How are we going to market this thing?

我們該如何推銷這東西？

I have no idea.

我不知道。

We really are in hot water.

我們真的處於水深火熱之中。

The product launch is in two weeks.

產品將在兩週後推出。

Maybe we could take out ads in the local newspaper.

也許我們可以在當地報紙上刊登廣告。

Lots of potential consumers read the newspaper.

很多潛在消費者都會閱讀報紙。

Right?

對吧？

Are you kidding me?

你在開玩笑嗎？

No one reads the newspaper anymore.

沒人再看報紙了。

This is the age of smartphones and social networking.

現在是智慧型手機和社交網路時代。

We're going to have to work a lot harder than that to generate some buzz.

我們必須要更努力才能引起轟動。

I think we should consider social media.

我認為我們應該考慮社交媒體。

Social media?

社交媒體？

The best marketing campaigns are based on brand loyalty and word-of-mouth advertising.

最好的行銷活動建立在品牌忠誠度和口碑宣傳的基礎上。

That formula is tried and true.

這個公式屢試不爽。

Let's just put our ads in lots and lots of magazines and flyers.

讓我們在大量的雜誌和傳單上刊登廣告吧。

Aren't you even listening?

你們都沒在聽嗎？

Those days are long gone.

那些日子已經過去了。

What we really need is to try our luck at viral marketing.

我們真正需要的是用病毒式行銷碰碰運氣。

Maybe we could make a really cool YouTube video that gets millions of views.

或許我們可以製作一個非常酷的 YouTube 影片，獲得數百萬觀看數。

Something like that could really boost our image with young people.

像那樣的東西確實可以提升我們在年輕人心目中的形象。

I guess times are changing.

我想時代確實在改變。

At my old company, we only talked about slogans and logos.

我們在我前公司都只討論口號和標誌。

The marketing world is changing so quickly.

行銷世界瞬息萬變。

Yes, it is a whole new world indeed.

是的，這的確是一個嶄新世界。

That's why we have to do lots of market research and pay close attention to what our target audience wants.

所以說，我們必須進行大量的市調並密切關注目標群族的需求。

Hold on a minute.

等等。

I have an amazing idea.

我有個好主意。

An idea that will change the advertising world forever.

一個將永遠改變廣告世界的想法。

Let's find a really famous person and pay them to say really nice things about our product.

讓我們找一個非常有名的人，花錢請他幫我們產品的說好話。

You mean a celebrity endorsement?

你是說名人代言？

It's a great idea, but people have been doing it for years.

這是個好主意，但多年來人們一直在這麼做。

It's a great way to get some great publicity, but it can get expensive.

這是個很好的宣傳方式，但費用也會很高。

And where in the world are we going to find a celebrity to endorse this thing?

而且，我們到底要去哪裡找名人來為這東西代言呢？