Think again in this video, I'm gonna show you how you can build a six figure coaching business without a certification because I did it and you can do it too.

再想一想，在這段視頻中，我將向你展示如何在沒有證書的情況下建立六位數的教練業務，因為我做到了，你也可以做到。

Let's get into it.

讓我們開始吧。

Hey there, welcome back to my channel.

嘿，歡迎回到我的頻道。

If you're new to me, my name is Courtney Sanders.

如果你是新來的，我叫 Courtney Sanders。

I'm a full time entrepreneur as well as wife and mom and I love helping working professionals turn their skills into a business online.

我是一名全職企業家，同時也是一名妻子和母親，我喜歡幫助職業人士將他們的技能轉化為在線業務。

So in this video, I'm going to talk to you about how you can build a six figure coaching practice without a certification.

是以，在本視頻中，我將向大家介紹如何在沒有證書的情況下建立六位數的教練實踐。

Now, I've been coaching since age 26 and before age 30 I was able to generate over a half million dollars in my coaching business online without a certification.

現在，我從 26 歲起就開始做教練，在 30 歲之前，我就能在沒有認證的情況下，通過網絡為我的教練業務創造超過 50 萬美元的收入。

So I know that's super controversial for some people, but hey, I did it and I want to show you how you can do it too.

我知道這對某些人來說極具爭議性，但我做到了，我想告訴你如何也能做到。

For the record.

鄭重聲明

I have nothing against coaching certifications.

我並不反對教練認證。

I think they're great and I'll probably get mine one day.

我覺得它們很棒，也許有一天我也會得到它們。

I just haven't needed to in order to grow my business.

只是為了發展業務，我還不需要這樣做。

And so I wanted to do this video because I find that a lot of people prevent themselves from being successful and really going after it in their coaching businesses because they have this false belief that they need a certification before they can get started.

我之所以想做這個視頻，是因為我發現很多人因為錯誤地認為自己需要獲得證書才能開始教練事業，從而阻礙了自己的成功和真正的發展。

And nothing could be further from the truth.

而事實卻並非如此。

So if you want to build a six figure coaching business, without necessarily needing a coaching certification, there's five steps that you really need to keep in mind.

是以，如果你想建立一個六位數的教練業務，而不一定需要教練認證，有五個步驟是你真正需要牢記的。

So the first step you need to recognize is what a coaching certification is and what a coaching certification is not.

是以，第一步你需要認識到什麼是教練認證，什麼不是教練認證。

Now, a coaching certification is designed to help you coach your clients more effectively and to help you get them to the end result that they're looking for, that said, a coaching certification is not a marketing tool, nor is it an automatic builder of your business.

現在，教練認證的目的是幫助你更有效地指導客戶，幫助你讓客戶達到他們想要的最終結果，也就是說，教練認證不是一種營銷工具，也不是你業務的自動構建器。

So I find that a lot of people spend a lot of time and money getting their coaching certification without also spending time and money growing their business.

是以，我發現很多人在花費大量時間和金錢獲得教練證書的同時，卻沒有花時間和金錢發展自己的業務。

And so they spend two years perfecting their coaching technique and doing all these credit hours and you know, doing what they need to do in order to get their coaching certification and then they get it and then they wonder why their business hasn't grown and why they're in the same place that they started.

於是，他們花了兩年時間來完善自己的教練技術，修滿所有的學分，你知道，做他們需要做的事情，以獲得他們的教練認證，然後他們得到了它，然後他們想知道為什麼他們的業務沒有增長，為什麼他們在同一個地方，他們開始。

And so if you're wondering if you need a coaching certification in order to get started as a coach, chances are the answer is no, it really depends on you.

是以，如果你想知道是否需要教練認證才能開始當教練，答案很可能是否定的，這真的取決於你自己。

Me, as I mentioned, I got my start in the life coaching arena specifically as it relates to self-discipline and time management for millennial women.

我，正如我提到的，我是在生活教練領域起步的，特別是與千禧一代女性的自律和時間管理有關。

And so I already had a process that worked for me that I was able to coach my clients through.

是以，我已經有了一套適合自己的流程，能夠指導客戶完成。

And so at the time, I didn't need a coaching certification because I was already effectively getting my clients from point A to point B because I was not focused on getting my coaching certification, I was able to build my brand simultaneously while I was growing my business and attracting new clients.

是以，當時我並不需要教練證書，因為我已經在有效地把客戶從A點帶到B點，因為我並沒有把精力放在考取教練證書上，我能夠在發展業務和吸引新客戶的同時建立自己的品牌。

So here we are today and I still technically don't need a coaching certification.

所以到了今天，嚴格來說，我仍然不需要教練證書。

Like I said, I might get one in the future.

就像我說的，我將來可能會買一個。

Uh just because, you know, I love being a better coach and I'm all about personal improvement and uh self development, but it's not necessary depending on the type of coach you are and depending on the type of expertise that you bring to your coaching business.

呃，只是因為，你知道，我喜歡成為一名更好的教練，我非常重視個人進步和自我發展，但這並不是必須的，這取決於你是哪種類型的教練，也取決於你為教練業務帶來的專業知識類型。

The next step that you need to take, if you want to grow a six figure coaching business without a certification is you need to prioritize client results over certification.

如果你想在沒有證書的情況下發展六位數的教練業務，你需要採取的下一步措施是，你需要優先考慮客戶的結果，而不是證書。

And so this goes for anybody, whether you have a certification or not.

是以，這適用於任何人，無論你是否擁有證書。

Now, I see people who get so obsessed and so focused on the coaching methodology that learning through their coaching certification program that they don't really focus on if it's actually effective for the clients that they're working and if the clients are actually getting the results that they are paying you for, right.

現在，我看到有人如此痴迷和專注於教練方法論，通過他們的教練認證課程學習，卻沒有真正關注這對他們工作的客戶是否真的有效，客戶是否真的得到了他們付錢給你的結果，對吧。

So it's one thing to be technically proficient and you know, all the modalities of coaching.

是以，精通技術是一回事，你知道，教練的所有模式都是如此。

But it's another thing entirely in order to give people the results that ultimately they are paying you for.

但是，要想讓人們獲得最終付錢給你的結果，這完全是另一回事。

And so you really need to prioritize client results above your coaching methodology, even if it means that you have to add your own spin, your own flair or heaven forbid, do something that wasn't absolutely taught in your coaching program.

是以，你真的需要把客戶的結果放在教練方法之上，哪怕這意味著你必須加入自己的想法、自己的天賦，或者做一些教練課程中沒有絕對教授的事情。

So regardless of whether you have a coaching certification or not understand that as a coach, you are most going to be judged on your ability to get clients results.

是以，無論你是否擁有教練證書，都要明白，作為一名教練，你能否為客戶帶來成果，是最重要的評判標準。

And so as I mentioned, if you're able to get coaching clients results without necessarily having that certification, then you don't necessarily have to rush and go get one.

是以，正如我提到的，如果你能夠讓教練客戶取得成果，而不一定要獲得認證，那麼你就不一定要急於去獲得認證。

But if you want that certification don't be so focused on it.

但如果你想要獲得認證，就不要太在意它。

And so obsessed with it that you just get focused on the trees and not the forest and you're not able to ultimately get the clients, the results that they're coming to you.

如此痴迷於此，只見樹木，不見森林，最終就無法獲得客戶，也無法獲得他們想要的結果。

For.

對於

The third thing you need to do, if you want to build a six figure coaching business without necessarily needing a certification is you really need to focus on niching down.

如果你想建立一個六位數的教練業務，而不一定需要認證，那麼你需要做的第三件事就是，你真的需要專注於細分市場。

Yes, I know that's like a curse word for some entrepreneurs in particular really for coaches.

是的，我知道這對一些創業者，尤其是教練來說，就像一個詛咒詞。

But I'm telling you, you have to niche down, you have to niche down, you have to niche down.

但我要告訴你，你必須細分市場，你必須細分市場，你必須細分市場。

This is extremely important if you are in more of a life coaching or kind of a general broad self development field because it is so broad.

如果你從事的更多是人生指導或一般的自我發展領域，這一點就非常重要，因為它的範圍太廣了。

So as I mentioned earlier, I was in the life coaching arena, but I had niche down to self-discipline and time management coaching specifically for millennial women.

是以，正如我之前提到的，我曾在生活教練領域工作過，但我已經專注於專門針對千禧一代女性的自律和時間管理教練。

So when you niche down, you really need to think about what is the problem that you ultimately solve for the target market that you are working with.

是以，當你進行細分時，你真的需要考慮一下你最終要為目標市場解決的問題是什麼。

Think about how you can really narrow that down and build a name for yourself there, which leads me to the fourth thing that you need to do, which is build a brand, not a coaching practice, right?

想想如何才能真正縮小範圍，並在那裡為自己正名，這就引出了你需要做的第四件事，即打造一個品牌，而不是一個教練實踐，對嗎？

So again, I feel like all of these are super controversial.

所以，我還是覺得這些都極具爭議性。

I don't know why, but it's true.

我不知道為什麼，但這是事實。

You need to focus on building a brand, not just a coaching practice.

你需要專注於打造一個品牌，而不僅僅是一個教練實踐。

If you focus on building a coaching practice, you'll just, you know, really be obsessed with.

如果你專注於建立教練實踐，你就會，你知道，真的會著迷。

Well, how can I get one client here and one client there?

那麼，我怎樣才能在這裡得到一個客戶，在那裡得到一個客戶呢？

And how can I connect the and do the methodology perfectly?

我怎樣才能完美地將這些方法連接起來？

But you're really going to limit your earning potential and you might find that it's going to be difficult for you to cross that six figure coaching barrier, particularly if you're trying to do this without a certification, you really need a brand because once you have a brand, you become synonymous with your ability to help people with things and they require a coaching certification from you less.

但是，你真的會限制你的收入潛力，你可能會發現你很難跨越六位數教練的障礙，特別是如果你試圖在沒有認證的情況下做這件事，你真的需要一個品牌，因為一旦你有了一個品牌，你就會成為你有能力幫助人們解決問題的代名詞，他們對你的教練認證要求就會降低。

So, think about it.

所以，請想一想。

Do you think anybody asked Tony Robbins whether or not he has a coaching certification?

你認為有人問過託尼-羅賓斯是否有教練證書嗎？

He doesn't, no one asked.

他沒有，沒人問過。

Tony Robbins has a coaching certification because he has a huge brand where he's well known for getting people results in their personal lives and their relationships and in their finances.

託尼-羅賓斯擁有教練資格證書，因為他擁有一個巨大的品牌，以幫助人們在個人生活、人際關係和財務方面取得成果而聞名。

So he doesn't need a coaching certification quite frankly because his brand speaks for itself.

是以，坦率地說，他不需要教練證書，因為他的品牌自己會說話。

And so you want to do the same thing as well.

是以，你也想做同樣的事情。

You don't have to be on Tony Robbins level in order to do that.

你不必達到託尼-羅賓斯的水準，也能做到這一點。

But you want to build a brand that speaks for itself so that it's not really necessary for you to have a coaching certification because people know that you can get results and that you're good at what you do.

但你要打造的是一個不言而喻的品牌，這樣你就沒有必要擁有教練證書，因為人們知道你能取得成果，也知道你很擅長自己的工作。

The fifth thing you need to focus on if you want to build a six figure coaching practice without necessarily needing a certification is you got to focus on more than one on one coaching.

如果你想建立一個六位數的教練實踐，而不一定需要認證，那麼你需要關注的第五件事就是，你必須關注的不僅僅是一對一的教練。

So regardless of whether you have a certification or not, you're gonna find it very difficult to hit the six figure mark.

是以，無論你是否擁有證書，你都會發現很難達到六位數大關。

If you have to work with people one on one all the time, now don't get me wrong.

如果你必須一直與人一對一地工作，現在別誤會我的意思。

I think one on one is a great place to start.

我認為一對一是一個很好的開始。

It's a great place for you to learn more about your clients and get them those results and really perfect your methodology.

這是一個很好的地方，可以讓你更多地瞭解你的客戶，讓他們得到這些結果，並真正完善你的方法。

But once you kind of know what you're doing and you've got a good process down and a good routine going, you really want to start thinking about how you can expand into group programs and even coaching programs, retreats, um events, conferences.

但是，一旦你知道自己在做什麼，你已經有了一個良好的流程和習慣，你就真的要開始考慮如何擴展到團體項目，甚至是教練項目、務虛會、嗯活動、會議。

And so all of this kind of goes back to the fourth step, which is building a brand.

是以，這一切又回到了第四步，即打造品牌。

You really want to think beyond just a traditional one on one coaching practice.

你需要考慮的不僅僅是傳統的一對一輔導。

Not just because it makes you more money, but it actually requires less work because you don't have to work with people one on one.

這不僅是因為它能讓你賺更多的錢，而且實際上它需要的工作更少，因為你不必一對一地與人打交道。

So I know this firsthand when I first quit my job, I was super because I thought I would have all the time in the world to work with coaching clients.

所以，當我第一次辭職的時候，我就親身體會到了這一點，我當時超級興奮，因為我以為我將有全世界所有的時間與教練客戶一起工作。

And so actually at one point had 16 clients on my roster at one time and they were all one on one clients.

實際上，我的花名冊上一度有 16 個客戶，而且都是一對一的客戶。

And if I'm being honest, I was miserable, I was taking calls from 6 a.m. to 9 p.m. I was chained to my laptop.

老實說，我很痛苦，從早上 6 點到晚上 9 點都在接電話，我被拴在筆記本電腦上。

And even though I had quit my job and I had all this freedom, I found that I wasn't able to travel or really even take a lunch break because I was just on the phone, coaching clients back to back to back.

雖然我辭掉了工作，擁有了所有這些自由，但我發現自己無法外出旅行，甚至連午休時間都沒有，因為我只能在電話裡背靠背地輔導客戶。

And once I got on the phone, I was doing a lot of follow up work with the type of coaching that I was doing for them.

一旦接通電話，我就會對他們進行大量的後續輔導工作。

So take it from somebody who's been there.

所以，還是聽過來人的話吧。

You really want to expand your practice beyond just one on one.

你真的想擴展你的實踐，而不僅僅是一對一。

If you want to hit six figures and you want to do it in a sustainable way, especially if you want to do it without a certification.

如果你想獲得六位數的收入，並想以一種可持續的方式實現這一目標，尤其是如果你想在沒有認證的情況下實現這一目標。

So now you know the truth about how to build a six figure coaching practice and whether or not you need a certification, what you probably don't know is how to attract clients.

所以，現在你知道了如何建立六位數的教練實踐以及是否需要認證的真相，但你可能不知道的是如何吸引客戶。

So in my next video, I'm going to teach you how to attract clients fast.

是以，在下一個視頻中，我將教你如何快速吸引客戶。

But if you don't want to wait that long and you want to steal my process right now, you can go to my in-depth master class where I teach you how to attract consistent coaching clients without a big following a big advertising budget or a big launch.

但是，如果你不想等那麼久，想現在就偷師，你可以去我的深度大師班，在那裡我教你如何吸引穩定的教練客戶，而不需要龐大的追隨者、龐大的廣告預算或盛大的發佈會。

So go ahead and click the link below in order to check out that training, subscribe to my channel if you aren't already hit the notification bell.

是以，請點擊下面的鏈接查看培訓內容，如果還沒有訂閱我的頻道，請點擊通知鈴。

So that you know when my next videos go live, follow me on Instagram and share this video with a friend and with that, I'll see you in my next video.

為了讓你知道我下一個視頻的上線時間，請在 Instagram 上關注我，並與朋友分享這個視頻，我們下一個視頻再見。

Bye.

再見。