This is a story about a radical death care company called Eterneva.

- 這是一個關於激進的死亡關懷的故事稱為Eterneva的公司。

With backing from Mark Cuban, Eterneva is turning people's lost loved ones into diamonds.

在馬克-庫班的支持下，Eterneva正在轉向人們失去的親人變成了鑽石。

Wow! Welcome home, honey.

- 哇哦!歡迎回家，親愛的。

The way people react when they hear about this,

- 人們聽到這件事時的反應。

it was either like, "This is the most amazing and incredible idea I've ever heard," or like,

它要麼像。"這是最令人驚訝和難以置信的

"I don't know, this is kind of weird."

我所聽到的想法，"或者像"我不知道，這有點奇怪。"

They believe that America's cultural response to loss is broken, leaving people without rituals to help them heal.

- 他們認為，美國的文化對損失的反應被打破。 讓人們沒有儀式來幫助他們癒合。

Grief is an experience we're all gonna go through; it's one of the most shared human experiences there is.

- 悲傷是我們都會經歷的一種經歷。

And yet, it's governed by just tradition and obligation.

這是人類最共有的經驗之一。而它卻只受傳統和義務的支配。

That's doing more harm than good.

那是弊大於利。

And so, we have to overcome every obstacle because the cost of our mission not being seen out is too high.

是以，我們必須克服每一個障礙因為我們任務的成本不被人看到是太高了。

There's a slight lag.

- 有一個輕微的滯後。如果我踩到了你，我向你道歉。

If I step on you at all, I apologize.

I'm not trying to cut you off; there's just a little bit of a lag.

我不是要和你斷絕關係。只是有一點兒滯後。

I'm literally fundraising right now, and all VCs do is cut you off, so, I'm very used to it.

- 我現在真的在籌款。和所有的風險投資公司做的是切斷你的聯繫，所以我非常習慣它。

This is one of our machines.

這是我們的一臺機器。這臺機器正處於壓力之下。

This one is under pressure.

So, we are currently actively growing a diamond right now.

是以，我們目前正在積極培育一顆鑽石。

At these stations...

在這些車站...

Adelle Archer is the co-founder and CEO of Eterneva, and she's on a mission to transform the way that we grieve.

- 阿黛爾-阿切爾（Adelle Archer）是聯合創始人。和Eterneva的首席執行官。 而她的任務是改造我們悲傷的方式。

After completing her MBA, Adelle got the idea for Eterneva in 2015 after losing her good friend and mentor, Tracey.

在完成了她的MBA之後。阿黛爾在2015年得到了Eterneva的想法在失去她的好朋友和導師特蕾西之後。

When Tracey passed, she actually had her ashes split between three of us.

- 當Tracey去世時，她實際上是把她的骨灰分了出去我們三個人之間。

And she was just like, "Hey, you know, go do something meaningful that you think both of us would really like."

而她就像。"嘿，去做一些有意義的事情你認為我們兩個人都會非常喜歡。"

So, we started doing a ton of research.

所以我們開始做了大量的研究。

Everything felt really, like, trinkety and cheap and transactional.

一切都感覺真的像小飾品一樣以及廉價和交易性的。

And, you know, nothing, kind of, really spoke to me.

沒有任何東西真正與我交談。

But then, Adelle had a conversation with a diamond scientist.

- 但後來阿黛爾進行了一次談話與一位鑽石科學家。

And he's like, "Well, if we can get the carbon out of Tracey's ashes, like, I think we could grow you a diamond."

- 他說，"好吧，如果我們能得到碳從特蕾西的灰燼中 我想我們可以給你種植一顆鑽石。"

And, I mean, as soon as he said it, I was like, "This is the idea. This is the thing that I'm... I'm meant to work on."

我的意思是，他一說出來，我就覺得。"這是個想法。 這就是事情這就是我的工作。"

She was the first diamond that we ever made.

她是我們製作的第一顆鑽石。

Um... this is her black diamond.

這是她的黑鑽石。我每天都戴著它。

I wear it every single day.

I am so excited to introduce y'all to Peggy.

- 我很高興向你們介紹佩吉。

We are growing two beautiful diamonds, one for her daughter, Laurie, and another for her grandson, Alex.

我們正在種植兩顆美麗的鑽石。一個給她的女兒勞裡 另一個是她的孫子亞歷克斯。

Yay, Peggy!

- Yay, Peggy!

Any time you start a company, it's like a huge rollercoaster.

- 任何時候，當你開始一個公司這就像一個巨大的雲霄飛車。

One of the challenging things about starting Eterneva was just, like, it was so unknown in so many different ways.

啟動Eterneva的挑戰之一是只是，在許多不同的方面，它是如此的不為人知。

I mean, like, what we do has so much pressure, you know?

我的意思是我們所做的事情有這麼多的壓力，你知道嗎？

Like, we're handling someone's most valuable possession, basically.

我們正在處理某人的基本上是最有價值的財產。

And you have this incredibly difficult thing to do, which is growing a diamond from carbon.

而你有這個難以置信的困難的事情要做這是從碳中培育出的鑽石。

In the beginning when we started, this was a crazy supply chain to set up.

- 在我們開始的時候。這是一個瘋狂的供應鏈的建立。

A lot of these scientists don't even exist in the United States.

這些科學家中的很多人甚至不在美國存在。

You know, we were hunting down scientists internationally.

我們在國際上追捕科學家。

You know, flying to Europe, convincing them to get coffee with me, and having to learn how to negotiate in completely different business cultures.

飛往歐洲，說服他們和我一起喝咖啡並不得不學習如何進行談判在完全不同的商業文化中。

A lot of this technology actually came out of Russia.

很多這種技術實際上來自於俄羅斯。

So, dealing with Russian business culture⏤it's so different than the United States.

是以，與俄羅斯商業文化打交道它與美國有很大的不同。

Honestly, that was kind of my first encounter with a... a bit of misogyny.

說實話，那是我的一種第一次遇到有點厭女症的人。

Gosh, I learned a lot.

天哪，我學到了很多。

But, Lord, the lows can be excruciating.

但主啊，谷底可能是令人痛苦的。

We've had moments where our entire supply chain went away.

我們曾有過這樣的時刻我們的整個供應鏈都消失了。

They basically were like, "Good luck."

他們基本上是說，"祝你好運"。

And then in 2019, Eterneva caught a big break.

- 然後在2019年，Eterneva抓住了一個大的突破。

A 600,000-dollar deal with Mark Cuban.

與馬克-庫班的60萬美元交易。

Going on Shark Tank, I mean, that was a moment.

- 上《鯊魚坦克》，我是說，那是一個時刻。

We were the first death care company ever to go on Shark Tank.

我們是第一家死亡關懷公司曾經上過《鯊魚坦克》。

That was really a turning point, too, in how people started seeing this.

這也是一個真正的轉捩點。在人們如何開始看到這一點。

They're like, "Oh, wow! What if diamonds become the new urn?"

他們就像，"哦，哇！"。如果鑽石成為新的骨灰盒呢？"

Eterneva commissioned grief research from Baylor University to investigate the diamond's impact on the recipients' mourning experience.

- Eterneva委託進行的悲痛研究來自貝勒大學 以調查鑽石的影響對接受者的哀悼經歷。

This is like John coming home.

- 這就像，約翰回家了。

John coming home.

- 約翰回家了。

Early reports suggest that Eterneva's months-long diamond-making process supports the vast majority of participants through their grief journey.

- 早期報告表明，Eterneva長達數月的鑽石製作過程 支持絕大多數的參與者 通過他們的悲痛旅程。

You know, going into this, we thought that this was all about the diamond.

- 你知道，要進入這個。我們認為這都是關於鑽石的。 但我們最終發現的是。 是每一次我們與家人分享最新情況。 我們就會得到這些令人難以置信的迴應。

But what we ended up finding was, every time we shared an update with the family, we would just get these unbelievable responses.

I wanted something that... when I had her diamond and people would ask me,

- 我想要的東西，當我有了她的鑽石而人們會問我。 "這太漂亮了，你從哪裡得到的？"

"That's so beautiful; where'd you get it?"

And I can say,

而我可以說，"這是我的女兒。而這就是她真正的美麗。"

"This is my daughter. And this is how beautiful she really was."

Some of the biggest problems that we have are things that we don't talk about that much.

- 我們有一些最大的問題是我們不大談論的事情。

Death and grief is one of those.

死亡和悲痛就是其中之一。

That's what I think that we at Eterneva can make a mark on this planet is by helping remove that stigma.

這就是我認為我們Eterneva可以做出成績的地方。在這個星球上，通過幫助消除這種恥辱感。

And I can tell you that your dad would be so proud of who you are.

而且我可以告訴你，你的父親會為你是誰而感到非常自豪。

And for that reason, we would love to grow his diamond for you.

也正是因為這個原因。我們很願意為你種植他的鑽石。

Hey, Cecilia, this is Garrett.

嘿，塞西莉亞，我是加勒特。

This is going to be the starting point to create your beautiful diamond of Cali.

這將是一個起點來創造你美麗的卡利之鑽。

We have Cali's diamond.

- 我們有卡利的鑽石。

We are going to grade and certify her diamond.

我們將對她的鑽石進行分級和認證。

It's really beautiful; thank you so much.

- 這真的很美。非常感謝你。

A lot of death care has been transactional, right?

- 很多死亡關懷都是交易性的，對嗎？

You buy a coffin, you have a funeral, and then we're done.

你買了棺材，你就有了葬禮。然後我們就完成了。

And that's not how grief works.

而這並不是悲傷的工作方式。

The death care industry used to be funeral homes, burials, and later, cremations.

- 死亡護理行業曾經是殯儀館。埋葬和後來的火化。

In 2021, human composting, biodegradable coffins, trips to space.

2021年，人類堆肥，可生物降解的棺材。前往太空的旅程。

These are just some of the growing number of alternative options better suited to individual values.

這些只是一些越來越多的替代選擇中 更適合個人價值。

I think what resonates with a lot of people about the diamond is you have that physical anchor to your loved one.

- 我認為引起共鳴的是與很多人討論鑽石問題 是你有那個物理錨 給你的夫妻。

This is the most precious thing I own.

- 這是我擁有的最珍貴的東西。

One of the things that I realized was that I really find a lot of purpose in helping somebody through a hard time and helping them find some brightness in it.

- 我意識到的一件事是是，我真的發現了很多目的 在幫助別人度過難關方面 並幫助他們在其中找到一些光明。

Eterneva's mission is, you know, really to challenge culture and to shift people's perceptions of grief and loss.

Eterneva的使命其實是挑戰文化並轉變人們對悲痛和損失的看法。

There's this window of time that they're forming meaning around what just happened.

有這樣一個時間窗口他們正在圍繞剛剛發生的事情形成意義。

And if you can meet them in that window and you can help shape the messages that they tell themselves...

如果你能在那個窗口與他們見面而你可以幫助塑造這些資訊他們告訴自己 你可以去改變世界。

... you can go and change the world.