Name: 自己動手，畫出你的商業模式 (Business Model Canvas Explained)
Uploaded: 2022-05-11T21:01:30.000Z
Duration: 2 min 20 s

An organization's business model can be described with nine basic building blocks.

一個組織的商業模式可分為九個基本構件。

Your customer segments, your value proposition for each segment, the channels to reach customers.

您的客群、每個客群的市場價值主張、接觸客戶的管道。

Customer relationships you establish, the revenue streams you generate, the key resources and key activities you require to create value.

您建立的客戶關係、產生的收入流、創造價值所需的關鍵資源及活動。

The key partners and the cost structure of the business model.

主要合作伙伴以及商業模式的成本結構。

But it's not sufficient to just enumerate the nine building blocks.

但僅列舉這九個構件是不夠的。

What you really want to do is to map them out on a pre-structured canvas.

您該做的是在一個預先建構好的圖上標示出它們。

This is what we call the business model canvas,

這就是我們所說的商業模式畫布。

a tool that helps you map, discuss, design, and invent new business models.

幫助您規劃討論、設計並發明新商業模式的工具。

Let's briefly go through the nine building blocks, starting with customer segments.

我們來快速看過九個構件，從客群開始。

These are all the people or organizations for which you're creating value.

這些是委託您創造價值的人或組織。

This includes simple users and paying customers.

For each segment, you have a specific value proposition.

每個客群都有特定的價值主張。

These are the bundles of products and services that create value for your customers.

這些是與產品和服務搭配銷售的價值

The channels describe through which touchpoints you're interacting with customers and delivering value.

管道是您與客戶互動，並提供價值的接觸點。

The customer relationships outline the type of relationship you're establishing with your customers.

客戶關係則是與客戶的關係類型。

The revenue streams make clear how and through which pricing mechanisms your business model is capturing value.

收入流能明確指出您的商業模式如何及通過哪些定價機制來獲得價值。

Then, you need to describe the infrastructure to create, deliver, and capture value.

接著，您需要描繪出創建、交付和獲取價值的基礎架構。

The key resources show which assets are indispensable in your business model.

關鍵資源可顯示，哪些資產在您的商業模式中是必不可少。

The key activities show which things you really need to be able to perform well.

而關鍵活動展示了您真正需要做的事。

The key partners show who can help you leverage your business model.

關鍵合作伙伴能讓您看出誰能助您實現更好的商業模式。

Since you won't own all key resources yourself, nor will you perform all key activities.

畢竟您不會獨自擁有所有關鍵資源，或實行所有關鍵活動。

And once you understand your business model's infrastructure, you'll also have an idea of its cost structure.

一旦瞭解自己商業模式的基礎架構，您也會對成本結構有所瞭解。

So, with the business model canvas, you can map out your entire business model in one image.

有了商業模式畫布，您可以在一張圖中描繪出整個商業模式。

This works for start-up entrepreneurs just as well as for the most senior executives.

這對新進創業者和資深高管都一樣有用。