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  • - It's simple.

  • If you want to get ahead of 99% of people in the world,

  • then you need to be willing to do something

  • that 99% of people are not willing to do.

  • - You are a marvel, my dear.

  • - Now, I know that sounds obvious,

  • but there's been a bit of a meme

  • with a bunch of videos coming out

  • claiming that they make you more successful

  • than 99% of people in the world.

  • And it turns out it's all the same shit you hear

  • in every other video.

  • Have goals, be more disciplined, remove distractions.

  • Something called monk mode.

  • Are we fucking serious right now, guys?

  • Goals, guys? Goals?

  • That's what-

  • Bill Gates, goals,

  • that's what got him there, right?

  • He had some goals?

  • My mailman has goals.

  • My housekeeper is disciplined.

  • - Ah.

  • - Everybody's trying to remove distractions.

  • These things are not something that 99% of people don't do.

  • And monk mode, by the way,

  • have you looked at the most successful people in the world?

  • There is nothing resembling monkish behavior among them.

  • Because let's be real, if an action is common,

  • i.e., if you can literally get on YouTube

  • and find hundreds of videos telling you to do it,

  • then it's not gonna make you more successful

  • than 99% of people.

  • By definition,

  • to be more successful than everybody else,

  • you need to do what everybody else does not do.

  • Here's a harsh truth for you.

  • When it comes to success,

  • the productivity hacks, the morning routines,

  • most of this shit doesn't matter.

  • And to prove my point,

  • I'm going to share with you some of the basic habits

  • of some of the world's most successful people

  • throughout history,

  • starting obviously, with myself.

  • See, when I started my business,

  • every morning I would wake up at about 11:00 AM

  • and I'd get myself a Red Bull and some Reese's Cups.

  • And then I would stay in bed

  • for another two hours sitting on my laptop.

  • Hmm, tastes like ambition.

  • I did this for three years,

  • and I built a six-figure business

  • in my mid-twenties doing it.

  • In the first half of this video,

  • I'm actually gonna break down what makes somebody

  • more successful than 99% of the people on this planet.

  • But before you get all excited

  • and start rubbing your nipples...

  • No, I'm not gonna do that.

  • I'm not gonna go there.

  • The second half of this video is going to explain

  • to you why you might not actually want to be more successful

  • than 99% of the people on this planet.

  • Because like most important things in life,

  • success is not simple.

  • It's actually pretty fucking complicated.

  • So let's get into it.

  • If you actually want to be more successful

  • than 99% of people, you have to,

  • one, have a contrarian idea.

  • Two, be correct about that idea.

  • And three, execute on it massively.

  • Let's start with number one.

  • Most people don't ever have a contrarian idea in their life.

  • Let's be honest, most people just kind of go with the flow

  • and agree with whatever their friends

  • tell 'em is cool that week.

  • But there is a significant minority

  • of people in society that will think for themselves

  • and come up with some contrarian ideas,

  • or buy into some batshit crazy theories.

  • Which brings us to number two.

  • Of all the people that have contrarian ideas,

  • the vast majority of those contrarian ideas

  • are not going to be correct.

  • They're gonna be horribly wrong,

  • they're gonna be embarrassingly wrong.

  • This is actually the most difficult part

  • of achieving insane amounts of success.

  • You have to disagree with everybody and then be right.

  • And even if you happen to disagree with everybody

  • and be right about it, you have to be willing to execute.

  • You have to put your ass on the line.

  • Now, when we look at super successful people,

  • we tend to focus on that last part.

  • What's his morning routine?

  • What sort of supplements did she take?

  • Execution gets discussed most of the time

  • because it's easy to observe.

  • It's also easy to replicate.

  • So while execution is incredibly important,

  • it is not the thing that determines

  • the magnitude of a person's success.

  • Steve Jobs was not Steve Jobs

  • because he woke up early and ate an ass load of fruit.

  • Steve Jobs was Steve Jobs because he believed

  • a full decade before anybody else

  • that one day a computer would sit on every desk

  • and be in every office in the entire world.

  • And he was correct about it.

  • Warren Buffett every morning

  • goes to the McDonald's drive-through

  • and gets the same piece of shit breakfast

  • that you and I look down on.

  • How is he not dead yet?

  • Warren Buffett is Warren Buffett because consistently

  • he has identified companies that were extremely valuable

  • that most other people thought sucked.

  • And then he bought 'em, and then he sat around

  • eating fucking McDonald's and drinking Coca-Cola.

  • And waited a few decades, which by the way

  • is another thing most people are not willing to do,

  • and now he's the greatest investor of all time.

  • Execution is overrated.

  • If I can do one thing that will 100X my results,

  • then the other 99 things don't really matter.

  • But people don't like hearing this

  • because it is unbelievably hard to find

  • that one thing that is gonna 100X your results.

  • They almost don't exist anywhere.

  • So instead, we make videos about, you know,

  • morning routines, and shit to eat.

  • As if like eating the same meal that Kobe Bryant ate

  • before basketball games is gonna make you play basketball

  • like Kobe Bryant, which by the way,

  • I actually have what Kobe Bryant ate

  • before each of his basketball games.

  • Orange or grape soda, and a pepperoni pizza.

  • Hmm, big Kobe Bryant fan.

  • Look, execution is necessary.

  • It's just not sufficient.

  • And 99% of the advice that you're gonna get out in the world

  • is about execution.

  • The hardest part about achieving extreme success

  • isn't the work, anyone can put in the work.

  • It's being a correct contrarian.

  • It's the willingness to question widely-held assumptions.

  • It's the ability to look at alternatives

  • or opportunities that most people can't be bothered with.

  • It's the ability to adopt unpopular beliefs

  • and then stick to them when people start making fun of you.

  • We forget that Steve Jobs had legions of haters

  • throughout the eighties and nineties.

  • Hell, he even got kicked out

  • of his own company for being a fucking psycho.

  • Seriously, I just wanna like stop this video

  • and appreciate this pizza.

  • If you look at the biggest breakthroughs

  • throughout human history,

  • they were all correct contrarian ideas.

  • At one point, every single one of these ideas

  • sounded ridiculous.

  • And at every point somebody very, very famous said,

  • "That's not ridiculous, I think I can do it."

  • If I'm being honest about my career,

  • I have worked very hard over the last 15 years.

  • I've sold millions of books, thousands of courses,

  • I've toured the world multiple times

  • speaking in a dozen countries or more.

  • 90% of the results really came down to two,

  • maybe three correct contrarian ideas I had

  • at the right time.

  • The biggest and most obvious of which was writing

  • "Subtle Art of not Giving a Fuck".

  • I mean, at the time, the conventional wisdom

  • was that millennials actually weren't interested

  • in self-help, that men weren't interested in self-help.

  • But I had discovered over the course

  • of multiple years blogging, that this wasn't true.

  • You just had to communicate

  • with these new audiences in a different way.

  • Everything else I've done is either a footnote

  • or just a continuation of that,

  • or one or two other correct contrarian decisions I've made

  • throughout my career.

  • And I believe this is true

  • for most people who have achieved extreme success,

  • whatever field that they're in.

  • For example, Warren Buffett recently wrote,

  • "In the 58 years of Berkshire management,

  • most of my capital allocation decisions

  • have been no better than so-so.

  • Our results have been the product

  • of about a dozen truly good decisions."

  • That's fucking mind blowing.

  • This dude has been doing this for 60 years, and he says,

  • "I made about a dozen good decisions."

  • As a successful person,

  • there's a temptation to believe

  • that you know what you're doing

  • much more than you actually do.

  • It's not intuitive that one simple decision

  • can have such an outsized impact on a person's career.

  • So you start convincing yourself that,

  • "Yeah, I do know the secret to getting up early,

  • and working hard in the gym."

  • Or, "I do know how to run meetings better

  • than everybody else," when actually,

  • you're probably slightly above average.

  • Because it doesn't matter if you put butter in your coffee,

  • or if you have a standing desk,

  • or you use Evernote instead of Google Docs.

  • It's like moving around the furniture in a house

  • and claiming it's a better house.

  • If you don't believe me,

  • go out and meet a hundred successful entrepreneurs.

  • I guarantee they are not

  • in the gym at 4:30 in the morning.

  • They're not meditating two hours a day,

  • because the real world is much messier.

  • It's also a lot more fun.

  • Winston Churchill basically won World War II

  • sitting in a bathtub drinking scotch all day.

  • It's true, go look it up.

  • Or like Thomas Edison.

  • He would famously work for multiple days straight,

  • he would sleep in his lab one hour a night.

  • You want to know what his secret was?

  • Cocaine, not shitting you.

  • That's why we have a light bulb.

  • Oh.

  • Oh, yeah.

  • Speaking of cocaine, let's talk about the downsides

  • of extreme success, or why you might not actually want

  • to get ahead of 99% of people.

  • Now, the first and most obvious reason is,

  • nobody likes contrarians.

  • I think a lot of people fantasize about extreme success,

  • because deep down they believe it's gonna bring them

  • the validation and approval that they've always craved.

  • But sadly, it's often the opposite that happens.

  • I remember when I quit my day job in 2008

  • to work on my online business full-time,

  • everybody thought I was fucking nuts.

  • Like half of my friends in the corporate world

  • basically stopped hanging out with me.

  • I'm also pretty sure that a bunch of my family

  • became convinced that I was like a drug dealer or something.

  • Wonder where they got that idea?

  • See, back then, nobody understood

  • what digital marketing was.

  • All the people in my life knew is that

  • I was broke for a long time,

  • and then one day I showed up with internet money.

  • I could see why they were skeptical.

  • You have to understand that when you go

  • from an incorrect contrarian to a correct contrarian,

  • it kind of fucks with everybody's heads.

  • Extreme success is only meaningful

  • if the thing that you were correctly contrarian about

  • is also meaningful.

  • And ironically,

  • extreme success only improves the relationships

  • that didn't need to be improved in the first place.

  • The second reason you might not actually want

  • to be more successful than 99% of people,

  • is that to be correctly contrarian,

  • you have to be incorrectly contrarian a lot.

  • The truth is that most contrarian beliefs

  • are contrarian for a very good reason.

  • Because they're fucking wrong.

  • People have tried 'em, failed horrendously,

  • and then spent the rest of their life

  • wondering what the fuck they were thinking.

  • If you're young, this is especially hard,

  • because you're probably not aware

  • of how many of your contrarian ideas were actually held

  • by older people at one point,

  • but they tried them, failed miserably, and then moved on.

  • Spoiler, it's probably most of them.

  • And finally,

  • I guess this is the most important point of this video,

  • is that extreme success is not gonna make you happy.

  • In fact, success amplifies who you already are

  • and how you already feel.

  • So people who are angry and depressed,

  • the success makes them angrier and more depressed.

  • The people who have great relationships,

  • the success makes the relationships even better.

  • Ultimately, extreme success should not be the point.

  • You should be motivated to pursue

  • your correct contrarian idea

  • because it's so important you can't imagine doing otherwise.

  • If you just wanna like get enough money to buy a nice car,

  • and spray a bottle of champagne on a girl in a bikini,

  • that could be arranged, I know a guy.

  • Because that's not 99% successful.

  • That's like 80% successful.

  • Maybe instead of asking how to become more successful

  • than 99% of people, you should be asking yourself,

  • "Why do I want to become more successful

  • than 99% of people?"

  • Because that is the question that is actually

  • going to yield more useful answers for you.

  • Before you run off and try to become

  • some obscenely successful badass,

  • maybe you should slow down for a minute.

  • And make sure that you're setting the right definition

  • of success for yourself in the first place.

  • That way you'll get a lot further.

  • (rock music)

- It's simple.

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怎麼超越百分之99的人?(從今天開始)(How to Get Ahead of 99% of People (Starting Today))

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    張睿軒 發佈於 2023 年 04 月 07 日
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