You start a design project, get struck by inspiration, throw on your headphones, and fall deep into the creative zone.

你開始一個設計項目，被靈感擊中，戴上耳機，沉浸在創意之中。

Your design software becomes your instrument, your fingers dancing across your keys, and then you have to track down that logo.

你的設計軟件成了你的工具，你的手指在琴鍵上舞動，然後你必須找到那個徽標。

And it can't be found anywhere.

而且到處都找不到。

It's like it just vanished.

它就像消失了一樣。

Nothing takes you out of the zone quite like this. But luckily, there is a way to prevent this from happening ever again.

沒有什麼比這更能讓你忘乎所以了。但幸運的是，有一種方法可以防止這種情況再次發生。

You need a DAM.

您需要一個 DAM。

A DAM what?

DAM 什麼？

No, a DAM.

不，是 DAM。

A DAM what though?

DAM 是什麼？

No, they need a DAM.

不，他們需要一個 DAM。

A DAM what?

DAM 什麼？

No, a DAM, like D-A-M, Digital Asset Management System.

不，是 DAM，如 D-A-M，數字資產管理系統。

Jeez, read a book, man.

天哪，讀讀書吧，夥計。

DAM! Now that we understand that DAM stands for Digital Asset Management, let's explore what it is and the reasons why your team needs one.

DAM！既然我們已經知道 DAM 是數字資產管理的縮寫，那就讓我們來探討一下它是什麼，以及你的團隊需要它的原因。

I'll also give some recommendations on specific tools and how to set up your own DAM system or Digital Asset Management System. But first, what is a Digital Asset Management System?

我還會就具體工具以及如何建立自己的 DAM 系統或數字資產管理系統提供一些建議。首先，什麼是數字資產管理系統？

A Digital Asset Management or DAM system helps organizations store, organize, find, retrieve, and share digital assets from one place, aka a single source of truth for all your digital files.

數字資產管理（DAM）系統可幫助企業從一個地方存儲、組織、查找、檢索和共享數字資產，也就是所有數字文件的單一真實來源。

Your DAM system could be set up using a dedicated DAM software, or it could be organized in a cloud-based folder system like Google Drive or Dropbox.

您可以使用專用的 DAM 軟件建立 DAM 系統，也可以在 Google Drive 或 Dropbox 等基於雲的文件夾系統中進行整理。

I'll go more in depth on the tools later, but first, let's talk about why you need to set one up. Why your team needs a DAM.

稍後我會更深入地介紹這些工具，但首先，讓我們來談談為什麼需要建立一個。為什麼您的團隊需要 DAM？

Digital Asset Management is both a business process and an information management technology, which creates a centralized system for teams to organize and access media files with ease.

數字資產管理既是一種業務流程，也是一種信息管理技術，它為團隊創建了一個集中式系統，以便輕鬆組織和訪問媒體文件。

It's all about creating a central place for storing, managing, and distributing media files so you have consistency across everyone working in and with your company.

這就是要創建一個用於存儲、管理和分發媒體文件的中央位置，從而使在公司工作的每個人都能保持一致。

That way, you don't have Sandra using an outdated version of your company logo, or Pedro using a random shade of orange that was definitely not approved by the creative team.

這樣，你就不會讓 Sandra 使用過時的公司徽標，或者讓 Pedro 隨便使用一種絕對未經創意團隊準許的橙色。

In fact, we don't even use orange here.

事實上，我們這裡甚至不用橘子。

What the heck, Pedro? One common problem that a DAM solves is the asset hunt.

搞什麼鬼，佩德羅？資產管理軟件解決的一個常見問題就是資產搜索。

When colleagues are constantly pinging the design team to help them find a logo, the hex code for their brand colors, or the project file for your ad that you created last month, it's easy to find yourself putting real design work aside and getting lost in an ocean of disorganized folders.

當同事們不斷催促設計團隊幫助他們查找徽標、品牌顏色的十六進制代碼或上個月創建的廣告項目文件時，很容易發現自己把真正的設計工作放在了一邊，迷失在雜亂無章的文件夾海洋中。

You'll find yourself racking your brain for a file name or folder location and questioning whether something even exists in the first place, maybe even questioning whether you exist. Setting up a DAM takes that messy pile of folders and organizes it in a way that makes it more searchable, discoverable, and usable for everyone.

你會發現自己在絞盡腦汁尋找文件名或文件夾位置，甚至懷疑自己是否存在。建立 DAM 可以將這堆雜亂無章的文件夾整理得井井有條，讓大家更容易搜索、發現和使用。

That centralization leads to some other valuable benefits, like ensuring brand consistency, simplifying the creative process, streamlining workflows, eliminating redundancy, making more use of existing design work, encouraging your design team to repurpose existing design components, which all leads to allowing your team to effortlessly scale creative output.

集中化還能帶來其他一些有價值的好處，比如確保品牌一致性、簡化創意流程、精簡工作流程、消除冗餘、更多地利用現有設計工作、鼓勵設計團隊重新利用現有設計組件，所有這些都能讓團隊毫不費力地擴大創意產出。

Instead of being haunted by past work or starting from scratch every time a new project comes up, designers can focus on enriching the collection of materials that move business forward for everyone else on the team. Okay, now you're sold.

設計師不必再為過去的工作所困擾，也不必每次遇到新項目都從頭開始，他們可以專注於豐富材料的收集，從而推動團隊中其他人的業務發展。好了，現在你被說服了。

You're like, I need to set this up for my team, but where do you start? Setting up your DAM.

你會想，我需要為我的團隊建立這個系統，但從哪裡開始呢？設置您的 DAM。

You have a few different options when it comes to setting up a DAM for your team.

在為團隊建立 DAM 時，您有幾種不同的選擇。

You can either use a dedicated DAM software, or like the beavers up here in Canada where I'm filming this video, you can build your own DAM.

你可以使用專用的 DAM 軟件，也可以像我在加拿大拍攝這段視頻的海狸一樣，建立自己的 DAM。

If you go with a dedicated software, you can sign up with Binder, Widen, or Brandfolder, which are common among large teams.

如果使用專用軟件，可以註冊 Binder、Widen 或 Brandfolder，這些軟件在大型團隊中很常見。

This will be much more straightforward since they'll have an onboarding process that you can walk through, and they have dedicated support teams to help you out. And if you decide to go the beaver route, building your own DAM, then there are a few options.

這將更加簡單明瞭，因為他們會有一個入職流程，你可以走一遍，而且他們有專門的支持團隊來幫助你。如果你決定走海狸路線，建立自己的 DAM，那麼有幾個選擇。

You could use a tool like Notion, ClickUp, or Airtable to set up your own DAM system.

您可以使用 Notion、ClickUp 或 Airtable 等工具建立自己的 DAM 系統。

I can't say it with a straight face.

我沒法直說。

Your own digital asset management system.

你自己的數字資產管理系統

All of these tools are extremely customizable, so you can build your own system without the constraints of these dedicated DAM software.

所有這些工具都非常容易定製，是以您可以建立自己的系統，而不受這些專用 DAM 軟件的限制。

Don't worry, if you're using these tools, you don't need to start from scratch.

別擔心，如果您使用了這些工具，就不需要從頭開始了。

There are templates that you can copy as a starting point.

您可以複製一些模板作為起點。

I'll add both an Airtable and a Notion template in the description of this video that you can copy for your own DAM team. If your team already uses Dropbox or Google Drive for file storage, then you're like 80% of the way there, but you may not have it set up properly yet.

我將在本視頻的描述中添加 Airtable 和 Notion 模板，你可以將它們複製到自己的 DAM 團隊中。如果你的團隊已經使用 Dropbox 或 Google Drive 來存儲文件，那麼你已經完成了 80%，但可能還沒有正確設置。

So to create a single source of truth, create a top-level folder and call it something like brand assets.

是以，要創建一個單一的真相來源，可以創建一個頂級文件夾，並將其命名為品牌資產。

Make that folder easily accessible by making it public in the share settings.

在共享設置中公開該文件夾，使其易於訪問。

Then communicate with your team that this will be the root of your folder system, so that way Sally and Craig aren't off in the far reaches of Google Drive uploading outdated assets in a private folder that no one else has access to.

然後與你的團隊溝通，讓他們知道這將是你的文件夾系統的根目錄，這樣莎莉和克雷格就不會在遙遠的 Google Drive 上傳過時的資產到別人無法訪問的私人文件夾中了。

The whole point of this is to create a single source of truth, so make sure that your top-level folder is just that.

這樣做的目的是創建一個單一的真相源，是以要確保你的頂級文件夾就是這樣。

Inside that top-level folder is where you can start creating subfolders for things like your company logo, and fonts, and illustrations, and graphics, and...

在這個頂級文件夾中，您可以開始創建子文件夾，用於存放公司徽標、字體、插圖、圖形......

Wait, what?

等等，什麼？

Oh yeah, you're right, I'm totally getting ahead of myself. All right, now might be a good time to get into what to include in your digital asset management system.

哦，是的，你說的對，我完全是在自說自話。好吧，現在也許是個好時機，來談談數字資產管理系統應該包括哪些內容。

As I mentioned before, your DAM is a central source of truth for all of your brand's assets, including photos, videos, graphics, and any digital files that you need for sales, marketing, and beyond.

正如我之前提到的，您的 DAM 是您所有品牌資產（包括照片、視頻、圖形以及銷售、營銷和其他方面所需的任何數字文件）的核心來源。

To start, include every possible variation of your company logo.

首先，將公司徽標的每一種可能的變化都包括在內。

That means versions with just the icon, full wordmark, tagline, and any other variation that you frequently use.

這意味著您可以使用圖標、完整的文字標誌、標語以及您經常使用的任何其他變體。

You'll want to make these accessible in multiple file types too, like JPEG, PNG, SVG, and even the project file used to create it in the first place. Next, you'll want to include all of your brand's fonts in all of the weights that you use in a format like TTF, aka True Type Format.

您還需要以多種文件類型提供這些文件，如 JPEG、PNG、SVG，甚至是用於創建的項目文件。其次，你需要將品牌的所有字體都包含在你使用的TTF（又名True Type Format）格式中。

That way it can be opened and installed on both Mac and Windows.

這樣，它就可以在 Mac 和 Windows 上打開和安裝。

You should also include all of your brand colors with the hex, RGB, and Pantone codes for reference.

您還應將品牌的所有顏色與十六進制、RGB 和 Pantone 代碼結合起來，以供參考。

These brand colors could also be included in a brand guidelines document that explains how to and how not to use your company logo, fonts, colors, and more. Next, you could also include a ton of pre-made illustrated assets and images.

這些品牌顏色也可以納入品牌指導文件，說明如何使用和不使用公司徽標、字體、顏色等。接下來，您還可以加入大量預製的圖解資產和圖片。

These should also be in multiple file formats like PNG and SVG so they can be used in a variety of ways.

這些文件還應採用多種文件格式，如 PNG 和 SVG，以便以多種方式使用。

And as a bonus, you could also include some project templates that can be used for things like slide decks, social media graphics, email templates, and any other assets you frequently create. And if you're doing video marketing, which we highly recommend, in fact, you should check out this video to see why, then you're also going to want to include things like motion graphics templates, project file templates, and music, sound effects, and even stock videos that you can use and repurpose for future projects.

作為獎勵，你還可以加入一些項目模板，用於幻燈片、社交媒體圖形、電子郵件模板以及你經常創建的任何其他資產。如果你正在做視頻營銷，我們強烈推薦你使用視頻營銷，事實上，你應該看看這段視頻，就知道為什麼了，那麼你還應該包括動態圖形模板、項目文件模板、音樂、音效，甚至是庫存視頻等，你可以在未來的項目中使用和重新利用這些模板。

And this list just goes on. You can really store any kind of digital file in your DAM.

這樣的例子不勝枚舉。您真的可以在 DAM 中存儲任何類型的數字文件。

So, start with the basics and as you start creating and collecting more assets, add them to your DAM so you can refer to them in the future and even reuse and repurpose them to save time on future projects. And if you want to supercharge your design projects even further, check out SuperSide.

是以，從最基本的開始，當你開始創建和收集更多的資產時，將它們添加到你的 DAM 中，這樣你就可以在未來參考它們，甚至重複使用和重新利用它們，為未來的項目節省時間。如果你想進一步提高設計項目的效率，請查看 SuperSide。

SuperSide and DAMs go together like beavers and dams.

SuperSide 和 DAM 就像海狸和水壩一樣。

DAMs help you store and organize your creative assets.

DAM 可幫助您存儲和組織創意資產。

SuperSide can provide those assets, from brand assets to digital ads to videos and beyond, with fast turnarounds and the highest quality.

SuperSide 可以提供這些資產，從品牌資產、數字廣告到視頻等，而且週轉快、品質高。

If your DAM is missing critical pieces like branded slide decks or your latest ad campaign is lacking multiple variations to test with, then SuperSide is the perfect solution to get any of those in record time.

如果您的 DAM 缺少像品牌幻燈片這樣的關鍵部分，或者您最新的廣告活動缺少多種變體進行測試，那麼 SuperSide 就是一個完美的解決方案，可以在最短的時間內獲得這些資訊。

SuperSide provides you with a dedicated team of world-class designers and a creative project manager to ensure that you get those assets on brand and on time.

SuperSide 為您提供一支由世界級設計師和創意項目經理組成的專業團隊，確保您按時獲得品牌資產。

Getting all of your design assets created is completely hassle-free with SuperSide.

有了 SuperSide，創建所有設計資產完全不費吹灰之力。

Go to SuperSide.com to learn more. And if you found this video helpful, please give it a thumbs up and subscribe to our channel for more videos on how you can build DAMs, sap maple syrup straight from a tree and become a pro hockey player.

請訪問 SuperSide.com 瞭解更多。如果您覺得本視頻對您有幫助，請豎起大拇指並訂閱我們的頻道，瞭解更多關於如何建造 DAM、直接從樹上採摘楓糖漿以及成為職業冰球運動員的視頻。

Wait, this just became way too Canadian there, eh?

等等，這也太加拿大化了吧？

Okay, well, you can subscribe for more videos on how you can level up your design and marketing.

好了，你可以訂閱更多視頻，瞭解如何提升你的設計和營銷水準。

Thanks for watching.

感謝觀看。