Name: 我關注的蘋果人工智能大會 WWDC 戲劇性事件 (WWDC Drama I'm Watching For at Apple's AI Event)
Uploaded: 2024-06-11T04:35:02.000Z
Duration: 8 min 14 s

形容詞比較級

Apple's going to make history on Monday at its big WWDC event, where everyone is expecting to hear about generative AI coming to your Apple devices, but I'm going to be watching closely for a few other big topics besides just a smarter Siri.

蘋果公司將在週一舉行的 WWDC 大會上創造歷史，屆時每個人都期待聽到生成式人工智能在蘋果設備上的應用，但除了更智能的 Siri 之外，我還將密切關注其他幾個重要話題。

to 不定詞

Of course, AI is a big deal, but there's more drama to watch out for beyond AI.

當然，人工智能是一件大事，但除了人工智能之外，還有更多值得關注的戲劇性事件。

現在進行式

Buckle up, this is not your run-of-the-mill video on all the rumors we're expecting at Apple's Developers Conference, because I'm giving you one more thing to think about.

繫好安全帶，這可不是普通的關於蘋果開發者大會所有傳言的視頻，因為我還要告訴你一件值得思考的事情。

Here are the biggest topics to pay attention to at WWDC, including how Apple handles the wording and delivery of certain announcements.

以下是 WWDC 上最值得關注的話題，包括蘋果如何處理某些公告的措辭和發佈方式。

I'm Bridget Carey, and this is one more thing.

我是布里奇特-凱里，還有一件事。

Mark your calendars for June 10th at 10am Pacific, when Apple streams its presentation on the major updates coming to its software and operating systems.

請將您的日程表記在太平洋時間 6 月 10 日上午 10 點，屆時蘋果公司將就其軟件和作業系統的重大更新進行流媒體演示。

We're not expecting new hardware, but it will kick off a new era for Apple and generative AI.

我們並不期待新的硬件，但它將開啟蘋果和生成式人工智能的新時代。

One of the more controversial things we're expecting is for Apple to announce a partnership with OpenAI to put chat GPT on the iPhone.

我們所期待的更具爭議性的事情之一，就是蘋果公司宣佈與 OpenAI 合作，在 iPhone 上安裝哈拉 GPT。

None of this is official yet, it's all based on what Bloomberg is reporting, but this would mean that Apple is attaching itself to a company that has some messy image problems right now, which can lead to a lack of trust in the product.

這一切都還不是官方消息，都是根據彭博社的報道，但這意味著蘋果公司正在與一家目前存在一些混亂形象問題的公司合作，這可能會導致人們對產品缺乏信任。

The CEO of OpenAI, Sam Altman, was fired from his own company in November when the board had no confidence in his leadership.

11 月，OpenAI 首席執行官山姆-奧特曼（Sam Altman）被自己的公司解僱，因為董事會對他的上司能力沒有信心。

There were concerns on how he handles safety issues in artificial intelligence.

有人擔心他如何處理人工智能的安全問題。

He was reinstated later that same month, but several employees and executives who handled work on AI safety have abruptly left.

他在同月晚些時候復職，但負責人工智能安全工作的幾名員工和高管卻突然離職。

According to Vox, they've quit or been pushed out, with safety-minded employees reportedly losing faith in Altman.

據 Vox 報道，他們已經辭職或被趕走，據說注重安全的員工對 Altman 失去了信心。

And then just the other week, you have actress Scarlett Johansson publicly criticizing Altman over the lack of transparency on how his company acquired the voice of its chatbot.

就在上週，女演員斯嘉麗-約翰遜公開批評奧特曼，稱他的公司在如何獲取哈拉機器人的聲音方面缺乏透明度。

Altman asked Johansson if chat GPT could use her voice, and she said no, and then she got upset when the chatbot did sound a lot like her.

奧特曼問約翰遜，哈拉 GPT 是否可以使用她的聲音，她說不可以，後來哈拉機器人的聲音確實很像她，她就不高興了。

The company had to write a blog post to defend themselves from that claim.

該公司不得不撰寫博文為自己辯護。

I'll be watching how Apple phrases this partnership, and how much of a presence chat GPT has on the iPhone.

我將密切關注蘋果公司如何處理這一合作關係，以及 GPT 在 iPhone 上的影響力有多大。

Bloomberg says it's expected Apple will make it an opt-in service, so customers could choose not to turn on the chat GPT bot if they don't want it.

彭博社稱，預計蘋果會將其作為一項選擇性服務，是以如果客戶不需要，可以選擇不打開 GPT 哈拉機器人。

Another question is, would we even see Altman in the presentation?

另一個問題是，我們會在演示文稿中看到 Altman 嗎？

With all the drama, maybe don't expect to see him.

在這麼多的戲劇性事件中，也許別指望能見到他了。

But then again, it wouldn't be the first time Altman was on stage at WWDC.

不過話說回來，這也不是奧特曼第一次登上 WWDC 的舞臺了。

Sixteen years ago, he and his double polo collars walked on the stage at WWDC to present his app, Looped.

16 年前，他和他的雙馬球領登上了 WWDC 的舞臺，展示他的應用程序 Looped。

It was a social network mapping tool, so you know if your friends are nearby.

這是一個社交網絡地圖工具，讓你知道你的朋友是否就在附近。

That was 2008, before the App Store was even a thing.

那是 2008 年，當時還沒有 App Store。

Apple under the Steve Jobs era used him and other apps to talk up the future of the iPhone and what's possible with apps.

喬布斯時代的蘋果公司利用他和其他應用程序來宣傳 iPhone 的未來以及應用程序的可能性。

And now it seems Apple is leaning on him again to show what's possible with AI.

現在，蘋果公司似乎又要依靠他來展示人工智能的可能性。

So why not bring him into the presentation?

那麼，為什麼不把他帶入演講中呢？

One year ago, Apple used WWDC to introduce the Apple Vision Pro.

一年前，蘋果公司在 WWDC 上推出了 Apple Vision Pro。

And this is the first big update for the future of this headset.

這也是這款耳機未來的首次重大更新。

What does Spatial Computing 2.0 look like?

I'm looking to see how much Apple really shows us something new here to take it to the next level, and convince developers that this is worth building on.

我想看看蘋果公司到底能在多大程度上向我們展示新產品，使其更上一層樓，並讓開發人員相信這值得繼續開發。

Only a few entertainment experiences have been released.

Disney said it had big plans and big ideas for the Vision Pro.

迪斯尼表示，它對 Vision Pro 有很大的計劃和想法。

But only a week ago, Disney released the Marvel What If experience.

但就在一週前，迪士尼發佈了 "漫威如果 "體驗。

It was this free interactive story, like half game, half film.

這是一個自由互動的故事，一半是遊戲，一半是電影。

Will Disney be ready to announce more coming soon?

迪斯尼是否準備好宣佈更多即將推出的產品？

What about opportunities with ESPN or sports content?

與 ESPN 或體育內容合作的機會如何？

These are things that were teased before.

Other games for Vision Pro dropped all at once.

Vision Pro 的其他遊戲也同時發佈。

There's the long-teased Vision Pro release of the VR game D-Meo, and the release of Job Simulator and Vacation Simulator.

此外，VR 遊戲《D-Meo》的 Vision Pro 版本也已發佈，《工作模擬器》和《假期模擬器》也已發佈。

But it looks like these Vision Pro versions were all coordinated to come out before WWDC.

但看起來這些 Vision Pro 版本都是在 WWDC 之前協調推出的。

It's been hard to really get people to understand or even experience the Vision Pro.

要讓人們真正瞭解甚至體驗 Vision Pro 並不容易。

Not every app lets you capture video of what you see in the Vision Pro.

並不是每個應用程序都能讓您捕捉 Vision Pro 中的視頻。

So there are limited ways to get other people hyped up about it.

是以，讓其他人為之興奮的方法很有限。

And it's not designed to be a headset that you can easily share with other people.

而且，它也不是設計成一款可以輕鬆與他人共享的耳機。

Most folks have to go to an Apple store to try it out, and then they don't ever see it in their lives again.

大多數人只能去蘋果專賣店試用，然後就再也見不到它了。

Well, you might see it at the Lowe's Home Improvement Store.

你可能會在勞氏家居用品店看到它。

9to5Mac reports that some Lowe's stores are getting demo units to show off an app for remodeling your kitchen.

據 9to5Mac 報道，一些 Lowe's 商店正在獲得演示設備，以展示一款用於改造廚房的應用程序。

The real fix-it-up job is going to be on Tim Cook to show why we have to get excited again about the Vision Pro, and why developers should too.

蒂姆-庫克將向我們展示，為什麼我們必須再次對 Vision Pro 感到興奮，為什麼開發人員也應該如此，這才是真正的修補工作。

iOS 18 is going to be a major focus of the presentation to see what's coming next to the iPhone.

iOS 18 將是發佈會的一大焦點，讓我們一起來看看 iPhone 的下一步計劃。

There are several industry groups speaking out publicly against a feature that has not even officially been announced yet.

有幾個行業組織公開反對一項尚未正式公佈的功能。

According to Apple Insider, there is a feature coming to Safari.

據 Apple Insider 報道，Safari 即將推出一項功能。

This would let users selectively block certain parts of a website.

這樣，用戶就可以有選擇性地屏蔽網站的某些部分。

And that means it could erase the advertisement on a website.

這意味著它可以清除網站上的廣告。

That led to a complaint from the UK News Media Association about how this threatens the future of journalism.

這導致英國新聞媒體協會提出申訴，認為這威脅到新聞業的未來。

And Business Insider reports that a group of French publishers and advertisers called on Apple to halt the rollout of this feature because of how it can hurt the industry, which, you know, needs ads to function.

據《商業內幕》報道，一群法國出版商和廣告商呼籲蘋果公司停止推出這項功能，因為它會對整個行業造成傷害，要知道，這個行業需要廣告才能運轉。

So when did Apple become a group that could contribute to the downfall of the publishing industry?

那麼，蘋果公司是什麼時候成為一個可能導致出版業衰落的集團的呢？

You know, I'm wondering if this outcry is going to change how Apple decides to announce this reported feature, if it announces it at all.

你知道嗎，我在想，如果蘋果公司真的宣佈了這項功能，那麼這種強烈抗議是否會改變蘋果公司宣佈這項功能的決定。

I mean, iOS 18 is said to have a ton of new features, including ways to customize your screen and placement of app icons.

我的意思是，據說 iOS 18 有大量新功能，包括自定義螢幕和應用程序圖標位置的方法。

There might be more fun tools, like being able to create different emoji.

也許還有更多有趣的工具，比如可以創建不同的表情符號。

But pay attention to how much Apple mentions RCS, which is short for Rich Communication Services.

但請注意蘋果對 RCS（Rich Communication Services 的縮寫）的提及程度。

It's a messaging protocol that replaces SMS, and it's used by Android phones.

這是一種取代 SMS 的資訊協議，安卓手機都在使用。

Apple said it is putting RCS on iPhones after facing pressure from lawmakers.

蘋果公司表示，在面臨來自立法者的壓力後，它將在 iPhone 上安裝 RCS。

Apple is in the middle of an antitrust suit filed by the U.S.

蘋果公司正處於美國提起的反壟斷訴訟之中。

It accuses Apple of building a monopoly and how it locks down the iPhone.

它指責蘋果公司建立壟斷，以及它是如何鎖定 iPhone 的。

And in light of this lawsuit, will Apple make a big deal about adding RCS and how much better it is to chat with Android users now?

有鑑於這起訴訟，蘋果是否會大肆宣揚 RCS 的加入，以及現在與 Android 用戶哈拉有多好呢？

Or will Apple just give it a quick mention and move on like it's no big deal?

或者，蘋果公司只是匆匆提了一句，然後就像沒什麼大不了的一樣繼續前行？

There's lots of things we have on our wish list of what you want to see on iOS 18.

我們的願望清單上有很多你希望在 iOS 18 上看到的內容。

But many of you are commenting on my videos about how much you want to see improvements to Siri.

但你們中的很多人都在我的視頻上評論說，你們多麼希望看到 Siri 的改進。

And yeah, I do think everyone wants to see Siri level up.

是的，我認為每個人都希望看到 Siri 水準提高。

We will likely see updates to Siri based on the early reporting.

根據早期的報道，我們很可能會看到 Siri 的更新。

But how does Apple really make that assistant smarter?

但是，蘋果公司如何才能真正讓助手變得更聰明呢？

Are there fewer misunderstandings or will Apple try to impress us with how conversational it sounds?

是誤解減少了，還是蘋果公司試圖用娓娓動聽的聲音來打動我們？

它會有新的聲音或新的外觀嗎？

And how much is it going to poke into our lives by doing tasks within apps?

通過在應用程序中執行任務，它又會在多大程度上影響我們的生活？

There's a lot of pressure on Apple to come up with a new brain for Siri that makes it handy.

蘋果公司面臨著巨大的壓力，必須為 Siri 開發出一個新的大腦，讓它變得更加便捷。

But it's not going to be a good look if Apple just tries to impress us with something that is all talk, but no substance.

但是，如果蘋果公司只是試圖用一些只說不做的東西來打動我們，那就不好看了。

現在，我們將在週一揭曉答案。

I'll be here on the CNET YouTube channel, covering it live with my co-host Lexie Savides and other CNET colleagues on the Apple campus will be there, too.

我將在 CNET YouTube 頻道上與我的共同主持人 Lexie Savides 進行現場報道，CNET 在蘋果校園的其他同事也將到場。

我們的直播預演於上午 9 時 30 分開始。

And then we're also going to give our raw reactions after the Apple keynote.

然後，我們還將在蘋果公司主題演講結束後給出我們的原始反應。

所以，我希望能在聊天室裡見到你。

And let me know in the comments, what do you care most about at WWDC?

請在評論中告訴我，您在 WWDC 上最關心什麼？

And afterward, I'm sure there's going to be one more thing we have to talk about.

之後，我肯定還有一件事我們要談。