every insecurity that could come flooding in did.

I didn't feel like I was enough.

I didn't think I was strategic enough.

I didn't have the right answers.

I didn't have enough education. I wasn't-

I didn't look the part,

like all the different things came up.

- Hey, welcome to our YouTube community.

Today I am honored to bring you

a very powerful interview with Amy Porterfield,

who's been called the Queen of Online Marketing.

She's the New York Times bestselling author of the book,

"Two Weeks Notice: Find the Courage to Quit Your Job,

Make More Money, Work Where You Want, and Change the World."

She's the host of the "Online Marketing" podcast

with almost 50 million downloads,

and she's taken over 50,000 students

through her online courses.

To our YouTube community, be sure and subscribe and share.

Little shout out to Dudley from Cape Town, South Africa,

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Jane from Zambia,

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and Darren from Cooksville, Tennessee.

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tell us in the comment section where you're watching from.

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Are you ready? Comment, "I'm ready."

Let's go to the interview now with Amy.

Well, Amy, I've been waiting to have you on for a long time.

Welcome to the podcast.

- Well, thanks so much for having me, Craig.

It's great to be here.

- It is an honor to have you,

and we're gonna talk more about your new book.

I'm gonna go and hold it up for now.

"Two Weeks Notice: Find the Courage to Quit Your Job,

Make More Money, Work Where You Want, and Change the World."

Congratulations on your new New York Times bestselling book.

- Thank you so, so very much.

It's been a wild ride.

- Well, I can only imagine,

and I want to ask you about the book,

but I wanna dive in and first get a little bit

of your leadership story because what you've been able

to accomplish is quite profound.

Your influencing a lot of people.

And I kind of wanna start, Amy, at the beginning,

and this definition's not original to me,

but someone said that leadership is influence.

At its core, at the very root, that's what leadership is.

I'm curious, when was the first time

that you recognized that you actually had influence

in the lives of other people?

- Ooh, such a great question.

You know, I always felt like I was born to be a leader

and I don't think I was born to be a lot of things,

but to be a leader, yes.

And so in high school, I really actually felt it.

I was a cheerleader, captain of my cheerleading squad,

and I was involved in leadership in high school

and I always have been drawn to inspire

and empower and get my voice out there.

So I think that's when I kind of started honing in on it.

I wouldn't have known it was leadership back then.

But looking back, it definitely was.

- Right. So, in the early years,

probably when you started to recognize

that you had some leadership gifts,

I'm also guessing that you had some insecurities as well,

because almost all of us do.

Can you tell me, because this might help some people

that are listening right now,

how did you work through some insecurities

to grow in your confidence as a young and aspiring leader?

- You know, I have been very insecure

for a lot of my journey, to be quite honest.

It ebbs and flows for sure.

And I think where I really started to notice it

is when I started to build my own business.

And so I was in corporate for many, many, many years.

And definitely the insecurities came up there,

but I wasn't in charge of really big projects.

But when I went out on my own and became my own boss,

every insecurity that could come flooding in did.

I didn't feel like I was enough.

I didn't think I was strategic enough.

I didn't have the right answers.

I didn't have enough education. I wasn't-

I didn't look the part,

like all the different things came up.

And so I've navigated those for a really long time.

And in my book I talk about this difference

between confidence and courage,

and I didn't have a lot of confidence,

but I don't think you start out with a lot of confidence.

I feel confidence is earned,

but courage is that faith that you have

in a higher power or in yourself.

And so I've had to rely on courage

a lot of the way through my journey.

And it's absolutely been something

that's helped me immensely.

- That's an interesting perspective.

I haven't heard someone share kind of that contrast

before between courage and confidence.

And to me it's almost like,

you need confidence and a little stupidity, right?

When you're starting out,

just like you don't even know what you don't know.

And so you would say that confidence is earned.

Can you take me through, and I'd love to know,

you mentioned a couple of insecurities,

that you're not enough, you weren't strategic enough.

Could you pick one of those,

maybe one that stands out to you the most,

and tell me how you actually earned the right

to be confident in that area?

Because I think Amy, as you know, we're, you know,

we have so many in our leadership community

that just feel inadequate.

Most of us don't feel like that we're enough.

And you have overcome,

you started from scratch and built something really special.

I'd like to know that journey of how you built confidence,

what it took, and do you own it today?

Are you always confident or do you still backslide

into some of the insecurities?

So if you can just walk us through that, that'd mean a lot.

- Okay. So when I talk about this idea

of confidence is earned, what I mean by that is

when you start to put yourself out there,

and in my case start to build a business,

and I do my first launch and it doesn't work out,

and then I do another launch and I make a little money,

and I do another launch and I start to grow it,

that is where the confidence comes in.

I have a proven track record.

It might be small, but like inch by inch,

it's starting to work.

So my confidence starts to grow.

I'm earning it, I'm putting in the time,

I'm putting in the work, but before it starts to work,

and it took me a good two years

before my business really started to work,

that's where I had to rely on the courage

because the number one insecurity I had

is that I wasn't good enough.

I've always struggled with my weight.

As a woman, this is kind of a big through line

that we see a lot where I didn't wanna get on video,

I didn't wanna show my face.

I didn't wanna put myself out there.

So I felt like I wasn't good enough to be on camera

or I wasn't strategic enough in the sense of

I didn't have a business degree.

I didn't know how to build an online business.

I was making it up as I went.

So it just came back to I am not good enough.

And so every time something didn't work,

I would reinforce that.

But here's how I came out of it.

And why today I think I absolutely have a lot of confidence

and I absolutely backslide at moments,

but then can catch myself pretty quickly,

is because I got clear on what I wanted.

It all comes down to your why.

And for me, this is something I teach to all my students.

And that is, what do you want? Why do you want it?

And in the early years when I was still in my corporate job,

I wanted to call the shots.

I wanted to be the boss.

I wanted to work when I wanted,

where I wanted, how I wanted.

And I wanted to be more creative than I could.

And as a woman, I knew I was hitting that glass ceiling.

And so when I got clear on what I wanted,

in the beginning, it was very selfish.

I wanted more freedom.

And so every time I would get knocked down,

I did my first launch, I made $267.

I thought I'd make like $100,000.

So I was devastated, got knocked down.

But I was like, oh, but I want this bad enough.

I'm gonna try something new. I'm gonna change it up.

So I got back up and that was all courage and faith for me.

Absolutely. Until it started to work.

And as I mentioned, I would do launch after launch

after launch and it started to click.

And so that's when I started to step into confidence.

And when I would backslide,

ask myself what did I want.

Now, 14 years in, what I want is to help people.

Like, I have found my mission.

I feel as though I can help people step into a world

of entrepreneurship and become their own boss

and make as much money and as much impact as they want.

That is my why today.

That why is so strong that it helps when I get knocked down

to get back up really quick.

So really to me, courage into confidence,

it's really about your why.

- That's super interesting.

And I would love to sit down maybe with, you know,

a thousand leaders and talk through their why.

Because it seems like most people do often start out

with a selfish why, you know, like,

I want to do this on my own terms.

I wanna be a leader, I wanna be important,

I wanna have influence.

And I think the truly most successful leaders

don't start with I, but they start with you.

It's like, I want to help you achieve your dreams.

I wanna help you be more successful.

I wanna help you have a bigger ministry. I wanna help you.

So I would be curious,

and we can't solve, answer the question now,

but how many of the best of the best of the best,

their why is more driven by you than it does by I?

And I think that's a really great insight

and it shows in what you do that all of your content

is really focused on the listener,

on someone else.

And that's a big compliment to you.

You know, you blew by something

and you mentioned a handful of failures,

just one after the other in the early years.

Could you pick one or two of those failures

that you experienced?

And kind of walk me through,

what did it feel like when you didn't hit your target?

How did that shake you?

What'd you say to yourself? How'd you overcome it?

Because I think there's a lot of people would look at you

and say, man, she's got it all going on,

and they have no idea the pain of the journey

and the price you paid along the way.

Give us some insight to a failure that really stung

and what you learned from it and how you grew through it.

- So, coming back to that first launch.

So I was one year into my business