- Unique to Google, it's possible to write your own code

- 谷歌的獨特之處在於，可以編寫自己的代碼

and execute it within the Google Ads platform

並在谷歌廣告平臺內執行

to automate your campaigns.

以使你的活動自動化。

Let's see how this works.

讓我們看看這是如何運作的。

Let me click here into Tools and Settings.

讓我點擊這裡進入工具和設置。

Under BULK ACTIONS, we're going to go to Scripts.

在BULK ACTIONS下，我們要去看Scripts。

This is where you can see all the different scripts

在這裡你可以看到所有不同的腳本

that you have running, as well as how often they run,

以及它們運行的頻率。

and whether they're enabled.

以及它們是否被啟用。

You can also click in Options

你也可以在選項中點擊

and then choose to Run the script or Edit it.

然後選擇運行該腳本或編輯它。

We're going to create a new script,

我們要創建一個新的腳本。

and we're going to use this script right here.

我們將在這裡使用這個腳本。

Don't worry too much if you don't know how to code.

如果你不知道如何編碼，也不要太擔心。

This is really just to show you how the platform works,

這其實只是為了向你展示該平臺的工作原理。

so you can work with the developer

所以你可以與開發商合作

to write scripts for you.

來為你寫腳本。

Every script has a few different sections.

每個劇本都有幾個不同的部分。

So first is the function, and that is called main.

是以，首先是函數，這被稱為main。

It's always called main

它總是被稱為主

because that's what Google looks for to execute the script.

因為那是谷歌尋找的執行腳本的方式。

Within the function, you have this section here,

在這個功能中，你有這個部分。

which is the main script.

這是主腳本。

First thing you look at is the selection.

你看的第一件事是選擇。

So this is selecting all of the campaigns

是以，這是在選擇所有的運動

within the AdsApp, which is the Google API.

在AdsApp內，也就是谷歌的API。

And then we're going to order them by cost descending

然後，我們將按成本降序排列它們

for the date range of yesterday,

為昨天的日期範圍。

and we're going to limit this query to 10

我們將把這個查詢限制在10個以內

and then just get all of those campaigns.

然後就得到所有這些運動。

The logger is something that allows you

記錄器是一種可以讓你

to print to the console so you can debug

來打印到控制檯，這樣你就可以調試

and see what the script has actually done for you.

並看看這個腳本究竟為你做了什麼。

Then this final section here is a loop, a while loop.

然後這裡的最後一節是一個循環，一個while循環。

So it's saying while the campaigns have next,

所以它說，雖然運動有下一步。

meaning when there is another campaign in the list,

指的是當列表中存在另一個運動時。

then select that campaign and then log

然後選擇該活動，然後登錄

the cost for that campaign yesterday.

昨日，該運動的費用。

Okay, so don't worry too much if you didn't follow along.

好吧，所以如果你沒有跟上，也不要太擔心。

This is just how a script typically looks.

這只是一個腳本的典型外觀。

So if I copy this script and then go to Scripts again,

是以，如果我複製這個腳本，然後再次進入腳本。

click New Script.

單擊 "新腳本"。

So now I have my unnamed script

所以現在我有了我的未命名的腳本

I need to copy and paste in here.

我需要複製和粘貼在這裡。

And again, make sure that it's in this function main.

再說一遍，確保它是在這個函數main中。

The next thing I need to do is AUTHORIZE,

我需要做的下一件事是AUTHORIZE。

and then click Allow.

然後點擊允許。

That's going to let you run the script ads yourself.

這將會讓你自己運行腳本廣告。

Once you have a script,

一旦你有了一個腳本。

you can preview the script to see what it would do.

你可以預覽該腳本，看看它將做什麼。

So let's click PREVIEW.

是以，讓我們點擊PREVIEW。

You can see that this script is running here.

你可以看到，這個腳本正在這裡運行。

If we go to the LOGS,

如果我們去看LOGS。

we can actually see what it's printed out.

我們實際上可以看到它打印出來的東西。

So as expected, first, it printed out 10 campaigns

是以，正如預期的那樣，首先，它打印出10個運動

with most costs yesterday,

與昨天的大部分費用。

and then for every campaign with cost descending

然後對每一個運動的成本遞減

printed out the cost.

打印出來的費用。

So we can see here US Agency Types.

是以，我們可以在這裡看到美國的機構類型。

It was the campaign that spent the most yesterday.

這是昨天花費最多的競選活動。

We only scratched the surface here,

我們在這裡只觸及了表面。

but you can imagine there are infinite possibilities

但你可以想象有無限的可能性

for automating your work with the Google Ads scripts.

用於使你的工作與谷歌廣告腳本自動化。

So many possibilities for automation,

這麼多自動化的可能性。

it can be hard to know what to start with.

很難知道該從什麼開始。

In this lesson, we're going to cover

在本課中，我們將介紹

some of the most common types of scripts.

一些最常見的腳本類型。

So the first one we're going to look at is a Link Checker.

是以，我們要看的第一個項目是鏈接檢查器。

What this does is when you configure it,

這樣做的目的是當你配置它的時候。

it looks through your whole account,

它查看了你的整個賬戶。

checks the links that you're linking to from your ads,

檢查你的廣告所鏈接的鏈接。

and then makes sure that they're not broken.

然後確保它們不被破壞。

If it leads to a 404 or error page,

如果它導致一個404或錯誤頁面。

then it's going to flag that immediately to you,

那麼它就會立即向你標示出來。

so you can fix your campaigns

所以你可以修復你的運動

and not waste your advertising budget.

而不是浪費你的廣告預算。

In order to use these scripts,

為了使用這些腳本。

you just need to scroll down to the bottom,

你只需要向下滾動到底部。

and you can see the whole source code here.

而且你可以在這裡看到整個源代碼。

You can copy it here and then paste that

你可以把它複製到這裡，然後再粘貼

into your Google Ads scripts.

進入你的谷歌廣告腳本。

Follow the instructions for set up and you should be good.

按照說明進行設置，你應該是好的。

The next one we're going to look at

接下來我們要看的是

is the Account Anomaly Detector.

是賬戶異常檢測器。

What this does is tell you if performance

它的作用是告訴你，如果性能

has shifted drastically up or down in specific campaigns.

在特定的運動中出現了急劇上升或下降的變化。

Again, you can configure this how you like.

同樣，你可以按你喜歡的方式進行配置。

There are lots of different interesting features.

有很多不同的有趣功能。

If you follow this set of instructions

如果你遵循這套訓示

and copy and paste the script,

並複製和粘貼該腳本。

it's going to work in your account.

它將會在你的賬戶中發揮作用。

The final one we're going to look at is the Ad Customizer.

我們要看的最後一個是廣告定製器。

So this one's a bit more advanced.

是以，這個人有點高級。

What this allows you to do is to dynamically update

這允許你做的是動態地更新

values in your ad text.

你的廣告文本中的價值。

So for example, if you were selling concert tickets,

是以，舉例來說，如果你在銷售音樂會門票。

you could automatically update the prices

你可以自動更新價格

as they change in your product feed.

因為它們在你的產品資料中發生了變化。

This one is a bit more difficult to set up,

這個是比較難設置的。

but Google has written some pretty interesting information

但谷歌寫了一些相當有趣的資訊

about how this works.

關於這一點是如何工作的。

If you can follow along, great.

如果你能跟上，太好了。

If not, then I recommend talking to a developer

如果沒有，那麼我建議與開發人員交談

who can help you.

誰可以幫助你。

If you start with these three scripts,

如果你從這三個腳本開始。

you already have a pretty good foundation to build on

你已經有了一個相當好的基礎，可以在此基礎上繼續發展。

for further Google Ads automation.

以進一步實現谷歌廣告自動化。

(casual music)

(休閒音樂)