However, there are still many scenarios

然而，仍然有許多情況

when you're looking for a specific metric,

當你在尋找一個特定的指標時。

and it just doesn't exist,

而它就是不存在。

and this is because you have to calculate that metric.

而這是因為你必須要計算這個指標。

For example, perhaps you're interested in understanding

例如，也許你有興趣瞭解

the average revenue per user,

每個用戶的平均收入。

or maybe you want to know the average number of page views

或者你想知道平均的頁面瀏覽次數

by users on an iPhone.

由用戶在iPhone上使用。

This can actually be handled using

這實際上可以用

Google's new calculated metrics feature,

谷歌的新計算指標功能。

and you'll get to that feature from the admin panel

而你將從管理面板上獲得該功能

and by selecting calculated metrics under the view panel.

並通過選擇視圖面板下的計算指標。

We'll start by selecting new calculated metric.

我們將首先選擇新的計算指標。

So let's say we want to calculate

是以，假設我們要計算的是

the average revenue per user.

每個用戶的平均收入。

We'll go ahead and give it a name.

我們將繼續給它一個名字。

Google's automatically going to create an external name

谷歌會自動創建一個外部名稱

in case we need to pull that metric via an API.

以防我們需要通過API提取該指標。

And then, from here, we need to choose our format type.

然後，從這裡，我們需要選擇我們的格式類型。

This can be float, integer, currency, time, or percentage.

這可以是浮點數、整數、貨幣、時間或百分比。

Now float stands for floating-point number,

現在float代表的是浮點數。

and that's the number that has any digits after the decimal.

而這是小數點後有任何數字的數字。

An integer would be a whole number.

一個整數將是一個整數。

Currency means the output

貨幣意味著輸出

will be expressed in a dollar amount,

將以美元數額表示。

and you can choose what currency it is.

並且你可以選擇它是什麼貨幣。

Time is, of course, a time measure,

當然，時間是一種時間尺度。

and then percent would show up in the percentage format.

然後百分比會以百分比格式顯示出來。

We'll go ahead and leave this as float.

我們將繼續前進，並將其作為漂浮物。

And then we get to create our formula.

然後我們就可以創造我們的公式了。

So we simply start typing the metric we're looking for.

所以我們只需開始輸入我們要找的指標。

In this case, let's look for revenue.

在這種情況下，我們來尋找收入。

I can see revenue,

我可以看到收入。

and then we can divide that

然後我們可以將其劃分為

by using the forward-slash symbol and then

通過使用正斜線符號，然後使用

look for the user's metric.

尋找用戶的尺度。

And then, from there, we simply choose create.

然後，從那裡，我們簡單地選擇創造。

And now we have our average revenue per user metric.

現在我們有了每個用戶的平均收入指標。

Let's see how we can pull this metric in a report.

讓我們看看如何在報告中提取這個指標。

I'm going to switch to an account with some data in it.

我打算換成一個有一些數據的賬戶。

And then, I'll select custom reports

然後，我將選擇自定義報告

from the customization menu and I'll choose

從自定義菜單中，我將選擇

new custom report.

新的自定義報告。

Here, we'll select to add metric.

在這裡，我們將選擇添加公制。

And if I do a search for revenue,

而如果我為收入做一個搜索。

I can see revenue per user in the other column,

我可以在另一欄看到每個用戶的收入。

which is the custom calculated metric I've created.

這是我創建的自定義計算指標。

And then we'll add a dimension.

然後我們將添加一個維度。

Let's say we're interested in which source

比方說，我們對哪個來源感興趣

is driving the most valuable users.

正在推動最有價值的用戶。

I'll choose save.

我選擇保存。

And now we can see our revenue per user

現在我們可以看到我們每個用戶的收入

by each source that's sending traffic.

由每個發送流量的來源來決定。

Custom calculated metrics are incredibly valuable,

自定義計算的指標是非常有價值的。

and you'll really unlock the power

你就會真正釋放出力量

as you explore all of the features of custom reporting.

當你探索自定義報告的所有功能時。

(upbeat music)

(歡快的音樂)