We just have this playbook for how we do this and there's like phase one is build a thing that kind of sparks some joy and that people appreciate then from there you want to get to something that is retentive so that way people who have a good experience with the thing come back and want to keep using it and those two things are not they're not always the same a lot of there are a lot of things that people think are awesome but may not you know always come back to I mean some of what people are seeing now around like chat gpt is part of that this level of ai is it's like a miracle right it's awesome but I mean that doesn't mean that everyone is gonna have a use case every week right so so I think that there's first is like create the spark second is create the retention then once you have retention then you can start encouraging more people to join but if there if people aren't going to be retained by it why would you ask people to go sign up for something right so kind of step one spark step two retention step three growth and scaling the community and then only at that point is step four which is monetization we take a while to go through all those I mean we're really in some sense only getting started on the monetization of the messaging experiences like whatsapp now with stuff like business messaging but took a while two billion people use the product every day right so it's I mean we like we scaled it pretty far but I think with our model that that sort of works so

我們有一套自己的方法論，第一階段是建立一個能激發人們喜悅和欣賞的東西，然後從那裡開始，你要做一個有吸引力的東西，這樣，人們在使用這個東西時有了好的體驗，就會回來繼續使用它，而這兩件事情並不總是一樣的。我的意思是，人們現在看到的一些東西，比如 Gpt 聊天工具，就是這種人工智能水準的一部分，它就像一個奇蹟，對吧，它很棒，但我的意思是，這並不意味著每個人每週都會有一個用例，對吧，所以我認為，首先要創造火花。一旦你留住了用戶，你就可以開始鼓勵更多的人加入，但如果用戶沒有被留住，你為什麼還要讓用戶註冊呢？所以第一