Placeholder Image

字幕列表 影片播放

已審核 字幕已審核
  • Have you ever wondered why some ebooks are more expensive than paperbacks despite being cheaper to make?


  • Well, it's because ebooks are sold using a completely different pricing system.


  • When retailers like Barnes & Noble sell a paperback, they're allowed to set the price which usually results in cheaper books, since each store is competing for customers.


  • Also, shelf space is limited, so it's common for stores to lower prices on older books so they can make room for new releases.


  • Either way, publishers like Simon & Schuster have no control over these price changes and they don't like that because if a store charges less, the publisher makes less.


  • When ebooks became popular, publishers saw an opportunity to create a more favorable pricing system and they teamed up with Apple to make it happen.


  • This resulted in what's called the agency model, which gave publishers control over ebook prices, instead of retailers.


  • You might assume stores were upset by this change, but they actually welcomed it.


  • Apple wouldn't have to worry about Amazon undercutting them and vice versa.


  • Ebook prices would remain high, earning retailers more money and because digital stores have unlimited shelf space, there was no pressure to discount older ebooks.


  • And of course, publishers were happy. They'd make more profit per book, not only because they could keep prices high, but because their costs were even lower than before since ebooks are digital and cheaper to produce.

    當然,出版商很高興。 他們每本書都會獲得更多利潤,不僅因為他們可以保持高價格,而且因為電子書是數位化的並且製作成本更低,因此他們的成本甚至比以前更低。

  • But there was one group of people that didn't benefit from this change, the customers who pay a higher price for ebooks today than they did 10 years ago.

    但有一群人沒有從這項變更中受益,他們今天為電子書支付的價格比 10 年前更高。

  • The problem with this whole scheme was its legality.


  • By colluding with book publishers to manipulate the price of ebooks, Apple violated section one of the Sherman Act that earned them a lawsuit from the US government where Apple was forced to pay $450 million in damages.


  • But they didn't have to change the way they did business.


  • So despite the successful lawsuit, the agency model is still used in the ebook industry, which means we're unlikely to see the average ebook price fall anytime soon.


  • This is Greg with Apple Explained and if you want to learn how I make videos like these, let me know by tapping the link in the comments.

    我是 Apple Explained 的 Greg ,如果你想了解我如何製作此類影片,請點擊評論區中的連結告訴我。

Have you ever wondered why some ebooks are more expensive than paperbacks despite being cheaper to make?


已審核 字幕已審核

單字即點即查 點擊單字可以查詢單字解釋