There was a long period of time I was just deluded, thinking like, because bro, I'm going against the grain.

有很長一段時間，我都在自欺欺人地想，兄弟，我這是在逆流而上。

It's rare.

這很罕見。

It's the same like love.

就像愛情一樣。

It's definitely rare.

這絕對是罕見的。

Maybe I'm a bit pessimistic.

也許我有點悲觀。

I don't know.

我不知道。

But it's like you're going against the grain, trying to secure something rare.

但這就像你在逆流而上，試圖獲得一些稀有的東西。

I feel like you just have to be a bit deluded.

我覺得你只是有點痴心妄想。

During his recent appearance on Emilia de Moldenberg's Chicken Soup Date, the comedic talk show provided an unlikely source for a real gem from Central Sea about how he obtained his goals.

在他最近參加 Emilia de Moldenberg 的《雞湯約會》節目時，這個喜劇脫口秀節目為他提供了一個不太可能的來源，讓他從中海獲得了關於如何實現目標的真知灼見。

An artist who has experienced one of the most meteoric rises in recent memory, the 24-year-old

這位 24 歲的藝術家經歷了近代以來最輝煌的崛起之一。

London-based rapper lesser known as Oakley Neal H.T.

倫敦說唱歌手，少為人知的名字是 Oakley Neal H.T.

Cesar Suh is now exhibiting signs that he can boldly go where none of his countrymen have gone before by breaking America.

塞薩爾-蘇現在表現出的跡象表明，他可以大膽地打破美國，去到他的同胞從未去過的地方。

A gifted emcee with no shortage of natural charisma and subtle self-assurance, Sench's prospects have skyrocketed since 2020.

森奇是一位才華橫溢的司儀，不乏天生的魅力和微妙的自信，自 2020 年以來，他的發展前景一飛沖天。

And while his music is obviously a vital piece of the puzzle, what has set him apart from his contemporaries is the way in which he applies marketing principles to every facet of his career.

雖然他的音樂顯然是拼圖的重要組成部分，但讓他從同時代人中脫穎而出的，是他將營銷原則運用到事業各個方面的方式。

In effect, he's getting the acquisition of fame and fortune down to a fine art across his output, visuals, and his accompanying social media accounts.

實際上，他的作品、視覺效果和社交媒體賬戶都將名利雙收的藝術表現得淋漓盡致。

In that chat with Emilia, we see that even before he'd made it, Sench conducted himself as if he had.

在與艾米莉亞的哈拉中，我們看到，即使在他成功之前，森奇的行為舉止就好像他已經成功了一樣。

Here, we have the first piece of guidance that his rise provides, and that is always to move as though you were destined to do this.

在這裡，我們有了他的崛起所提供的第一條指導，那就是永遠要像你註定要做這件事一樣去行動。

In step number one, carry yourself like a star.

第一步，像明星一樣展示自己。

Coming from humble beginnings, Sench knew that the odds were never stacked in his favor.

出身貧寒的森奇深知，機會從來都不會眷顧他。

But at every turn, he led with not the hope but the knowledge that he'd strike gold at one time or another.

但每一次，他都不是抱著希望，而是深知自己總會淘到金子。

After all, how could he not when he found himself with a natural aptitude for plotting intricately planned rollouts that any megastar would be happy to have in their portfolio.

畢竟，當他發現自己天生就擅長策劃錯綜複雜的推廣活動時，他怎麼能不這樣做呢？

Leaving nothing to chance, Sench's career trajectory hasn't been the product of good luck, but of steadfastly monitoring his own progress.

森奇的職業生涯軌跡並不是運氣好的產物，而是堅定不移地監督自己進步的結果。

All the while, he comforted himself in such a way that when the pieces finally came together, he already had the aura of a star.

他一直這樣安慰自己，以至於當這些碎片最終匯聚在一起時，他已經擁有了明星的光環。

Now if you yourself would like to start a full-time career and learn how to market your music to become a full-time professional rapper just like Central C, visit the video description box for our six-week amateur to artist program where we'll teach you in just 30 minutes a day exactly how to market your music and even start your own record label if that's what you're interested in.

現在，如果你也想開始全職工作，學習如何營銷自己的音樂，成為像 Central C 一樣的全職專業說唱歌手，請訪問視頻描述框，瞭解我們為期六週的 "從業餘到藝術家 "計劃，我們每天只需 30 分鐘就能教會你如何營銷自己的音樂，如果你感興趣的話，還可以成立自己的唱片公司。

You can get more information by that by visiting the video description box below.

您可以通過訪問下面的視頻描述框獲取更多資訊。

So when his earlier dealings with the autotune wave didn't lead to a tangible connection, he pivoted.

是以，當他早先與自動音調浪潮打交道時，並沒有建立起切實的聯繫，於是他轉向了自動音調。

After the breakout track, Day in the Life, led him to embarking on a new drill-oriented path, it paid off and then some.

在《生命中的一天》這首突破性曲目的引領下，他走上了一條以鑽孔為導向的新道路，並取得了一定的回報。

Considering that he'd been preparing for this moment, it meant that he was ready for it and the courtesy of the extracurricular work he'd done on the marketing side, it also ensured that he was ready to capitalize.

考慮到他一直在為這一時刻做準備，這意味著他已經做好了準備，而他在營銷方面所做的課外工作，也確保了他已經做好了利用這一時刻的準備。

It was only a year ago I dropped my first song that picked up.

就在一年前，我的第一首歌就有了起色。

It was a lot of years prior to that I was making music but it just didn't happen to really pick up for me.

在那之前的很多年裡，我一直在做音樂，只是沒有真正開始。

So a year ago it started going crazy.

是以，一年前它開始變得瘋狂。

I dropped a tape in March this year and that's what everybody appreciated the marketing for.

今年三月，我推出了一盤錄音帶，這就是大家所讚賞的營銷方式。

We didn't really do too much.

我們並沒有做太多。

In my head I got a lot more ideas, I got a lot more in stock but they appreciated it nevertheless.

在我的腦海中，我有了更多的想法，我有了更多的庫存，但他們還是很感激我。

Telling the face after the track's release that I gained like 30,000 followers in a couple of weeks so I was like cool, this is what they're gravitating towards, just rapping straight rap.

在這首歌發佈後，我告訴大家，我在幾周內就獲得了 3 萬名粉絲，所以我覺得很酷，這就是他們所追捧的，只是說唱而已。

Sench quickly took to his role as a new force to be reckoned with in UK hip hop.

Sench 很快就成為英國嘻哈界一股不可忽視的新力量。

And in another ingenious piece of marketing, the tracks buzz would be coupled with a project saluting his area known as the wild west.

在另一次巧妙的營銷活動中，在宣傳曲目的同時，還將推出一個項目，向被稱為 "西部荒野 "的地區致敬。

At this point his declarations of fealty to the area made him the face of a region, something that wouldn't have been possible if he didn't already have the air of somebody around him.

此時，他對該地區的忠誠宣言讓他成為了一個地區的代言人，如果不是他身邊已經有了某人的氣場，這一切是不可能實現的。

I'm a product of my environment so my area made me who I am.

我是環境的產物，所以我所在的地區造就了現在的我。

He informed Colton and it's been a wild journey.

他通知了寇爾頓，這是一段瘋狂的旅程。

Always filming my area and named it that because the tape is bigger than me, it's for my area.

一直在拍攝我所在的區域，並將其命名為 "我所在的區域"，因為帶子比我大。

From his meticulously executed IG with color matched images to his strategic reluctance to do many interviews which enables him to keep a hold of his mystique, Sench's considered conduct in the public eye whether dropping tracks or sparingly posting on socials helps to assign a high value to everything he does and it all comes down to the fact that he looks at it almost like he's managing a luxury brand as opposed to simply promoting himself.

從他精心製作的 IG 上的配色圖片，到他策略性地拒絕接受採訪以保持自己的神祕感，森奇在公眾視野中的行為舉止都經過深思熟慮，無論是發佈曲目還是在社交網站上少發帖子，都有助於為他所做的一切賦予很高的價值，而這一切都歸結於一個事實，即他幾乎是在管理一個奢侈品牌，而不是簡單地宣傳自己。

This is something that any would-be rapper should try to learn from.

這一點值得所有想成為說唱歌手的人學習。

As this level of objectivity and mindfulness over the commonalities in how industries work will be invaluable when it comes time to put yourself out.

這種客觀性和對行業工作方式共性的關注，對於我們在工作中展現自我是非常寶貴的。

Business in general, I like to think there's a lot of similarities no matter what the field.

總的來說，我認為無論在哪個領域，商業都有很多相似之處。

Sench remarked in an interview with Hot New Hip Hop,

Sench 在接受 Hot New Hip Hop 採訪時說、

It's almost always the same traits or characteristics or like moves or strategies that keep people on top.

幾乎總是同樣的特質或特點，或者類似的招數或策略，讓人們保持領先。

It's probably pretty simple and really truly then you don't have to think about it too much.

這可能很簡單，而且真的不用考慮太多。

Now possessing more IG followers than the GRM daily platform that gave him his big break by sharing a day in the life, Sench knows now that he can convince the world of his merits and that he deserves their attention.

現在，Sench 在 IG 上的粉絲數量已經超過了讓他通過分享一天的生活而一鳴驚人的 GRM 每日平臺，他知道自己現在可以讓全世界相信他的優點，他值得他們的關注。

As a result, he's undeterred by starting at a lower rung again, stateside, now that the formula has paid dividends.

是以，他並不畏懼在美國本土從較低的職位做起，因為這個公式已經帶來了紅利。

I'm where I was two years ago in the UK, but in America, he explained during an in-depth interview with Hot New Hip Hop.

他在接受《Hot New Hip Hop》的深入採訪時解釋說，我現在是兩年前在英國的樣子，但在美國。

Understand that I need to go through that whole process again, which I'm excited to do, he says.

他說，我需要再次經歷整個過程，我很高興能這樣做。

Happy to enlist every trick in the book, Sench knows that even the most tried and true tropes in the marketing textbook can work to your advantage if you are employed as a part of an enticing package.

森奇樂於使用書中的各種技巧，他知道，即使是營銷教科書中最屢試不爽的套路，只要作為誘人套餐的一部分，也能為你帶來優勢。

It is one of the familiar apparatuses that we find sees next teaching, and that is to remember that provoking a reaction out of an audience is always going to work in your favor, even if it feels like a calculated risk.

這是我們熟悉的一種教學方法，那就是記住，激起觀眾的反應總是對你有利的，即使這感覺像是一種蓄謀已久的冒險。

Step number two, harness controversy.

第二步，駕馭爭議。

The first line is just, it's kind of like, and somewhat controversial, like it just sounds like something I'm not supposed to be able to say.

第一句話就有點像，有點爭議，聽起來像是我不應該說的話。

I think it's the opening line, the Doja Cat line, like TikTok just ate it up.

我覺得是開場白，Doja Cat 的臺詞，好像 TikTok 把它吃掉了。

There is an age-old adage that controversy creates cash, and with his biggest hit to date, Central C proved that this remains the case even within the modern turbulent era.

有一句古老的諺語說："爭議創造金錢"，Central C 用他迄今為止最受歡迎的作品證明了這一點，即使在現代動盪的時代也是如此。

Part of an overarching trend of enlisting other artists in the titles of tracks in order to conjure up interest, Sench's Doja combined a nostalgic sample of Eve and Gwen Stefani's

為了引起人們的興趣，Sench 的《Doja》在曲目標題中加入了其他藝術家的作品，這也是一種大趨勢。

Let Me Blow Your Mind with instantly quotable lyrics that raised their fair share of eyebrows when initially ingested.

讓我讓你大開眼界》的歌詞引人入勝，讓人一聽就瞠目結舌。

Pause.

暫停。

In the process, his position as the face of the UK hip-hop scene was cemented when he made history as the first British rapper to cross the virtual pond and appear on Cole

在此過程中，他作為英國嘻哈界的代言人的地位得到了鞏固，因為他創造了歷史，成為第一個跨過虛擬池塘，出現在科爾

Bennett's lauded Lyrical Lemonade channel with a video for the track.

貝內特的 "抒情檸檬水 "頻道為這首歌製作了視頻。

A tastemaking outlet that helped break everyone from XXX Yawn and Ski Mask the Slump God to

從 "打哈欠的 XXX"、"不景氣之神 Ski Mask "到 "頹廢之神

Juice WRLD and Lil Skies, the fact that the video for Doja was spotlighted on that platform informed the world that a new star had arrived.

Juice WRLD 和 Lil Skies 的《Doja》視頻在該平臺上受到關注的事實告訴全世界，一顆新星已經到來。

And what's more, the general fervor surrounding the track and intrigue that it conjured up were the next crucial steps in his march toward world domination.

更重要的是，圍繞這條賽道的普遍狂熱和由此引發的陰謀，是他向世界霸主邁進的下一個關鍵步驟。

While that now iconic opening line could've majorly backfired within a culture where outrage is second nature, Sench leaned into it and made it abundantly clear that it wasn't left up to chance.

雖然這句現在已成為標誌性的開場白在憤怒已成為第二天性的文化中可能會產生嚴重的反效果，但森奇卻傾力而為，充分表明這不是偶然的。

Soon, he unveiled a radio edit that rallied against the censorship.

不久，他推出了一個廣播剪輯，呼籲反對審查制度。

You know when you ask Central City for a radio version, they send you something like this.

你知道，當你向中央城索取廣播版本時，他們會寄給你這樣的東西。

Go play it.

去玩吧

I need a clean version for radio, I ain't got s*** to say.

我需要一個乾淨的版本用於廣播，我沒有什麼可說的。

They want me to change my lyrics, but it won't hit the same.

他們想讓我改掉歌詞，但這不會有任何改變。

This guy's trolling me, didn't he?

這傢伙在耍我，對吧？

We're still gonna play it.

我們還是要玩

Explicitly referenced on his LA Leakers freestyle as he spit controversy cells, Sench later expanded on it with a social media-exclusive second verse and appeared to spark a cultural conversation about hip-hop's intolerant attitudes into the bargain.

森奇在他的 "洛杉磯洩密者"（LA Leakers）自由舞步中明確提到了爭議細胞，隨後他在社交媒體上獨家發表了第二段歌詞，似乎引發了一場關於嘻哈不寬容態度的文化對話。

I feel like homophobia is almost embedded in the culture.

我覺得恐同症幾乎已經根植於文化之中。

Rap music, personally, homophobia, I think it's so weird.

說唱音樂，就我個人而言，仇視同志，我覺得太奇怪了。

You see when I see people that are moving, that are so hateful towards, like, why do you care what other people are doing?

你看，當我看到那些動不動就對別人懷恨在心的人，比如，你為什麼要關心別人在做什麼？

That's mad to me, I don't.

這對我來說太瘋狂了，我沒有。

A true cultural moment in 2022, the track's muse even got in on the action to share her thoughts.

這是 2022 年真正的文化時刻，這首歌的繆斯女神甚至也參與其中，分享了她的想法。

I wasn't gonna say anything about the Central City thing, but it's really funny that somebody just said, I'm not trying to endoja that.

我本來不想說中央城的事，但有人說，我不是想說這個，這真的很有趣。

That's very funny.

真有意思

Endoja that is funny to me.

Endoja 我覺得這很有趣。

I'm sorry, it is.

對不起，是這樣的。

It's funny.

這很有趣。

Shout out to that.

向它致敬。

Along the way, every new wrinkle expanded the controversial song's life cycle and by consequence, did the same thing for Sench's popularity and profile.

一路走來，每一個新的變化都擴大了這首備受爭議的歌曲的生命週期，也同樣提高了 Sench 的知名度和形象。

By aligning an inherently catchy beat with a similarly attention-grabbing, discourse-sparking lyric, Central City showed us that sometimes there's an upside to putting yourself in the firing line because, in all likelihood, there's probably a lot of you who never knew his name until you did.

通過將固有的朗朗上口的節拍與同樣吸引眼球、引發討論的歌詞相結合，中央城向我們展示了有時將自己置於火線也有好處，因為很有可能，在你知道他的名字之前，可能有很多人都不知道他的名字。

A shrewd move disguised as youthful flippancy, Sench doesn't treat any line nor public outing as incidental.

森奇的精明之處在於，他沒有把任何臺詞或公開露面當作偶然，而是偽裝成年輕人的輕浮。

Instead, he looks to make the most out of everything that comes his way, and this is another thing that we'd all do well to cull from his playbook.

相反，他希望充分利用一切機會，這也是我們都應該從他的劇本中學習的。

Do you thank COVID in any way for your come up?

您是否以任何方式感謝 COVID 對您的幫助？

Do you feel like maybe it gave you time to focus on your craft more and figure out?

你是否覺得這讓你有時間更加專注於自己的技藝並進行思考？

Yeah, it was perfect timing.

是啊，時間剛剛好。

The song that popped off for me was in June, right?

讓我眼前一亮的那首歌是在六月份，對嗎？

I had the song maybe in March though, or earlier than that, and it was just all perfect timing, but it was a blessing though, yeah, for sure.

我可能在三月份或更早的時候就有了這首歌，時間剛剛好，但這是我的幸運，是的，肯定的。

I came up during Corona, it's rare to everybody else's come up because I haven't even had a chance to perform.

我是在科羅娜期間上臺的，這比其他人上臺都要難得，因為我連表演的機會都沒有。

I've done all of this, and I haven't really, I haven't touched the streets in the UK at all.

我做了這一切，卻沒有真正接觸過英國的街道。

I haven't done any shows.

我沒有參加過任何演出。

I haven't really got to meet my newer fans, which is the majority of my fans.

我還沒有真正接觸過我的新粉絲，也就是我的大部分粉絲。

So it's different, yeah.

所以這是不一樣的，是的。

In this clip from No Jumper, we see how Sench's mentality is one that is always geared toward making the most out of every conceivable situation that's presented to him.

在《No Jumper》的這個片段中，我們可以看到森奇的心態是如何始終以充分利用各種可能出現的情況為目標的。

Whenever possible, the rapper will seize opportunities, turning adverse circumstances into periods of immense productivity and seemingly normal press obligations into seminal moments for his career.

只要有可能，這位說唱歌手就會抓住機會，把不利的環境轉化為巨大的生產力，把看似平常的新聞義務轉化為其職業生涯的開創性時刻。

Case in point is L.A. Leaker's freestyle from 2022, a performance that spawned no shortage of reaction videos, which improved his reach tenfold.

洛杉磯洩密者 2022 年的自由式表演就是一個很好的例子，他的表演引發了大量的反響視頻，使他的影響力提高了十倍。

His appearance on the high-profile radio platform was anything but pedestrian as he used it to create something truly newsworthy.

他在這一備受矚目的廣播平臺上的露面並不平凡，因為他利用這一平臺創造了真正有新聞價值的東西。

Taking inspiration from Smiley Culture's famed Cockney translation to serve as a rapping duolingo and decode UK slang for American listeners, Sench knew that this would garner far more attention than spinning a random 34 bars over some recycled beat.

Sench 從 Smiley Culture 著名的考克尼語翻譯中汲取靈感，為美國聽眾提供說唱二進制和英國俚語解碼服務，他知道這將比在重複的節拍上隨機播放 34 個小節更受關注。

I thought it would be a good idea to do the same thing with Americans.

我想，對美國人做同樣的事情也是個好主意。

When I had the idea to do the Leakers, I thought, yeah, why not?

當我萌生拍攝《洩密者》的想法時，我想，是啊，為什麼不呢？

I should probably try to practice that idea I had and bring them together, he told Hot

他告訴 Hot，我也許應該嘗試實踐我的想法，把它們結合起來。

New Hip Hop.

新嘻哈

I'm on an American platform.

我在美國的平臺上。

I'm from the UK.

我來自英國。

I know the stigma a lot of American people have, and I don't know, I just thought it would be a good idea.

我知道很多美國人的成見，我不知道，我只是覺得這是個好主意。

I understood the assignment.

我明白這個任務。

Unashamed and unafraid to make himself the moment, Central C's approach to marketing is a shining example of how to move in the digital era in that, rather than following what someone else does to the letter, you take the opportunities that are presented to you, as well as the tools at your disposal, and use them in a way that's beneficial to your own particular journey.

Central C 的營銷方式是數字時代的一個光輝典範，它不照搬別人的做法，而是抓住機遇，利用手中的工具，以有利於自己發展的方式進行營銷。

I definitely analyze the game a lot.

我肯定會經常分析比賽。

I see what people do right and what people do wrong, and I take it and do my own thing.

我看到別人做得對的和做得不對的，然後我就接受它，做我自己的事情。

It's weird.

真奇怪。

It's like a mixture of watching other people's thing and just not watching it, as well.

這就像是看別人的東西和不看別人的東西的混合體。

I don't really watch no one's thing in a sense where I don't ever cap myself, so I don't really aspire to it.

從某種意義上說，我從不看別人的東西，也從不給自己戴帽子，所以我並不嚮往這樣的生活。

A lot of people would always ask, when I'm going to some of these meetings back in London, they'll be saying to me, what kind of trajectory do you want to go in?

當我回倫敦參加一些會議時，很多人總會問我，你想走什麼樣的軌跡？

Who's a blueprint, like another artist or whatever?

誰是藍圖，比如另一位藝術家或其他什麼？

I could never answer that question.

我永遠無法回答這個問題。

There's no other artist that I would really aspire to go down the same road or really be like.

沒有其他藝術家能讓我真正向往走同樣的路，或者真正像他們那樣。

I think seeing is believing, though, as well, so what people see, people do, they believe they can do.

我認為眼見為實，所以人們看到什麼，就會去做什麼，他們相信自己能做到。

But if they don't see no one do it, then they just believe it's impossible.

但如果他們沒有看到有人做到這一點，他們就會認為這是不可能的。

I never really saw it like that.

我從來沒這麼想過。

Positioned in a way that no other UK-based MC, other than expats such as Slick Rick,

除了斯利克-裡克（Slick Rick）這樣的外籍 MC 之外，其他英國 MC 都沒有這樣的定位、

MF Doom, or 21 Savage, you remember that, ever have been stateside, Central C's journey is one that proves that if you've got all your ducks in a row and have a robust sense of who you are as both an artist and online entity, then the only ceilings you can encounter are the ones you enforce.

Central C 的旅程證明，如果你對自己的一切都瞭如指掌，並對自己作為藝術家和網絡實體的身份有強烈的認同感，那麼你所能遇到的唯一天花板就是你所執行的天花板。

As a result, his journey into the mainstream is a joy to watch and in all likelihood will yield plenty more gems for us to pour into in the years to come.

是以，他的主流化之旅令人欣喜，而且很有可能在未來的歲月中為我們帶來更多的精品。

That's today's video.

這就是今天的視頻。

I appreciate you watching.

感謝您的收看。

It's the Big Homie Drew.

是大鄉紳德魯。