Therearedifferentanswerswecouldgive – likemaybewe'reseekingaffirmationforourintelligence, ortheapprovalofourparents, or a degreethatwillgiveus a careerwewant.
Thinkinglike a Kantian, Williamsarguesthatit's notJim's faultthattheheadsoldieris a totaldirtbag, andJimshouldn't havetogetliteralbloodonhishandstotryandrectifythesituation.
So, althoughitsoundsprettysimple, utilitarianismis a reallydemandingmoraltheory.
Itsays, welivein a worldwheresometimespeopledoterriblethings.
So, yes, therearegoingtobesituationswherekillinganinnocentpersonwillleadtothegreatestgoodforthegreatestnumber.
But, ruleutilitarianswantustothinklong-term, andon a largerscale.
Andoverall, a wholesocietywhereinnocentpeoplearetakenoffthestreetstobeharvestedfortheirorgansisgonnahave a lotlessutilitythanonewhereyoudon't havetoliveinconstantfearofthathappeningtoyou.
So, ruleutilitarianismallowsustorefrainfromactsthatmightmaximizeutilityintheshortrun, andinsteadfollowrulesthatwillmaximizeutilityforthemajorityofthetime.