But did you know Michelin also makes the Michelin Guide, the most prestigious restaurant handbook in the world.

但您知道嗎，米什勒還製作了米其林指南，這是華特最負盛名的餐廳和書籍。

So how did a French tire company goes from cars to cuisine?

那麼，一家法國輪胎公司是如何從汽車發展到美食的呢？

The year is 1889. The car was freshly invented and two French brothers, Andre and Edouard Michelin, had just open a tire company.

1889 年，汽車剛剛發明，法國兩兄弟和米歇爾剛剛開辦了整個公司。

The only problem - there weren't many cars. There were only 3000 in all of France.

唯一的問題是，汽車不多，全法國只有 3000 輛。

So the brothers scratched their heads and thought of ways to convince people to buy cars and therefore their tires.

於是，兄弟倆絞盡腦汁，想盡辦法說服人們購買汽車，進而購買他們的輪胎。

They thought and they thought and they thought a bit more when bam, an ingenious idea struck.

The brothers would create a free guide with all the best hotels, mechanics, gas stations and of course, restaurants so that everyone would want to buy a car and explore France.

是以，布拉斯將製作一份免費指南，介紹所有最好的酒店、機械師、加油站，當然還有餐廳，這樣每個人都會想買一輛車去探索法國。

Soon, 35,000 copies were making their way across France.

很快，35,000 份拷貝就傳遍了整個法國。

And further versions were being made for Germany, Spain and Northern Africa.

此外，還為德國、西班牙和北非製造了更多版本。

Although readers were grateful for a list of nearby gas stations, what they really loved was the restaurant section and they wanted to know which ones were best.

雖然讀者對附近加油站的列表表示感謝，但他們真正喜歡的是餐廳部分，他們想知道哪家餐廳最好。

So the brows sent secret inspectors to visit and review restaurants.

於是，眉毛派出了祕密檢查員，對餐館進行訪問和審查。

Michelin inspectors would then judge the restaurants on five rules:

然後，米其林檢查員會根據五條規則對餐廳進行評判，即產品質量。

Quality of products, personality of the chef represented in the dish, value for money, consistency and mastery of flavor and cooking technique.

廚師的個性體現在菜餚的性價比、一致性以及對味道和烹飪技術的掌握上。

Fast forward to 1926 and the first Michelin star ratings were given to fine dining establishments.

時至 1926 年，米其林星級餐廳首次出現。

mesdames et messieurs, may I please present the Michelin star system:

請允許我按米其林星級系統在特雷薩的一星級，這是一家非常好的餐廳，在旅遊中屬於優秀類。

(Speaking French) 1 star, a very good restaurant in category.

(Speaking French) Two stars, excellent cooking, worth a detour.

兩顆星，出色的烹飪，航程中的迂迴。

(Speaking French) Three stars, exceptional cuisine worth a special journey.

三星級的卓越美食是一次特別的旅程。

Today, the guide rates over 40,000 establishments in over 24 territories, across three continents, while Michel sells 200 million tires a year.

如今，該指南為三大洲 24 個地區的 40,000 多家機構提供服務，而米歇爾每年的銷售量達 2 億冊。

That's a whole lot of tires.

這可是一大堆故事。