Learning English. I’m Neil.

學習英語。我是Neil。

And I’m Sam. In the UK there’s a well-known

而我是山姆。在英國，有一個著名的

children’s game called, Happy Families.

兒童遊戲名為 "快樂家庭"。

Players have to collect all the cards

玩家必須收集所有的卡片

belonging to one family - there’s a butcher,

屬於一個家庭的--有一個屠夫。

a baker, a carpenter, a doctor, and

一個麵包師，一個木匠，一個醫生，以及

a tailor - some of the traditional jobs that

一個裁縫 - 一些傳統的工作

people in the UK have been doing for centuries.

在英國，人們已經做了幾個世紀了。

But since the invention of the internet

但自從互聯網發明以來

and social media, a more up-to-date list of jobs

和社交媒體，更多最新的工作清單

in 21st century would be very different.

在21世紀會有很大不同。

It would include modern jobs which didn’t exist

它將包括不存在的現代工作

before, online jobs like

之前，網上工作如

web designer and YouTuber.

網頁設計師和YouTuber。

One of the most unusual of these new digital jobs

這些新的數字工作中最不尋常的一項是

is the influencer – someone who is paid by

是有影響力的人--一個由

a company to promote

一個公司，以促進

their brand on social media,

他們在社交媒體上的品牌。

encouraging people to buy their products.

鼓勵人們購買他們的產品。

In this programme, we’ll meet two

在這個節目中，我們將見到兩個

beauty influencers from different parts

來自不同地區的美容影響者

of the world: Nigeria and Pakistan.

的世界。尼日利亞和巴基斯坦。

We’ll discover how these women are using

我們將發現這些婦女是如何利用

their online influence to change attitudes

他們在網上的影響力，以改變人們的態度

towards female beauty, and as usual, we’ll learn

對待女性美，和往常一樣，我們將學習

some related vocabulary too.

也有一些相關的詞彙。

But first, I have a question for you, Sam.

但首先，我有一個問題要問你，山姆。

YouTube make-up tutorials are very modern,

YouTube上的化妝教程是非常現代的。

but make-up has been around for a long time.

但化妝已經存在了很長時間。

So, when was lipstick first used? Was it:

那麼，口紅是什麼時候開始使用的？是嗎？

a) around 3000 years ago by the ancient Celts?

a) 大約3000年前由古代凱爾特人所為？

b) around 4000 years ago by  the ancient Egyptians? or

b) 大約4000年前的古埃及人？ 或

c) around 5000 years ago by the ancient Sumerians?

c) 大約在5000年前由古蘇美爾人提出？

I’ll say it was being used 5000 years ago

我說它在5000年前就被使用了

by the ancient Sumerians.

古代蘇美爾人。

OK, Sam, we’ll find out if you’re right later on.

好吧，山姆，我們以後會發現你是對的。

Dimma Umeh is a beauty influencer from Nigeria.

Dimma Umeh是一位來自尼日利亞的美容影響者。

She’s been creating make-up video tutorials for

她一直在創作化妝視頻教程。

women of colour for eight years and

八年來的有色人種婦女和

has hundreds of thousands of followers.

有幾十萬的追隨者。

Her videos go from eyebrow-shaping tips to

她的視頻從塑眉的技巧到

shopping trips in Nigeria’s biggest city, Lagos.

在尼日利亞最大的城市拉各斯的購物之旅。

Here’s Dimma telling BBC World Service

以下是迪瑪對BBC世界頻道的講話

programme, The Conversation, how her life as

在《對話》節目中，她講述了自己的生活是如何作為

an influencer got started.

一個有影響力的人開始了。

So, I did a make-up dos and don’ts video in 2017.

所以，我在2017年做了一個化妝注意事項的視頻。

I had seen a couple of people doing it prior

在這之前，我已經看到有幾個人在做這件事。

to that but then, you know,  I kind of did it in a way

但後來，你知道，我是以一種方式做的

that was a bit funny, maybe cracked a couple

這有點好笑，可能是破解了幾個

of jokes around the ways - or maybe not so

圍繞著這些方式的笑話--或者也許不是如此

great ways - some people were doing things

偉大的方式 - 一些人正在做的事情

at the time and that video just took off.

當時，那段視頻剛剛起飛。

In 2017, Dimma made a YouTube video of

2017年，迪瑪在YouTube上拍攝了一段

make-up dos and don’ts - rules about what to do

該做什麼和不該做什麼--關於該做什麼的規則

and what not to do in a certain situation, or

以及在某種情況下不能做什麼，或

when doing a certain activity.

在做某項活動時。

Dimma wasn’t the first Nigerian influencer to post

迪瑪並不是第一個發表文章的尼日利亞影響者

videos on YouTube, but the difference was

在YouTube上的視頻，但不同的是

her humour - the way she laughed and cracked,

她的幽默--她笑的方式和裂縫。

or told, jokes. More and more people started

或講笑話。越來越多的人開始

watching Dimma’s make-up videos and they

觀看迪瑪的化妝視頻，他們

soon took off, meaning they suddenly became

很快就起飛了，這意味著他們突然成為

successful and popular.

成功和受歡迎。

Our next beauty influencer is Rammal Mehmud, a

我們的下一位美容影響者是Rammal Mehmud，她是一位女性。

photographer turned make-up  artist based in Islamabad,

駐伊斯蘭堡的攝影師轉為化妝師。

Pakistan. As well make-up tips, Rammal creates

巴基斯坦。除了化妝技巧外，拉馬爾還創建了

colourful face painting designs which, she says,

她說，五顏六色的面部繪畫設計。

helped her through a period of depression.

幫助她度過了一段抑鬱症的時期。

She has popular Instagram and YouTube

她在Instagram和YouTube上有很受歡迎的

accounts on which she shares content to help

她在這些賬戶上分享內容以幫助

other women with their confidence and mental health.

其他婦女的信心和心理健康。

Like Dimma, Rammal now has Instagram

與迪瑪一樣，拉瑪爾現在也有Instagram

followers numbering in the hundreds of thousands.

追隨者人數達數十萬。

So, how does she decide what to share in her blogs

那麼，她是如何決定在她的博客中分享什麼的呢？

and videos? What boundaries does she

和視頻？她有什麼界限？

set for her followers? Here’s what Rammal told

為她的追隨者設置的？以下是拉瑪爾告訴的內容

BBC World Service programme, The Conversation.

英國廣播公司世界服務節目《對話》。

Well, people are very intrigued about your

嗯，人們對你的工作非常感興趣。

personal life as a blogger – that’s a given,

作為一個博主的個人生活--這是必然的。

but you need to have strong boundaries.

但你需要有強大的界限。

I do fear about my family and friends.

我確實擔心我的家人和朋友。

You actually have to ask people if they are

你實際上必須問人們是否是

comfortable being on your platform or not.

在你的平臺上是否舒服。

Rammal says her followers are intrigued about

Rammal說，她的追隨者們對

her personal life. If you’re  intrigued, you are very

她的個人生活。如果你感到好奇，你是非常

interested in someone, often because of

對某人感興趣，往往是因為

something unusual or unexpected about them.

他們有一些不尋常或意外的地方。

Rammal accepts that her followers’ interest

Rammal接受了她的追隨者們的興趣

in her personal life is a given –  something that is considered

在她的個人生活中是一個既定的事實--這被認為是

to be a fact, or that is certain to happen.

是一個事實，或肯定會發生。

For example, you could say,  ‘it’s a given that there

例如，你可以說，"這是一個既定的事實，即有

will be champagne at a typical British wedding’,

將在一個典型的英國婚禮上喝香檳。

meaning, it’s certain - it’s a fact – there

意思是，這是肯定的--這是一個事實--有

will be champagne.

將是香檳。

But just because her  followers’ interest in her life

但僅僅因為她的追隨者對她的生活感興趣

is a given, that doesn’t mean Rammal shares

是既定的，但這並不意味著拉瑪爾分享了

everything with them. She has to set boundaries.

與他們的一切。她必須設定界限。

Both Dimma and Rammal make money as

Dimma和Rammal都是通過以下方式來賺錢的

beauty influencers, but what’s amazing is how

美容影響者，但令人驚奇的是，他們是如何做到的？

they’re using social media to start conversations

他們正在使用社交媒體來啟動對話

about what beauty means to women in their country.

關於美麗對他們國家的婦女意味著什麼。

And sharing some great lipstick tips as well!

還分享了一些很棒的口紅技巧!

And speaking of lipstick, let’s reveal the answer

說到口紅，讓我們來揭曉答案。

to my question, Sam. I asked you when lipstick

對我的問題，山姆。我問你口紅是什麼時候

was first used.

是第一次使用。

I said it was around 5000 years ago by

我說這是在5000年前左右，由

the ancient Sumerians.

古代蘇美爾人。

Which was the correct answer! Ancient Sumerians,

這就是正確的答案!古代蘇美爾人。

both men and women, painted their faces,

男女都是如此，他們在臉上塗抹。

eyes and lips – a very early kind of lipstick.

眼睛和嘴脣--一種非常早期的脣膏。

OK, let’s recap the vocabulary  from this programme on

好了，讓我們回顧一下這個節目中的詞彙吧

influencers – people who  influence their social media

影響者--影響其社交媒體的人

followers to try different products.

跟隨者嘗試不同的產品。

Dos and don’ts are rules about what you

該做什麼和不該做什麼是關於你的規則。

should and shouldn’t do in certain situations.

在某些情況下應該和不應該這樣做。

To crack a joke, means to tell a joke.

開玩笑，指的是講一個笑話。

The phrasal verb take off means to suddenly

短語動詞take off的意思是突然間

become popular or successful.

變得流行或成功。

If you are intrigued, you’re  interested in someone,

如果你被吸引，你就會對某人感興趣。

often because of something unusual about them.

往往是因為他們的一些不尋常之處。

And finally, a given describes something that

最後，一個給定的東西描述的是

is considered to be a fact,  or that is certain to happen.

被認為是一個事實，或肯定會發生。

Once again, our six minutes are up!

再一次，我們的六分鐘時間到了!

Goodbye for now!

暫時告別!

Bye bye!

再見!