Name: 千萬訂閱 YouTuber 馬克斯·布朗利與提姆·庫克暢談科技和 AI！ (Talking Tech and AI with Tim Cook!)
Uploaded: 2024-06-13T04:37:00.000Z
Duration: 16 min 33 s

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So you had the WWDC keynote today, which was really fun to watch.

今天的 WWDC 主題演講非常有趣。

I want to zoom all the way out because obviously a lot of talk about AI in general.

我想把鏡頭拉遠，因為很明顯，很多人都在談論人工智能。

And I'm kind of just left wondering how Apple defines AI in general.

我有點想知道蘋果是如何定義人工智能的。

Because I know if you ask a regular person, you might hear about generative AI, chatbots, things like that.

因為我知道，如果你問一個普通人，你可能會聽到生成式人工智能、哈拉機器人之類的東西。

And these are relatively new additions to Apple's AI portfolio.

而這些都是蘋果公司人工智能產品組合中相對較新的成員。

您如何看待人工智能與蘋果的關係？

Well, we've been executing with AI for a long time.

我們使用人工智能已經有很長一段時間了。

I mean, you think about things like crash detection, fault detection, things like AFib, and all of this kind of stuff is machine learning at the end of the day.

我的意思是，你想想碰撞檢測、故障檢測、心房顫動之類的東西，所有這些東西歸根結底都是機器學習。

But what has captured people's imagination is generative AI.

但最吸引人們想象力的是生成式人工智能。

And we see it as the opportunity for a whole new curve of technology and providing and doing more things for people, providing an assistant for people, things that really improve people's lives.

我們將其視為一個全新的技術發展機遇，為人們提供更多服務，為人們提供助手，真正改善人們的生活。

There's obviously, it's not without downside.

And as you heard, we have always been focused on privacy.

正如你們所聽到的，我們始終關注隱私問題。

And so privacy is a very key tenet of our thrust into AI.

是以，隱私是我們推進人工智能的一個非常關鍵的原則。

It's been interesting to watch Apple's arc with AI because I made a whole piece not more than about a year ago about how Apple seems to never say AI, even though they have all these neural engines and machine learning and things like that.

觀察蘋果公司在人工智能方面的發展很有意思，因為我在一年前寫過一篇文章，說蘋果公司似乎從來沒有說過人工智能，儘管他們擁有所有這些神經引擎和機器學習之類的東西。

And so now we have almost this pivot where now we're just saying it.

是以，現在我們幾乎有了這個支點，現在我們只是說說而已。

We're actually branding it Apple Intelligence now.

實際上，我們現在將其命名為 "蘋果智能"。

我很好奇為什麼現在發生了變化。

Well, in the beginning and throughout almost everything that we always do, we always talk about the benefit to the user.

那麼，在一開始，以及在我們所做的幾乎所有事情中，我們總是在談論用戶的利益。

And so the benefit to the user is crash detection and fault detection, not the technology behind the feature.

是以，用戶受益的是碰撞檢測和故障檢測，而不是功能背後的技術。

But it became clear that people wanted to know our views on generative AI in particular.

但人們顯然特別想知道我們對生成式人工智能的看法。

And so we decided to embrace it and called it Apple Intelligence.

是以，我們決定接受它，並將其命名為 "蘋果智能"。

I have a quote from the Dua Lipa interview that you did.

我引用了你接受 Dua Lipa 採訪時的一段話。

You had a quote that said about AI, if it can be used for nefarious things, we won't go down that road.

關於人工智能，你有一句話是這麼說的：如果它能被用來幹壞事，我們就不會走這條路。

And at the time, I assumed that that meant generative AI was off the table because of all the things that we'd seen about what it was potentially capable of or things that it might do.

當時，我認為這意味著生成式人工智能被排除在外，因為我們已經看到了它的潛在能力或它可能做的事情。

Is that something that was off the table and you figure now you've got the right tools or the right restrictions to make sure that that all goes super well?

你是否認為現在有了正確的工具或正確的限制，可以確保一切進展順利？

生成式人工智能從未被排除在外。

It was always about pursuing it in a thoughtful kind of way.

我總是以一種深思熟慮的方式去追求它。

And we've implemented it in ways that are less likely to create issues.

而且，我們的實施方式不容易產生問題。

Well, things that, if you think about the kinds of things we talked about, we talked about personal context.

好吧，如果你想想我們談過的那些事情，我們談到了個人背景。

And so we're not waiting for a comprehensive privacy legislation regulation to come into effect.

是以，我們不會等待全面的隱私立法條例生效。

We already view privacy as a fundamental human right.

我們已經將隱私視為一項基本人權。

And so that's the way we, that's the lens that we see it at.

是以，這就是我們的方式，這就是我們的視角。

And given that we're doing those things, personal context and privacy, we wanted to integrate it at a deep level.

鑑於我們正在做這些事情，個人背景和隱私，我們希望在深層次上進行整合。

So you're not having to think, oh, well now I'm going to do something that uses intelligence.

這樣，你就不用再想，哦，現在我要做一些使用智能的事情了。

We put it in the apps that you're already using and integrated it deeply.

我們將其放入您已經在使用的應用程序中，並進行了深度整合。

Yeah, I think also now there's a lot of talk about it now that there is generative AI.

是啊，我覺得現在也有很多人在談論生成式人工智能。

A lot of people have, I mean, Apple's notorious for never sending anything to the cloud.

我是說，很多人都知道蘋果公司從不向雲端發送任何東西。

Everything's on device because that is the most secure way to do it.

一切都在設備上進行，因為這是最安全的方式。

Interestingly, this is a little bit different now with a lot of these larger models, more complex requests, you actually do have to go off the device.

有趣的是，現在有很多大型機型、更復雜的要求都有點不同了，你實際上必須離開設備。

So you've developed, I want to get the name right, Private Cloud Compute.

所以你們開發了，我想把名字搞清楚，私有云計算。

Explain this to us, because I think the general chatter online is, well, they have to be sending data to OpenAI, for example, to get a request back from chat GPT.

請解釋一下，因為我認為網上的普遍說法是，他們必須向 OpenAI 發送數據，例如，才能從哈拉 GPT 中獲得請求返回。

Well, there's Private Cloud Compute, and then there's the arrangement with OpenAI.

首先是私有云計算，然後是與 OpenAI 的合作。

And so if you look at Private Cloud Compute, we're utilizing the same silicon, not the same silicon, but the same basic architecture as the silicon that's in the, well, that's in the iPhone. 15, yeah.

是以，如果你看一下私有云計算，我們使用的是相同的硅，不是相同的硅，而是與 iPhone 的硅相同的基本架構。15, yeah.

And so we believe that we've done it in such a way that it's as safe and secure and private in the Private Cloud Compute as the device.

是以，我們相信，我們已經做到了在私有云計算中與設備一樣安全、可靠和私密。

And so we've really worked on this a lot and put a lot of wood behind that arrow to assure that.

是以，我們在這方面做了大量工作，並在箭頭後面加了很多木頭，以確保這一點。

If you're working on something that requires world knowledge, so you're out of the domain of personal context and so forth, then you may want to go and use one of the large language models that are on the market.

如果你正在研究的東西需要世界知識，所以你已經脫離了個人語境等領域，那麼你可能會想去使用市場上的大型語言模型之一。

And we selected what we feel is the best one with OpenAI and chat GPT.

我們選擇了我們認為最好的 OpenAI 和哈拉 GPT。

But you'll make a conscious decision to do that.

So you can guarantee that there will never be any data sent to OpenAI without your explicit user- That's right.

是以，您可以保證，在沒有明確用戶的情況下，不會有任何數據發送到 OpenAI。

I also feel like there was this blip on the radar of standalone AI devices, which I found really interesting.

我還感覺獨立人工智能設備的雷達上出現了一個小點，這讓我覺得非常有趣。

But there was an interesting conversation around that about using your phone less.

不過，圍繞少用手機的話題，還進行了一次有趣的對話。

Maybe having AI help you out in ways that let you spend less time on the screen.

也許讓人工智能來幫助你，讓你花在螢幕上的時間更少。

And this is something you echoed also in the Dua Lipa interview.

你在 Dua Lipa 的採訪中也提到了這一點。

Like if you're looking at your phone more than you're looking into someone else's eyes, something's off there.

比如，如果你看手機的時間比看別人眼睛的時間還多，那就說明有問題。

Do you think there's a potential future where we're using our phones less because of how well the intelligence works?

你認為未來我們會因為智能手機的良好運作而減少使用手機嗎？

I think it's a possibility and a significant possibility.

我認為這是一種可能性，而且是一種重要的可能性。

I mean, for us, we've never been motivated for people to spend their lives on their devices.

我的意思是，對我們來說，我們從來沒有想過要讓人們把時間都花在他們的設備上。

Our model is not one that needs engagement to succeed.

我們的模式並非需要參與才能成功。

Our model is one where we want to empower you to be able to do things you couldn't do otherwise.

我們的模式是，我們希望增強您的能力，讓您能夠做一些您無法做到的事情。

We want to give you a tool so you can do incredible things that you couldn't do without the tool.

我們希望為你提供一種工具，讓你可以做一些不可思議的事情，而如果沒有這種工具，你是做不到的。

And so we come out with things like screen time, et cetera, so it's a bit in your face as to how much you're using your device.

是以，我們提出了螢幕使用時間等問題，讓你知道自己使用設備的程度。

We come out with, we count your notifications and so forth so that you can go in and say, do I really want this many notifications?

我們會計算你收到的通知等，這樣你就可以說，我真的需要這麼多通知嗎？

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千萬訂閱 YouTuber 馬克斯·布朗利與提姆·庫克暢談科技和 AI！ (Talking Tech and AI with Tim Cook!)

incredible

context

tough

opportunity