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  • That short.

  • Like, long introductions are no good.

  • Sam knows.

  • Alright, ready, everybody?

  • I'm not gonna ask if the mic is working like in

  • every talk so far.

  • I'll just assume it's working.

  • >> No!

  • >> No, fuck!

  • >> All right, well make it work somebody.

  • >> It works, it works

  • >> All right, this is like some kinda class tradition.

  • All right, all right.

  • I wrote out my talk and

  • afterwards in a couple days I will like turn it

  • from a talk into an essay and put it online.

  • So, you don't have to take notes, just, just listen.

  • All right.

  • So, one of the advantages of having kids is

  • that when you have to give advice to people,

  • you can ask yourself, what would I tell my own kids?

  • And actually, you find this really focuses you.

  • So, even though my kids are little.

  • My two year old today,

  • when I asked what he was gonna be after two?

  • He said a bat.

  • The correct answer was three.

  • But a bat is so much more interesting.

  • So even though my kids are little,

  • I already know what I would tell them about startups if

  • they were in college.

  • And so that is what I am gonna tell you.

  • So, you're literally getting what I

  • would give my own kids,

  • since most of you are young enough to be my own kids.

  • All right. So,

  • startups are very counterintuitive.

  • And I'm not sure exactly why,

  • it could be simply because knowledge about them has not

  • permeated our culture yet.

  • But, whatever the reason, this is an area where you

  • cannot trust you're intuitions all the time.

  • It's like skiing in that way.

  • Any of you guys learn to ski as adults?

  • You know, when you're skiing,

  • when you first try skiing and you want to slow down,

  • your first impulse is to lean back,

  • just like in everything else,

  • but lean back on skis and

  • you fly down the hill out of control, so, as I learned.

  • So, part of learning to ski is learning to

  • suppress that impulse.

  • Eventually, you get new habits.

  • But in the beginning there's this list of things you're

  • trying to remember as you start down the hill.

  • You know, like alternate feet, make s-turns,

  • do not drag the inside foot, all this stuff.

  • Well, startups are as unnatural as

  • skiing and there is a similar list of stuff you

  • have to remember for startups.

  • And what I’m gonna give you today is the beginning of

  • the list.

  • The list of the counterintuitive stuff you

  • have to remember to like prevent your

  • existing instincts from leading you astray.

  • The first thing on it, is the fact that I just

  • mentioned that startups are so weird that if you

  • follow your instincts they will lead you astray.

  • If you remember nothing more than that.

  • When you're about to make a mistake,

  • you may at least pause before making it.

  • When I was running Y Combinator,

  • we used to joke that our function was to tell

  • founders things they would ignore.

  • And it's really true.

  • Batch after batch, the YC partners warn founders about

  • mistakes they are about to make.

  • And the founders ignore them.

  • And they come back a year later and

  • say, I wish we'd listened.

  • But, that dude is in their cap table and

  • there's nothing they can do.

  • Why do founders persistently ignore the partner's advice?

  • Well, that's the thing about counterintuitive ideas, they

  • contradict your intuitions, so they seem wrong.

  • So, of course you're first impulse is to ignore them.

  • And in fact that is not just the curse of Y Combinator,

  • but to some extent our You don't need people to

  • give you advice that doesn't surprise you, right?

  • If founder's existing intuitions gave them

  • the right answers they wouldn't need us.

  • That's why there are a lot of ski instructors and

  • not a lot of running instructors.

  • You don't see those two words together,

  • running instructor, as much as you see ski instructor.

  • It's because skiing is counterintuitive.

  • So sorta, what YC is,

  • is like business ski instructors, except for

  • going up the slopes instead of down them.

  • Well, ideally,

  • you can however trust your instincts about people.

  • You, your life so far hasn't been much like

  • starting a startup, but all the interactions you've had

  • with people are just like the interactions you've had

  • with people in the business world.

  • So, in fact one of

  • the big mistakes that founders make is to not

  • trust their intuitions about people enough.

  • They meet someone who seems impressive, but

  • about whom they feel some misgivings.

  • And then later, when things blow up,

  • they tell themselves, they say, you know,

  • I knew there was something wrong about that guy, but

  • I ignored it because he seemed so impressive.

  • And there's a specific sub-case in business,

  • especially if you come from an engineering background as

  • I believe you all do.

  • You think business is supposed to be

  • this sorta slightly distasteful thing.

  • And so when you meet people who seem smart, but

  • somehow distasteful you think well,

  • okay this must be normal for business.

  • But it's not.

  • Just like pick people the way you would pick people if

  • you were picking friends.

  • This is one of those rare cases where it

  • works to be self indulgent.

  • Work with people you genuinely like and respect

  • and that you have known long enough to be sure.

  • Because there's a lot of people who

  • are really good at seeming likeable for a while.

  • Just wait till your interests are opposed and

  • then you'll see.

  • All right.

  • The second counterintuitive point is that, and this

  • will, might come as a little bit of a disappointment.

  • But what you need to succeed in a startup is

  • not expertise in startups.

  • That makes this class different from most other

  • classes you take.

  • You take a French class at the end of it you will

  • learn how to speak French if you do the work.

  • You may not sound exactly like a French person,

  • but pretty close, right?

  • This class can teach you about startups but

  • that is not what you need to know.

  • What you need to notice exceed in a startup is not

  • expertise in startups,

  • what you need is expertise in your own users.

  • Mark Zuckerberg did not succeed in

  • Facebook because he was an expert in startups.

  • He succeeded despite being a complete noob at startups.

  • I mean, Facebook was

  • first incorporated as a Florida LLC.

  • Even you guys know better than that.

  • He succeeded despite being a complete noob at startups

  • because he understood his users very well.

  • Most of you don't know the mechanics of

  • raising an Angel round.

  • Right, and if you feel bad about that, don't, because I

  • can tell you Mark Zuckerberg probably doesn't know

  • the mechanics of raising an Angel round either.

  • If he was even paying attention when Ron Conway

  • wrote him the big check,

  • he has probably forgotten about it by now.

  • In fact, I worry, it's not merely unnecessary for

  • people to learn in detail about the mechanics of

  • starting a startup, but possibly somewhat dangerous.

  • Because another of the characteristic mistakes of

  • young founders starting startups is to go through

  • the motions of starting a startup.