- [Jen] Google's preferred methodology

- [Jen]谷歌的首選方法

for structured data is through JSON-LD.

對於結構化數據，是通過JSON-LD。

Not only is this information useful for webpages

這些資訊不僅對網頁有幫助

it's becoming important for home devices

它對家用設備變得很重要

like Alexa and Google Home.

如Alexa和Google Home。

Even if you're not a JavaScript person

即使你不是一個JavaScript人

writing the JSON-LD document

編寫JSON-LD文件

is a relatively straight forward thing to do.

是一件相對直接的事情。

First of all, let's get our JSON-LD into the webpage.

首先，讓我們把我們的JSON-LD放到網頁上。

This form of JavaScript may be embedded

這種形式的JavaScript可以被嵌入

in the head of your document,

在你的文件的頭部。

or just before the slash body tag.

或者就在斜線體標籤之前。

Either is fine, but it should not be linked to a file

兩者都可以，但不應該鏈接到一個文件上

as you might do for other JavaScript in your document, why?

就像你對文檔中的其他JavaScript所做的那樣，為什麼？

Because the JSON-LD is specific to this page only.

因為JSON-LD只針對這個頁面。

In other words, if you have 100 pages on your website

換句話說，如果你的網站上有100個頁面

and you want every page to have structured data

而你希望每個頁面都有結構化的數據

then you'd have to embed a JSON-LD script

那麼你就必須嵌入一個JSON-LD腳本

on every one of those 100 pages individually.

在這100頁中的每一頁上都有單獨的內容。

It's not possible to have a single central JSON-LD document

不可能有一個單一的中央JSON-LD文件

and then link to it from other pages

然後從其他頁面鏈接到它

as you might want to do with other JavaScript.

就像你可能想對其他JavaScript做的那樣。

The content's different on every page.

每一頁的內容都不同。

Let's also take a quick peek at our restaurant schema

讓我們也快速瀏覽一下我們的餐廳模式

at schema.org.

at schema.org.

The fastest way to get started is just to scroll

最快的方法就是滾動滑鼠，就可以開始了

to the very bottom of this page.

到本頁面的最底部。

And let's look at example number two.

我們再來看看第二個例子。

Click on the JSON-LD tab

點擊JSON-LD標籤

and this will give you some sample opening code.

這將會給你一些打開代碼的樣本。

So we're going to go ahead and copy this

所以我們要繼續下去，並複製這個

mark up here as a starting point,

標記在這裡作為一個起點。

just go ahead and copy that.

只要繼續下去，並複製這一點。

And then we're going to paste this right here

然後我們要把這個粘貼在這裡

into the head of the document.

進入文件的頭部。

If you prefer to paste it

如果你喜歡粘貼它

just above the slash body tag, that's fine also.

就在斜線體標籤的上方，那也是可以的。

I like the head,

我喜歡這個頭。

since this is data that's describing the document

因為這是在描述文件的數據

just like the metatags do in this particular situation.

就像元標記在這種特殊情況下所做的那樣。

So obviously this is not the information for Nadia.

是以，顯然這不是納迪亞的資訊。

Let's go on ahead and make some changes to this,

讓我們繼續前進，對其進行一些修改。

and we can add some additional information as well.

而且我們也可以添加一些額外的資訊。

Note that this starts with the @context property here.

注意，這裡以@context屬性開始。

It's telling you it's going to go to schema.org

它告訴你，它將轉到schema.org。

and look for the restaurant type

並尋找餐廳類型

in order to derive the information that's inside

以便推導出裡面的資訊

of this piece of code.

的這段代碼。

It'll give us a name, we'll have to type that out,

它會給我們一個名字，我們得把它打出來。

Nadia's Garden Restaurant.

納迪亞的花園餐廳。

We may not want to include some of these things.

我們可能不希望包括其中的一些東西。

If you wanted to include a description

如果你想包括一個描述

you could certainly copy and paste that on in,

你當然可以複製並粘貼在上面。

like just to demonstrate here,

就像在這裡演示一下。

you can also get rid of things.

你也可以把東西扔掉。

You can add things as well.

你也可以添加東西。

The order here as always is not really all that important.

這裡的順序和以往一樣，其實並不那麼重要。

I'm going to add an email,

我準備添加一個電子郵件。

just make sure that you follow the same sort of syntax

只要確保你遵循同樣的文法就可以了。

that you see on a other lines here.

你在這裡的其他線路上看到的。

So email in quotes followed by a colon

是以，電子郵件在引號中，後面是冒號

and then inside of that nadiasgardenrestaurant@gmail.com.

然後在該[email protected]。

And then make sure you put a comment

然後確保你放一個評論

after each one of these, except for the very last one.

在每一項之後，除了最後一項。

For our opening hours, we are going to have

對於我們的開放時間，我們將有

TU to SU, Tuesday to Sunday, and then we can have a time

TU到SU，週二到週日，然後我們可以有一個時間

and this will be something like 1730,

而這將是1730年左右的事情。

to, whatever it was I said before 2200.

到，不管我在22點之前說了什麼。

We can have a phone number, 1234567890.

我們可以有一個電話號碼，1234567890。

And of course we have a menu,

當然，我們還有一份菜單。

this menu is got a different URL,

這個菜單有一個不同的URL。

it's Nadia's-garden.com/menu.html.

它是Nadia's-garden.com/menu.html。

And then there's some things that we know we are missing

然後還有一些我們知道我們所缺少的東西

because we saw when we ran our information

因為我們看到當我們運行我們的資訊時

through the structured data markup tool

通過結構化數據標記工具

and the testing tool in the micro data chapter

和微觀數據章節中的測試工具

we know that Google looks for things like serves cuisine

我們知道，谷歌尋找的是諸如服務美食的東西

and that type of information as well.

以及這種類型的資訊。

So you can add that if you wish

是以，如果你願意，你可以添加這個

just remember to put a comma.

只要記得加個逗號就可以了。

And so we could say serves cuisine, American.

是以我們可以說是為美食服務，為美國服務。

No comma after the very last one on the list of these.

在這些清單上的最後一項後面沒有逗號。

And of course this isn't a list of all the properties

當然這也不是所有財產的清單

but this is enough to get you started

但這足以讓你開始

with how you would go about coding your own JSON-LD file.

與你將如何去編碼你自己的JSON-LD文件。

You can see the form that the syntax is taking

你可以看到文法的形式是這樣的

and you can see how to choose properties

而且你可以看到如何選擇屬性

and values from the schema.org website.

和來自schema.org網站的值。

(upbeat music)

(歡快的音樂)