Over the weekend, the billionaire owner Elon Musk tweeted

上週末，億萬富翁擁有人馬斯克推文表示

that the social media company is getting rid of its Blue Bird logo and possibly the Twitter brand itself.

該社交媒體公司正準備淘汰其藍鳥標誌並可能汰換 Twitter 這個品牌。

Bloomberg's Peter Elstrom joins us now for more.

彭博社記者 Peter Elstrom 為我們帶來更多報導。

So the bird has been or is about to be replaced by a simple X; run us through what the thinking is there.

那麼，那隻鳥已經（或即將）被一個簡單的 X 取代，跟我們聊聊其中思維。

That's... that's right; Musk has been busy over the weekend.

沒錯，馬斯克上週末很忙。

He was tweeting... he was tweeting about how he wants to change the brand "Twitter".

他推文表達他想要改變 Twitter 這個品牌的想法。

He wants to bid adieu to "the bird", as he called it.

他想要跟他所謂的「那隻鳥」道別。

And he asked for suggestions on how to change to this new X logo that he suggested.

然後他尋求了如何改變為他提出新 X 標誌的建議。

So, he's got a ton of suggestions that are pouring in from all over.

於是，他收到了大量來自各地的建議。

He said if he got one that was good enough, they would change the logo on an interim basis to... to X.

他說，如果他得到了一個足夠好的徽標，他們就會在一個徽標上更換徽標。

So, that's what he is looking at at this point.

以上這就是他目前正在探討的。

And he, as he said, he has a thing for... for the letter X,

如同他自己說的，他對 X 這個字母情有獨鍾。

Of course, he also runs Space X, the rocket company; at Tesla, they've got a model X.

當然了，他還經營著 Space X 火箭公司、特斯拉有 model X 這個車款。

And one of his earliest companies was called X; also, this was the predecessor to PayPal.

他早期的公司之一就稱為 X，那也是 PayPal 的前身。

What he's trying to do now kind of harkens back to those early efforts where he wants to evolve Twitter from just a messaging platform.

他現在想要做的是回溯早期努力，當時想要把 Twitter 演化成不只是傳訊息的平台。

He wants to be able to do payments and do audio and video and those sorts of things.

他還想能夠進行支付、影音之類的東西。

After Musk tweeted, the new CEO, Linda Yaccarino, weighed in

馬斯克發布推文後，新執行長 Linda Yaccarino 也表達意見，

and laid out some of those options for what they could be looking at as they try to rebrand the company

條列他們在試圖重塑公司品牌時，可能會考慮什麼，

and broaden what it really does from here.

並在此基礎上拓寬其真正的業務範圍。

OK, Peter, well, it's flashing up on our DAYBREAK screen.

好了，Peter，我們的 DAYBREAK 螢幕現在顯示了這個資訊。

And all they need to do is bring, you know, Simon Cowell out and come up with the X factor there for for the new Twitter.

他們需要做的就是請到賽門·考威爾並為新的 Twitter 想出 X 因素。（譯註：此為針對賽門·考威爾的節目《X 音素》進行文字遊戲）

Peter, thank you very much.

Peter，非常感謝你。