- Have you ever listened to someone speaking

- 你是否曾聽過有人說過

where you felt a certain type of energy?

你在哪裡感受到某種類型的能量？

Maybe your heartbeat faster,

也許你的心跳會加快。

you felt chills tingling down your spine

你感到脊背發涼的感覺

or goosebumps down your arms.

或者手臂上的雞皮疙瘩。

There was something rising inside of you,

有一些東西在你的內心升起。

sort of pushing to get out,

那種推著出去的感覺。

causing you to respond.

引起你的反應。

Maybe you shouted out loud, clapped your hands,

也許你大聲喊叫，拍手叫好。

threw your arms in the air,

將手臂拋向空中。

jumped out of your seat ready to leap into action.

從座位上跳了起來，準備躍躍欲試。

I want to help you generate that feeling

我想幫助你產生這種感覺

when you're communicating inside your organization.

當你在你的組織內部進行溝通時。

It really comes down to this.

這真的可以歸結為這一點。

Inspire frequently and motivate occasionally.

經常啟發，偶爾激勵。

Many use the words inspiration

許多人使用靈感這個詞

and motivation interchangeably,

和動機交替使用。

but there's a subtle, yet important distinction.

但有一個微妙但重要的區別。

When you're inspired,

當你有了靈感。

you're naturally drawn to do whatever feels best.

你自然會被吸引去做任何感覺最好的事情。

Fulfillment is the end result.

滿足是最終的結果。

Inspiration is when it comes from deep

靈感是當它來自深處

within your gut down into your bones.

在你的腸道內，一直到你的骨骼。

When you are truly inspired,

當你真正受到啟發時。

your energy flows almost effortlessly.

你的能量幾乎毫不費力地流動。

You have to hold yourself back from starting right now.

你現在就得忍住不開始。

Motivation, on the other hand,

另一方面，動機。

is when you're being pushed to achieving a goal.

是當你被推著去實現一個目標。

Whether it's your own ego pushing you or an external force,

不管是你自己的自我推動還是外部力量。

such as a boss, a contest or even music.

如老闆、比賽，甚至是音樂。

When being motivated,

當被激勵的時候。

it's pushing you to do something

它在推動你做一些事情

you may or may not care about.

你可能關心也可能不關心。

Most leaders believe they need to frequently motivate others

大多數領導者認為他們需要經常激勵他人

into a course of action, but in doing so,

成一個行動方案，但在這樣做的時候。

they often undermine that person's intrinsic desire.

他們往往破壞了這個人的內在願望。

And when they use rewards to motivate,

而當他們使用獎勵來激勵的時候。

that's when they can actually be de-motivating.

這時，他們實際上可能會失去激勵作用。

My Vice-President believed he needed

我的副總統認為他需要

to frequently motivate our sales team.

以經常激勵我們的銷售團隊。

He used contests as his main tool,

他把競賽作為他的主要工具。

which forced the sales team to compete against one another.

這迫使銷售團隊相互競爭。

These contests rarely worked

這些比賽很少成功

and eventually became a tactic that the team despised.

並最終成為球隊所鄙視的一種戰術。

What he failed to realize was that these individuals

他沒有意識到的是，這些人

were more interested in collaborating as a team

更有興趣作為一個團隊進行合作

to drive greater sales within each of their businesses

以推動其每項業務的更大銷售

and compete against their previous personal best

並與他們以前的個人最好成績進行競爭

and themselves.

和他們自己。

Instead, to be a better communicator, inspire frequently.

相反，為了成為一個更好的溝通者，要經常激發靈感。

To do this, start by coming to the conversation

要做到這一點，首先要來參加對話

with energy and enthusiasm.

充滿活力和熱情。

Show through your emotion how inspired you are.

通過你的情感展示你是如何受到啟發的。

Your team wants to feel you.

你的團隊想感受你。

Then, share the why behind the request.

然後，分享該請求背後的原因。

This gives a sense of purpose to what you're asking of them.

這使你對他們的要求有了目標感。

Create a mission to bring the team together,

創建一個任務，使團隊團結起來。

fighting for a common cause.

為一個共同的事業而戰。

Team missions can be a simple sentence,

團隊任務可以是一個簡單的句子。

but they most often contain

但它們最常包含的是

the who, what, why and how you're working together.

誰、什麼、為什麼以及你們如何合作。

For example, Ikea's mission is

例如，宜家的使命是

to create a better everyday life for the many people.

為許多人創造一個更好的日常生活。

And Nordstrom's is to give customers

而諾德斯特龍公司是為了給客戶

the most compelling shopping experience possible.

儘可能提供最令人信服的購物體驗。

You may even share stories of success

你甚至可以分享成功的故事

from others inside and outside of your company

來自公司內部和外部的其他人

to continue building the inspiration.

來繼續建設的靈感。

Research found that people found stories of change inspiring

研究發現，人們發現變革的故事是鼓舞人心的

because these stories highlight someone's effort.

因為這些故事突出了某人的努力。

Typically, when people view someone else who is successful,

通常情況下，當人們看待別人的成功時。

the effort is invisible,

努力是看不見的。

but it's the effort that's inspiring,

但它的努力才是令人鼓舞的。

so share their stories.

所以分享他們的故事。

Now for the occasional times

現在是偶爾的時候

when you must use motivation, be prepared.

當你必須使用動機時，要做好準備。

Mot everyone is motivated in the same way.

莫特每個人都是以同樣的方式被激勵。

I found that some of my team members

我發現，我的一些團隊成員

were motivated by money,

被金錢所驅使。

others by putting them on collaborative projects,

通過把他們放在合作項目上，讓他們與其他人合作。

offering flexibility or receiving days off.

提供靈活性或接受休息日。

So today, schedule a meeting with each of your team members

是以，今天，與你的每個團隊成員安排一次會議

and ask what motivates you?

並詢問是什麼激勵了你？

Don't forget.

不要忘了。

People may not always remember what you say,

人們可能不一定記得你說的話。

but they'll remember how you made them feel.

但他們會記得你給他們的感覺。

Mastering the art of inspiring your team

掌握激勵你的團隊的藝術

is an essential part of building your reputation

是建立你的聲譽的一個重要部分

and your skills as an effective leader.

以及你作為一個有效的領導者的技能。

(bright music)

(明亮的音樂)