Placeholder Image

字幕列表 影片播放

由 AI 自動生成
  • Jimmy sells his catch at the local market. He  knows that he can sell only fresh fish, so he  

    吉米在當地市場上出售他的漁獲。他知道他只能賣新鮮的魚,所以他

  • throws the bad ones away, regardless of the time  it takes him to find, catch, and clean the fish.

    扔掉不好的魚,不管他花多少時間去尋找、捕捉和清洗魚。

  • Jimmy knows that if he were to sell spoiled goodshis customers would not return. So, instead of  

    吉米知道,如果他出售變質的貨物,他的顧客就不會再回來。是以,他沒有

  • crying over stale fish, he considers them as sunk  costs and sells what customers actually want.

    他為陳舊的魚哭泣,認為它們是沉沒成本,並出售客戶真正想要的東西。

  • In his free time, Jimmy isn't' that rational

    在空閒時間,吉米並不那麼理性

  • Unlike fish that don't go to the movies, Jimmy  does. He buys himself a ticket for the afternoon  

    與不去看電影的魚不同,吉米去看了。他為自己買了一張下午的票

  • show. But it turns out that a few hours before  the film starts, his friends want to meet up to  

    顯示。但結果是,在電影開始前的幾個小時,他的朋友們想相約到

  • play football, Jimmy's favorite sport. Since  he has already spent the money on the ticket,  

    踢足球是吉米最喜歡的運動。既然他已經花了買票的錢。

  • he declines the invitation. According to sunk  costs theory, he shouldn't havethe money  

    他拒絕了這個邀請。根據沉沒成本理論,他不應該有--這筆錢

  • he spent on the tickets is already gone, and  he won't get it back by watching the movie.

    他花在門票上的錢已經用完了,而且他看電影也拿不回來了。

  • What matters is that he has a good time.

    重要的是,他有一個美好的時光。

  • Jimmy falls for the so-called sunk cost  fallacy, the strong natural fear of losing  

    吉米陷入了所謂的沉沒成本謬誤,對失去的強烈自然恐懼。

  • what we already own and the tendency of our  brain to treasure all the things we possess.

    我們已經擁有的東西和我們的大腦傾向於珍惜我們擁有的所有東西。

  • A more famous example of the fallacy is the  Concordethe supersonic passenger plane.  

    這個謬論的一個更著名的例子是協和飛機--超音速客機。

  • Building the aircraft proved to be very difficult  and expensive, but instead of shutting down the  

    事實證明,製造這架飛機是非常困難和昂貴的,但是他們並沒有停工。

  • project, the British and French governments  continued funding it even though they knew the  

    在這個項目中,英國和法國政府繼續資助它,儘管他們知道

  • aircraft would not have any economic benefit. They  argued that they had invested too much to give up.

    飛機不會有任何經濟效益。他們爭辯說,他們已經投資了太多,不能放棄。

  • To test the sunk cost fallacy, economists  Hal Arkes and Catherine Blumer came up with  

    為了檢驗沉沒成本謬論,經濟學家哈爾-阿肯斯和凱瑟琳-布盧默提出了

  • an experiment using theater season ticketsThe regular price for the season was $15,  

    一個使用劇院季票的實驗。 該季的正常價格是15美元。

  • but some people were randomly given discounts of  either $7 or $2. It turned out that the people  

    但有些人被隨機給予7美元或2美元的折扣。 結果發現,這些人

  • who had paid the regular price attended more plays  than those who received a discount. Interestingly,  

    支付正常價格的人比獲得折扣的人参加更多的演出。有趣的是。

  • the only ones who behaved rationally  were children under the age of 6.

    唯一表現得理性的是6歲以下的兒童。

  • Behavioral economists suggest that there are  three psychological reasons for our irrationality.

    行為經濟學家認為,我們的非理性有三個心理原因。

  • 1. Loss aversion: people prefer avoiding  losses to acquiring equivalent gainsmost  

    1.損失厭惡:人們寧願避免損失也不願獲得同等的收益--最

  • avoid bets where they can win $50  because they could also lose $50.

    避免在他們可以贏得50美元的情況下下注,因為他們也可能失去50美元。

  • 2. The desire not to appear wastefulthis is why some finish their food even  

    2.希望不顯得浪費:這就是為什麼有些人甚至吃完了他們的食物

  • when they feel full or don't  think it's particularly tasty.

    當他們覺得飽了或不覺得特別好吃的時候。

  • 3. To ensure we do things we  fear we otherwise wouldn't:  

    3.確保我們做我們擔心的事情,否則我們不會做。

  • We might buy expensive gym membership to  make sure we actually go and work out.

    我們可能會購買昂貴的健身房會員資格,以確保我們真的去鍛鍊。

  • Assuming you are immune to the Concorde  fallacy and you could completely ignore  

    假設你對協和飛機的謬誤有免疫力,你可以完全無視

  • all investments you have ever made into your  education or getting to where you are today

    你曾經為你的教育或達到你今天的地位所做的所有投資。

  • What would you be doing differently  going forward? Can you identify any  

    在未來,你會採取什麼不同的做法?你能確定任何

  • 'sunk costs' that are holding you  back from making those changes?

    阻礙你做出這些改變的 "沉沒成本"?

  • If you found this helpful, check  out our other videos and subscribe

    如果你覺得這很有幫助,請查看我們的其他視頻並訂閱。

  • If you want to support our workjoin us on patreon.com/sprouts

    如果你想支持我們的工作,請在patreon.com/sprouts上加入我們。

  • For more information and additional  contents, visit sproutsschools.com

    欲瞭解更多資訊和其他內容,請訪問sproutsschools.com。

Jimmy sells his catch at the local market. He  knows that he can sell only fresh fish, so he  

吉米在當地市場上出售他的漁獲。他知道他只能賣新鮮的魚,所以他

字幕與單字
由 AI 自動生成

單字即點即查 點擊單字可以查詢單字解釋

A2 初級 中文

沉沒成本。關於大多數投資的重大誤解 (Sunk Costs: The Big Misconception About Most Investments)

  • 2 0
    Summer 發佈於 2023 年 01 月 17 日
影片單字