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  • Harry: From calorie count to portion sizes,

  • we wanted to find out all the differences

  • between breakfast cereals in the UK and the US.

  • This is "Food Wars."

  • Hey, everyone, Joe from "Food Wars."

  • I'm actually not in this episode,

  • because myself, Conner, and Yuelei

  • are busy making a new season of "Food Wars"

  • with a new country.

  • Ooh!

  • But don't worry, I'll chime in every once in a while

  • and be super annoying.

  • We're doing a cereal episode.

  • Now, obviously there are a lot of breakfast cereals

  • in the UK and the US,

  • and we can't cover them all in one episode.

  • So we're going to start with the two

  • best sellers in America,

  • which are Frosted Flakes and Honey Nut Cheerios.

  • Then, after that, we might get into some fun cereals

  • which you can't find in one country or the other.

  • That sound good to you, Irene?

  • Yeah, sounds great, Harry.

  • First things first, Frosted Flakes?

  • What is going on there?

  • In the UK, we actually just call them Frosties.

  • OK, this is the one time I think the UK

  • has a better term for something.

  • 'Cause Frosties is actually kind of cute.

  • It's like besties.

  • In the UK, Frosties come in five sizes,

  • starting with this one, which is a 25-gram box,

  • which comes as part of one of these multipacks.

  • From there, we move up to a 375-gram box.

  • Next up, we've got a 500-gram box of Frosties.

  • From there, we move up to a 750-gram box.

  • Then our largest size is this one,

  • the big 1-kilogram box.

  • In the US, Frosted Flakes also come in four sizes.

  • We start with the 60-gram cup,

  • which you can just add milk directly into and eat.

  • Next up, we have the 24-ounce,

  • or 680-gram, family-size box.

  • From there, we move up to a 34-ounce mega size,

  • but this actually isn't the largest one.

  • We actually go one step further, with a

  • [bag crunching]

  • 39.5-ounce, or 1,120-gram, bag.

  • That means our largest size is 12% larger than the UK's.

  • In the UK, the recommended serving size for Frosties

  • is 30 grams,

  • which means that our largest box

  • contains roughly 33 servings.

  • Let's find out what 30 grams of Frosties

  • actually looks like.

  • Digital scales! We finally got digital scales.

  • I leave for one episode and we get the digi scales.

  • What the heck, guys? I want one.

  • How precise can we go?

  • [laughs] Not very.

  • That is 30.08 grams of Frosties right there.

  • In an actual cereal bowl, that is nothing.

  • In the US, the recommended serving size for Frosted Flakes

  • is actually 37 grams,

  • which is 23% more than in the UK.

  • So while our largest packet size might be a little bigger,

  • we're technically getting fewer servings.

  • Just 30 compared to the UK's 33.

  • [bag crackles]

  • Does this count as ASMR? [bag crunching]

  • 37. I did it.

  • I feel like -- you know on Tinder

  • when guys hold, like, a fish in their photo?

  • I feel like that right now.

  • Now, I'm going to be honest here,

  • that is not a realistic serving size

  • for a strapping young lad such as myself.

  • What I'm going to do is pour out

  • what I would consider to be a normal bowl,

  • and then we'll weigh that to see what it comes to.

  • So, my actual realistic serving ended up being

  • almost exactly double the 30 grams,

  • coming in at around 60 grams.

  • 57.5. OK, this is 60.

  • If I was using a bowl,

  • I think this is exactly what I would pour for myself.

  • 'Cause I feel like what people do,

  • you fill the entire bowl of cereal,

  • and then you fill it up with milk.

  • But the thing I, for some reason, do,

  • is I eat my cereal out of a cup. Like, a mug.

  • I like that it's deeper.

  • So I'll put that in,

  • and so I don't know what the equivalent of that would be.

  • But, yeah, cereal out of a mug.

  • It's, like, it's fun.

  • The first thing to point out here

  • is that I really gaslit myself

  • and was convinced that we had Honey Nut Cheerios in the UK.

  • However, when I then looked into it,

  • I found that instead, they're just Honey Cheerios

  • and I'd imagined the whole thing.

  • Although our cameraman, Charlie,

  • today was convinced of the same thing,

  • so maybe there's just some butterfly effect

  • that's going on.

  • Honey Cheerios in the UK come in six portion sizes,

  • starting with this one.

  • It's a 30-gram box.

  • And, again, it only comes as part of a multipack.

  • From there, we go up to a 280-gram box.

  • While I was looking for the portions,

  • I found both a 370-gram box

  • as well as this 375-gram box.

  • It looks like this one,

  • maybe they are trying to use less packaging

  • but have taken that opportunity to give you

  • a few less Cheerios as well.

  • Who knows?

  • Our next size is this one,

  • which is a 515-gram box.

  • And then, finally, our largest Cheerios box is this one,

  • which is 575 grams.

  • Honey Nut Cheerios in the US come in five sizes.

  • We have the 1.8-ounce,

  • or 51-gram, mini cup.

  • The classic 10.8-ounce box.

  • The 18.8-ounce family size.

  • The 29.4-ounce mega size.

  • [bag crunching]

  • And, lastly, a 32-ounce,

  • or 907-gram, bag.

  • That makes the largest US option

  • 57% larger than the UK's.

  • The recommended serving size for Cheerios

  • in the UK is, again, 30 grams.

  • That means that our largest box contains around 19 servings.

  • In the US, the recommended serving size is 1 cup.

  • See, that's why you should eat it out of a cup. Get it?

  • Which should weigh around 37 grams.

  • That's a 23% increase on the UK.

  • And the most servings you can get in a US container

  • would be around 24.5,

  • which is almost a 30% increase on the UK,

  • because of course.

  • But once again, it seems like 30 grams

  • is just a really unrealistic serving size.

  • I think, again, I'm eating much closer to 60 grams.

  • Does that look about right to you, Irene?

  • [cereal clinking]

  • Yeah. I agree with Harry.

  • This is, again, it's -- you need to fill the bowl.

  • So apparently filling the bowl means 60 grams, so.

  • No one's pouring out 37 grams of Cheerios.

  • This is, I think this is how much

  • normal people are pouring out.

  • So realistically, you're only actually getting

  • nine and a half servings out of the UK's largest box.

  • Whereas we're getting 15 servings from our largest bag.

  • Wow, you guys are getting kind of ripped off.

  • Unfortunately, we don't have any exclusive Frosties

  • in the UK.

  • Here are all the Frosted Flakes from the US

  • that you won't find in the UK.

  • We have the chocolate Frosted Flakes,

  • Frosted Flakes with marshmallows,

  • Frosted Flakes Cinnamon Basketballs,

  • honey nut Frosted Flakes,

  • Frosted Flakes and Froot Loops mash-up.

  • This is limited edition.

  • And the Tiger Paws Jumbo Snax.

  • Eh, I'll try one of the basketballs.

  • Tastes like cinnamon.

  • I don't think it's that good.

  • Shaq will put his face on literally anything.

  • Look at that smile he has on that face right there.