And I want to stress that this is not an advert for McDonald's.

我想強調，這並不是麥當勞的廣告。

I approached them about filming this.

是我主動聯絡他們，希望能拍攝影片的。

Because almost everyone who watches this video will have eaten at McDonald's at some point in their lives.

因為幾乎所有看這個影片的人，在生命中某個時刻，都吃過麥當勞。

I'm sure the few of you who've always turned down the opportunity will be very vocal about it in the comments.

我相信有些堅決不吃的人會在評論區大聲辯駁，

But for the majority of people who have eaten at the Golden Arches,

但對大多數吃過麥當勞的人來說，

well, the experience will be roughly the same wherever you are.

無論你在哪，得到的體驗大致都是相同的。

That's the point of fast food chains.

這就是快餐連鎖店的意義所在。

Everything's standardised.

一切都標準化。

You get the same experience, the same food, no matter where you are, right?

不論在哪，你都會得到相同的體驗及餐點，對吧？

Well, when I heard that the world's only "float-through McDonald's" was on little canal on the Elbe River in Germany,

當我聽說全球唯一「水道得來速」在德國一條小運河，易北河上時，

I thought that was probably worth a visit.

我覺得應該值得一去。

Now, just to manage your expectations,

現在，為符合大家期望，

this is not a McDonald's with a moat around it where there's a queue of kayaks lining up for each window in turn.

這不是個有護城河，顧客乘皮划艇排隊在窗口點餐的麥當勞。

That would be better,

那樣更有趣，

but while there was an actual microphone and speaker here once, a few years ago,

雖然這裡幾年前曾經真的有點餐對講機，

these days, the 21st century has arrived.

但最近，21 世紀已到來，

You have to order on the smartphone app.

你得先在手機應用程式上點餐。

We've had the McBoat since 2015.

我們從 2015 年起就有船隻得來速了。

In the winter, we may close, yes. But in summer and in spring, we have 24/7.

在冬天，我們可能會關閉這個項目，但夏天和春天，我們 24 小時無休。

People are so happy to see this because they read this or saw this on Instagram and they come, especially for this.

人們很喜歡，他們在 Instagram 上看到，特別為了這個前來。

We can see your order on the screen, and we make your food ready,

我們可以在螢幕上看到客人點餐，然後我們會準備好餐點。

and one person goes on and brings the bag out, and wish them a good, "Enjoy your meal" and a happy "good day".

派一個人提著袋子前往，並祝顧客用餐愉快，有個美好的一天。

One of the things I've learned over the years I've been making videos is that people like a combination of familiarity and novelty.

我多年來製作視頻學到的一件事是人們喜歡熟悉與創新的結合。

If everything changes, people don't like it, and they move to other things.

如果一切都變了，人們就不喜歡了，就會轉向其他東西。

But if nothing changes, people get bored, and they move to other things.

但如果沒有任何變化，人們又會感到厭煩，也會失去興趣。

And in the same way, I think it's fascinating to find something that's very close to what you already know

同樣，我認為找到接近大家熟知的事物，

but that changes it in one or two interesting ways.

但在基礎上做一、兩個改變是很有趣的。

When something like McDonald's has a reputation for being controlled and standardised,

面對像麥當勞這樣以嚴格控管和標準化聞名的公司，

and you know exactly what to expect,

你有清楚的期望，

well, seeing small reinventions of that formula can be fascinating.

這時，標準化流程中小小的創新是很迷人的。

Plus, it gives them some publicity.

再加上，這也是種宣傳。

Oh, and one more thing.

哦，還有一件事。

I didn't mention exactly where in Germany we are.

我沒有提到我們現在在德國的確切位置。

Because it is quite apt that the world's only float-through McDonald's...

因為這個全球唯一水道得來速的地點實在相當貼切...

...is in Hamburg.

它就位於漢堡。