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Five years ago, 346 people were killed in two plane
crashes that happened five months apart in
Indonesia and Ethiopia.
Both planes were Boeing 737 Max eight seconds.
Then this past January, Boeing came inches from
yet another catastrophe as a door plug blew off an
Alaska Airlines 737 Max nine plane at 16,000ft
shortly after taking off from Portland, Oregon.
Nightmare scenario for passengers.
The clothes on one child sucked out.
This was no
surprise. Unfortunately, the company has struggled
mightily with manufacturing and we've
had over 20 production quality defects.
You know, it's hard to keep up with all of them.
No one was seriously injured in the accident,
but the blown off panel produced a force so strong
that some headrests and seatbacks were ripped from
the cabin. Fortunately, no one was sitting in the
two seats next to the panel.
I saw the picture, everybody saw the opening,
but what I really saw was the empty seat.
I imagine every human being who would see that
understands the severity and the consequence.
There was a time when people said, if it's not
Boeing, I'm not going now.
There are passengers who avoid or are scared to get
on Boeing airplanes.
The Department of Justice has opened a criminal
investigation into the Alaska Airlines incident,
and the Federal Aviation Administration said it
found dozens of problems after auditing Boeing's
manufacturing process.
It just raises issues about the production at
Boeing. What's going on? There have been a series
of problems over the last few years, and we just
need to get our arms around that.
Boeing announced major management changes.
Ceo Dave Calhoun, who was brought in to get the
company out of the Max crisis in 2019, just
announced he'll be stepping down at the end
of 2024.
We have another mountain to climb.
Let's not avoid what happened with Alaska Air.
Let's not avoid the call for action.
We will get through that. And I've committed myself
to the board to do exactly that.
Boeing's stock has also been on a decline.
It hit an all time high in 2019, before the Max
crash in Ethiopia plummeted during the
pandemic, and is down over 25% so far in 2024.
My sense is until you get an all clear, the stock
will probably be stuck in a range.
And you know, the key question, really, I mean,
the multi-billion dollar question is when does the
all clear and we just don't know yet.
CNBC explores how the 737 Max crisis unfolded, and
what the future holds for Boeing's best selling jet.
The official 737 christening ceremony took
place in the new final Assembly building on
January 17th, 1967.
The first Boeing 737 debuted in 1967.
Over the last few decades, strong demand for
the twin engine narrowbody jets led to
many evolutions. Of the 737 family, there have
been over 10,007 37 seconds made, and it's
flown over 30 billion passengers.
The plane is so popular that Boeing estimates a
737 takes off, or lands every 1.5 seconds.
If you've flown, you've likely flown at some point
in your life on a 737.
It's one of the most commonly used aircraft by
airlines around the world.
The commercial aircraft market is dominated by
Boeing and Airbus.
Together, their planes represented over 75% of
aircraft flying last year.
The two compete on various types of
jetliners, especially narrow body planes like
the 737 and A320, which account for close to 60%
of the global fleet.
In 2011, Boeing was under pressure after Airbus
launched an upgrade to its existing narrow body
plane called the A320neo, which stands for New
Engine option. The plane was more fuel efficient
and could save airlines money.
American Airlines and exclusive Boeing customer
at the time, was ready to place a big order with
Airbus and told Boeing it would have to move quickly
to win the airline over.
Boeing took a lot of shortcuts in developing
this aircraft, and those shortcuts literally bit
Boeing in its behind.
Designing a new airplane could take up to a decade
and billions of dollars in investment.
Boeing decided to re-engine the 737 with a
new engine variant, which was more fuel efficient
and called it the 737 Max.
It's a very simple reason why Boeing was looking at
Re-engining, essentially the 737, which had already
been around for decades.
It's cheaper. So instead of building a plane or
designing a plane from scratch, what they did was
made some changes to the existing aircraft to get
planes to market faster and then not to lose out
on orders to their rival, Airbus.
It offers four different sizes of the aircraft the
Max, seven, eight, nine, and ten.
The Max eight received FAA certification in 2017.
During development, Boeing engineers observed
the nose tendency to pitch up during a specific
extreme maneuver.
This led to the design of a software called the
Maneuvering Characteristics
Augmentation System, or MCAS, which would push the
airplane's nose down in the Max eight crashes in
Indonesia and Ethiopia.
Mcas was activated after receiving inaccurate
sensor data. It repeatedly pointed the
nose downward until it struck the ground.
Pilots on both flights fought to override the
system, but both ended in fatal crashes.
Pilots of all Max planes were not made aware of
MCAS existence until two weeks after the first
crash. It wasn't until after the second crash,
nearly five months later, that those planes were
grounded. The grounding lasted for 20 months, the
longest in aviation history.
A report from Congress found numerous design,
management and regulatory failures by both Boeing
and the FAA.
It detailed what it called a deeply disturbing
picture of cultural issues, and said that it
will take a long time and serious efforts to
thoroughly resolve.
In the five years since, Boeing has spent billions
trying to recover, but its reputation took
another damaging hit after January's Max nine
door incident.
It's a different set of lessons drilling holes
wrong, not putting in bolts right in.
In one one sense, the quality issues are much
more simple where the the MCAS issue, the control
system issue that they had on the max before was
in many ways more insidious, because it was
just a fundamental design flaw in the airplane.
When the first series of accidents occurred,
killing 346 people, Boeing was almost in
denial of any problems.
The most recent problem, Boeing, to its credit,
stepped up to the plate and they said, look, this
is a problem. We have to investigate it and we have
to fix it. And they've owned it.
While Boeing and the FAA have responded more
aggressively to the Max nine issue, reports and
audits of the accident are uncovering new
problems. Preliminary reports said the door
panel that flew off the Max nine appeared to be
missing four key bolts.
Boeing has also said that there is not paperwork
that has documented the door plug getting opened
and getting closed, while wrapping up manufacturing
on that plane.
The FAA production audit found multiple instances
where both Boeing and fuselage maker spirit
AeroSystems allegedly failed to comply with
manufacturing quality control problems.
The fuselage of the 737 Max aircraft is made by a
company in Wichita called spirit AeroSystems.
No relation, by the way, to Spirit Airlines.
There were issues beyond what happened on the
January 5th flight. There were planes with mis
drilled holes. There were parts of the fuselage that
were not up to standard.
Spirit AeroSystems used to be Boeing.
Wichita. Boeing spun off its Wichita unit as spirit
AeroSystems to improve profitability.
That puts the financial squeeze on spirit
AeroSystems to build the fuselages for the lowest
possible cost.
Clearly, this has come with some intangible cost
in terms of quality control.
About 70% of Spirit's revenue last year came
from making parts from Boeing. It's their biggest
customer, and then about 25% is coming from Airbus.
Boeing is now looking at purchasing spirit.
Some say like it'll give them a little bit more
control or a little bit more visibility into its
supply chain.
Experts also suggest the change in workforce
post-pandemic could be affecting.
Quality. And it's not a Boeing specific issue,
particularly post-Covid getting experienced labor.
There was a lot of retirement. You think,
well, you have a workforce that maybe
wasn't experienced where there are several
variables going on within an experienced workforce
where, you know, quite innocently, they just left
something off and it wasn't caught by the
system. That's where you worry, because that should
have been caught by the system. And then the big
question is, if that wasn't caught, what else
hasn't been caught?
Boeing has also been under pressure to ramp up
production. The company has delivered 1,462 Max
aircraft, but has 4,752 unfulfilled Max orders.
This has caused a number of issues for the
airlines.
Some of Boeing's biggest customers are having to
scale back their growth plans a little bit.
United is pausing pilot hiring for a couple of
months. Southwest Airlines is having to cut
some of its flight schedules for 2024 because
the planes are arriving late.
I'm disappointed that the manufacturing challenges
do keep happening at Boeing. This isn't new.
I'm disappointed in that.
Southwest and United have the most Boeing 737 Max
planes in their fleets, so the grounding of these
planes has had a ripple effect.
Airbus, meanwhile, has been slowly chipping away
at Boeing's market share.
Boeing had a big increase in net orders from 774
planes in 2022 to 1,314 planes in 2023, but Airbus
had over 2,000 orders last year.
It has delivered more planes and received more
orders for the fifth consecutive year in a row.
In the late 1990s, Boeing merged with McDonnell
Douglas. It was an aircraft manufacturer
which made commercial planes like the MD 11 and
MD 80, as well as space and military aircraft.
There is a belief that the focus at Boeing has
shifted since this merger with McDonnell Douglas to
profitability, as opposed to, uh, engineering
excellence.
I think one of the big, you know, indicators of
that was moving the corporate headquarters
away from any of the big manufacturing sites.
After the 1997 merger, Boeing moved its corporate
headquarters after 85 years in Seattle to
Chicago and more recently to Arlington, Virginia.
27 years later, experts and CEOs are still blaming
that merger for the more recent issues.
My assessment is, you know, this goes all the
way back to the McDonnell Douglas merger, and it
started a change in culture.
If I were.
Making recommendations to the company, I would say,
yeah, sure. Management should be located in the
Puget Sound region, their biggest manufacturing
site, and in fact, they should be sleeping on the
factory floor at this point to get everything
kind of back in order.
Many of Boeing's other programs have also faced
problems. They've faced cost overruns, and they've
faced quality control problems.
Profitability, of course, matters, but you're not
going to be a profitable company if your customers
don't believe you have the products they need to
buy. And airlines have been opting for Airbus
airplanes a lot more recently than Boeing.
Boeing had already been under pressure to deliver
more airplanes.
It has a backlog of over 6,000 total orders, and
its leaders don't want to lose more market share to
Airbus, which had a backlog of over 8,000
planes at the end of 2023.
You really only have two suppliers of large
commercial airplanes, and Airbus can't do it all.
Will Boeing turn itself around? Yeah.
Most certainly it will.
Um, it's going to take time, though.
The eyes of the airline world are focused on
Boeing and the FAA to make sure the 737 Max's in
production are produced without flaws.
Two months after the Alaska Airlines panel blew
out, the National Transportation Safety
Board chair criticized the company for its lack
of cooperation in the Max nine probe.
Boeing CEO has said that he's very serious about
addressing the quality control problems and that
it's their main priority right now, but customers
are waiting for their airplanes.
The 737 Max nines have returned to the skies, but
the Max seven and ten have yet to be certified
and are years behind schedule, facing more
rigorous testing requirements. After the
other Max issues.
We've considered multiple manufacturers.
We look at every aircraft. Other
manufacturers are also having issues with
aircraft and delivery. And so Boeing having some
production issues. We've enhanced our oversight of
Boeing's production process. In fact, we did
that in 2022.
And so that will continue. And we might
even bring it up a little bit.
I'm disappointed. And especially because Boeing
is they're not only our most important partner,
they're one of the most important companies in the
country. They're important to the United
States.
Some of Boeing's best customers have expressed
frustration at the company for the delays.
We've heard from United Airlines, for example,
saying, you know, stop building the Max ten, a
plane that isn't even certified yet and build
the ones that you can deliver to us, and we can
fly tomorrow.
Southwest's CEO.
This is a CEO that runs an all Boeing 737 airline,
one of Boeing's best customers, saying that
Boeing needs to become a better company.
That's very strong language coming from
Southwest Airlines.
Boeing has replaced the CEO of its commercial
airplane business, Stan Deal, with Stephanie Pope,
and will now begin a CEO search to replace outgoing
CEO Dave Calhoun.
I want somebody who knows how to handle a big, long,
long cycle business like ours.
It's not just the production of the
airplane, it's the development of the next
airplane. It'll be a $50 billion investment.
Despite significant management changes,
experts still say it will be a long road for Boeing
to get back to its once excellent reputation for
safety over profits.
Product life cycles can be decades, and you have an
investor base that wants returns.
You know, maybe this week, if not this quarter,
and the two are misaligned. So I think
investors have to be willing to take a little
back seat while the company is focusing on
quality compliance.
You can't force the financials on top of
everything else. So how long does it take?
My guess is it's going to take a while.
What's a while? Probably a couple of years.
Boeing has a very proud history.
I certainly hope to see Boeing regain the mojo,
the magic that the company once had.
Because to be very honest, if Boeing doesn't
regain that focus, not only is Airbus going to, I
think, win more orders, but Boeing becomes
potentially weaker against other new entrants
such as Comac from China.
We are at the early stages of responding to, in my
view, an Overexercised supply chain and an
Overexercised Boeing factory, and we're going
to calm it down. We're going to get ahead of all
of the issues that either the FAA and way more
importantly, our own people bring to our
attention, and we'll get ahead of it.
That will happen.