樂隊。

Now, Richard Oz was talking about bands that are at the top of the British charts from the 80s through the 2000s.

理查德-奧茲說的是 80 年代到 2000 年代在英國排行榜上名列前茅的樂隊。

But historically, starting in the 50s, bands dominated through all genres of music, but especially rock music.

但從歷史上看，從 50 年代開始，樂隊主導了所有音樂類型，尤其是搖滾樂。

Bands like The Beatles, Rolling Stones, The Beach Boys, The Who, The Doors, Cream, Led Zeppelin, Jimi Hendrix Experience, Pink Floyd, The Allman Brothers Band, Deep Purple, Queen, KC and the Sunshine Band, Bee Gees, The Commodores, Fleetwood Mac, Earth, Wind & Fire, The Police, Dire Straits, Van Halen, Journey, ACDC, Genesis, Yes, U2, Tears for Fears, Living Color, Nirvana, The Smashing Pumpkins, Alice in Chains, Soundgarden, Pearl Jam, Stone Temple Pilots, Radiohead, Oasis, Blink-182.

披頭士、滾石、沙灘男孩、誰人、大門、奶油、齊柏林飛艇、吉米-亨德里克斯體驗、平克-弗洛伊德、阿爾曼兄弟樂隊、深紫、皇后樂隊、KC 和陽光樂隊、蜜蜂吉斯、准將樂隊、弗利特伍德麥克、Earth, Wind & Fire、The Police、Dire Straits、Van Halen、Journey、ACDC、Genesis、Yes、U2、Tears for Fears、Living Color、Nirvana、The Smashing Pumpkins、Alice in Chains、Soundgarde

Rap and hip-hop of the 90s also had ensembles.

90 年代的說唱和嘻哈音樂也有合奏。

Artists like Wu-Tang Clan, Tribe Called Quest, NWA, Outkast, Fugees, Bone Thugs-N-Harmony, Cypress Hill, Public Enemy, Beastie Boys, The Roots.

這些藝術家包括 Wu-Tang Clan、Tribe Called Quest、NWA、Outkast、Fugees、Bone Thugs-N-Harmony、Cypress Hill、Public Enemy、Beastie Boys 和 The Roots。

The other amazing thing about these bands is that they wrote their own songs.

這些樂隊的另一個驚人之處在於，他們都是自己寫歌。

Now, you would have artists like The Supremes or The Jackson 5 that were part of Motown that have songwriters like Holland Dozier Holland that wrote for The Supremes or The Corporation that wrote for The Jackson 5, but for the most part, they wrote their own songs.

現在，摩城旗下的一些藝人，如 "至高無上 "合唱團或 "傑克遜五兄弟 "合唱團，都有像霍蘭-多齊爾-霍蘭（Holland Dozier Holland）這樣的詞曲作者為 "至高無上 "合唱團或 "傑克遜五兄弟 "合唱團創作歌曲，但大部分歌曲都是他們自己創作的。

Now, you would have artists from the 70s and 80s that would actually split off, for example, Peter Gabriel and Phil Collins from Genesis or Sting from The Police that would make their own solo records and have massive hits that they still wrote themselves.

現在，70 年代和 80 年代的藝人實際上已經分道揚鑣，例如《創世紀》中的彼得-加布裡埃爾和菲爾-柯林斯，或者《警察》中的斯汀，他們都出過自己的個人專輯，並獲得了大量的熱門歌曲，而這些歌曲仍然是他們自己創作的。

This didn't really change until the late 90s and early 2000s.

這種情況直到上世紀 90 年代末和本世紀初才真正有所改變。

This is when you started to have boy bands, for example, Backstreet Boys and NSYNC that would have these co-writer producers or writer producers that would write their huge hits.

這時候開始有男孩樂隊出現，比如后街男孩和 NSYNC，他們會有一些共同創作的製作人或作家制作人，為他們創作大熱歌曲。

This is where people like Max Martin started to come on the scene.

馬克斯-馬丁（Max Martin）等人就是在這個時候開始出現的。

And this also happened in rock music.

搖滾樂也是如此。

I know because I was part of this thing being a producer slash songwriter.

我知道，因為我也曾是製作人兼詞曲作者。

You started to see artists like Aerosmith that had Diane Warren writing their biggest hit they ever had, their only number one, I Don't Want to Miss a Thing, which came out in the early 90s, and rock bands of the early 2000s that would almost invariably have producers, songwriters that would make their record.

你開始看到像史密斯飛船（Aerosmith）這樣的藝人，戴安-沃倫（Diane Warren）為他們創作了有史以來最暢銷的歌曲，也是他們唯一的一首冠軍歌曲《我不想錯過任何事》（I Don't Want to Miss a Thing），這首歌是在 90 年代初發行的；還有 2000 年代初的搖滾樂隊，幾乎無一例外地都有製作人、詞曲作者為他們製作唱片。

And this really happened because the labels got involved, the A&R people.

而這一切的發生，都是因為唱片公司和 A&R 人員的參與。

They were making less money because they were selling less records, and they wanted to guarantee that they had huge hit songs on every record.

他們賺的錢越來越少，因為他們的唱片銷量越來越低，他們希望保證每一張唱片都有熱門歌曲。

So they would actually hire songwriter producers or get multiple songwriters to contribute to the record.

是以，他們實際上會聘請詞曲作者製作人，或讓多位詞曲作者為唱片獻計獻策。

These would be rock bands that would appear to be bands, but they'd actually be co-writers or producers writing and making the records themselves and not even including the band in there.

這些搖滾樂隊表面上是樂隊，但實際上是聯合創作人或製作人自己創作和製作唱片，甚至不包括樂隊在內。

I've gone over this in past videos.

我在過去的視頻中已經講過這個問題。

And this ultimately led to the demise of the bands, in my view.

在我看來，這最終導致了樂隊的消亡。

If you're going to have someone like myself, for example, that the label's going to hire to co-write with the singer of a band, and I play all the parts on it, and I get a session drummer to come in, even though the band's got a drummer, by 2010, it just made no sense to actually sign bands because it wasn't worth it.

到 2010 年，簽約樂隊已經毫無意義，因為這不值得。

And that brings us to where we are today.

這就是我們今天的處境。

If you go to the top 50 chart right now in the U.S., you have Sabrina Carpenter, you have Lady Gaga, Bruno Mars, you have Jimin, you have Chapel Roan, Billie Eilish, Post Malone, Morgan Wallen, Shaboosie, Kendrick Lamar, Tommy Richman, Hozier, Zach Bryan, Kacey Musgraves, Benson Boone, Teddy Swims.

如果你去看看美國現在的前 50 名排行榜，你會發現有 Sabrina Carpenter、Lady Gaga、Bruno Mars、Jimin、Chapel Roan、Billie Eilish、Post Malone、Morgan Wallen、Shaboosie、Kendrick Lamar、Tommy Richman、Hozier、Zach Bryan、Kacey Musgraves、Benson Boone、Teddy Swims。

It's just literally all solo artists.

實際上都是獨唱歌手。

So next as an experiment, I put together a list of the top 400 artists in ranking of monthly listeners on Spotify, and I looked to see how many bands on there were created in the last 10 years.

接下來，我做了一個實驗，將 Spotify 每月收聽率排名前 400 位的藝人放在一起，看看有多少樂隊是在過去 10 年裡成立的。

Take a guess, how many?

猜猜有多少？

You might think, oh, I don't know, 25 bands, something like that, in the top 400?

你可能會想，哦，我不知道，前 400 強中有 25 個樂隊之類的嗎？

Has to be a lot, right?

一定很多吧？

It's actually only three.

實際上只有三個。

Only three bands in the top 400 artists on Spotify have formed within the last 10 years.

在 Spotify 排名前 400 位的藝術家中，只有三支樂隊是在過去 10 年中成立的。

Three.

三個

Now let me actually just read you off the top of the chart so you know what I'm talking about.

現在，讓我把圖表上的內容讀給你聽，這樣你就知道我在說什麼了。

The new number one artist on Spotify is Billie Eilish.

Spotify上新的冠軍藝人是比莉-艾利什（Billie Eilish）。

She has 105 million monthly listeners.

她擁有 1.05 億月聽眾。

Just below that, The Weeknd, 104 million, number two.

緊隨其後的是 The Weeknd，1.04 億，排名第二。

Bruno Mars is number three at 100 million.

布魯諾-馬爾斯（Bruno Mars）以 1 億排名第三。

Taylor Swift has 93 million, number four.

泰勒-斯威夫特（Taylor Swift）有 9300 萬，排名第四。

Lady Gaga has 89 million, 638,000, number five.

Lady Gaga 有 8900 萬，63.8 萬，排名第五。

Coldplay, here's the first band, has 89 million, 598,000.

酷玩樂隊（Coldplay），這是第一個樂隊，擁有 8900 萬票，598,000 票。

Now Coldplay was formed in 1997.

酷玩樂隊成立於 1997 年。

Okay, so last century.

好吧，那就上個世紀吧。

To get to the first group that was formed within the last 10 years that's on this chart, you have to go down to 135.

要想找到本圖表中第一個在過去 10 年中成立的小組，就必須找到 135 個。

That's Grupo Frontera.

這就是 Grupo Frontera。

They've got 32 million monthly listeners.

他們每月有 3200 萬聽眾。

They were formed in 2022.

他們成立於 2022 年。

The next one is Can you remember them from Eurovision from, oh geez, what one is it?

下一首是《你還記得他們嗎》，來自歐洲電視網，哦，天哪，是哪一首？

2017 or so, they won that.

2017 年左右，他們贏了。

They're ranked at 248 with 24 million monthly listeners.

他們以每月 2400 萬聽眾排名第 248 位。

They were formed in 2016.

他們成立於 2016 年。

And then Richie Mitch and the Coal Miners at 328, 21 million monthly listeners formed in 2017.

然後是裡奇-米奇和煤礦工人樂隊（Richie Mitch and the Coal Miners），收聽率為 328，2017 年形成了 2100 萬月聽眾。

Those are the only three.

只有這三個。

So it's less than 1%.

所以還不到 1%。

There's three in 400.

400 箇中有三個。

That's really amazing.

這真是太神奇了。

So what are some other factors that led to the demise of bands from the 60s through the early 2000s?

那麼，從 60 年代到 21 世紀初，還有哪些因素導致了樂隊的消亡？

One of them is the changing tastes of people.

其中之一就是人們口味的變化。

Rock is just not popular.

搖滾就是不受歡迎。

It doesn't connect with young people like it did back then, probably because there's no bands out there.

它不像當年那樣能與年輕人產生共鳴，可能是因為現在沒有樂隊了。

Another reason could be advancements in technology.

另一個原因可能是技術的進步。

With modern technology, a single artist can produce high quality studio grade tracks on a laptop, eliminating the need for a production process.

藉助現代技術，一個藝術家就能在筆記本電腦上製作出高質量的錄音室級別的音軌，無需製作流程。

Band dynamics.

樂隊動態。

It's hard to be in a band.

在樂隊裡很不容易。

Forming and maintaining a band is challenging due to interpersonal conflicts.

由於人與人之間的衝突，組建和維持一個樂隊極具挑戰性。

That's going to be a cover of Modern Drummer Magazine is going to be devoted to that drum fill.

現代鼓手》雜誌的封面將專門介紹這個鼓點。

It's amazing that you could play that in nine beats.

你能用九個節拍演奏出這樣的音樂，真是令人驚歎。

The economics of promotion.

促銷經濟學。

It's cheaper and more efficient for labels to market one individual over a group as solo artists are easier to brand, manage and promote across media.

對於唱片公司來說，單個藝人比組合藝人的營銷成本更低，效率更高，因為單個藝人更容易打造品牌、進行管理和跨媒體推廣。

A solo artist can record a song at their house on their laptop.

個人藝術家可以在家裡用筆記本電腦錄製歌曲。

They can put it up on TikTok and it can become a massive hit.

他們可以把這些內容放到 TikTok 上，然後就會大受歡迎。

And then you'd be like the artist Jake who has 20 million monthly listeners and he's had songs with over a billion plays.

然後，你就會像藝術家傑克一樣，每月擁有 2000 萬聽眾，他的歌曲播放量超過 10 億次。

And that's basically from TikTok.

而這些基本上都來自 TikTok。

I don't see this changing anytime soon.

我認為這種情況不會很快改變。

I'd be really curious to hear your opinion on it.

我很想聽聽你的意見。

Leave in the comments.

請在評論中留言。

Hit the subscribe button.

點擊訂閱按鈕

Thanks for watching.

感謝觀看。