The company boasts it will change the way we use the Internet by providing specific search answers more quickly.

該公司聲稱它將透過更快速地提供特定搜尋結果改變我們使用網路的方式。

A chat box will appear beside searches, allowing users to ask questions.

搜尋結果旁會出現聊天視窗，讓使用者可以發問。

It will use the same technology as ChatGPT, which was launched two months ago.

它使用的科技將與兩個月前推出的 ChatGPT 相同。

I talked to Carolina Milanesi, the⏤from The Heart of Tech founder and principal analyst.

我與 The Heart of Tech 的創辦人暨首席分析師 Carolina Milanesi 進行了對談。

I asked her why they're also so keen to get in on the act.

我問她，他們為什麼如此積極地想要分一杯羹。

They're keen because the idea of using artificial intelligence to augment the exchange between the human and the search engine will allow for new monetization, new models, from an advertising perspective.

他們積極的原因在於，利用人工智慧來增強人類和搜索引擎之間的互動，從廣告角度來看，將帶來新的盈利模式和模型。

And, of course, for Microsoft, which is a bit of an underdog when it comes to search, there's more flexibility in disrupting the model because they're less dependent on the revenue compared to Google.

當然，對於微軟這樣在搜尋方面有些弱勢的公司來說，由於相較於 Google，他們對收益的依賴程度較低，因此在顛覆該模式方面擁有更大的靈活性。

So, ChatGPT, as... as it's known, how does that change how... how we search?

那麼就我們所知的 ChatGPT 模式，那會如何改變我們搜尋的方式？

Is it... is it a conversation you're having with your monitor, your device, as opposed to typing in, you know, a search?

那相較於在搜尋欄鍵入內容，更像是你再跟你的螢幕、設備進行對話嗎？

It's... it's more comprehensive, the way that you ask for the information that you're looking for.

就你要求找尋資訊的方式，它更為全面。

You can get into a conversation.

你可能將它發展成對話。

Microsoft was explaining that, now, Bing will have a chat option, where you're able to refine your search.

微軟的解釋是，Bing 會提供聊天選項，你可以在其中進階搜尋。

For instance, if you're looking for a car and you're given some options, you can then refine based on the... the engine size that you want or how much money you have to spend for that car.

舉例而言，如果你在找車並被給予一些選擇，你可以根據想要的引擎大小以及你的預算進一步優化搜尋結果。

So, it's about refining, but at the core of it, it's really about using natural language to ask that question.

所以那與優化有關，但它的核心其實是如何用自然的語言發問。

Up until now, we've been trained to ask questions in a... in a way that we think the search engine is going to understand this.

截至目前為止，我們都被訓練以我們認為搜尋引擎能夠了解的方式發問。

And Microsoft was sharing that pretty much half of the queries don't generate a positive answer.

微軟所分享的是，這些疑問多半都不會產生正面的回覆。

So, that means that there's definitely room for improvement between the way that we want to talk to a search engine and the answers that we want back.

所以那意味著在我們想要與搜尋引擎對話的方式和我們希望獲得的答案之間，絕對還有進步的空間。