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  • - Anchoring and framing

    - 錨定和框架

  • are two beautiful skills you have to master

    是你必須掌握的兩個美麗的技能

  • to be an effective negotiator,

    以成為一個有效的談判者。

  • and I have great news for you.

    我有個好消息要告訴你。

  • You've been anchoring and framing all your life.

    你一生都在錨定和框定。

  • I'm just going to turn the light on

    我只是要把燈打開

  • so you can see what you've been doing.

    所以你可以看到你一直在做什麼。

  • Anchoring is landing your idea or request.

    錨定是讓你的想法或要求落地。

  • You anchor with numbers,

    你用數字作錨。

  • say, when you ask for a 20% raise,

    說,當你要求加薪20%時。

  • and you anchor with ideas or proposals,

    和你錨定的想法或建議。

  • say, when you ask permission to work remotely.

    說,當你請求允許遠程工作的時候。

  • Framing is building a perspective.

    框定是建立一個觀點。

  • It's how you package or back up your request.

    這就是你如何包裝或支持你的請求。

  • Now going back to the remote work example,

    現在回到遠程工作的例子。

  • let's put the two together.

    讓我們把這兩者放在一起。

  • You might say this.

    你可以這樣說。

  • "Now that I've been given responsibility

    "現在,我已經被賦予了責任

  • for managing three new projects,

    用於管理三個新項目。

  • I'm really concerned about meeting deliverables on time.

    我真的很關心按時完成任務的問題。

  • What I'd like to propose is working remotely on Friday

    我想提議的是在週五進行遠程工作

  • so I can dot all the I's

    是以,我可以點所有的I's

  • and cross all the T's without interruption.

    並不間斷地跨越所有的T。

  • How can you help me work that out?"

    你怎麼能幫我解決這個問題呢?"

  • So let's break it down.

    是以,讓我們把它分解開來。

  • The anchor was the request to work remotely,

    錨是要求遠程工作。

  • and the frame was the concern

    和框架是關注的焦點

  • for meeting deliverables on time.

    為按時滿足交付成果。

  • If you were making this request,

    如果你在提出這個要求。

  • what I want you to notice is how the framing

    我想讓你注意到的是,框架是如何形成的。

  • is not just about why remote work is good for you,

    這不僅僅是關於為什麼遠程工作對你有好處。

  • but how it will benefit your team or company.

    但它將如何使你的團隊或公司受益。

  • What's in it for them?

    對他們有什麼好處?

  • So when you tie your request

    是以,當你把你的請求綁在一起時

  • to quantifiable business case reasons,

    到可量化的商業案例的原因。

  • like efficiency and productivity

    像效率和生產力

  • or money saved and money earned,

    或省下的錢和賺來的錢。

  • you increase your chances of getting to yes.

    你就會增加你達到 "是 "的機率。

  • After you anchor and frame,

    在你錨定和框架之後。

  • you want to finish with a diagnostic open-ended question,

    你想用一個診斷性的開放式問題來結束。

  • so you can jumpstart conversation and brainstorming.

    所以你可以啟動對話和頭腦風暴。

  • "How can you help me work that out?"

    "你怎麼能幫我解決這個問題?"

  • is a crafty little question.

    是一個狡猾的小問題。

  • It assumes that your conversation partner

    它假定你的對話夥伴

  • wants to help you work it out,

    希望能幫助你解決這個問題。

  • and that all there is to do is to figure out the how.

    而要做的就是想出辦法。

  • Now, here's one final point about anchoring.

    現在,這裡有一個關於錨定的最後一點。

  • Resist the temptation to negotiate against yourself

    抵制對自己進行談判的誘惑

  • by saying things like, "I know it's a lot to ask, but,"

    諸如 "我知道這是個很大的要求,但是,"這樣的話語。

  • or, "Remote work would be great,

    或者,"遠程工作就好了。

  • but I'd be happy

    但我還是很高興

  • with just an occasional day here and there."

    只是偶爾在這裡和那裡停留一天。

  • Be definite.

    要明確。

  • Anchor and frame with confidence,

    錨定和框架的信心。

  • and let your requests land.

    並讓你的請求落地。

  • Doing this demonstrates your leadership

    這樣做顯示了你的領導力

  • and helps you find your way to a better deal.

    並幫助你找到更好的交易方式。

  • (upbeat music)

    (歡快的音樂)

- Anchoring and framing

- 錨定和框架

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