Is it cake?

是蛋糕嗎？

I think one of the things we've found at Netflix is when you find a movie or TV show that you're a fan of, you don't just love it, you want to live it.

我認為，我們在 Netflix 發現的一件事是，當你找到一部你喜歡的電影或電視節目時，你不僅會喜歡它，還會想去體驗它。

It's an idea Netflix has been experimenting with for years, opening temporary pop-up shops across the country.

這是 Netflix 多年來一直在嘗試的想法，他們在全國各地開設了臨時臨時商店。

But starting next year, the so-called Netflix houses will open in permanent locations at the King of Prussia Mall near Philadelphia and in Texas at Galleria Dallas.

但從明年開始，所謂的 Netflix House 將在費城附近的 King of Prussia Mall 和德克薩斯州的 Galleria Dallas 開設永久性分店。

This project has been over a year in discussion.

這個項目已經討論了一年多。

We've never done anything at this scale, at this level.

我們從未做過如此規模、如此級別的事情。

This won't be the streamers first investment in brick and mortar.

這不是流媒體第一次投資實體店。

The company has already purchased iconic theaters in New York and L.A.

該公司已經購買了紐約和洛杉磯的標誌性劇院。

Now it's going all in on immersion.

現在，它正在全力以赴地沉浸其中。

We definitely plan to refresh it during the year.

我們肯定會在年內對其進行更新。

We want to be able to give fans a chance to get closer to those stories.

我們希望能讓粉絲們有機會走近這些故事。

It comes as interest in immersive entertainment is booming.

它的出現正值人們對身臨其境的娛樂方式興趣濃厚之時。

Pop-ups are going viral on social media and sending fans into a frenzy with new ways to experience the things they love.

彈出式廣告在社交媒體上迅速走紅，讓粉絲們瘋狂體驗自己喜愛的事物。

Well, on the small screen, Netflix has been making big bang.

那麼，在小螢幕上，Netflix 一直在製造大爆炸。

After a password sharing crackdown, the platform added more than nine million subscribers.

在打擊共享密碼之後，該平臺新增了 900 多萬用戶。

And later this year, the media giant will stream two NFL games live on Christmas Day, all boosting Netflix stock prices as the company attempts to flip the script and get streaming subscribers off the couch.

今年晚些時候，這家媒體巨頭將在聖誕節當天直播兩場 NFL 比賽，這一切都提振了 Netflix 的股價，因為該公司正試圖翻轉劇本，讓流媒體用戶離開沙發。

We asked Netflix about the cost.

我們向 Netflix 詢問了成本問題。

They did not give us any details on pricing, but we know there are other smaller pop-ups range from 30 to 50 dollars.

他們沒有向我們提供任何有關定價的詳細信息，但我們知道還有其他更小的彈出窗口，價格從 30 美元到 50 美元不等。

Of course, the company promises these Netflix houses will be bigger and better versions of those.

當然，該公司承諾這些 Netflix 房屋將是更大更好的版本。

For those of you wondering, there are plans for a theater in the King of Prussia location to host screenings and live events.

對於那些想知道的人來說，普魯士國王劇院計劃用於舉辦電影放映和現場活動。

Could be good news for malls that are struggling to find something to do.

這對那些正苦於無事可做的商場來說可能是個好消息。

Put immersive experiences in there, a little bit of movies, and there you go.

把身臨其境的體驗放進去，再加一點電影，就可以了。

I love it.

我喜歡

Exactly.

沒錯。

We should finally have somewhere to wear that Bridgerton outfit.

我們終於有地方穿布里奇頓的衣服了。

Woo!

Woo！

Trip down Bridgerton Lane.

布里奇頓巷之旅。

Joan, thank you.

瓊，謝謝你。

Hey, thanks for watching.

謝謝觀看

Don't miss the Today Show every weekday at 11 a.m.

不要錯過每週日上午 11 點的《今日秀》。

Eastern, 8 Pacific, on our streaming channel today all day.

東部時間，太平洋時間 8 點，今天全天在我們的流媒體頻道播出。

To watch, head to today.com slash all day or click the link right here.

如需觀看，請訪問 today.com slash all day 或點擊此處鏈接。