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  • After a decade working "in the dark," Elizabeth  Holmes introduced Theranos to the world. Her  

    在 "黑暗中 "工作了十年之後,伊麗莎白-霍姆斯向世界介紹了Theranos。她的

  • blood-testing device called Edison was so  revolutionary that it was about to turn the entire  

    被稱為 "愛迪生 "的血液檢測設備是如此具有革命性,以至於它即將改變整個世界。

  • healthcare industry upside down. This technology  wasn't just another breakthrough in healthcare  

    顛覆了醫療保健行業。這項技術不只是醫療保健領域的另一項突破

  • but had the potential to reshape the entire worldVice President Joe Biden came to visit her Labs,  

    但有可能重塑整個世界。 副總統喬-拜登來參觀她的實驗室。

  • Henry Kissinger, James Mattis former defense  se cretary joined the board of the company,  

    亨利-基辛格、詹姆斯-馬蒂斯前國防部長加入了公司董事會。

  • and America's richest family (Walton) was  ready to give her as much money as she wants  

    而美國最富有的家族(沃爾頓)準備給她多少錢都可以。

  • just to make sure that this technology  wouldn't fall into the wrong hands

    只是為了確保這項技術不會落入不法分子手中。

  • Little did all of these people  know that this little girl  

    所有這些人都不知道,這個小姑娘

  • is just fooling the American government  and the country's wealthiest people.

    只是在愚弄美國政府和該國最富有的人。

  • In 2003 , a 19-year-old teenager from Stanford  decided to start her own company. Elizabeth Holmes  

    2003年,一位來自斯坦福的19歲少年決定創辦自己的公司。伊麗莎白-霍姆斯

  • wasn't an ordinary student. She used to wear  a black turtleneck and was deeply inspired by  

    她不是一個普通的學生。她曾經穿著黑色的高領毛衣,並深受其啟發。

  • Steve Jobs. Getting into Stanford is a challenge  by itself but Her ambitions were much bigger than  

    史蒂夫-喬布斯。進入斯坦福大學本身就是一個挑戰,但她的雄心壯志遠遠大於

  • just Stanford. She wanted to change the world with  her inventions and leave her mark in the history  

    只是斯坦福大學。她想用她的發明改變世界,在歷史上留下她的印記。

  • books like Thomas Edison, Bill Gates, and Steve  Jobs. The only problem was, she didn't know what  

    托馬斯-愛迪生、比爾-蓋茨和史蒂夫-喬布斯等書籍。唯一的問題是,她不知道什麼是

  • exactly she should invent to make a difference. But that quickly changed when she stumbled  

    確切地說,她應該發明一個與眾不同的東西。但這種情況很快就改變了,因為她偶然發現

  • across an idea of a wearable patch that  could adjust the dosage of drug delivery  

    跨越了一個可以調整給藥劑量的可穿戴貼片的想法

  • and notify doctors of variables in patientsblood. However, that seemed impossible because  

    並通知醫生病人血液中的變量。然而,這似乎不可能,因為

  • blood tests, first of all, take at least a few  days and secondly are expensive. Most people  

    血液檢查,首先需要至少幾天的時間,其次是昂貴。大多數人

  • can't afford to do blood tests on a regular basisSo she started developing lab-on-a-chip technology  

    不能定期做血液檢查。 是以,她開始開發芯片上的實驗室技術

  • for blood tests, with the idea to startcompany that would make blood tests cheaper,  

    為驗血,他的想法是創辦一家公司,使驗血更便宜。

  • more convenient, and accessible to consumers. Finally, she has an idea that could change  

    更加方便,併為消費者所接受。最後,她有一個想法,可以改變

  • the world forever. She dropped out of Standford  

    徹底改變了世界。她從斯坦福大學退學

  • while she was a teenager and started a company  called "Real-Time Cures”. She quickly realized  

    當她還是個少年時,她創辦了一家名為 "實時治療 "的公司。她很快意識到

  • the power of marketing and if she wants to be like  Steve Jobs, she needs to market like steve jobs.  

    營銷的力量,如果她想成為史蒂夫-喬布斯那樣的人,她需要像史蒂夫-喬布斯那樣進行營銷。

  • So she changed the name of the  company to Theranos, a combination  

    是以,她將公司的名稱改為Theranos,這是一個組合。

  • of the words "therapy" and "diagnosis". Just a year after finding the company,  

    的 "治療 "和 "診斷 "這兩個詞。就在找到該公司的一年後。

  • Holmes raised 6.9 million dollars valuing  the company at 30 million dollars. She was  

    霍姆斯籌集了690萬美元,使公司的估值達到3000萬美元。她是

  • the new cool kid in the town. She was so  good at convincing people that by 2007,  

    她是鎮上的新酷兒。她是如此善於說服人們,以至於到2007年。

  • she raised another 43.2 million dollars at a 197  million dollar valuation. Theranos was booming,  

    她又以1.97億美元的估值籌集了4320萬美元的資金。Theranos正在蓬勃發展。

  • investors were lining up to give Holmes the  money she wants to develop her technology

    投資者正在排隊給霍姆斯提供她想要的資金,以發展她的技術。

  • But what exactly Theranos was developing

    但Theranos到底在開發什麼?

  • Blood testing has changed the world  since blood types were discovered  

    自發現血型以來,血液檢測已經改變了世界

  • in 1930. Since then we have learned to discover  STDs, cancer, and a lot of other problems  

    在1930年。從那時起,我們已經學會了發現性病、癌症和許多其他的問題

  • through blood testing and prevent them before they  get serious. But it's not easy or cheap. While a  

    通過血液檢測,在它們變得嚴重之前預防它們。但這並不容易,也不便宜。雖然一個

  • blood test is simple for youwith the exception  of feeling "a little pinch"—the actual diagnostic  

    血液檢查對你來說很簡單--除了感覺 "有點疼 "之外--實際的診斷工作是由你來完成的。

  • process behind the scenes is quite complexrequiring specialized equipment and technicians.  

    幕後的過程相當複雜,需要專門的設備和技術人員。

  • And if something slightly goes wrong, the blood  results are going to be wrong. So the industry  

    而如果稍有不慎,血液結果就會出錯。是以,該行業

  • has been mostly controlled by a few giants. But that was about to change because what  

    一直以來,大部分都是由幾個巨頭控制。但這種情況即將改變,因為什麼

  • Theranos was promising wouldn't just  change the industry but the entire world

    Theranos承諾不僅會改變行業,而且會改變整個世界。

  • Holmes named her invention Edison. This machine  required very little blood, a few drops from your  

    霍姆斯將她的發明命名為愛迪生。這臺機器只需要很少的血,從你的身上滴幾滴就可以了。

  • fingerpick, and could run hundreds of tests within  a few hours. So instead of taking a lot of blood  

    指尖,並能在幾小時內進行數百次測試。是以,與其抽大量的血

  • from your veins with big needles that will be sent  to the lab for a few days for testing. You could  

    用大的針頭從你的靜脈中取出,將被送到實驗室進行幾天的測試。你可以

  • place this machine in the store and people  can blood tests much more frequently and stop  

    在商店裡放置這臺機器,人們可以更頻繁地進行血液測試,並停止使用。

  • diseases like cancer when they are just starting. It was easy to imagine how such a machine wouldn't  

    癌症等疾病剛剛開始時。很容易想象,這樣的機器怎麼會不

  • just be placed in every store across  the country (USA) but in every store in  

    在全國(美國)的每家商店,但在每家商店

  • every part of the world. Investors were lining up  

    世界的每一個地方。投資者在排隊等候

  • to buy a piece of her company, especially  those who missed the opportunity to invest  

    購買她公司的股份,特別是那些錯過投資機會的人。

  • in Facebook a few years ago. After a few rounds of  funding, Theranos was valued at 1 billion dollars

    幾年前在Facebook。經過幾輪融資,Theranos的估值為10億美元。

  • After 10 years of working, she claimed that her  technology, validated by FDA and was used by the  

    經過10年的工作,她聲稱,她的技術經過美國食品和藥物管理局的驗證,並被用於

  • military on the battlefield. Investors were soldThe Walton family invested 150 million dollars.  

    戰場上的軍隊。投資者被賣了。 沃爾頓家族投資了1.5億美元。

  • Robert Murdock invested 125 million dollars. In 2014, With over $400 million in funding,  

    Robert Murdock投資了1.25億美元。在2014年,隨著超過4億美元的資金。

  • Theranos was valued at nearly $9 billionHolmes effectively became a multi-millionaire  

    Theranos公司的估值接近90億美元。 霍姆斯有效地成為一個千萬富翁

  • thanks to her 50% stake. She appeared  on the Forbes magazine cover page,  

    得益於她50%的股份。她出現在《福布斯》雜誌的封面頁上。

  • times' most influential people, the NYT, fortuneand so on. She was seen as the next Steve Jobs,  

    時代最具影響力的人物,《紐約時報》、《財富》等等。她被看作是下一個史蒂夫-喬布斯。

  • especially when jobs recently passed away. Overall, she raised 900 million dollars to  

    特別是當工作最近去世的時候。總的來說,她籌集了9億美元的資金來

  • fund Theranos, and Thanks to her 50  percent ownership of the company,  

    資助Theranos,並感謝她對該公司50%的所有權。

  • her net worth exceeded 5 billion dollars once  Theranos crossed the 10 billion dollar mark

    一旦Theranos公司突破100億美元大關,她的淨資產就超過了50億美元。

  • But not everything was sunshine and rainbows, what  she didn't know is that wall street journalists  

    但不是所有的事情都是陽光和彩虹,她不知道的是,華爾街的記者們

  • were secretly investigating her technology  and were about to bring her company to knees

    他們正在祕密調查她的技術,並準備讓她的公司下臺!"。

  • Just days before Theranos's Series C-3  funding where the company had sought to  

    就在Theranos的C-3系列融資的前幾天,該公司曾尋求

  • raise an additional $200 million. Wall  Street Journal released their article  

    額外籌集2億美元的資金。華爾街日報》發佈了他們的文章

  • criticizing Theranos's blood-testing device. That infuriated the investors, Homles did  

    在責備Theranos公司的血液測試設備時,他說:"這激怒了投資者。這激怒了投資者,霍姆斯做了

  • everything she could but the damage has already  been made. When the world knew that Theranos was  

    她所能做的一切,但傷害已經造成。當全世界都知道Theranos是

  • actually rigging their test results, that  was a death sentence. Her partners one by  

    實際上是操縱他們的測試結果,那是一個死刑判決。她的夥伴們一個接一個

  • one began detaching themselves  from her and closing the labs

    一個人開始與她分離,並關閉實驗室。

  • But that was just the beginning because little  did she know that she might end up spending  

    但這僅僅是個開始,因為她不知道她最終可能會花掉。

  • the rest of her life in prison! Holmes denied all the claims,  

    她的餘生將在監獄中度過!霍姆斯否認了所有的說法。

  • calling the Journal a "tabloid" and promising the  company would publish data on the accuracy of its  

    稱該雜誌為 "小報",並承諾該公司將公佈關於其準確性的數據。

  • tests. She appeared on CNBC claiming "This is what  happens when you work to change things, first they  

    測試。她出現在CNBC上,聲稱 "這就是當你努力改變事情時發生的情況,首先他們

  • think you're crazy, then they fight you, and  then all of a sudden you change the world.” 

    認為你瘋了,然後他們和你打架,然後你突然改變了世界。"

  • But that didn't work. Lawsuits after lawsuits  drained the company's resources. In March 2018,  

    但這並不奏效。一場又一場的訴訟耗盡了該公司的資源。在2018年3月。

  • the SEC charged Holmes with fraud by taking  more than $700 million from investors  

    美國證券交易委員會指控霍姆斯從投資者那裡拿走了7億多美元,涉嫌欺詐。

  • while advertising a false product. Homles is found guilty and faces a  

    同時為虛假產品做廣告。霍姆斯被認定有罪並面臨

  • maximum sentence of 20 years in prison. But here  investors never really criticized her? But why

    最高刑罰為20年監禁。但這裡的投資者從未真正責備過她?但為什麼呢?

  • While it's easy to hate Homles for her fraudyou have to understand the culture of silicon  

    雖然討厭Homles的欺詐行為很容易,但你必須瞭解硅的文化。

  • valley. 9 out of 10 startups fail and  those who succeed become really huge.

    山谷。10家創業公司中有9家失敗,而那些成功的公司則變得非常巨大。

  • When you get to investors with your idea, what  most investors care about is if you are going  

    當你帶著你的想法去找投資者時,大多數投資者關心的是,你是否會

  • to make it to your next round of funding so that  they can sell their shares to the next investors  

    以達到你的下一輪融資,這樣他們就可以向下一個投資者出售他們的股份。

  • for a higher price. And the next investors  only care if you can make it to round C,  

    以獲得更高的價格。而下一個投資者只關心你是否能做到C輪。

  • D, and so on until the company goes public and  the last investor will be able to cash out

    D,以此類推,直到公司上市,最後一個投資者將能夠兌現。

  • The rest doesn't matter

    其餘的都不重要。

  • That's why a lot of startups that come  up from silicon valley are usually  

    這就是為什麼很多從硅谷上來的創業公司通常都是

  • overpriced and keep investors' attention  by overpromising and underdelivering

    通過過度承諾和交付不足來保持投資者的注意力。

  • Take the example of WeWork, Nikola Motorsand even Tesla. Tesla is a great company,  

    以WeWork、Nikola Motors,甚至Tesla為例。特斯拉是一個偉大的公司。

  • but if you look at it, Elon Musk has always  been overpromising until he makes it

    但如果你看一下,埃隆-馬斯克一直在過度承諾,直到他成功。

  • In January 2016, he promised that in 2 yearswe will have fully self-driving cars. In 2017,  

    2016年1月,他承諾在2年內,我們將擁有完全自動駕駛的汽車。在2017年。

  • he said that in 3 to 6 months, Tesla cars will  be fully self-driving. But here we are in 2022,  

    他說,在3到6個月內,特斯拉汽車將實現完全自動駕駛。但我們現在是在2022年。

  • 5 years later, and we don't even know when is that  going to happen. The new Roadster was first teased  

    5年後,我們甚至不知道這將在何時發生。新款Roadster首次被預告

  • in 2014. In 2017 a prototype was shown with insane  claims that it could accelerate from 0 to 60  

    在2014年。2017年,一個原型車被展示出來,瘋狂地聲稱它可以從0加速到60

  • in under 1.9 seconds, with a range of 620 milesProduction should have started in 2020. But now  

    在1.9秒內完成,續航能力為620英里。 生產本應在2020年開始。但現在

  • in 2022, Tesla postponed it to 2023 or 2024 and  we have no idea when is that really coming. Tesla  

    在2022年,特斯拉將其延後到2023年或2024年,我們不知道什麼時候是真正的到來。特斯拉

  • SemiTrack should have been delivered by 2019,  but now it's 2022, it's on hold UNTIL TESLA CAN  

    SemiTrack本應在2019年之前交付,但現在是2022年,它被擱置了,直到特斯拉能夠做到。

  • FIGURE OUT THE WHOLE BATTERY THING. The same story  is with cyberattacks. All of these promises have  

    弄清楚整個電池的事情。網絡攻擊的情況也是如此。所有這些承諾都有

  • kept pushing the stock price higher and higher Instead of Tesla delivering on its promises,  

    不斷將股價推高,而不是特斯拉兌現其承諾。

  • Elon Musk is claiming that Tesla is a robotic  company and it's going to focus on robots.  

    埃隆-馬斯克聲稱,特斯拉是一家機器人公司,它將專注於機器人。

  • These are just a few examples. I am not trashing Elon musk or  

    這些只是幾個例子。我不是在抨擊伊隆-馬斯克或

  • defending Theranos. Tesla might deliver on all of  its promises, maybe 5, 10, or 20 years from now.  

    為Theranos辯護。特斯拉可能會兌現其所有的承諾,也許是5年、10年或20年後。

  • But the strategy is simple - fake it till  you make it. That's how silicon valley works

    但策略很簡單--假戲真做,直到你成功。這就是硅谷的運作方式。

  • Once you make it, everyone is going to  clap and talk about what a genius are you,  

    一旦你成功了,每個人都會拍手稱快,談論你是多麼的一個天才。

  • but if you don't make it, or get caught in  the middle before delivering on your promises,  

    但如果你沒有做到,或者在兌現承諾之前被夾在中間。

  • then you are going to be seen like the villain who  defrauded everyone. Whether that's right or wrong,  

    那麼你就會被看作是詐騙大家的小人。無論這是對還是錯。

  • I will leave that for you to answer.

    我將把這個問題留給你來回答。

After a decade working "in the dark," Elizabeth  Holmes introduced Theranos to the world. Her  

在 "黑暗中 "工作了十年之後,伊麗莎白-霍姆斯向世界介紹了Theranos。她的

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