Thestrategy, I think, worksreallywellbecauseyoukeeppeople's interestinthecookiesbyintroducingnewflavors.
我想這個策略非常成功,因為透過推出新口味,可以讓人們對這些餅乾保持新鮮感。
Newflavorscanbemodeledoffofbestsellingones.
新口味可能是模仿熱銷口味設計的。
Itjusttriggers a wholebunchofothermemoriesassociatedwithotherGirlScoutCookies.
這會觸發與其他女童軍餅乾相關的許多其他記憶而已。
Youbankontheadvantagethatyou'regivingpeoplesomethingnew, butthat's alsosortofassociatedwithsomethingthatyou'refamiliarwith, whetherit's a cookieor a childhoodmemory.
Thewaythatthecookieprogramworksisthatyouset a goal.
女同童軍售餅乾的運作方式是你要設定一個目標。
Ithelpsthatthosegoalsareincentivized.
設立目標的好處是有獎勵激勵的。
Ifyousellenough, youcangetprizes.
如果你賣得夠多,就可以得到獎品。
I'm tryingtosell 2,500 cookies, becauseifyoudothat, youget a Broadwayshowastheprize, andthatsoundsreallyfunand I lovemusicals, so I definitelywannagotoone.