MONTH W WCH RUNS THROUGH OCTOBOB

15 ELEVATES A POPULATIONN OF 64

LLION PEOPLE T TT I I D DERSE,

GROWOWG AND CONSTANTLY CHANGNGG.

WHAT C C A SINGLE TERM WHETHEHE

DESCRIBE A POPULULION OF SUCH

VARIEDEDNCESTRY, IMMIGIGNT

GENERATITIS AND GEOGRAPHIC

ORIGIN?

CHCHSTINE AMORE IS S UNIVERSITY

CALIFORNIA BERKELEYY SOCIOLOGY

PRPRESSOR ANDND AUTHOR OF MAKING

HISPANICS, HOW A AIVISTS,

BUBUAUCRATS AND MEDIA

COCOTRUCTED A NEW AMERICACA

>> OUT S SRT WITH YOU.

ASASHE TITLE OF YOUR BOOKK

SUGGESTS, THTHE TERMS ARE

RELATIVELY RECECT IN ORIGIN.

HOWID THEY COME ABOUT??

HOW DID THEYEY START?

THE IDEAF HISPANIC ITSESE

HAS A VERY LONG HISTORYRY

SORT OF THTHCOLONIAL PROJEJES OF

SPANISH COLONINITION.

THE IDEDE OF A CATEGORY I ITHE

UNITEDEDTATES THAT WOULD BE U UD

FOR COLLECTING DATA, IT REALLY

IS AT THE LATTER H HF OF T T

20TH CENTUTU.

AS MEXICIC, PUERTO RICIC AND0'S

EVEN S SE HUMAN POPULATIONS

RALLIED TO GET TOTOTHER AND ASK

THE GOVERNMENT TO STOTO

COLLECECNG THEIR DATA.

>> IF GOVERNMENTS W WL COLLECTED

DATA AND THE STATE IS S ING TO

BE A AE TO TRACKISPANIC

POPORTY R RES OR MEXEXAN ANDND

PUERTO RICANANMPLOYMENT R RES --

THE BOOK TRACKS HOW THIS

CATEGORY CAME TO LOOOOAT THE

POPUPUTIONF THE

MEXIXIN-AMERICAN DEMANDS FOROR

DATA AND P PRTO RICANAN DEMAND R

DATA ANDNDEE THEM AS A COMMON

SET OF COMMITTEES THAT COCOD BEE

PUT TOGETHER IN AN UMBRELLLLKIND

OF CATEGORORTHAT IS LARGE E EUGH

TO BEE COMPARERE TO OTHEHEGROUPS

LIKEKELACKS AND WHITES.

COMMUNITYINCE 2008.LLING THIS

AT HAVE YOU L LRNED ABOBO H H

INDIVIDUALALIDENTIFIED

EMSELVES.

>> IT IS REALLY INTERESTING.G.

WE FOUND IT IS MOSTLYLYHE

COCOTRY OF ORIGIN.

LATINO ADULTS --

THIS MIGHT B BTHE SECOND MOST

COMMON THING THEY USE.

THEY USE.M MHT BE ANOTHER TERM

IF YOU ARE AN IMMIGRANTNT YOU AE

MYIKELY TO SAY YOUR COUNUNY OF

ORIGININS HOW YOUOUESCRIBE

YOYOSELF, MEXICAN, CUBAN, PUPUTO

RICAN.

ININEAD, IF YOU ARE U U.-BORN TO

MIGRANT PARENTS, HE MIGHT BE

ING BOTH YOUR COUNTRY OFF

ORIGIN BUT ALSO AMERICAN EQUALLL

OR P PHAPS ONE MORE THAN THEE

OTHER BUT BY T TT THIRD OR

GHER GENERATION, W WBEGIN TO

TERMRM USED MOSTSTFTEN BY THEN

POPULALAON DESCRIBE THEMSELVESES

>> ARE T TSE TWO TERMS

INTERCHANGEAEAE?

>> FOR MANY, THEY ARE.

OF COURSE E ERE ARE PREFERENCES

AND THERE HAVAVALWAYS BEEN

PREFERENCES.

HAVE SEEN THIS SINCE SOME O

THE FIRST T LLING IN THE 1980'S

AROUND THIS ISSUE THAHAPEOPLE IN

L.A., NEW YORK AND EVENOUSTON

COLORADO, , E RURAL AREAS OFN

XAS, E EN MORE RURAL AREAS OFF

CALIFORNRN.

THEREAS A R RL GEOGRAPHIC

CONNECTION TO THIS.

IS IS LIKELY A RERE

GENERATIONON CONNECTION TO THIS

WITH SOME GENENATIONS REALLY

LIKING THIS.

WE SEE NOT ONLY GEOGRAPHY,OT

ONLY NATATNAL ORIGIN BUT ALSO

GEGERATION AS BEING V VY

WELL-CONONCTED TO CERTAIN LABELS

OVER OTHERS.S.

FOR EXAMPLE, PEOPLE H HE LIKELY

HEHED THE TERM AFRO LATININBUT

YOU RARELY EVER H HR THE TERM

AFRO HISPANIC.

THTHE ARE J JT WAYS THAT CERTAIN

TERMS HAVE BEEEE CONNECTED TO

I THINK THIHIREALLY CONNECTS TO

THE FACT THATATHERE IS ACTUALLY

NEVER BEEN ONE TERM FOR WHICH

EVERYONE HAS LOVEDED EQUALLY A A

EMBRACED.HEARTEDLY BEEN

THESE ARE REALLLLSECONDARY.

JUST BECAUAU THEY ARE SECONDARY

TO NATIONAL ORIGIN N ESN'T MEAN

THEY ARE LESS IMPMPTANT AND THEY

ARE FOR HOW WE ORGANIZIZTHE WAY

YOU LIVE I ITHE WORLD.

R EXAMPLE, ACTUALLY VIEW

MYSELF ASEXICAN-AMERICAN BUT

ALSO CHICANA AND WE E ED THE

TERM LATINA.

SOMETIMES I USE THEHEERM LET

NEXTXT

A MUCH YOUOUER GENERATION.

I GREW UP WITHTHIFFERENT GENDER

POLITICS THAN M MGENERATION GREW

UP W WH.

I WILLLL OFTEN USE THE TERM LET

NEXT IN MANY WAYS.

THESES ARERE BRIDGES, THESE ARE

DIFFERENT WAYSYS OFPEAKING ABOUT

IS COMPLICATED AND DIVERER

HERITATA THAT WE HAVE.

>> WHAHAHAS YOUR POLL AND FOUOU

ABOUT THEHESE AND ACCEPTANCE OF

LET NEXT?

WE ASKED HISPANIC A ALTS IN THE

U.S. I I THEY Y ER HEARD OF THE

TERM LET NEXT.T.

FOLLOWED UP WITH A QUESTION

ON ONE OF THOSE WHO HAD HEARD

THE TERM.

DID THEY USUS IT THEMSELELS TO

3% TELELUS THAT THEY USE THE

TERM.

WEWE ASKED LATINOS WHICH TERM TY

PREFER.

HISPANICIC OR LATINO WAS

PREFERRED.

THEY TOLD USS THEY HAD NO

PREFERENCE FOR EITHERRERM.

DIVERSITY OF THEHE POPULATATN AS

CHRISTINE WAS NOTINGNG

THERE ARE MANYY DIFFERENT

GENERATIONS YEAR, MANAN DIFFERET

RSPECTIVES ON HOW ONE E OOSES

TO THE INDIVIDUAL HOW THEHELY UP

CHOOSE TO O ENTIFY.

>> AS T T GENERATIONS GO ON, A

GENERATIONONBECOME MORE DISTANT

FRFR THE GENERATION THAT

IMIMGRATED, IDENTITY WANESES

LITTLE BITIT

>> THAT IS RIGHT.

WE FOUND T TT BY THAT

FOURTH-GENENATION, PEOPLEEHO

MAY HAVEVENCESTRY IN LATIN

AMERICA A Y NO LONGER EVEN

DECIDE TO CALLLL THEMSELVES

HISPANICICR LATINO.

IT ISS REALLY INTERESTING TO SEE

PEOPLE MAY BE E OUD OF BOTHS

HERIRIGES OF THEIR PARENTSUT

WHAT ABOUT T T GRANDCHILDREN

NEXT?

THEY MAY ACKNONOEDGE THAT

SPANIC ANCESTRY.

>> THANK YOU BOTH H RY MUCH.

>> THANK YOU.