Let's head back out to Dana Jacobson in the Legion stadium in Las Vegas.

讓我們回到拉斯維加斯軍團體育場的達納·雅各布森那裡。

Dana, why is that?

達納，為什麼會這樣？

Well, let me think, let me think.

好吧，讓我想想，讓我想想。

Well, we'll get to in a second.

好吧，我們馬上就說到。

You know, the NFL is hosting the Super Bowl in America's Entertainment Capital for the first time ever.

你知道，NFL 有史以來第一次在美國娛樂之都舉辦超級盃比賽。

That's one reason, but the league could not have imagined the additional attention pro football is getting thanks to the help of one of the biggest stars in the world.

這是原因之一，但聯盟無法想像職業美式足球在世界上最偉大的明星之一的幫助下得到了額外的關注。

Jamie Ucas is here with us with a look at what's being called, is it either the Swift Effect, the Taylor Effect, the Travis Taylor Effect?

傑米·烏卡斯和我們一起來看看所謂的「泰勒絲效應」或「崔維斯泰勒效應」嗎？

It's all of it.

全部都對。

I mean, when you talk to people, right, everyone is talking about Taylor whether you like it or not.

我的意思是，當你和別人交談時，不管你喜不喜歡，每個人都在談論泰勒絲。

So ever since pop star Taylor Swift and Kansas City Chiefs tight end Travis Kelce went public with their relationship.

自從流行歌手泰勒絲和堪薩斯城酋長隊近端鋒特崔維斯·凱爾西公開戀情以來。

You remember in the fall, right? - Of course.

你還記得秋天的時候吧？

How could you forget? They've been the talk of both the entertainment and sports world,

當然，你怎麼能忘記，他們自那時候以來一直是娛樂界和體育界的話題人物，

but Swift's involvement in what will likely be the most-watched television event of the year is having a big impact, both culturally and economically.

但泰勒絲參與這場很可能是今年最受矚目的電視盛事，在文化和經濟上都產生了巨大的影響。

Whether it's her chart topping albums, sold out concert tour, her Blockbuster movie or her status as Time Magazine's Person of the Year, it's been hard to miss Taylor Swift.

無論是她的排行榜冠軍專輯、售罄的巡迴演唱會、她的大片電影還是她作為《時代》雜誌年度人物的地位，泰勒絲都很難被忽視。

And now that visibility extends to pro sports.

現在，這種知名度延伸到了職業運動領域。

There she is, Taylor Swift.

她就在那裡，泰勒絲。

The 34-year-old pop superstar has become a fixture at NFL games this season as her romantic partner, Travis Kelce, lights up the scoreboard for the Kansas City Chiefs.

這位 34 歲的流行巨星已成為本賽季 NFL 比賽的常客，她的男友崔維斯·凱爾西點亮了堪薩斯城酋長隊的記分牌。

Touch down. Travis Kelce. Kelce finds a blank space.

達陣。 崔維斯·凱爾西找到一個空白處。

And even though she's not scheduled to perform, Swift's mere presence at the Super Bowl is grabbing the attention of people who may not otherwise watch.

儘管她沒有安排表演，但泰勒絲在超級盃上的出現吸引了那些原本不會觀看的人的注意。

It's the ultimate love story.

這是一個終極愛情故事。

I mean, it's the cute girl and the handsome guy and you've got all the Swifties that were not into football that are now.

我的意思是，這是一個可愛的女孩和一個英俊的小伙子，還有所有以前不喜歡美式足球的 Swifties 現在都喜歡上了。（Swiftie 為泰勒絲的粉絲名）

A poll out this week finds 41% of 18 to 34-year-olds say a potential Swift-sighting is influencing their decision to tune in.

本週的一項民調發現，18 至 34 歲的人中，41% 的人表示，潛在的「直擊泰勒絲」正在影響他們收看節目的決定。

There is no way that I could have scripted that one.

我不可能編出這樣的劇本。

NFL Commissioner Roger Goodell is welcoming the extra attention.

NFL總裁羅傑-古德爾對這一額外關注表示歡迎。

Viewership surged particularly among women after Swift first appeared at the Chiefs game in October.

十月份泰勒絲首次出現在酋長隊的比賽中後，收視率尤其在女性中激增。

And Kansas City's most recent playoff games against Buffalo and Baltimore set records with more than 50 million people tuning in.

堪薩斯城最近對陣布法羅和巴爾的摩的季後賽創下了超過 5000 萬人收看的記錄。

It creates another group of young fans, particularly young women that are interested in seeing why is she going to this game?

它創造了另一群年輕粉絲，尤其是年輕女性，她們有興趣了解泰勒絲為什麼要去看這場比賽？

Why is she interested in this game? Besides Travis, she is a football fan.

她為什麼對這個必賽感興趣？除了崔維斯的原因外，她也是一個美式足球迷。

The Super Bowl will cap off a wild week for Swift.

超級盃將為泰勒絲瘋狂的一周畫下句點。

On Sunday, she won a record fourth best album Grammy, and then was off to Tokyo for four sold out concerts.

週日，她獲得了創紀錄的第四張葛萊美最佳專輯獎，然後前往東京參加四場門票全部售完的演唱會。

Even Swifties there are getting into the NFL hype.

就連日本的 Swifties 也開始熱衷於 NFL的熱潮。

"I hadn't really watched American football until now," this fan says, "But because Taylor's boyfriend plays, I finally watched it."

「直到現在我才真的看了美式足球，」這位球迷說道，「但是因為泰勒絲的男朋友有比賽，我終於看了。」

Now we have an added reason for a large swath of people to be watching.

現在，我們又多了一個理由讓一大批人關注。

This is water cooler to the next degree.

這已經到了更高層次的話題了。

Professor Steven Granelli studies communications and popular culture at Northeastern University.

史蒂文·格拉內利教授在東北大學研究傳播和流行文化。

What makes this Super Bowl different than previous Super Bowls?

本屆超級盃與以往的超級盃有何不同？

What makes the Super Bowl different than others is this added audience.

這次的超級盃與其他比賽的不同之處在於增加了觀眾。

Taylor Swift's entire rabid fan base who is going to be tuning in for a specific reason. They're tuning in to see where Taylor Swift is.

泰勒絲的狂熱粉絲群將因特定原因而收看。他們收看泰勒絲在哪裡。

They're tuning in to see the cutaways of Taylor Swift and they're tuning in to see the integration of Taylor Swift into the Super Bowl broadcast.

他們收看泰勒絲的剪輯，他們收看泰勒絲融入超級盃廣播的內容。

Meanwhile, as the Chiefs try for their third Super Bowl victory in five years, Kelce says he is the one who wants to put a ring on it. Just not how you might think.

與此同時，酋長隊正在努力爭取五年內的第三次超級盃勝利，凱爾西表示，他是那個想要為之戴上戒指的人。 只是不是你想的那樣。

I told her I'll have to hold up my end of the bargain and come home with some hardware too.

我告訴她我必須信守諾言，帶著一些硬體回家。

Well, you know, I mean, we're not going after Super Bowl rings or even engagement rings at this point, right?

嗯，你知道，我的意思是，我們現在不會追求超級盃戒指，甚至訂婚戒指，對嗎？

But how about bracelets?

那麼手鐲呢？

These are the talk of the town, right? - It's crazy.

這些都是城裡的話題，對吧/ - 這太瘋狂了。

I know.

我知道。

And Michelle, I was showing Jamie, I got you one and I got me one, one says SAMO and one says CBS Saturday Morning.

米歇爾，我給傑米看，我給你買了一給，我也給我買了一給，一個說 SAMO，一個說 CBS 週六早上。

We're Swifted up, I guess.

我猜我們也要變泰勒絲粉絲了。

Whether you make them or you pay for them? - I paid for them.

是你自己製作還是付錢買的？ - 我付錢買的。

But we're all friends.

但你，我們都是朋友。

So everybody gets a friendship bracelet.

所以每個人都會得到一個友誼手鍊。

Well, I have a sweatshirt that says I'm only here for Taylor.

我有一件運動衫，上面寫著「我只為泰勒絲而來」。

I saw that. - You saw that.

我看到了。- 你看到了。

I saw that, love that. - Thanks, guys.

我看到了，喜歡。謝謝你們。

Thanks, guys.

謝謝你們。