Name: 2007 年，史蒂夫-喬布斯推出 iPhone (Steve Jobs introduces iPhone in 2007)
Uploaded: 2024-06-07T07:29:24.000Z
Duration: 10 min 20 s

This is a day I've been looking forward to for two and a half years.

Every once in a while, a revolutionary product comes along that changes everything.

每隔一段時間，就會出現一款改變一切的革命性產品。

程度副詞

And Apple has been, well first of all, one's very fortunate if you get to work on just one of these in your career.

首先，如果你在職業生涯中只參與了其中一個項目，那你就非常幸運了。

It's been able to introduce a few of these into the world.

它能夠向世界介紹其中的一些。

2001 年，我們推出了第一臺 iPod。

And it didn't just change the way we all listen to music.

它不僅改變了我們聆聽音樂的方式。

Well, today, we're introducing three revolutionary products of this class.

今天，我們將為您介紹三款革命性的同類產品。

The first one is a widescreen iPod with touch controls.

第一個是帶觸摸控制功能的寬屏 iPod。

The second is a revolutionary mobile phone.

And the third is a breakthrough internet communications device.

第三個是突破性的互聯網通信設備。

A widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device.

帶觸摸控制功能的寬屏 iPod、革命性的行動電話和突破性的互聯網通信設備。

An iPod, a phone, and an internet communicator.

一個 iPod、一部電話和一個互聯網通訊器。

Today, Apple is going to reinvent the phone.

No, actually, here it is, but we're going to leave it there for now.

不，實際上，它就在這裡，但我們暫時把它放在這裡。

So, before we get into it, let me talk about a category of things.

是以，在我們開始討論之前，讓我先談談一類事情。

The most advanced phones are called smartphones, so they say.

據說，最先進的手機被稱為智能手機。

And they typically combine a phone plus some email capability, plus they say it's the internet, sort of the baby internet, into one device.

它們通常將電話和一些電子郵件功能結合在一起，還說這是互聯網，有點像嬰兒互聯網。

And they all have these plastic little keyboards on them.

And the problem is that they're not so smart and they're not so easy to use.

問題是，它們並不那麼智能，也不那麼容易使用。

So, if you kind of make a, you know, business school 101 graph of the smart axis and the easy to use axis, phones, regular cell phones are kind of right there.

所以，如果你把智能軸和易用軸做成一個商學院 101 的圖表，那麼電話、普通手機就在那裡。

They're not so smart and they're, you know, not so easy to use.

它們並不那麼智能，你知道，也不那麼容易使用。

But smartphones are definitely a little smarter, but they actually are harder to use.

不過，智能手機肯定更智能一些，但實際上更難使用。

Just for the basic stuff, people have a hard time figuring out how to use them.

就連最基本的東西，人們也很難弄清如何使用。

Well, we don't want to do either one of these things.

What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been and super easy to use.

我們要做的是打造一款跨越式的產品，它比任何移動設備都要智能，而且超級易用。

Now, we're going to start with a revolutionary user interface.

現在，我們將從革命性的用戶界面開始。

Is the result of years of research and development and, of course, it's an interplay of hardware and software.

這是多年研發的成果，當然也是硬件和軟件相互作用的結果。

Now, why do we need a revolutionary user interface?

現在，我們為什麼需要一個革命性的用戶界面？

我是說，這裡有四部智能手機，對吧？

Motorola Q, the Blackberry, Palm Treo, Nokia E62, the usual suspects.

摩托羅拉 Q、黑莓、Palm Treo、諾基亞 E62，這些都是常見的產品。

And what's wrong with their user interfaces?

Well, the problem with them is really sort of in the bottom 40 there.

嗯，他們的問題其實是在後 40 位。

They all have these keyboards that are there whether you need them or not to be there.

無論你是否需要，它們都有這些鍵盤。

And they all have these control buttons that are fixed in plastic and are the same for every application.

它們都有固定在塑膠上的控制按鈕，每個應用都一樣。

Well, every application wants a slightly different user interface, a slightly optimized set of buttons just for it.

每個應用程序都需要一個略有不同的用戶界面，一套略微優化的按鈕。

And what happens if you think of a great idea six months from now?

如果六個月後你想到了一個好主意，又會怎樣呢？

You can't run around and add a button to these things, they're already shipped.

你不能跑來跑去給這些東西加個按鈕，它們已經出廠了。

It doesn't work because the buttons and the controls can't change.

它不起作用是因為按鈕和控制器無法改變。

They can't change for each application and they can't change down the road if you think of another great idea you want to add to this product.

它們不能因為每次應用而改變，也不能因為你想到了另一個好點子要添加到這個產品中而改變。

事實證明，我們已經解決了這個問題。

20 年前，我們就在計算機中解決了這個問題。

We solved it with a bitmap screen that could display anything we want.

我們用一個位圖螢幕來解決這個問題，它可以顯示我們想要的任何東西。

So how are we going to take this to a mobile device?

那麼，我們如何將其應用到移動設備上呢？

Well, what we're going to do is get rid of all these buttons and just make a giant screen.

那麼，我們要做的就是去掉所有這些按鈕，只做一個巨大的螢幕。

Now, how are we going to communicate this?

現在，我們該如何傳達這些資訊呢？

We don't want to carry around a mouse, right?

我們不想隨身攜帶滑鼠，對吧？

You have to get them and put them away and you lose them, yuck.

你必須把它們拿出來，然後放好，否則就會弄丟，呸。

所以，我們還是別用觸控筆了。

We're going to use the best pointing device in the world.

我們將使用世界上最好的指向裝置。

We're going to use a pointing device that we're all born with.

我們將使用一種我們與生俱來的指向裝置。

We're going to touch this with our fingers.

And we have invented a new technology called multi-touch, which is phenomenal.

我們還發明瞭一種名為多點觸控的新技術，這種技術非常了不起。

It's far more accurate than any touch display that's ever been shipped.

它比任何已出廠的觸摸顯示屏都要精確得多。

And you can do multi-finger gestures on it.

So we've been very lucky to have brought a few revolutionary user interfaces to the market in our time.

是以，我們非常幸運地在這個時代為市場帶來了一些革命性的用戶界面。

And now we're going to bring multi-touch to the market.

現在，我們將為市場帶來多點觸控技術。

And each of these revolutionary user interfaces has made possible a revolutionary product, the Mac, the iPod, and now the iPhone.

每一個革命性的用戶界面都帶來了革命性的產品：Mac、iPod，以及現在的 iPhone。

是以，這是一個革命性的用戶界面。

We're going to build on top of that with software.

Now software on mobile phones is like baby software.

現在，手機上的軟件就像嬰兒軟件一樣。