Building this business is like cocaine to me, I just don't know how to stop.

創立這個事業對我來說就像古柯鹼上癮，我不知道如何停止。

I basically spent five years of my life when I was a teenager just obsessively studying YouTube, watching YouTube ten hours a day, obsessing over it.

在我十幾歲的時候，我有五年的時間痴迷於學習 YouTube，每天看 YouTube 十個小時，非常著迷。

If a video got 40 million views, figuring out why, doing that, just literally tens of thousands or hundreds of thousands of times.

如果有影片獲得了 4000 萬次觀看，我就會想要找出原因，我會這樣做數万或數十萬次。

To the point where I was basically just kind of a YouTube loser and this was back when YouTube wasn't cool.

我以前其實在 YouTube 很不成功，這要回朔到 YouTube 還沒有那麼酷的時候。

No one in my entire school wanted to make content.

我的學校裡沒有人想做 YouTube 影片。

I had no equipment.

我沒有設備。

My brother had a really old hand-me-down laptop that I just would kind of steal at night.

我的哥哥有一台非常舊的二手筆電，我會在晚上偷偷拿來用。

I didn't have a microphone, I didn't have anything, I had no one to teach me.

我沒有麥克風，我什麼都沒有，也沒有人教我。

So it was a long brutal process from like 11 to basically when I was 19 years old.

所以這是一個漫長又殘酷過程，從 11 歲到我 19 歲的時候。

Things started to take off a little bit, but every comment was like, "get better quality," "get better audio."

之後頻道開始有點起色，但每次都是「畫質搞好一點」、「音質搞好一點」之類的留言。

I had to just slowly just build up money to buy the equipment.

我不得不慢慢地積累資金來購買設備。

I had to sort of train myself how to edit, to do the camera, be entertaining, make videos people like.

我必須自學剪輯影片、拍攝、做出娛樂效果，製作大眾喜歡的影片。

I basically got 100,000 subscribers, filming on a hand-me-down iPhone.

我得到 100,000 訂閱前都是用舊的 iPhone 進行拍攝的。

I don't mind talking to a camera. I find that fun.

我不介意對著鏡頭講話，我覺得這很有趣。

It's actually more difficult for me to talk to people.

對我來說，與人交談其實更難。

There were actual points in my life for my family thought I was mute.

我的家人之前甚至一度以為我是啞巴。

Which later on in life I learned it's because I couldn't find people I related to and no one around me was obsessed over business and content and the things I was obsessed over.

在之後的生活中，我了解到這是因為我找不到與我感同身受的人，而且我周圍沒有人沉迷於做生意和做影片以及我沉迷的事物。

I just didn't know how to speak normal teenager language when I was a teenager. I just couldn't figure it out.

我在十幾歲的時候不懂當時的青少年用語，我就是不會。

It's just, it was crippling boring and my brain would just be like, this is mind numbing.

那對我來說太無聊了，我的大腦覺得這讓人麻木。

I want to figure out how to become successful and build a business and stuff like that.

我想明白我們可以如何成功還有做生意之類的。

I thought I was just like a loser that would never be able to talk to anyone and never know how to speak to anyone.

我以為我是個魯蛇，永遠無法也不知道如何與任何人交談。

But really, I just learned that I just, there's just certain people that I get along well with and it's like just a very small section of the human population

但說真的，我後來發現我只和某些人處得很好，只有一小部分的人。

When I'm around those people, Iife is amazing.

我在他們身邊的時候，生活過得很精彩。

The beauty of YouTube which I think does better than anyone else is the algorithm is so refined where your YouTube account is just what YouTube thinks you'll watch, which is very accurate.

我認為 YouTube 的美妙之處在於它的演算法非常完善，你的 YouTube 帳戶正是 YouTube 認為你會觀看的內容，這是非常準確的。

You don't even really study the algorithm anymore.

你甚至不用真的去研究演算法。

You just kind of study what do people want to watch if you want to get 100 million views on video, you don't go "how can I trick YouTube to serving this 200 million people."

如果你的影片想獲得一億次觀看，就去研究人們想看什麼就好，不用想說要怎麼讓 YouTube 推影片給這 2 億人。

It's just not gonna happen.

這是不可能的。

You just think how do I make something that 100 million people will want to watch and then YouTube will give it to them, with the data tells them that 100 million people want to watch it.

只要想著該如何製作一億人想看的東西，然後 YouTube 會把影片推給他們，利用哪一億人會想看的數據。

If I see an idea, I can just tell like yes, 100 million people would want to watch that or no.

如果我發現一個點子，我可以分辨這一億個人是不是想要看。

Like that's more like something that a little more niche but it would kill that niche and then but that's probably like 10 million views or 20, you know what I mean?

像是製作比較小眾的內容，雖然它會扼殺那個小眾內容的市場，但可能會有 1000 萬次或 2000 萬次觀看，你懂嗎？

We work on videos probably 3 to 4 months in advance.

我們的影片大概是提前三到四個月前開始製作。

So from start to when they get uploaded, it's probably like 1 to 2 months coming up with the idea, 3 to 4 months working on the idea and then a couple weeks filming and then like three weeks editing.

所以從開始到上架，可能需要一到二個月的時間提出這個想法，三到四個月的時間來研究這個想法，然後花幾週的時間拍攝，然後再花大約三週時間來剪輯。

So probably five months from start to finish.

所以從開始到結束大概要花五個月。

Two years ago, we were spending 100 grand a video, now we're spending probably 1.5 million a video.

兩年前，我們在一部影片上花的錢是 10 萬美元，現在我們在一部影片上的花費大約是 150 萬美元。

For me, it comes pretty easily.

對我來說，做影片很簡單。

It's just... (if) I don't think the video is great, just don't upload it.

如果我覺得這支影片不夠好，不要上架就好了。

I mean the beauty of not really doing things for money.

這就是不為了賺錢而做影片的美妙之處。

If I don't think the audience will like it. It's gone.

如果我覺得觀眾不會喜歡，就會把它刪掉。

I just don't need a mansion to be happy.

我不需要一棟豪宅才能獲得幸福。

I don't need a supercar to be happy.

我不需要一輛超跑才能獲得快樂。

I don't really need anything outside of this.

除了 YouTube 之外我真的不需要任何東西。

You know, as long as I have a bed in a bathroom, I'm fine.

只要我房間有一張床就足夠了。

Because that, I don't have any liabilities outside of the company so I can just reinvest it all.

因為這樣，我在公司之外沒有任何負債，所以我可以把它全部再拿去投資。

'Cause I don't have to have the fear of, well, if things don't work out, I can maintain my crazy lifestyle or my down payment each month,

我不必擔心這個事業做得不順利的話，我還能不能維持瘋狂的生活方式或每個月要支付的費用，

like 50 grand on my five supercars and $100,000 on this giant mansion and insurance and all this other stuff and I have to maintain 30 maids or whatever it is,

像是保養我的五輛超跑需要五萬美元，這座豪宅需要十萬美元，還有保險和所有其他東西，我必須維持雇用 30 名傭人或其他東西，

you know, the crazy stuff people end up getting into.

就是人們最終會陷入的那種極度奢華的境地。

So to me, money is just fuel to grow the business and help people and not much else.

對我來說，錢只是發展事業和幫助人們的燃料，而不是其他東西。

MrBeast Burger, we launched during COVID.

我們在 COVID 疫情期間推出 MrBeast 漢堡。

And so this is when restaurants were shutting down left and right, there's lockdowns like everyone was switching over to delivery.

當時餐廳都關閉，還有封城，每個人都轉向使用外賣。

The big driver was really wanted to just help a lot of restaurants generate extra revenue because you know, by the time they take home their pay and the delivery apps take their fee and everything.

很大的一個動機是因為很想幫助許多餐廳增加額外的收入，畢竟當他們收入會先被外送平台扣取費用和其他東西。

It's not like the profit margins are that great on it.

它的利潤並不是那麼大。

It's more to help other people.

推車這個漢堡的目的更多是為了幫助其他人。

Like I haven't taken a single dollar out of it. We just reinvested all over there.

我沒有從中抽成任何一毛錢。 我們只是重新投資在上面。

With MrBeast burger, that's what I'm really trying to figure out how we can get more people eating something like impossible meat or right now, we're looking Headley into lab-grown meat and stuff like that.

我們只是在那裡用野獸漢堡進行了再投資。

I would personally love to switch over to one of these soon if we just, but I don't want it to just switch over and then we don't sell any and then it does no good,

這就是我真正想弄清楚的，我們如何能讓更多的人吃一些像不可能的肉，或者現在，我們正在尋找Headley進入實驗室種植的肉和類似的東西，我個人很想盡快轉換到這些嗯，如果我們只是，但我不希望它只是轉換，然後我們不賣任何東西，然後它沒有好處，它會像節日，人們實際上購買它。所以它實際上是一種改變。

it's gonna be like festivals where people are actually buying it, so it actually makes a change.

One thing I noticed is, you know, I could go stand in any Walmart in America and random people come up and ask for a photo or I could go stand in target or a gas station anywhere.

我注意到的一件事是，你知道，我可以去站在任何美國沃爾瑪超市，隨機的人上來要求拍照，或者我可以去站在目標超市或任何地方的加油站。

Just kind of clicked once we started putting these in retail, those same people that if I stand there will ask for a photo, they'll also buy our product.

一旦我們開始把這些東西放在零售店，那些如果我站在那裡會要求拍照的人，他們也會購買我們的產品。

I wanted to just make a better for you snacks because I think a lot of stuff out there is just terrible for you.

我想為你們做一個更好的零食，因為我認為外面的很多東西對你們來說都很糟糕。

Like the first serial, one of the products I want to do next, right?

像第一個系列，是我接下來想做的產品之一，對嗎？

Like you have the lucky charms at 250 a box and I mean kinda how many ingredients are like a box of lucky charms and then you have stuff like magic spoon which is infinitely better for you and good, like it's not going to kill you to eat, but it's also like really, really expensive.

就像你有幸運符，250元一盒，我的意思是有點像一盒幸運符的多少成分，然後你有像魔法勺這樣的東西，這對你來說是無限好的，很好，就像它不會殺死你吃，但它也像真的，真的很貴。

And so this is a perfect example where I want to live in the middle and help bring that high quality, low ingredients, good for you down to more like a $4.05 dollar price range and put my brand behind it.

是以，這是一個完美的例子，我想生活在中間，幫助把高質量、低成分、對你有益的東西降到更多像4.05美元的價格範圍，並把我的品牌放在它後面。

So people eat it and if they do that then I can sleep well at night because it's a net positive.

所以人們吃它，如果他們這樣做，那麼我晚上可以睡得很好，因為它是一個淨值。

A lot of people still see Youtubers as kind of like a subclass of influencers or they still just don't truly understand the influence a lot of creators have

很多人仍然把Youtubers看作是一種有影響力的子類，或者他們仍然沒有真正理解很多創作者的影響力，在過去的90天裡，我們有3億人觀看我們的視頻，這是一個很大的數字，平均每個人看40分鐘，這只是在YouTube上。

in the last 90 days, we've had 300 million unique people watch our videos, that's a lot and on average for like 40 minutes each and that's just on youtube.

I mean if you factoring Tiktok and everything else is probably closer to 450 million unique people are revenue has gone up every single year, the last 10 years my investment is the content here and any money I take out is usually just a free up time so I can make more content.

我的意思是，如果你考慮到Tiktok和其他一切可能接近4.5億獨立的人，收入每年都在上升，過去10年我的投資是這裡的內容，我拿出的任何錢通常只是釋放時間，以便我可以做更多的內容。

Not at the point yet, but I kind of literally want to just sell everything I own minus like a bed and like just put everything on the bed that I own and just live off of that.

還沒有到那個地步，但我真的想把我所有的東西都賣掉，減去一張床，就像把我所有的東西放在床上，就靠這個生活。

I think so many people just are so materialistic and they just, that's just what they chase and I really don't want that lifestyle

我認為很多人就是這麼物質化，他們只是，那只是他們追逐的東西，我真的不希望在你死後有這種生活方式。

when you die.Why does it matter?You know what I mean?

這有什麼關係呢？你知道我的意思嗎？

All this materialistic stuff really just want to focus on building the business and helping people because I feel like that's more of what matters in life.

所有這些像物質的東西真的只想專注於建立業務和幫助人們，因為我覺得那是生活中更重要的東西。